Cal Poly Open House: An Application Of Communication Principles,
2014
California Polytechnic State University - San Luis Obispo
Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad
Communication Studies
No abstract provided.
How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release,
2014
California Polytechnic State University - San Luis Obispo
How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico
Journalism
The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders,
2014
California Polytechnic State University - San Luis Obispo
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola
Journalism
This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …
From Print Culture To Digital Culture: Effects On Communication, Culture, And Technology,
2014
California Polytechnic State University - San Luis Obispo
From Print Culture To Digital Culture: Effects On Communication, Culture, And Technology, Brent Weber
Communication Studies
No abstract provided.
How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?,
2014
California Polytechnic State University - San Luis Obispo
How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson
Journalism
The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …
Parasocial Relationship Via Reality Tv And Social Media: Its Implications For Celebrity Endorsement,
2014
Singapore Management University
Parasocial Relationship Via Reality Tv And Social Media: Its Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Research Collection Lee Kong Chian School Of Business
The purpose of this study was to explore the ways in which audiences build parasocial relationships with media characters via reality TV and social media, and its implications for celebrity endorsement and purchase intentions. Using an online survey, this study collected 401 responses from the Korean Wave fans in Singapore. The results showed that reality TV viewing and SNS use to interact with media characters were positively associated with parasocial relationships between media characters and viewers. Parasocial relationships, in turn, were positively associated with the viewers’ perception of endorser and brand credibility, and purchase intention of the brand endorsed by …
Reconsidering Childfreedom:
A Feminist Exploration Of Discursive
Identity Construction In Childfree
Livejournal Communities,
2014
University of Nebraska-Lincoln
Reconsidering Childfreedom: A Feminist Exploration Of Discursive Identity Construction In Childfree Livejournal Communities, Julia Moore
Department of Communication Studies: Faculty Publications
This article employs participant definitional analysis, sensitized with feminist poststructuralism and critical ethnography, to understand three identity construction processes that members of childfree LiveJournal communities participate in: (a) naming childfreedom, (b) negotiating childfreedom, and (c) enacting childfreedom. I argue that childfree identities are contested and sometimes activist. Ultimately, I call for scholars to reconsider the definition of childfree to account for the complex and nuanced identities constructed by individuals who identify as such.
Online Community Transition Detection,
2014
Singapore Management University
Online Community Transition Detection, Biying Tan, Feida Zhu, Qiang Qu, Siyuan Liu
Research Collection School Of Computing and Information Systems
Mining user behavior patterns in social networks is of great importance in user behavior analysis, targeted marketing, churn prediction and other applications. However, less effort has been made to study the evolution of user behavior in social communities. In particular, users join and leave communities over time. How to automatically detect the online community transitions of individual users is a research problem of immense practical value yet with great technical challenges. In this paper, we propose an algorithm based on the Minimum Description Length (MDL) principle to trace the evolution of community transition of individual users, adaptive to the noisy …
Socio-Physical Analytics: Challenges & Opportunities,
2014
Singapore Management University
Socio-Physical Analytics: Challenges & Opportunities, Archan Misra, Kasthuri Jayarajah, Shriguru Nayak, Philips Kokoh Prasetyo, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
In this paper, we argue for expanded research into an area called Socio-Physical Analytics, that focuses on combining the behavioral insight gained from mobile-sensing based monitoring of physical behavior with the inter-personal relationships and preferences deduced from online social networks. We highlight some of the research challenges in combining these heterogeneous data sources and then describe some examples of our ongoing work (based on real-world data being collected at SMU) that illustrate two aspects of socio-physical analytics: (a) how additional demographic and online analytics based attributes can potentially provide better insights into the preferences and behaviors of individuals or groups …
Clinical Implications Of Internet Infidelity: Where Facebook Fits In,
2014
Alliant International University - San Diego
Clinical Implications Of Internet Infidelity: Where Facebook Fits In, Jaclyn D. Cravens, Jason B. Whiting Phd
Faculty Publications
The Internet can enhance existing relationships or facilitate the development of new relationships, including illicit ones. Increased research in this area has predominately been on online sexual addiction and pornography, with few about social networking sites. Facebook, a popular social networking site boasting 1.15 billion active users. This article reviews existing literature on Internet infidelity, comparing online activities and Facebook-specific behaviors. Five areas related to Internet infidelity will be explored, such as definitions and the impact on relationships. Although several similarities exist between general Internet and Facebook-specific infidelity, unique differences exist. Implications for future research and clinical practice are presented.
Qr Codes For The Dead,
2014
University of San Francisco
Qr Codes For The Dead, Tamara Kneese
Media Studies
Graveyards are becoming smart spaces, but will today's technology last for eternity?
Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event,
2014
Princeton University
Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event, William R. L. Anderegg, Gregory R. Goldsmith
Biology, Chemistry, and Environmental Sciences Faculty Articles and Research
Despite overwhelming scientific consensus concerning anthropogenic climate change, many in the non-expert public perceive climate change as debated and contentious. There is concern that two recent high-profile media events—the hacking of the University of East Anglia emails and the Himalayan glacier melt rate presented in the Fourth Assessment Report of the Intergovernmental Panel on Climate Change—may have altered public opinion of climate change. While survey data is valuable for tracking public perception and opinion over time, including in response to climate-related media events, emerging methods that facilitate rapid assessment of spatial and temporal patterns in public interest and opinion could …
The Queer Blogger: Interrogating The Commodification Of Identities,
2014
Columbia College - Chicago
The Queer Blogger: Interrogating The Commodification Of Identities, Anne Lacy
Cultural Studies Capstone Papers
Using Queer blogs found throughout American blogging networks, while drawing upon Marxism, Michel Foucault’s notions of confession and coming out, and Gramsci’s concept of hegemony, this project is a materialist analysis that unveils how Queer identities are being consumed and commodified. In contemporary American society a phenomenon is occurring online: Queer blogs are acting as a platform where subjectivities are attempting to resist hegemonic notions of identity while they are simultaneously being incorporated into a capitalistic agenda of subject formation. This project ultimately calls upon an act of resistance, as these Queer blogs are in fact a negotiable space for …
Take Off Your Masc: The Hegemonic Gay Male's Gender Performance On Grindr,
2014
Columbia College - Chicago
Take Off Your Masc: The Hegemonic Gay Male's Gender Performance On Grindr, Duncan Shuckerow
Cultural Studies Capstone Papers
The hegemonic Grindr clone is a gay male Grindr user who enforces the privileging of traditional masculine gender performance and condemns effeminacy. Through this project’s own field work along with the website “douchebagsofgrindr,” the hegemonic Grindr clone is here within analyzed. Drawing upon the theory ofhegemony articulated by Gramsci, a historical analysis of the 1970s urban gay male clone, and contemporary analysis and research, the project argues that the hegemonic Grindr clones, while only a minority group of Grindr users, rules over the cyberspace as sexual gatekeepers. Hegemonic Grindr clones maintain their privileged status on the application through depicting and …
Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event,
2014
University of Nebraska-Lincoln
Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano
College of Journalism and Mass Communications: Professional Projects
The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …
This Is What Happens When We Forget That Speech Has Consequences,
2014
University of Central Florida
This Is What Happens When We Forget That Speech Has Consequences, Nathan Holic
UCF Forum
The other night, I watched a Bravo “Real Housewives” reunion show in which a woman yelled through a bullhorn “You’re a dumb ho! Shut up!” at another woman two feet away. A split-second later, this woman (the one with the bullhorn) looked genuinely surprised when the other woman (the alleged dumb ho) charged at her, furious, and began swinging.
Wikiproject Agriculture: Be An Agricultural Wikipedian,
2014
University of Nebraska - Lincoln
Wikiproject Agriculture: Be An Agricultural Wikipedian, Dana W.R. Boden
University of Nebraska-Lincoln Libraries: Presentations
Wikipedia will be 13 years old in 2014. It is ranked the 6thmost visited site on the World Wide Web. Many librarians and information specialists have a love hate relationship with this open access, free internet encyclopedia. Searching for agricultural information sometimes exposes a lack of information or existence of entries on specific topics, inaccurate information, or results in the frustration of a research dead end from unreferenced articles. Wikipedia is, of course, a collaboratively edited resource. A Wikipedia WikiProjectis a group of contributors working together to improve the Wikipedia information and the pages on a particular topic or subject …
Facebook: A Marketing Tool For Small Business,
2014
Bemidji State University
Facebook: A Marketing Tool For Small Business, Michaela Willer
Honors Capstones
Capstone submitted as a graduation requirement for the BSU Honors Program.
Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends,
2014
Western Kentucky University
Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends, Ryan Dearbone
Masters Theses & Specialist Projects
This research examined how college students feel about their professors requesting them to be a Facebook friend. Recognizing the ways in which professors and students communicating through social networking could produce additional educational opportunities for collaboration and instruction, while also causing tension or awkwardness as the process develops. Semistructured interviews were utilized by the researcher to obtain information from the selected participants, and the data were analyzed by comparative methods. Through this study, it was revealed that students are split on the appropriateness of professors as Facebook friends. They prefer little to no self-disclosure from their professors. They do not …
Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring,
2014
Butler University
Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring, Needa A. Malik
Undergraduate Honors Thesis Collection
By asserting that no revolution occurs singularly, I propose that revolutions occur in a multiplicity. Within the framework of the Arab Spring Revolutions, another revolution has been occurring concurrently: a social media revolution. This revolution is taking place in the digital, social media age. It is a revolution that has been tweeted, facebooked, recorded, documented and shared instantaneously on platforms that obeys few lines of political sovereignty. Revolution and political action can now truly be shown from the perspective of the common citizen. Activists have discovered a greater platform for their voices to be distributed and causes promoted. The Arab …
