Public Relations and Advertising Commons^™

Ua19/16/1 Lady Topper 2012-13 Basketball, Wku Athletic Media Relations

WKU Administration Documents

WKU women's basketball media guide for 2012-13 season.

Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Irene Janssen

Faculty Research and Creative Activity

Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.

Ua12/4 Stall Street Journal, Vol. 4, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.

Ua42/3/2 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow.

Ua12/11/1 Downing University Center Board, Wku Archives

WKU Archives Collection Inventories

Records created by and about Downing University Center Board. Includes publications, governing documents, meeting minutes, reports and correspondence.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• The Spirit of Victory – Claire Donahue
• Ransdell, Gary. President’s Letter
• Your Legacy – Tom Redford
• Governor Steve Beshear Celebrates Gatton Academy of Mathematics & Science
• Animated Work of WKU Professor Part of Secret World of Espionage Exhibit – Keith Sylvester
• Kelly Autism Program Receives 15-Passenger Van from General Motors
• Alex Downing to Leave College Heights Foundation for Franklin Bank & Trust
• 3 WKYU-PBS Producers Honored with Emmy Awards for MainStreet
• Kentucky Folklife Program Moves to New Home at WKU
• WKU, Somerset Community College Sign Joint Admissions Agreement
• Gatton Academy of Mathematics & Science Students Top …

Ua12/2/2 Talisman, Vol. 83, Wku Student Affairs

WKU Administration Documents

2012 Talisman:

• Couch, Drew. Life Inside the Suit – Big Red
• Waggoner, Tabitha. Mike Nichols
• Plunkett, Amber. Rememberng 9/11
• Cherry, Lauren. Understanding Each Other
• Brown, Bianca. East Meets Western – Confucius Institute
• Heyne, Richard. Cage the Elephant Comes Home
• Clements, Kristin. Never Solo – Track & Field
• Spees, Monica. Out on the Water - Hilltopper Bass Club
• Simmons, Natasha. Kentucky’s Miss America – Ann-Blair Thornton
• Alleyne, Zirconia. The Hungriest Fans – Football
• Wood, Shane. The Making of a Game – Football
• Duke, Alex. Building Confidence – Football
• Henye, Richard. Clearing the Air – Cheerleading
• Florence, Sara. Two-Wheeled Freedom – Bicycling …

Ua1b2/1 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow campus.

How Do Political Organisations Maintain Relationships With Their Publics: A Public Relations Perspective, Aisláinn Maye

Theses

Significance of the study: Political Parties need to diversify ways of communicating with publics. Times are changing and more people focusing on what our public representatives are doing and how active they are within their communities. Looking outside traditional methods of communication is necessary and the use of successful public relations and communications strategies with graduates can contribute to the overall effectiveness of a political party or political representative in times of election.

Approach: The research took place in two stages. The first was an extensive literary review and looking a sources of information like reports, publications and journal articles. …

Games Are Not Coffee Mugs: Games And The Right Of Publicity, 29 Santa Clara Computer & High Tech. L.J. 1 (2012), William K. Ford, Raizel Liebler

UIC Law Open Access Faculty Scholarship

Are games more like coffee mugs, posters, and T-shirts, or are they more like books, magazines, and films? For purposes of the right of publicity, the answer matters. The critical question is whether games should be treated as merchandise or as expression. Three classic judicial decisions, decided in 1967, 1970, and 1973, held that the defendants needed permission to use the plaintiffs' names in their board games. These decisions judicially confirmed that games are merchandise, not something equivalent to more traditional media of expression. As merchandise, games are not like books; instead, they are akin to celebrity-embossed coffee mugs. To …

Ethics Of Using Product Samples As A Public Relations Tactic In The Blogosphere., Catherine Chesne

Theses

Public relations used to be only concerned with traditional media but with the rise of new media and new trends in communication there has been a shift in the public relations media environment. This study aims to look at the ethics of using product samples as public relations tactic in the blogosphere.

A qualitative research design was chosen, and semi structured and online interviews were used to carry out pnmary data collection. Interviewees were selected from both public relations and blogging backgrounds, to get a full understanding into their insight and experience of the research topic.

The research findings show …

Ua68/6/5 Potter College Of Arts & Letters English Publicity, Wku Archives

WKU Archives Collection Inventories

Publicity file consisting of clippings related to the English Department.

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

What Public Relations Strategies Connacht Rugby Are Using To Engage With Their Stakeholders And How They Are Developing Their Brand In A New Market From A Pr Perspective., Bridget Ryan

Theses

There has been an increased interest from academies, PR professionals and industry professionals in the importance of effective and media in the role of sports PR. This study aims to contribute to the understanding of how PR strategies are utilised within the sports industry, concentrating on its effectiveness on an emerging sports brand such as that of Connacht Rugby.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with communication Professionals from the PR industry and key staff members of Connacht Rugby all who play a role within the PR strategy …

The Bison: 2012, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

An Analysis Of The Importance Of Evaluation In Campaigns, And The Use Of Social Media And Public Relations For Non-Profit Organisations, David Crowley

Theses

“No human race is superior; no religious faith is inferior. All collective judgements are wrong. Only racists make them ”.

Elie Wiesel (a writer, professor, and political activist) (Wiesel).

In recent months, events occurring in sport involving Luis Suarez, John Terry and Michel Morganella (Swiss athlete sent home from Swiss Olympic team after a racist tweet) have drawn attention to the continual issue of racism in sport and its stubborn refusal to listen to the calls of countless progressive campaigns. Irish sport seems to not be exempt from racist behaviours, such as Eamon Zayed, Lee Chin both suffered abuse on …

The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …

The Use Of Public Relations Tactics In Two Nationwide Fundraising Campaigns In Nonprofit Organisations In Ireland. A Case Study Analysis, Arlene Hogan

Theses

This study aims to analysis the use of public relations in two of Ireland’s nonprofit organisations and their national fundraising campaigns. The two charities chosen were The Mater Foundation and its national fundraising campaign called The Heart Appeal and the second charity is The Irish Heart Foundation and its national campaign called Happy Heart Weekend. The questions that the author will be looking to find are the importance of having PR as part of a nonprofit nationwide fundraising campaign, what PR tactics do these charities use to publicise their national fundraising campaigns in question and does communication play a strategic …

Online Public Relations And Issues Management, Maebh Fahy

Theses

This is a study into online issues management for Public Relations. It focuses on key themes related to the issues management process such as reputation management and two-way symmetrical communication.

The project highlights how Web 2.0 technologies and social media platforms have impacted strategic public relations. It focuses on media relations, transparency, engagement and monitoring and the how these tools are integrated into social media by public relations professionals.

Primary and secondary resources have been used in this project to provide insights into the chosen field of study.

Primary research carried out was in the form of semi-structured interviews and …

Brand And Public Relations In The Taiwanese Not-For-Profit Sector : A Case Study Of The Eden Social Welfare Foundation, I-Hsuan Wu

Theses: Doctorates and Masters

In a competitive environment in Taiwan, not-for-profit organisations (NPOs) seek to differentiate themselves from other NPOs. ‘Brand’ improves the internal functions and competitiveness of these NPOs; attracts funding to them by making use of public relations (PR) strategies and techniques and expanding the access to public resources; and also conveys a slick corporate image to the public. This research project has adopted a PR perception of leading marketing concepts to look at charity brand strategy. This approach has been taken instead of the more common marketing-oriented perspective. NPOs exist because of their public service or social welfare missions. The best …