Public Relations and Advertising Commons^™

An Exploration Of The Impact Of Brand Personality On Consumer Buying Intentions Toward Specialist Stationery Products Across Age Groups, Chalinun Aurmanarom

Theses : Honours

The market for stationery products is constantly evolving particularly in light of technological influences and changes in the range of items available beyond single category products. Customers now seek more than pens and paper products; rather they are looking towards convenient specialist stationery one-stop-shop options. This research aimed to provide insight into consumers' specialist stationery products (SSPs) purchasing intentions across different age groups. A qualitative design via focus groups was used to gather consumer information. This process allowed for expressions of personal feelings and emotions relating to SSPs purchasing experiences to be captured. The findings revealed that brand personality is …

How Independent Irish Music Artists Are Practising Online Pr Techniques By Utilising Social Media Tools., Áine Cullen

Theses

This Dissertation explores how the evolution of social media is enabling Irish Independent music artists to publicise their music. It aims to explore the online public relations techniques that Independent Irish music artists are using and determine whether they are embracing it.

A qualitative research design was chosen and the primary method used to gather the data were in-depth interviews with PR professionals in the music industry, PR directors, major record labels. Independent record labels and Irish music artists that practice social media.

The research findings reveal how beneficial social media are for Independent music artists and show how social …

Assessing The Impact Of Social Media On The Celebrity Industry: A Public Relations Perspective, Jessica O'Sullivan

Theses

There has been an increased interest from academics, public relations professionals and industry professionals in the importance of social media in the role of public relations. This study aims to contribute to the understanding of the effect social media has on the celebrity industry, from a public relations perspective.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with online communication professionals from the public relations industry and an online music producer who uses various forms of social media to distribute and promote his music. All interviewees were chosen due to …

The Changing Face Of Print Media : How New Attitudes To Communication By Both Industries Could Affect Public Relations., Paul Kennedy

Theses

Digital media is a phenomenon that has affected many industries, particularly both print media and public relations. Communication is something is at the heart of both of these industries. In this thesis, communication theory is explored in a digital media and print newspaper context, in relation to these industries. It is explored how both industries are using similar techniques, and the merit of these approaches are investigated and discussed. Included in this are the value of new news outlets and new and old business models. Opinions on modem media relations are investigated and the weight of third- party endorsement is …

Politics 2.0 : The Emergence Of New Media And Its Impact On Political Communication In Ireland: A Public Relations Perspective, Gerald Counihan

Theses

Political communication occurs as a by-product of any political action. It can either be managed or not. The traditional methods of communication are still very prevalent in Irish political communication. The party maintains a strong role in communicating, but it does not infringe overly much on is national and local representatives.

The traditional mass media are play a crucial role in facilitating communication but the emergence of web 2.0 applications in social media is slowly beginning to revolutionise political communication in Ireland.

The evolution of communications tools over the past number of years has revolutionised the PR industry, and therefore …

"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green

Research outputs pre 2011

As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …

0780: Willis Cook Photography Collection, Marshall University Special Collections

Guides to Manuscript Collections

Local Huntington photographer (died 11/17/2008) born in Wyoming Co., West Virginia. Graduate of the Brooks Institute of Photography. From 1951 to 1957 was the WSAZ-TV station's first Director of Photography. Former Director of Public Relations for CSX Transportation.

Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime

Faculty Articles

This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."

Ethical Concerns Over The Use Of Fear Appeals When Targeting Vulnerable Populations, Stephanie Hutchinson

Theses : Honours

Advertising is a promotional tool that marketers use to build awareness of an organisations product or service, and the success of their communication efforts lie in being able to effectively and efficiently reach their target audience, therefore different appeals are used to persuade different audiences. This study was conducted to determine if there was a positive relationship between the use of fear appeals targeted to vulnerable people, and the advertisement being perceived as unethical, therefore providing a better understanding of the effects of advertising tactics that involve a disadvantaged target audience who may be prone to manipulation, and the detrimental …

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Research

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Moustachioed Men And Marathon Moms: The Marketing Of Cancer Philanthropy, Jenna Leigh Jacobson

Theses and Dissertations (Comprehensive)

This thesis is a theoretically based feminist critical analysis of the politics, problems, and differences around the philanthropy related to breast cancer in comparison to prostate cancer with a focus on the Canadian reality. It is an analysis of the leading national volunteer-based organization dedicated to breast cancer philanthropy: The Canadian Breast Cancer Foundation, and the only national foundation dedicated to the fight against prostate cancer: Prostate Cancer Canada. The concrete grounding is an in-depth analysis of the primary fundraising event for each charity: the CIBC Run for the Cure and Movember Canada. Breast cancer and prostate cancer attack a …