Social Media Commons^™

Putting Their Best Foot Forward: Emotional Disclosure On Facebook, Lin Qiu, Han Lin, Angela K. Y. Leung, William Tov

Research Collection School of Social Sciences

Facebook has become a widely used online self-representation and communication platform. In this research, we focus on emotional disclosure on Facebook. We conducted two studies, and results from both self-report and observer rating show that individuals are more likely to express positive relative to negative emotions and present better emotional well-being on Facebook than in real life. Our study is the first to demonstrate impression management on Facebook through emotional disclosure. We discuss important theoretical and practical implications of our study.

A Probabilistic Graphical Model For Topic And Preference Discovery On Social Media, Lu Liu, Feida Zhu, Lei Zhang, Shiqiang Yang

Research Collection School Of Computing and Information Systems

Many web applications today thrive on offering services for large-scale multimedia data, e.g., Flickr for photos and YouTube for videos. However, these data, while rich in content, are usually sparse in textual descriptive information. For example, a video clip is often associated with only a few tags. Moreover, the textual descriptions are often overly specific to the video content. Such characteristics make it very challenging to discover topics at a satisfactory granularity on this kind of data. In this paper, we propose a generative probabilistic model named Preference-Topic Model (PTM) to introduce the dimension of user preferences to enhance the …

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley

Faculty Curated Undergraduate Works

In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …

To Facebook, Or Not To Facebook, John Hilton Iii, Kenneth Plummer

Faculty Publications

A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations who wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This article chronicles the attempts of one educational institution to implement the use of social media in their organisation.

Driving Towards Success In The Air Force Cyber Mission: Leveraging Our Heritage To Shape Our Future, David Fadok, Richard Raines

Faculty Publications

Ongoing debates address what constitutes cyber warfare and whether or not we really are at war in cyberspace. This article does not enter into those issues; rather, it suggests how the Air Force and Air University should move forward to lead and support our nation’s cyber security needs. Thus, it focuses on analogous lessons learned from history, our position today and what it needs to be, and plans for getting there with respect to our cyberspace capabilities.

Book Review: The Ethics Of Emerging Media: Information, Social Norms And New Media Technology, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Discussions of new media and ethics sometimes include the notion that “ethics are ethics”—that doing the right thing is, and has been, a constant over time and across media.

The idea has a certain appeal. But it gets new twists in The Ethics of Emerging Media, by Bruce E. Drushel and Kathleen German, assistant professors of communication at Miami University. New media create new ethical questions and opportunities to cross ethical lines, as the thirteen contributors to this collection examine.

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

Our Celebrities Our Selves: Reconstructing Ourselves As Online Personalities, Arne Baruca

WCBT Faculty Publications

Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online self-presentation.

The sample for this study is limited to consumers with active accounts at online social networks such as Facebook or Twitter. Methodology is a three-part design. A multi-factor qualitative exploratory study (n=73) reveals four celebrity-consumer relationships whose proposed measurement scales are tested in a quantitative pilot study (n=85). Finally, a large sample study (n=593) is used to test the measurement model and to test the proposed …

The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.

Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …

(Hidden) Social Influences In Switching Mobile Service Platforms, Virpi K. Tuunainen, Tuure Tuunanen, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

During the past few years, the mobile industry has gone through a radical change from business focusing on excellence in device manufacturing and supply chain management to ecosystems around successful focal players, such as Apple and Google, controlling these service platforms. In order to compete in this environment, these firms need to understand what makes a consumer switch between these mobile service platforms. To that end, we conducted an inductive qualitative study with university students from Finland and USA as subjects (142 altogether), delving into how and why consumers switch mobile phones, and what are the factors affecting their decisions. …

