Social Media Commons^™

Topic Discovery From Tweet Replies, Bingtian Dai, Ee Peng Lim, Philips Kokoh Prasetyo

Research Collection School Of Computing and Information Systems

Twitter is a popular online social information network service which allows people to read and post messages up to 140 characters, known as “tweets”. In this paper, we focus on the tweets between pairs of individuals, i.e., the tweet replies, and propose a generative model to discover topics among groups of twitter users. Our model has then been evaluated with a tweet dataset to show its effectiveness.

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Finding Bursty Topics From Microblogs, Qiming Diao, Jing Jiang, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Microblogs such as Twitter reflect the general public’s reactions to major events. Bursty topics from microblogs reveal what events have attracted the most online attention. Although bursty event detection from text streams has been studied before, previous work may not be suitable for microblogs because compared with other text streams such as news articles and scientific publications, microblog posts are particularly diverse and noisy. To find topics that have bursty patterns on microblogs, we propose a topic model that simultaneousy captures two observations: (1) posts published around the same time are more likely to have the same topic, and (2) …

Detecting Anomalous Twitter Users By Extreme Group Behaviors, Hanbo Dai, Ee-Peng Lim, Feida Zhu, Hwee Hwa Pang

Research Collection School Of Computing and Information Systems

Twitter has enjoyed tremendous popularity in the recent years. To help categorizing and search tweets, Twitter users assign hashtags to their tweets. Given that hashtag assignment is the primary way to semantically categorizing and search tweets, it is highly susceptible to abuse by spammers and other anomalous users [1]. Popular hashtags such as #Obama and #ladygaga could be hijacked by having them added to unrelated tweets with the intent of misleading many other users or promoting specific agenda to the users. The users performing this act are known as the hashtag hijackers. As the hijackers usually abuse common sets of …

When A Friend In Twitter Is A Friend In Life, Wei Xie, Cheng Li, Feida Zhu, Ee-Peng Lim, Xueqing Gong

Research Collection School Of Computing and Information Systems

Twitter is a fast-growing online social network service (SNS) where users can "follow" any other user to receive his or her mini-blogs which are called "tweets". In this paper, we study the problem of identifying a user's off-line real-life social community, which we call the user'sTwitter off-line community, purely from examining Twitter network structure. Based on observations from our user-verified Twitter data and results from previous works, we propose three principles about Twitter off-line communities. Incorporating these principles, we develop a novel algorithm to iteratively discover the Twitter off-line community based on a new way of measuring user closeness. According …

Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong

Research Collection Lee Kong Chian School Of Business

This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …

Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria

Research Collection School Of Computing and Information Systems

Traditional media outlets are known to report political news in a biased way, potentially affecting the political beliefs of the audience and even altering their voting behaviors. Therefore, tracking bias in everyday news and building a platform where people can receive balanced news information is important. We propose a model that maps the news media sources along a dimensional dichotomous political spectrum using the co-subscriptions relationships inferred by Twitter links. By analyzing 7 million follow links, we show that the political dichotomy naturally arises on Twitter when we only consider direct media subscription. Furthermore, we demonstrate a real-time Twitter-based application …

Online Social Networking To Support Youth College Student Learning And Behaviour, Chun Hung, Hugo Wong

Practical Social and Industrial Research Symposium

No abstract provided.

Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University

Perspectives@SMU

Twitter is regarded as a highly popular platform for online communications. It was said to have played a role in facilitating – 140 characters at a time – social movements that supported key events such as the Arab Spring. And because Twitter messages (or 'tweets' as they are called) are compact and quickly transmitted, they are widely used to spread and share breaking news, personal updates and spontaneous ideas.

Emosonet: An Emotion-Aware Social Network For Emotional Wellbeing, Zerrin Yumak-Kasap, Yu Chen, Pearl Pu

Faculty Publications, Information Systems & Technology

This paper presents our initial ideas towards developing an emotion-aware social network for the purpose of increasing emotional wellbeing. The framework will use sensors and behavior analysis methods in order to infer users’ stress level automatically with minimal user effort and use audio, animation and vibro-tactile feedback for enhanced engagement. Additionally, we will explore the role of social support, social influence and gamification for sustained behavior change.

Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Digital technology has changed journalism dramatically. Through a collection of research studies, essays, case studies, and interviews, Public Journalism 2.0 takes a detailed look at evolving public journalism and where audience-generated stories fit into that evolution. The editors divide the book into three sections: the history of civic and citizen journalism, current practices, and future possibilities. They conclude with their views of where professionals fit in to a citizen-engaged press.

