Public Relations and Advertising Commons^™

The Place Of Arts And Culture Sponsorships Within The Theory And Practice Of Public Relations, Brenda Carney

Theses

This study is concerned with the role and position of sponsorship, specifically sponsorship of the arts, in public relations. It aims to add to the, as yet considerably sparse, body of knowledge that exists on arts sponsorships from the perspective of the public relations practitioner.

The literature reveals that while sponsorship is used as a vehicle for public relations. it is often activated as part of an integrated marketing and public relations communications campaign. It also highlights the importance of planned communication based on organisational objectives and the different approaches to public relations including relational theory and rhetorical theory. Both …

Fundraising In Changing Times: The Pr And Media Relations Tactics That Non Profit Organisations Use In Their Fundraising Campaigns - A Case Study Analysis, Sharon Louise Noonan

Theses

This study aims to explore the public relations (PR) tactics that non-profit organisations (NPO’s) are using in their fundraising campaigns. The two case studies that were researched were the Cork Simon Community and the Irish Guide Dogs for the Blind. (IGDB) The lack of current research into this topic as well as the changing nature of NPO’s and the PR industry was of great interest to the author, thus prompting the idea for this study.

The literature review defines PR, media relations and fundraising whilst providing the opinions and perspectives of professionals on the topic in question.

A qualitative research …

Exploring The Impact Of Social Media On Regional Festivals In Ireland: A Public Relations Perspective, Niamh Mccarthy

Theses

This study looks into the area of social media use in Irish festivals from a public relations perspective. The aim of the study is to provide an understanding of the effect social media is having on the regional festival industry in Ireland.

The study also accesses how social media has affected the public relations industry and reveals the predicted future of social media in Ireland. I’he study used a qualitative method of research through use of semi-structured interviews. Interviews were carried out face-to-face, online and on the telephone. All interviewees in the study had relevant experience in the social media …

A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley

Theses

The object of this dissertation was to explore the public relations techniques implemented by small businesses located in Cork.

Ua68/9/1 Potter College Of Arts & Letters Music Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Music, includes recordings.

Ua68/9/2/3 Potter College Of Arts & Letters Music Bands, Ensembles & Orchestras Bowling Green Western Choral Society, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Bowling Green Western Choral Society, aka Southern Kentucky Choral Society.

Ua1b Wku University Wide Committees/Events, Wku Archives

WKU Archives Collection Inventories

Records regarding university wide events such as lecture and concert series. See individual departments for smaller co-sponsored events.

Ua19/16/6 Athletic Media Relations Posters, Wku Archives

WKU Archives Collection Inventories

Posters printed to advertise specific events, season schedules and teams.

1. Baseball
2. Basketball
3. Basketball, Women
4. Football
5. Softball
6. Volleyball
7. Soccer
8. Track & Field
9. Swimming & Diving

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

An Integrated Marketing Communications Plan For Nebraska’S Centennial Mall, B. Bach Advertising, Brian Muhlbach, Crystal Wulfekuhl, Bryce Wergin, Kelsey Nowka, Colin Clifford, Tyler Vaughan, Stacy C. James

College of Journalism and Mass Communications: Student Advertising Projects

Built in 1967 to commemorate the state’s Centennial year, Lincoln’s Centennial Mall is the open pedestrian mall area spanning from the Capitol Building on K Street north to the Nebraska State Historical Society on R Street. Managed by the Lincoln Parks and Recreation Department, the Mall has been the site for many important political and social events, including Robert Kerry’s announcement for his candidacy for President as well as local festivals and functions like Rib Fest and World Day on the Mall. But, as of 2010, the once-grand fountains have been mostly filled in, the steps are not handicapped accessible, …

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Social Networking In Collegiate Public Relations, Leon Bracey

Dissertations, Theses and Capstone Projects (Full IR Collection)

A guide describing the importance of institutions of higher education implement social networking policies and procedures. The project includes a manual and marketing plan that will be implemented by the author of the project at his employer, Georgia Perimeter College.

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

"Teaching Competitiveness In Advertising", Timothy Hendrick

Faculty Publications

No abstract provided.

Wright State University Men's Basketball Media Guide 2010-2011, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2010-2011 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Basketball Media Guide 2010-2011, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2010-2011 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Mark Shields

Faculty Contributions to Books

No abstract provided.

Nationalism And Public Opinion In Contemporary Spain: The Demobilization Of The Working Class In Catalonia, César García

All Faculty Scholarship for the College of Arts and Humanities

This paper examines the relationship between nationalism and public opinion in the region of Catalonia in contemporary Spain. It analyzes the interaction of the climate of opinion, expectations, poll results, and political action. This holistic approach permits a conclusion that successive Catalan governments and the political class, in an effort to solidify their foothold in and emerging democracy, have been successful in creating a climate of opinion that has encouraged the nationalist part of the Catalan population, concentrated proportionally in highest socioeconomic strata, to be actively involved in politics, while at the same time demobilizing a significant part of the …

The Impact Of Broadcast Localism On Delaware Valley News And Talk Radio, Brian Nicholas

Theses and Dissertations

The purpose of this study was to the examine the influence of Broadcast Localism on news/talk radio in the Delaware Valley to determine how it might impact the future of the medium as a viable public relations tool. A non-scientific snowball survey of 19 Delaware Valley public relations professionals was used to forecast the likely impact of localism on radio. In addition, in-depth interviews with Delaware Valley radio executives were conducted to learn what impact localism might have on the radio industry. This research collected and quantified primary data from public relations professionals using surveymonkey.com. Interview responses were collected as …

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities