Short And Tweet,
2013
University of Nebraska - Lincoln
Short And Tweet, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
The goal is to help students learn to write clearly and concisely. It reinforces William Zinsser’s advice in “On Writing Well.” He said, “Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.” The exercise helps students learn to find the focus of stories. It helps editing students write concise, clear headlines that pull readers into stories. It also helps reporting students learn to summarize stories accurately and briefly — a skill they need as they craft their own ledes.
Impact Of Multimedia In Sina Weibo,
2013
Singapore Management University
Impact Of Multimedia In Sina Weibo, Xun Zhao
Dissertations and Theses Collection (Open Access)
Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This thesis provides statistical analysis on how multimedia contents are produced, consumed, and propagated in Sina Weibo. Based on 230 million tweets and 1.8 million user profiles in Sina Weibo, we study the impact of multimedia contents on the popularity of both users and tweets as well as tweet life span. In addition to consider the multimedia impact on popularity, we also compare the user influence …
Social Media And Prosumerism: Implications For Sport Marketing Research,
2013
Sacred Heart University
Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan
WCBT Faculty Publications
Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies.
Will "Smarter" Marketing End Social Discrimination? A Critical Review,
2013
Sacred Heart University
Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
School of Computer Science & Engineering Faculty Publications
Purpose - There are two claims made by the web marketing/advertising industry. 1) By collecting, managing, and mining data, companies serve consumer’s best interests and 2) by adopting sophisticated analytics web marketers avoid discriminations that disserve individuals. Although we share an interest in ending social discrimination, we are more circumspect about pronounced individualism and technological fixes. Despite its appeal, or perhaps because of it, we should not accept the claim at face value. In this paper we argue that social discrimination may not disappear under smarter marketing; more overt forms may wane only to be replaced by more subtle forms. …
Book Review: Alphabet To Internet: Media In Our Lives,
2013
University of Nebraska - Lincoln
Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.
Going Offline: Personality And Its Effects On The Transition Of Online Relationships To The Offline World,
2013
University of Northern Iowa
Going Offline: Personality And Its Effects On The Transition Of Online Relationships To The Offline World, Morgan Johnson
Honors Program Theses
Because the internet is a relatively new technology, few studies have researched the correlations between online behavior and personality. As such, this study set out to determine if online friendships and personality are related. In this study differences in personality were examined between individuals who have met their online friends face-to-face and those who have not. A survey was distributed online using the Five Factor Model to measure personality. Participants in this study were recruited from an online community called Nerdfighteria. The results found that the facets of the Five Factor Model of personality were largely found not to be …
Twitter And #Television,
2013
Arcadia University
Twitter And #Television, Rachel M. Bellwoar
Faculty Curated Undergraduate Works
This essay discusses the significance of the hashtag phrases that now appear in the corner of television screens during shows. Television networks are trying to utilize Twitter to promote watching their programs live and generate discussion among fans, as well as potential new fans. Other uses for the social network that are being explored is the collection of feedback, for use in renewal and creative decisions, and viewer numbers, to entice advertisers.
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool,
2013
Eastern Illinois University
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan
Masters Theses
This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.
An Exploration Of Social Media Use Among Multiply Minoritized Lgbtq Youth,
2013
University of Texas at El Paso
An Exploration Of Social Media Use Among Multiply Minoritized Lgbtq Youth, Alfie Leanna Lucero
Open Access Theses & Dissertations
This study responds to a need for research in a fast-growing and significant area of study, that of exploring, understanding, and documenting the numerous ways that multiply marginalized LGBTQ youth between the ages of 14 and 17 use social media. The primary research question examined whether social media provide safe spaces for multiply minoritized LGBTQ youth to express and explore issues of sexuality and gender. In addition, the study explores and categorizes multiple ways that the participants interact with social media and makes comparisons to prior work with more general populations. The study provides descriptions of the participants in terms …
The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape,
2013
University of New Hampshire - Main Campus
The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon
Honors Theses and Capstones
No abstract provided.
Using Twitter To Facilitate Case-Based Instruction In A Nursing Classroom,
2013
Old Dominion University
Using Twitter To Facilitate Case-Based Instruction In A Nursing Classroom, Sherleena Ann Buchman, Patricia Burke Snider, Tian Luo, Kaboni Gondwe
STEMPS Faculty Publications
This paper is a report on the use of Twitter within a sophomore level course in the baccalaureate nursing program at a rural Appalachian university. Students enrolled in the Foundations of Nursing course were in their second year of a traditional nursing program. Meeting the challenge of providing students with a ubiquitous learning environment that extends beyond their rural environment is important in the education of many students in the Appalachian region. The preliminary study looks at the usability of Twitter as the medium that will assist nursing students to build the confidence that comes from completing a case study …
The 2008 Us Presidential Election And New Digital Technologies: Political Campaigns As Social Movements And The Significance Of Collective Identity,
2012
Chapman University
The 2008 Us Presidential Election And New Digital Technologies: Political Campaigns As Social Movements And The Significance Of Collective Identity, Stephanie Takaragawa, Victoria Carty
Sociology Faculty Articles and Research
The growing role of the Internet social networking sites (SNS) has served as a flash point for debate about the democratization of information, particularly in light of their perceived roles in the 2008 presidential election. This horizontal sharing of information undoubtedly facilitated the revival of the youth vote and volunteerism in many ways mimicking traditional grassroots approaches. While the role of the Internet SNS in mobilization efforts and information-sharing cannot be overstated, its effectiveness in creating a new “public sphere,” or transforming traditional electoral campaign strategies and communicative practices must be closely examined before generalizations about the democratization of media …
Community-Based Classification Of Noun Phrases In Twitter,
2012
Singapore Management University
Community-Based Classification Of Noun Phrases In Twitter, Freddy Chong Tat Chua, William W. Cohen, Justin Betterridge, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Many event monitoring systems rely on counting known keywords in streaming text data to detect sudden spikes in frequency. But the dynamic and conversational nature of Twitter makes it hard to select known keywords for monitoring. Here we consider a method of automatically finding noun phrases (NPs) as keywords for event monitoring in Twitter. Finding NPs has two aspects, identifying the boundaries for the subsequence of words which represent the NP, and classifying the NP to a specific broad category such as politics, sports, etc. To classify an NP, we define the feature vector for the NP using not just …
A Survey Of Recommender Systems In Twitter,
2012
Singapore Management University
A Survey Of Recommender Systems In Twitter, Su Mon Kywe, Ee Peng Lim, Feida Zhu
Research Collection School Of Computing and Information Systems
Twitter is a social information network where short messages or tweets are shared among a large number of users through a very simple messaging mechanism. With a population of more than 100M users generating more than 300M tweets each day, Twitter users can be easily overwhelmed by the massive amount of information available and the huge number of people they can interact with. To overcome the above information overload problem, recommender systems can be introduced to help users make the appropriate selection. Researchers have began to study recommendation problems in Twitter but their works usually address individual recommendation tasks. There …
Finding Thoughtful Comments From Social Media,
2012
Singapore Management University
Finding Thoughtful Comments From Social Media, Gottipati Swapna, Jing Jiang
Research Collection School Of Computing and Information Systems
Online user comments contain valuable user opinions. Comments vary greatly in quality and detecting high quality comments is a subtask of opinion mining and summarization research. Finding attentive comments that provide some reasoning is highly valuable in understanding the user’s opinion particularly in sociopolitical opinion mining and aids policy makers, social organizations or government sectors in decision making. In this paper we study the problem of detecting thoughtful comments. We empirically study various textual features, discourse relations and relevance features to predict thoughtful comments. We use logistic regression model and test on the datasets related to sociopolitical content. We found …
