Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China,
2012
University of Dayton
Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau
Management and Marketing Faculty Publications
The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …
Criss Chronicles, Volume 2, Issue 3,
2012
University of Nebraska at Omaha
Criss Chronicles, Volume 2, Issue 3
Criss Chronicles Newsletter
This issue features The Race to Finals Week,A Conversation With... Jessica Agler, IBISWorld Database, moving book shelves, Strategic Air Command: Keepers of the Peace in the Osborne Family Gallery, a rare 1971 UNO Indians megaphone in university archives, Six Editions of the Modern Resarcher from Oliver B. Pollak, and a calendar of events.
Nbc Peacock North Summer 2012,
2012
Sacred Heart University
Nbc Peacock North Summer 2012, Peacock North Staff
NBC Peacock North Newsletter
Highlights include: NBC and YouTube to Partner for 2012 Olympics -- Keeping Up with the Asmans -- Another Hall of Fame Inducts Bob Costas -- Final Newscast for Sue Simmons -- Peacock North Brunch Photos -- The 9th Floor Commissary
Pengantar Redaksi,
2012
Universitas Indonesia
Pengantar Redaksi, Fransisca Sse Seda
Masyarakat: Jurnal Sosiologi
No abstract provided.
Leadership Communication As A Barrier To Organizational Learning,
2012
Western Michigan University
Leadership Communication As A Barrier To Organizational Learning, Stephen Spates, Jordan M. Tyler
The Hilltop Review
The purpose of this paper is to explore leadership as a significant role in the organizational learning process. It will also recognize it as a potential communication barrier to the effectiveness of learning. Organizational Learning Theory will be explored, along with leadership and its role in communication, to get a foundation of previous literature. The current crisis at Penn state will be used as a case study for theory application. Finally, results of the observed content and its implications will be discussed.
Patient Care News: June 2012,
2012
CentraCare Health
Patient Care News: June 2012, St. Cloud Hospital
Patient Care News
Daisy Award Recognition - Ann Summar RN
Best Practice Alert Based on FHAAS Suicide Screening Questions
Indwelling Urethral Catheters: When Are They Appropriate?
2012 Nursing Poster Winners
Nursing Research Committee Literature Review: Succeeding in the First Year of Practice: Heed the Wisdom of Novice Nurses
Prescribed Reading: June 2012,
2012
CentraCare Health
Prescribed Reading: June 2012, Centracare Clinic
Prescribed Reading
- Health Care Matters: Taking ownership
- Help us learn more about the patient experience
- Patient Satisfaction Scorecard
- Welcome to these new providers
- Connecting with our Somali families
- Rieke making a difference in the community
- Kudos to ....
- Recognition for years of service
- Welcome to these new employees
- Expense reimbursement process unchanged
- Kidney program offers nocturnal dialysis
Business Teaching, Liberal Learning, And The Moral
Transformation Of Business Education,
2012
Franklin & Marshall College
Business Teaching, Liberal Learning, And The Moral Transformation Of Business Education, Jeffrey Nesteruk
Organization Management Journal
Business ethics often draws from the content of liberal arts disciplines, but rarely from the practice of liberal education. Reconceptualizing the relation of business and liberal education offers a new strategy for promoting ethics within business schools. Under this strategy, ethics develops into more than a supplement to established functional courses. It becomes the locus for a more significant moral transformation of business education.
Developing Cultural Intelligence: An Undergraduate Course
Assessment Framework,
2012
Seton Hall University
Developing Cultural Intelligence: An Undergraduate Course Assessment Framework, Elizabeth A. Mccrea, Jason Z. Yin
Organization Management Journal
To develop students’ cultural intelligence (CQ), some business schools offer at least two options: an on-campus global business course (GBC) or an international study tour (IST). However, not much is known about the pedagogies’ relative effectiveness. To bridge the gap, this study uses extant literature and a secondary analysis of student feedback to develop a course assessment framework. We believe both study tours and on-campus classes improve students’ overall cultural intelligence. Nevertheless, given student self-selection and the differences in course content and delivery, it is likely that students’ learning outcomes are not identical. The framework proposes that IST participants gain …
Two Timely And Relevant Book Reviews,
2012
United States Coast Guard Academy
Two Timely And Relevant Book Reviews, Laurel R. Goulet
Organization Management Journal
No abstract provided.
