Mass Communication Commons^™

Ua77/1 Alumni Relations Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about Alumni Relations. This series includes newsletters, magazines and brochures. See UA77.4 for publications created by alumni chapters.

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Final Exam Schedule
• Frasier, Aaron. Official Offers Tips to Avoid Stress During Finals – Counseling & Testing Center
• Alleyne, Zirconia. Tips to Successful Studying
• Honors College Graduates Class of 2010

Ua12/2/1 Topper Extra - Browns Leading Turnaround, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Lintner, Jonathan. Thoughts on Clint Bowen & Basketball Turnarounds
• Greenwell, Zach. Ken McDonald: Tops Need to Get Back to Fundamentals – Basketball
• Claybourn, Cole. Mary Cowles Happy with Lady Toppers’ Balance – Basketball
• Claybourn, Cole. Arnika Brown & Hope Brown Duo Leading Lady Toppers’ Resurgence – Basketball
• Greenwell, Zach. Clint Bowen Accepts Same Position at North Texas – Football
• Bratcher, Nick. Track & Field Teams Open Indoor Season at Middle Tennessee State University
• Patton, Emily. Extra Questions with Tyra Perry – Softball

Ua12/2/1 College Heights Herald, Vol. 86, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Stunson, Mike. Student Government Association Pushes Back Downing University Center Renovations
• Carter, Caitlin. Someone They Can Go To: Karinne Marcum Among Group Applying for Resident Assistant Positions – Housing & Residence Life
• Duvall, Tessa. Lawsuits to Continue Next Year – Elizabeth Esters, Gina Brown, Raymod Elms, Junlian Zhang, Clark Family
• Carter, Caitlin. Faculty & Staff Prepare to Leave Page Hall
• Carter, Caitlin. Progress on Campus Construction Continues – Energy Savings, Downing University Center, Thompson Science Complex, International Programs, Music Hall, Confucius Institute
• Oliver, Angela. Raise Your Voice; Engage …

Spartan Daily December 9, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 53

Ua19/16/5 Athletic Media Relations - Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, video and dvd's created by and about the Athletics Department. Files are arranged in the following sub-series:

1. Athletic Music
2. Athletics
3. Basketball, Mens
4. Basketball, Womens
5. Cheerleading
6. Coaches
7. Football
8. Golf
9. Halftime Shows
10. PSA's
11. Press Conferences
12. Sportsline
13. Baseball
14. Track & Field
15. Volleyball

Spartan Daily December 8, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 52

Ua12/2/1 Student Affairs - Student Publications, Wku Archives

WKU Archives Collection Inventories

Student newspapers and yearbooks created by Western Kentucky University students. Some of these publications are available to researchers in the open reference section of the Harrison-Baird Reading Room. Many are also available online at:

• WKU Newspapers
• WKU Yearbooks

Subseries:

1. The Elevator
2. College Heights Herald
3. Western Normal Letter
4. Normal Heights
5. Vista
6. Talisman
7. Xposure
8. Video Yearbooks

Spartan Daily December 7, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 51

Ua12/2/1 College Heights Herald, Vol. 86, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Duvall, Tessa. WKU Seeks New Doctoral Program – Physical Therapy
• Stunson, Mike. Library to Be Open Longer Next Week
• Wade, Katherine. Housing Officials Look to Change Perceptions of Pearce-Ford Tower – Housing & Residence Life
• Rutledge, Chris. World Wrestling Entertainment Brings Well-known Wrestlers to Campus
• Orr, Alyssa. A Thousand Words – Sara Lopez, Pahola Lopez
• Beilman, Elizabeth. WKU Dance Company Performs WinterDance – Theatre & Dance
• Good Tidings We Bring – Christmas
• Erskine, Anne. Editorial Cartoon: Merry Christmas
• Wester, Derek. Tis the Season for Germs
• Wilson, Laurel. Class …

Spartan Daily December 6, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 50

Central Florida Future, Vol. 42 No. 77, December 6, 2010

Central Florida Future

Giving students a home; Conference USA Championship; Liberty Bound; Jewish students team up for drive; Career Services preps for move; When studying comes second.

Ua12/2/1 College Heights Herald, Vol. 86, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Duvall, Tessa. Suit Filed by Former Employee – Raymond Elms, Agism
• Bushon, Hannah. We Are People: Vigil Aimed at Promoting HIV/AIDS Awareness
• Barczak, Mary & Aaron Frasier. Parking Changes in Place During Event
• Ryan, Jacob. Burma Refugees Share Stories
• Stunson, Mike. Dine with Decision Makers to Take Place Next Week – Regents, Student Government Association
• Kriz, Lindsay. Officials Warn of Theft During Long Breaks
• Tips on Avoiding Theft During Break
• Duvall, Tessa. Clark Family Property Lawsuit Settled Without Final Trial – 1627 Normal Drive
• Oliver, Angela. Know Your …

Ua12/2/1 Topper Extra - Tournament Bound, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Greenwell, Zach. Toppers More Focused on Themselves than on Tigers – Basketball
• Greenwell, Zach. Willie Taggart Looking Beyond First Year as Head Coach – Football
• Patton, Emily. Lady Tops Hope to Get First Win at NCAA Tournament – Volleyball
• Patton, Emily. Travis Hudson Measures Career by More than On-court Success – Volleyball
• Harrison, Blake. Athletics Director Ross Bjork Keeps Eyes on Legendary Coach’s Philosophy – John Wooden
• Bratcher, Nick. Nick Slattery Exceeds Expectations, Leads Swim Team as Senior – Swimming
• Claybourn, Cole. Seniors Spark Turnaround in WKU’s Win Over Troy – …

Spartan Daily December 2, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 49

The Prospector, December 2, 2010, Utep Student Publications

The Prospector

Headline: 2010 Grads

Central Florida Future, Vol. 42 No. 76, December 2, 2010

Central Florida Future

University mourns founder; Increases looming for decal rates; School reaps big returns for 2010; The heavy costs of Light Up UCF.

Spartan Daily December 1, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 48

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Major Buzz, Grand Tour, Satellite View.

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.