Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy,
2010
University of North Carolina at Chapel Hill
Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund
College of Journalism and Mass Communications: Faculty Publications
This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.
What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?,
2010
Rowan University
What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier
Theses and Dissertations
The purpose of the study was to examine physicians' opinions of a federalized health care system as well as the effect federalized health care will have on the quality of patient care provided by physicians. A survey was randomly administrated to physicians from across the United States. The survey was administered as an on-line instrument. Because physicians are difficult to gather together for a focus group, a survey, consisting of multiple choice questions and personal interviews, was used for data collection. The survey was comprised of matrix questions. Each physician was given the opportunity to write in additional comments or …
Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides],
2010
Bowling Green State University
Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang
School of Media and Communication Faculty Publications
Slides presented to International Communication Association Annual Conference, June 24-26, 2010, Singapore by Louisa Ha and Lina Zang.
The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj,
2010
Rowan University
The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter
Theses and Dissertations
The purposes of this exploratory investigation were to (a) determine if the local government of Ocean Gate, NJ, would use communication techniques to achieve compliance, or sufficient approval, of government and citizens for wind turbine development and (b) determine if some citizens will express strong views against wind energy while the majority of Ocean Gate's citizens will favor wind turbine power generation in their municipality. This researcher used interviews with important figures surrounding the wind project. This researcher also conducted pen and paper survey research of 106 local residents of Ocean Gate and surrounding areas through a convenience sample found …
Sea Cruise: Israelis And Palestinians Drowning In Water Sport,
2010
Embry-Riddle Aeronautical University
Sea Cruise: Israelis And Palestinians Drowning In Water Sport, Ibpp Editor
International Bulletin of Political Psychology
The article discusses differing Israeli and Palestinian narratives in regards to the deaths of 9 people during an Israeli blockade of Hamas-controlled Gaza.
A Systemic Functional Multimodal Analysis Of Business Brochures.,
2010
Universiti Malaya
A Systemic Functional Multimodal Analysis Of Business Brochures., Fauziah Taib
Student Works (2010-2019)
The study is a multimodal analysis of Malaysian business-to-business brochures (b2b) that advertise training programmes for human resource development in local and multinational companies. The multimodal analysis is within the framework of systemic functional theory as the theory has resources to analyse verbal as well as visual elements in texts. The aims of the study are to identify the verbal and visual components that make up the genre, ascertain how the functions of the business brochures are realized in the components and establish how these various semiotic components cohere such that the brochures are seen as a unified whole. The …
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team,
2010
California Polytechnic State University - San Luis Obispo
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
Journalism
This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …
Cubesat Developers' Workshop 2010,
2010
California Polytechnic State University - San Luis Obispo
Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race
Communication Studies
This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.
Wine Advertising To The Millennial Generation,
2010
California Polytechnic State University - San Luis Obispo
Wine Advertising To The Millennial Generation, Jessica R. Luke
Communication Studies
No abstract provided.
Exploring The Lower Third: The Use, Innovations, And Future Of Snipes In The U.S. Television Industry.,
2010
East Tennessee State University
Exploring The Lower Third: The Use, Innovations, And Future Of Snipes In The U.S. Television Industry., Aaron M. Sharp
Electronic Theses and Dissertations
Digital video recorders have given a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is known about how content providers use snipes and what research they have conducted. This study is qualitative and uses long telephone interviews with 8 respondents from various cable television network and broadcast affiliate stations; examining the characteristics of innovation, as found in Rogers's (1995) diffussion of innovation theory. …
Exploring Brand Personality Through Archetypes.,
2010
East Tennessee State University
Exploring Brand Personality Through Archetypes., Candice Roberts
Electronic Theses and Dissertations
Though brands are created and maintained using many different management strategies, market and academic research has offered evidence that brands presenting the strongest personalities are more likely to perform better and resonate longer with consumers. This paper examines the components of brand personality using connections between contemporary branding and 13 classic archetypes. The study also discusses the life cycle of the brand, including development of brand personality and achievement of iconic status in conjunction with archetypal marketing. The research of Faber and Mayer (2009) is the basis for an analysis measuring participant attitudes toward popular brands by matching them with …
Demonstrating Library Value In A Period Of Retrenchment,
2010
University of Nevada, Las Vegas
Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown
Library Faculty Presentations
Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs
Ua68/8/1 History Alumni Newsletter,
2010
Western Kentucky University
Ua68/8/1 History Alumni Newsletter, Wku History
WKU Administration Documents
Newsletter created by the WKU History Department regarding activities in the department, students and alumni.
Going Global: An Information Sourcebook For Small And Medium-Sized Businesses,
2010
University of Nevada, Las Vegas
Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker
Library Faculty Research
Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.
2010 March-December,
2010
Morehead State University
2010 March-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from March to December of 2010.
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era,
2010
California Polytechnic State University - San Luis Obispo
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton
Communication Studies
No abstract provided.
Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications,
2010
University of Dayton
Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …
Ua19/16/1 Wku Women's Basketball,
2010
Western Kentucky University
Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations
WKU Administration Documents
2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Advertisers' Adherence To The Ftc's Green Guides: A Content Analysis Of Environmental Marketing Claims,
2010
University of Arkansas, Fayetteville
Advertisers' Adherence To The Ftc's Green Guides: A Content Analysis Of Environmental Marketing Claims, Charlotte Muse
Inquiry: The University of Arkansas Undergraduate Research Journal
In 1992, the Federal Trade Commission created the Guides for Use of Environmental Market Claims, with revisions made in 1996 and 1998. The Guides designate how the Commission applies Section 5 of the FTC Act, which prevents unfair or deceptive practices, to environmental claims. Based on the increased proliferation of environmental marketing claims, the FTC has decided to again revise the Guides. The purpose of this study was to examine whether the environmental claims present in print advertisements are included in the current FTC Guides and whether the qualifying language surrounding claims is acceptable, poorly explained, not explained, or meaningless. …
Ua35/11 Wku Honors College Fact Book,
2010
Western Kentucky University
Ua35/11 Wku Honors College Fact Book, Wku Honors College
WKU Administration Documents
Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.