Culture Shock: Hiding In Plain Sight—An Experiential
Exercise,
2012
Sacred Heart University
Culture Shock: Hiding In Plain Sight—An Experiential Exercise, Mary G. Trefry, Valerie L. Christian
Organization Management Journal
In Culture Shock, participants explore the potential influence of organizational culture and national culture differences on communication, interaction, and reaching agreement. The role play, with observers, involves two employees from different organizations involved in a strategic alliance who come together to plan an upcoming meeting. Their respective role information instructs them to behave and communicate in ways consistent with their own organization’s culture, which also is affected by national culture. During debriefing discussions afterward participants explore the impact of cultural differences—as well as other kinds of differences—and how employees can more effectively work across organizational cultures and national cultures. Facilitators …
Tracing The Path To “Tiger Hood”: Ireland’S Move From
Protectionism To Outward Looking Economic Development,
2012
Dublin Institute of Technology
Tracing The Path To “Tiger Hood”: Ireland’S Move From Protectionism To Outward Looking Economic Development, Paul F. Donnelly
Organization Management Journal
Until very recently, Ireland was spoken of in very adulatory terms, to the point of being dubbed the “Celtic Tiger.” However, the tiger is no more, having been consumed by a property-led boom, the collapse of which was compounded by the global financial crisis. Taking path dependence as lens, this article looks at an early sequence of events that shaped the country’s path to “tiger hood,” that is, the policy shift from protectionism to outward looking economic development. From relatively contingent and unpredictable beginnings evolved an institutional matrix, with a clear focus on the global, that, ex ante, could not …
The Adjunct Faculty Handbook By Lorri Cooper And Bryan
Booth (Eds.),
2012
Middlesex University
The Adjunct Faculty Handbook By Lorri Cooper And Bryan Booth (Eds.), Kristian J. Sund, Ashok Srivastava, Kamla Binji
Organization Management Journal
No abstract provided.
Understanding Differences, Both Inside And Outside Our
Own Culture,
2012
Western New England University
Understanding Differences, Both Inside And Outside Our Own Culture, William P. Ferris
Organization Management Journal
No abstract provided.
To What Degree Can Potable Water Foster International
Economic Development And Sustainability? What Role
Does Health Play?,
2012
Furman University
To What Degree Can Potable Water Foster International Economic Development And Sustainability? What Role Does Health Play?, Bruce Clemens, Thomas J. Douglas
Organization Management Journal
Governments, international organizations, and practitioners have long proclaimed that investments in potable water supply and sanitation and improvements in public health lead to economic development in the developing world. Unfortunately, scholars have not been able to quantify these relationships for a plethora of reasons. This study found significant, positive relationships between investments in integrated projects of potable water supply combined with sanitation and public health and economic development. The study also moderately supported the hypothesis that the relationship between investments in such projects and economic development is stronger in the presence of better health. The article concludes with hopes that …
Moral Courage In Organizations: Doing The Right Thing
At Work By Debra R. Comer And Gina Vega (Eds.),
2012
University of Maryland
Moral Courage In Organizations: Doing The Right Thing At Work By Debra R. Comer And Gina Vega (Eds.), James V. M. L. Holzer, Joanne L. Tritsch
Organization Management Journal
No abstract provided.
The Culture Shock Of Thinking New Thoughts,
2012
LaSalle University
The Culture Shock Of Thinking New Thoughts, Steven Meisel
Organization Management Journal
No abstract provided.
Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning,
2012
California Polytechnic State University - San Luis Obispo
Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer
Communication Studies
Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.
Sales Process And Training Overview,
2012
California Polytechnic State University - San Luis Obispo
Sales Process And Training Overview, Thomas Holcomb
Communication Studies
Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.
Intergenerational Communication In An Organizational Setting,
2012
California Polytechnic State University - San Luis Obispo
Intergenerational Communication In An Organizational Setting, Claire Kister
Communication Studies
No abstract provided.
