Public Relations and Advertising Commons^™

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …

Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations

WKU Administration Documents

2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Advertisers' Adherence To The Ftc's Green Guides: A Content Analysis Of Environmental Marketing Claims, Charlotte Muse

Inquiry: The University of Arkansas Undergraduate Research Journal

In 1992, the Federal Trade Commission created the Guides for Use of Environmental Market Claims, with revisions made in 1996 and 1998. The Guides designate how the Commission applies Section 5 of the FTC Act, which prevents unfair or deceptive practices, to environmental claims. Based on the increased proliferation of environmental marketing claims, the FTC has decided to again revise the Guides. The purpose of this study was to examine whether the environmental claims present in print advertisements are included in the current FTC Guides and whether the qualifying language surrounding claims is acceptable, poorly explained, not explained, or meaningless. …

Ua35/11 Wku Honors College Fact Book, Wku Honors College

WKU Administration Documents

Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

2010 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 2010.

Public Relations Professionals’ Perspectives On The Communication Challenges And Opportunities They Face In The U.S. Public Sector, Brooke Liu, Abbey Levenshus

Scholarship and Professional Work - Communication

This study reports common challenges and opportunities 49 government public relations professionals face in the United States of America (U.S.) when communicating internally and externally. Following on from the primary public sector attributes proposed by Liu and Horsley (2007), the in-depth interviews revealed 13 common attributes that affected government communication practices. The study’s findings are useful for practitioners entering the government communication field in the U.S. and elsewhere, practitioners in other sectors who collaborate with government communicators, and academics developing communication theory for the under-researched public sector.

The Role And Positioning Of Public Relations In Non Profit Organisations: A Case Study Analysis, Gillian Lyons

Theses

This study aims to explore the role and positioning of public relations (PR) in non-profit organisations (NPO’s). Two case studies are explored namely the Mercy Hospital Foundation and the Cork Simon Community. The lack of research in the area along with the belief that NPOs rely on PR more than any other industry prompted the research idea for this study.

The literature review deals with the need for PR to be accepted as a management function with many leading theorists agreeing on the matter. According to Grunig (1992), the organisational effectiveness theories provide organisations with the formula to make their …

Can The Effectiveness Of An Online Tourism Public Relations Campaign Be Evaluated?, Deirdre Mangan

Theses

The practice of public relations has changed dramatically in the past fifteen years, embracing a variety of new media tools in a fast changing, global market. New and social media have radically altered the work of public relations practitioners. One aspect of this which gives rise to much debate is evaluating the effectiveness of online public relations campaigns.

Travel and tourism is an industry that has been changed fundamentally by the internet. This industry led the way with online reservations and information systems. Online public relations followed this innovation. The aim of this study is to look at the process …

"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green

Research outputs pre 2011

As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …

Transivity Choices In The Malaysian Prime Minister's 2009 National Day Blog Posting., Daphne Rosaline Henry Thomas

Student Works (2010-2019)

This study unveils inherent experiential meaning by utilising the framework of the System of Transitivity, a component of Halliday’s Systemic Functional Linguistics in weblog interaction. The interactive feature of weblogs helps uncover the experiential meaning as the writers are uninhibited in penning their thoughts. The data for the study is from the Malaysian Prime Minister’s National Day Address posted on 30 August 2009 and the Comments received in response to it. The aim of the study is to uncover the perceptions of the Prime Minister and the Comment Writers on national unity, identity and nation building. The aim of the …

Literary Devices And Vocabulary Frequency Use In Malaysian Radio Advertisements., Jeyanthi Evelyn J. L. Christy

Student Works (2010-2019)

Radio advertisements are very much part and parcel of our daily lives. Radio is ubiquitous and free. Technology has come a long way as radio is also available to its listeners via the Internet and even on television. Owing to the flexibility and availability of radio, radio advertisements increase the selling power of products, services and so on. Literary devices are not restricted to literary materials. They can be found in non literary materials such as advertisements. For the purpose of this research, two radio stations, hitz.fm and mix fm were identified as they share similar target audiences. Advertisements from …

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Research

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Ua19/9 Mascots, Wku Archives

WKU Archives Collection Inventories

An artificial collection regarding the WKU mascot Big Red consisting of correspondence, awards and fan club materials.

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …

The Bison: 2010, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Moustachioed Men And Marathon Moms: The Marketing Of Cancer Philanthropy, Jenna Leigh Jacobson

Theses and Dissertations (Comprehensive)

This thesis is a theoretically based feminist critical analysis of the politics, problems, and differences around the philanthropy related to breast cancer in comparison to prostate cancer with a focus on the Canadian reality. It is an analysis of the leading national volunteer-based organization dedicated to breast cancer philanthropy: The Canadian Breast Cancer Foundation, and the only national foundation dedicated to the fight against prostate cancer: Prostate Cancer Canada. The concrete grounding is an in-depth analysis of the primary fundraising event for each charity: the CIBC Run for the Cure and Movember Canada. Breast cancer and prostate cancer attack a …

How Independent Irish Music Artists Are Practising Online Pr Techniques By Utilising Social Media Tools., Áine Cullen

Theses

This Dissertation explores how the evolution of social media is enabling Irish Independent music artists to publicise their music. It aims to explore the online public relations techniques that Independent Irish music artists are using and determine whether they are embracing it.

A qualitative research design was chosen and the primary method used to gather the data were in-depth interviews with PR professionals in the music industry, PR directors, major record labels. Independent record labels and Irish music artists that practice social media.

The research findings reveal how beneficial social media are for Independent music artists and show how social …

A Critical Analyses Of How The Hse’S Communications And Public Relations Department Responded To The Swine Flu Pandemic In The Southern Region Of Ireland., Suzanne Mccarthy

Theses

The purpose of this thesis is to analyse how the HSE South handled the Swine Flu pandemic. This was largely focused on how the HSE communicated with their publics as well as how they carried out such a large public information campaign. It is also important to understand how the public felt about the management of this pandemic. This thesis was dependant on interviewing various individuals from relevant backgrounds. This included PR and communication personnel employed by the HSE, representative of the media and health care professionals who deal directly with different communities within the general public. The objectives of …