Social Media Commons^™

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Why Does Everybody Hate Me? Balance, Status, And Homophily: The Triumvirate Of Signed Tie Formation, Janice Yap, Nicholas Harrigan

Research Collection School of Social Sciences

Despite being one of the foundational theories of signed (positive/negative) tie formation, the evidence for balance theory is far from conclusive. A recent promising alternative is status theory, but a theoretical and explanatory gap still remains, with a dearth of theories and evidence. We put forward and test eight separate theories of signed tie formation on two face-to-face networks of friendship and esteem of 282 students. We use dimension reduction (factor analysis) on the results tables comparing the predictions of these eight theories for 50 ERGM parameters with our estimated models. We find three main paradigms explain the majority of …

Relationship Management On Facebook: Male College Students, Kathleen M. Aikin

Communication & Leadership Dissertations and Theses

Facebook as a social media technology is prominent in a variety of scenarios, including interpersonal relationship management. There have been numerous studies on how social dynamics are informed by social media, especially in regards to young adults. Within this group, female social dynamics have garnered much attention; however, there is a dearth of research, which explicitly examines how males utilize the technology. Thus, this study collected data via an online survey of college students that examined various aspects of online interpersonal relationship dynamics. The theoretical framework of this study was based on Petronio’s (1991) communication privacy management theory, Baxter and …

Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter

Masters Theses

Previous research on organizational legitimacy has determined that legitimacy is necessary for organizational survival, but also places a constraint upon the organization's actions. This project examines the roles of authenticity and social identity as constraints of legitimacy in the craft beer through a case study of four craft breweries that merged with Anheuser-Busch InBev. This study examined the social media communication of four craft breweries prior to their merger announcement as well as the reactions from fans after the announcements were made. Analysis revealed that the breweries used social media to emphasize their authenticity prior to the merger announcement and …

College Students Self-Presentation And Online Social Networks, Lauren J. Stehlik

Masters Theses

College students are active users of social networking sites, and they share a variety of information via their profiles. Employers and graduate schools are one population viewing potential candidate's social networking profiles. This study aimed to explore graduating college students' perception of appropriate or inappropriate content on their social networking sites as they went through the job searching process. College students are users of several social networking sites; however, this study focused on users of Facebook, Twitter, and LinkedIn. The researcher conducted one-on-one interviews and an online analysis site called Reppler.com with seven graduating college seniors to learn about perceptions …

Is The Truth In The Comments? Anti-Feminism And Anti-Immigration In Norwegian Online Newspaper Comment Threads, Iselin Maria Ihrstad

All Graduate Theses, Dissertations, and Other Capstone Projects

Norway has implemented many progressive social policies focused on the equality and inclusion of women, as well as immigrant and non-ethnic Norwegian individuals due to a commitment to state feminism. Yet recently it seems to be a number of anti-feminist and some anti-immigration stances expressed through online discussion threads. In order to highlight and explore the presence of a backlash against feminism and immigration in Norway, this study conducts a feminist textual analysis of online comment threads that follows pro-feminist online opinion pieces published in the two largest newspapers in Norway, Dagbladet and Verdens Gang (VG) published between July 2014 …

Re-Examining Resistance: Fan-Produced Queer Readings And Teen Wolf, Joshua J. Espinoza

Open Access Theses & Dissertations

MTV's popular television series, Teen Wolf (2011), has amassed a large online following of fans that create their own queer narratives through fan-fiction, subverting the show's hegemonic heteronormativity. Through a textual thematic analysis of Teen Wolf, this case study illustrates how online fandoms can subvert hegemony through queer readings of literary characters, resisting the dominant heteronormativity on network television. This article argues that rearticulating the showâ??s narratives into queer readings functions as a form of LGBT resistance, effectively counteracting the heteronormativity and hegemony portrayed on screen. This study examines how Teen Wolf approaches queer content, including homoeroticism and LGBT themes …

The Fuzzin' Facts, Rebel Alliance, Mitch Ohnstad, Rebekka Erks, Erin Prohaska, Ryan Mueksch, Rachel Foehlinger, Laura Bergen, Sean Davis

College of Journalism and Mass Communications: Student Advertising Projects

The challenge for this campaign is to expose the facts about sexual health and safe sex practices in a light-hearted manner in order to make it a more comfortable topic to talk about so that more people understand the need to get the facts, get tested and get involved to help prevent the spread of sexually transmitted diseases in Nebraska.

Community Discovery From Social Media By Low-Rank Matrix Recovery, Jinfeng Zhuang, Mei Tao, Steven C. H. Hoi, Xian-Sheng Hua, Yongdong Zhang

Research Collection School Of Computing and Information Systems

The pervasive usage and reach of social media have attracted a surge of attention in the multimedia research community. Community discovery from social media has therefore become an important yet challenging issue. However, due to the subjective generating process, the explicitly observed communities (e.g., group-user and user-user relationship) are often noisy and incomplete in nature. This paper presents a novel approach to discovering communities from social media, including the group membership and user friend structure, by exploring a low-rank matrix recovery technique. In particular, we take Flickr as one exemplary social media platform. We first model the observed indicator matrix …

Characteristics Of Social Media Stories, Yasmin Ainoamany, Michele C. Weigle, Michael L. Nelson

Computer Science Faculty Publications

An emerging trend in social media is for users to create and publish "stories", or curated lists of web resources with the purpose of creating a particular narrative of interest to the user. While some stories on the web are automatically generated, such as Facebook’s "Year in Review", one of the most popular storytelling services is "Storify", which provides users with curation tools to select, arrange, and annotate stories with content from social media and the web at large. We would like to use tools like Storify to present automatically created summaries of archival collections. To support automatic story creation, …

Exploring How Social Media Can Be Used To Promote Space Awareness: A Case Study Of The Yuri's Night Web 2.0, Alan Steinberg, Jeffrey Alles, Ryan L. Kobrick

Publications

Despite the importance of social media as an inexpensive and efficient means of communication, it is not clear to what degree space advocacy groups are making a strong organized effort to use the resources available to them. Moreover, there is no previous literature that specifically examines the use of social media tools by space organizations. This study seeks to start a larger dialog regarding how the space advocacy community can make use of these tools to promote their mission. Using a case study approach, this article focuses specifically on the organization of Yuri’s Night to explore how this group is …

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …

The Effects Of Social Media And The Internet On Political Participation, Leslie Orozco

Student Scholar Symposium Abstracts and Posters

The 21st century has been a century of many changes and technological advancements. Arguably the most important and influential technological advancement of this century has been the internet. With the internet came other branches of the internet such as social media that have now become extremely prominent in American daily life and culture. In the last few Presidential elections, candidates have used the internet and social media as an important part of their political campaigns.

This research project looks at the effects that social media and the internet has had on political participation during the most recent Presidential elections using …

What’S Cookin’ Good Lookin’: The Rise And Phenomena Of The Female Foodie Performer Through Social Media, Alison Weiss

Student Scholar Symposium Abstracts and Posters

Once seen in black and white terms as human sustenance or luxury, eating has become not only a hobby, but an obsession. Whereas chefs and cooks were previously regarded as average, behind-the-scenes workers, they have now stepped out from the kitchen and into the spotlight, becoming celebrated public idols – and performers. With images tailored to different demographics right down to their clothing and hairstyles, chefs and cooks no longer merely prepare food: they put on a show. The foodie phenomena has been pioneered by females, largely in part to the parallel-running infatuation with health, fitness, and food trends that …