Mass Communication Commons^™

Understanding Podcast Advertising Processing And Outcomes: An Analysis Of Podcast Ad Types, Message Types, And Media Context On Consumer Responses, Colin Piacentine

Theses and Dissertations

Podcasting is a rapidly growing medium that is increasingly substantially in terms of both audiences and advertising revenue. This study examines the concepts of native advertising, persuasion knowledge, narrative transportation, and media context congruity as they pertain to this emerging media format. Specifically, it examines the effects of ad type (host-read/announcer-read), message type (informative/narrative), and genre (news/true crime), as well as the interactions between them, on consumer responses. Consumer responses are categorized into those relating to the podcast and those relating to the advertisement. A 2 x 2 x 2 full factorial between-subjects online experiment is conducted comparing eight podcast …

Spartan Daily, September 28, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 17

Spartan Daily, September 27, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 16

Spartan Daily, September 26, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 15

The Prospector, September 26, 2023, Student Publications

The Prospector

Headline: El Paso Reaches 'Breaking Point' as Migrants Flood Downtown

Casar Student Discussion Series: ‘Does Social Media Bring More Harm Than Good?’, The Prince Alwaleed Center For American Studies And Research Casar

Performances, Events, and Presentations

CASAR Student Debate Series - Launched in Fall 2023:

The Center of American Studies and Research (CASAR) launched a Student Discussion Series in Fall 2023 semester, it is a student-led debate on a plethora of current hot topics. In this student discussion series, students play the role of delving into topics together to understand one another. This event is broadcasted on Facebook live via the CASAR Facebook Page, where the entire record is still available to watch. Students passionately present their arguments in an organized manner, going back and forth between the two sides, and often students become excited about …

Spartan Daily, September 21, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 14

Climate Change Journalism In Pakistan: Ethical Deliberations, Muhammad Ittefaq, Shafiq Ahmad Kamboh, Ayesha Ashfaq

School of Communication Studies - Faculty Scholarship

In the 21st century, research on climate journalism has received exponential growth globally. However, the media’s ethical role in covering climate change has not sufficiently been explored enough. In this chapter, we provide a broad overview of climate change journalism in Pakistan, the role of stakeholders that are directly involved in this crisis, and further highlighted the need to follow the UNESCO-led ethical principles and deliberations by the local climate journalism. We conclude that though a great deal of attention has been paid by the local scholars and scientists to highlight different dimensions of climate emergency, however, the findings of …

The Current - Volume 34 Issue 2, Nova Southeastern University

Student Newspapers

No abstract provided.

Spartan Daily, September 20, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 13

Spartan Daily, September 19, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 12

Ethnic Newspaper Industry In Pakistan And Impacts Of Corporate Ownership, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Awais Hamed

School of Communication Studies - Faculty Scholarship

During the Indian independence movement, the Urdu-language ethnic newspapers played a significant role in instigating resistance against colonial authorities within local communities. However, later on, Urdu journalism underwent a transformation, shifting from the ‘advocate-journalist’ model to one dominated by corporate ownership in Pakistan. These commercial agents have faced criticism for using journalism as a shield for their other businesses, yet their presence has profoundly impacted current newspaper practices in various ways. Our case study of the Daily Express reveals that this newspaper, by implementing innovative journalism, technological advancements and efficient management practices, has influenced both preceding and subsequent Urdu dailies, …

When Social Media Fails: Exploring Alternative Technologies For Effective Communication In Disasters, Safianu Omar, Jean-Paul Van Belle

African Conference on Information Systems and Technology

Effective communication plays a critical role in disaster management, encompassing both data gathering and information dissemination. This study examines the utilization of alternative technologies for communication during disasters, aiming to address the vulnerabilities of relying solely on social media platforms. To answer the research questions, a qualitative methodology employing an inductive approach was used to gather and analyze data from literature and officers working in disaster management organizations. The research findings reveal the efficacy of employing SMS, emails, phone calls, and other supporting technologies as viable alternatives for disaster communication. These approaches have demonstrated their reliability to overcome challenges posed …

Spartan Daily, September 14, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 11

Spartan Daily, September 13, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 10

Spartan Daily, September 12, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 09

The Prospector, September 12, 2023, Student Publications

The Prospector

Headline: Two for One, A Student Mother Makes it Happen

Spartan Daily, September 7, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 08

The Current - Volume 34 Issue 1, Nova Southeastern University

Student Newspapers

No abstract provided.

Spartan Daily, September 6, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 07