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Finding Bursty Topics From Microblogs, Qiming Diao, Jing Jiang, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Microblogs such as Twitter reflect the general public’s reactions to major events. Bursty topics from microblogs reveal what events have attracted the most online attention. Although bursty event detection from text streams has been studied before, previous work may not be suitable for microblogs because compared with other text streams such as news articles and scientific publications, microblog posts are particularly diverse and noisy. To find topics that have bursty patterns on microblogs, we propose a topic model that simultaneousy captures two observations: (1) posts published around the same time are more likely to have the same topic, and (2) …

Detecting Anomalous Twitter Users By Extreme Group Behaviors, Hanbo Dai, Ee-Peng Lim, Feida Zhu, Hwee Hwa Pang

Research Collection School Of Computing and Information Systems

Twitter has enjoyed tremendous popularity in the recent years. To help categorizing and search tweets, Twitter users assign hashtags to their tweets. Given that hashtag assignment is the primary way to semantically categorizing and search tweets, it is highly susceptible to abuse by spammers and other anomalous users [1]. Popular hashtags such as #Obama and #ladygaga could be hijacked by having them added to unrelated tweets with the intent of misleading many other users or promoting specific agenda to the users. The users performing this act are known as the hashtag hijackers. As the hijackers usually abuse common sets of …

Topic Discovery From Tweet Replies, Bingtian Dai, Ee Peng Lim, Philips Kokoh Prasetyo

Research Collection School Of Computing and Information Systems

Twitter is a popular online social information network service which allows people to read and post messages up to 140 characters, known as “tweets”. In this paper, we focus on the tweets between pairs of individuals, i.e., the tweet replies, and propose a generative model to discover topics among groups of twitter users. Our model has then been evaluated with a tweet dataset to show its effectiveness.

Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong

Research Collection Lee Kong Chian School Of Business

This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …

When A Friend In Twitter Is A Friend In Life, Wei Xie, Cheng Li, Feida Zhu, Ee-Peng Lim, Xueqing Gong

Research Collection School Of Computing and Information Systems

Twitter is a fast-growing online social network service (SNS) where users can "follow" any other user to receive his or her mini-blogs which are called "tweets". In this paper, we study the problem of identifying a user's off-line real-life social community, which we call the user'sTwitter off-line community, purely from examining Twitter network structure. Based on observations from our user-verified Twitter data and results from previous works, we propose three principles about Twitter off-line communities. Incorporating these principles, we develop a novel algorithm to iteratively discover the Twitter off-line community based on a new way of measuring user closeness. According …

Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria

Research Collection School Of Computing and Information Systems

Traditional media outlets are known to report political news in a biased way, potentially affecting the political beliefs of the audience and even altering their voting behaviors. Therefore, tracking bias in everyday news and building a platform where people can receive balanced news information is important. We propose a model that maps the news media sources along a dimensional dichotomous political spectrum using the co-subscriptions relationships inferred by Twitter links. By analyzing 7 million follow links, we show that the political dichotomy naturally arises on Twitter when we only consider direct media subscription. Furthermore, we demonstrate a real-time Twitter-based application …

Online Social Networking To Support Youth College Student Learning And Behaviour, Chun Hung, Hugo Wong

Practical Social and Industrial Research Symposium

No abstract provided.

Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University

Perspectives@SMU

Twitter is regarded as a highly popular platform for online communications. It was said to have played a role in facilitating – 140 characters at a time – social movements that supported key events such as the Arab Spring. And because Twitter messages (or 'tweets' as they are called) are compact and quickly transmitted, they are widely used to spread and share breaking news, personal updates and spontaneous ideas.

Emosonet: An Emotion-Aware Social Network For Emotional Wellbeing, Zerrin Yumak-Kasap, Yu Chen, Pearl Pu

Faculty Publications, Information Systems & Technology

This paper presents our initial ideas towards developing an emotion-aware social network for the purpose of increasing emotional wellbeing. The framework will use sensors and behavior analysis methods in order to infer users’ stress level automatically with minimal user effort and use audio, animation and vibro-tactile feedback for enhanced engagement. Additionally, we will explore the role of social support, social influence and gamification for sustained behavior change.