On Recommending Hashtags In Twitter Networks,
2012
Singapore Management University
On Recommending Hashtags In Twitter Networks, Su Mon Kywe, Tuan-Anh Hoang, Ee Peng Lim, Feida Zhu
Research Collection School Of Computing and Information Systems
Twitter network is currently overwhelmed by massive amount of tweets generated by its users. To effectively organize and search tweets, users have to depend on appropriate hashtags inserted into tweets. We begin our research on hashtags by first analyzing a Twitter dataset generated by more than 150,000 Singapore users over a three-month period. Among several interesting findings about hashtag usage by this user community, we have found a consistent and significant use of new hashtags on a daily basis. This suggests that most hashtags have very short life span. We further propose a novel hashtag recommendation method based on collaborative …
Nonprofit News, News Industrial Subsidies, And The Rise Of Citizen Journalism,
2012
West Virginia University
Nonprofit News, News Industrial Subsidies, And The Rise Of Citizen Journalism, Roger A. Lohmann
Faculty & Staff Scholarship
In this article three important policy questions are suggested in light of signs of recent growth of nonprofit news and the possibility of a great deal more similar growth in the future: 1) Does nonprofit news production pose a plausible solution to the economic troubles of the U.S. news industry? 2) Would industrial subsidies of nonprofits, like those for “welfare state” health and human services co-production offer a potential solution to the economic problems of the U.S. news industry? 3) Can the currently evolving internet-based system of news production by volunteer citizens be sustainable in the long run?
Us Presidential Election 2012 Prediction Using Census Corrected Twitter Model,
2012
Singapore Management University
Us Presidential Election 2012 Prediction Using Census Corrected Twitter Model, Junyu Choy, Michelle L. F. Cheong, Nang Laik Ma, Ping Shung Koo
Research Collection School Of Computing and Information Systems
US Presidential Election 2012 has been a very tight race between the two key candidates. Therewere intense battle between the two key candidates. The election reflects the sentiment of theelectorate towards the achievements of the incumbent President Obama. The campaign lastedseveral months and the effects can be felt in the internet and twitter. The presidential debatesinjected new vigor in the challenger's campaign and successfully captured the electorate of severalstates posing a threat to the incumbent's position. Much of the sentiment in the election has beencaptured in the online discussions. In this paper, we will be using the original model described …
Does Paying For Online Product Reviews Pay Off? The Effects Of Monetary Incentives On Content Creators And Consumers,
2012
University of Pittsburgh - Main Campus
Does Paying For Online Product Reviews Pay Off? The Effects Of Monetary Incentives On Content Creators And Consumers, Andrew Stephen, Yakov Bart, Christilene Du Plessis, Dilney Goncalves
Research Collection Lee Kong Chian School Of Business
We show that although incentivizing product reviews results in more helpful content, disclosing payment lowers review consumers’ product quality expectations. This effect occurs because disclosure induces doubt in product quality and persists when more objective information is available, irrespective of disclosure specificity, across product categories and even after product trial.
Influentials, Novelty, And Social Contagion: The Viral Power Of Average Friends, Close Communities, And Old News,
2012
Singapore Management University
Influentials, Novelty, And Social Contagion: The Viral Power Of Average Friends, Close Communities, And Old News, Nicholas Harrigan, Palakorn Achananuparp, Ee Peng Lim
Research Collection School Of Computing and Information Systems
What is the effect of (1) popular individuals, and (2) community structures on the retransmission of socially contagious behavior? We examine a community of Twitter users over a five month period, operationalizing social contagion as ‘retweeting’, and social structure as the count of subgraphs (small patterns of ties and nodes) between users in the follower/following network. We find that popular individuals act as ‘inefficient hubs’ for social contagion: they have limited attention, are overloaded with inputs, and therefore display limited responsiveness to viral messages. We argue this contradicts the ‘law of the few’ and ‘influentials hypothesis’. We find that community …
