Social Media Commons^™

You Are What You Tweet: Connecting The Geographic Variation In America's Obesity Rate To Twitter Content, Ross J. Gore, Saikou Diallo, Jose Padilla

VMASC Publications

We conduct a detailed investigation of the relationship among the obesity rate of urban areas and expressions of happiness, diet and physical activity on social media. We do so by analyzing a massive, geo-tagged data set comprising over 200 million words generated over the course of 2012 and 2013 on the social network service Twitter. Among many results, we show that areas with lower obesity rates: (1) have happier tweets and frequently discuss (2) food, particularly fruits and vegetables, and (3) physical activities of any intensity. Additionally, we provide evidence that each of these results offer different and unique insight …

Exploring Social Networking Technologies As Tools For Hiv Prevention For Men Who Have Sex With Men, Jorge Ramallo, Thomas Kidder, Tashuna Albritton, Gary Blick, John Pachankis, Valen Grandeleski, Trace Kershaw

Publications and Research

Social networking technologies are influential among men who have sex with men (MSM) and may be an important strategy for HIV prevention. We conducted focus groups with HIV positive and negative participants. Almost all participants used social networking sites to meet new friends and sexual partners. The main obstacle to effective HIV prevention campaigns in social networking platforms was stigmatization based on homosexuality as well as HIV status. Persistent stigma associated with HIV status and disclosure was cited as a top reason for avoiding HIV-related conversations while meeting new partners using social technologies. Further, social networking sites have different social …

Unfriend?: An Analysis Of Friendship Comparing Subjects’ Perceptions Of Face-To-Face Versus Internet-Mediated Relationships, Matthew S. Harp

Williams Honors College, Honors Research Projects

The purpose of this study was to find out how similar or different peoples’ perceptions are of friendships which are primarily face-to-face and those which are primarily internet mediated. It was hypothesized that, based on qualities which are shared by each respective medium, individuals would not find perceptions of face-to-face and Internet-mediated friendships to be significantly different. One hundred fifty-one undergraduate students at The University of Akron were given a survey developed from a literature review to test how important certain general friendship qualities were to their concept of each type of friendship. It was found that, while all of …

Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell

Williams Honors College, Honors Research Projects

This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …

Re-Examining Resistance: Fan-Produced Queer Readings And Teen Wolf, Joshua J. Espinoza

Open Access Theses & Dissertations

MTV's popular television series, Teen Wolf (2011), has amassed a large online following of fans that create their own queer narratives through fan-fiction, subverting the show's hegemonic heteronormativity. Through a textual thematic analysis of Teen Wolf, this case study illustrates how online fandoms can subvert hegemony through queer readings of literary characters, resisting the dominant heteronormativity on network television. This article argues that rearticulating the showâ??s narratives into queer readings functions as a form of LGBT resistance, effectively counteracting the heteronormativity and hegemony portrayed on screen. This study examines how Teen Wolf approaches queer content, including homoeroticism and LGBT themes …

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Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

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Journal of International Technology and Information Management

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Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Losing Robin Williams: An Analysis Of User-Generated Twitter Content Following The Sudden Death Of A Celebrity, Samantha Mallow

Honors Program Theses

The purpose of my thesis is to examine how people use social media, in this case Twitter, to share content that reflects their attitudes toward the loss of a celebrity and the issue of mental illness. To complete my research, I examined how users of Twitter created content expressing their reactions to the sudden passing of comedian and actor Robin Williams on August 11, 2014. Williams’ death raised mental illness issues that he had faced during his life. After analyzing the data I created a short survey with eight tweets that referred to mental illness. The survey was administered to …

Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing In The 2008 Presidential Election, Abigail Michaelsen

CMC Senior Theses

In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant …

Tweeting Away Our Blues: An Interpretative Phenomenological Approach To Exploring Black Women's Use Of Social Media To Combat Misogynoir, Kelly Macias

Department of Conflict Resolution Studies Theses and Dissertations

In the age of social media, many Black women use online platforms and social networks as a means of connecting with other Black women and to share their experiences of social oppression and misogynoir, anti-Black misogyny. Examining the ways that Black women use technology as a tool to actively wage resistance to racial, gender and class oppression is critical for understanding their role in the human struggle for greater peace, beauty, freedom and justice. This study explored the experiences of 12 Black women in the United States and Britain who use social media for storytelling and testimony about their lives …

Bloggers And Their Impact On Contemporary Social Movements: A Phenomenological Examination Of The Role Of Blogs And Their Creators In The Lgbt Social Movements In Modern United States, Bobby K. Huen

Department of Conflict Resolution Studies Theses and Dissertations

The Internet is a ubiquitous feature in everyday life, but its application to social movements has yet to be completely understood. This phenomenological study examines the lived experiences of bloggers who focused on the gay, lesbian, bisexual, and transgender (LGBT) movement in the United States to understand the impact bloggers and their work as online activists have on existing LGBT social movement organization and operation. Data collection is gathered from semi-structured and open-ended interviews with four social movement bloggers using web-conference software over the course of three months. The results of this study indicated that internet has empowered individual activists, …

Relationship Management On Facebook: Male College Students, Kathleen M. Aikin

Communication & Leadership Dissertations and Theses

Facebook as a social media technology is prominent in a variety of scenarios, including interpersonal relationship management. There have been numerous studies on how social dynamics are informed by social media, especially in regards to young adults. Within this group, female social dynamics have garnered much attention; however, there is a dearth of research, which explicitly examines how males utilize the technology. Thus, this study collected data via an online survey of college students that examined various aspects of online interpersonal relationship dynamics. The theoretical framework of this study was based on Petronio’s (1991) communication privacy management theory, Baxter and …

Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter

Masters Theses

Previous research on organizational legitimacy has determined that legitimacy is necessary for organizational survival, but also places a constraint upon the organization's actions. This project examines the roles of authenticity and social identity as constraints of legitimacy in the craft beer through a case study of four craft breweries that merged with Anheuser-Busch InBev. This study examined the social media communication of four craft breweries prior to their merger announcement as well as the reactions from fans after the announcements were made. Analysis revealed that the breweries used social media to emphasize their authenticity prior to the merger announcement and …

The Internet Grows Up?, Neil M. Richards

Scholarship@WashULaw

Danielle Citron’s Hate Crimes in Cyberspace is one of the most important publications to date in the emerging fields of privacy and cyberlaw. In her thoughtful and insightful book, Citron explains the uneven playing field and frequently shocking acts of abuse that women face online, and demonstrates practical steps that we can take to remedy the problem of online hate through law, education, and the development of better, more inclusive norms. Other contributors to this Symposium have examined these contributions in great detail, pointing out important nuances of Citron’s argument, urging her in at least one case to be even …