Planned Parenthood Takes On Live Action: An Analysis Of Media Interplay And Image Restoration Strategies In Strategic Conflict Management, Leslie Lynn Rasmussen

Dissertations

On February 1, 2011 the pro-life organization Live Action released videos that appeared to show Planned Parenthood clinic staff disregarding statutory rape and abortion reporting laws and aiding sex traffickers. The videos posted online quickly garnered over a million views and placed Planned Parenthood at the forefront of national news. The Federal government intervened and threatened to remove funding to the Title X organization. Planned Parenthood launched a campaign to retain funding using social media and controlled online media, and attempted restore its image as a reputable healthcare provider while engaged in conflict with Live Action.

A content analysis was …

How Digital Media Affects The Nature Of Social Interactions, Johnny Liang

Renée Crown University Honors Thesis Projects - All

The purpose of this paper is to provide a framework for evaluating and understanding the roles of digital media, in particular the mobile phone and the internet, in our interpersonal and societal relationships. Though this paper is essentially grounded in research, drawing from the work of psychologists, cyber anthropologists, philosophers, and professors of communication studies as well as years of personal observations, it should be understood as more of a theoretical rather than research-based primer on the effects of digital media in our everyday lives. While this paper includes various ways digital connections can improve our relationships, it primarily discusses …

Assumption Food Pantry Website And Multimedia Content, Jessica Smith

Renée Crown University Honors Thesis Projects - All

The capabilities of technology today can solve problems that have plagued mankind since the establishment of civilization. In its assent over the past decade or two, technology has been leveraged to close gaps in communication, cure diseases, and explore propel mankind into a new renaissance, one in which information is more bountiful and accessible than ever before. Although the project I embarked on a little more than a year ago will not solve global woes or usher in the next great evolution of our social existence, it is using technology for the betterment of mankind nonetheless.

Sophia Bernard and I …

Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin

Renée Crown University Honors Thesis Projects - All

Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …

Analyzing The Tea Party Movement, The Coffee Party Movement, And The Occupy Wall Street Movement’S Use Of The Internet: Case Study On How The Internet Influences Grassroots Social Movement, Tsubasa Morioka

Renée Crown University Honors Thesis Projects - All

The Tea Party movement and the Occupy Wall Street movement have made great use of the Internet and Information and Communication Technologies (ICT). This phenomenon intrigued my interest in how grassroots social movements have employed all types of media to mobilize, as well as how they furthered their agenda in the past. In order to better understand how the Internet impacted the three movements, my thesis draws on resource mobilization (RM) and new social movement (NSM) theories for theoretical understanding and textual analysis. The movements I reviewed for analysis are the Tea Party Movement (TPM), the Coffee Party Movement (CPM), …

#Epicplay: Crowd-Sourcing Sports Video Highlights, Anthony Tang, Sebastian Boring

Research Collection School Of Computing and Information Systems

During a live sports event, many sports fans use social media as a part of their viewing experience, reporting on their thoughts on the event as it unfolds. In this work, we use this information stream to semantically annotate live broadcast sports games, using these annotations to select video highlights from the game. We demonstrate that this approach can be used to select highlights specific for fans of each team, and that these clips reflect the emotions of a fan during a game. Further, we describe how these clips differ from those seen on nightly sportscasts.

Sns As The Bellwether In Cyberspace: A Study On Sns Involvement And Online Media Use [Slides], Louisa Ha, Xiao Hu

School of Media and Communication Faculty Publications

Slides from a presentation given at the Interactive Media and Emerging Technology Division, Broadcast Educators Association Annual Convention on April 15-18, 2012 by Louisa Ha and Xiao Hu.

Striking A Balance: Managing Blogs In Loosely Coupled Systems, Troy A. Swanson, Dennis E. Gregory, Edward E. Raspiller

Educational Leadership & Workforce Development Faculty Publications

As the oldest implementation of Web 2.0 technologies, blogs present an opportunity to understand how community college administrators are addressing two conundrums: conundrum of control and the conundrum of adaptability. These problems arise from the need of leaders to put organizational controls in place even as these controls limit the tool's usefulness and the adaptability of the technology. The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to …

Facebook Changing The Face Of Voting: How The Internet And Social Networking Sites Affected Youth Voting Behaviors In The 2008 Election, Aleesha M. Larsen

Political Science Theses and Capstones

Since the eligible voting age was changed in 1972 to include 18-21 year-olds, turnout has been historically low for the youngest group of American voters. But, the 2008 election got young people to swarm the polls, resulting in one of the highest turnout rates, among the youngest age cohort, in history. The Obama campaign was the first to successfully use social networking sites, like Facebook and Twitter, to help mobilize and persuade young voters. In this study, I attempted to find how significant of a role in the Internet played in convincing voters aged 18-24 to vote in 2008, especially …