Mass Communication Commons^™

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

The Experiences Of Mississippi Weekly Newspaper Editors As They Explore And Consider Producing Internet Editions, Cassandra Denise Johnson

Dissertations

This dissertation focused on the challenges Mississippi weekly newspaper editors faced when deciding to have an online edition and the issues these editors encountered when they adopted a Web newspaper. The study expounded on four areas—the operational changes weekly newspapers have had to make to produce Web editions, the different type of newsroom staff that are needed to create both editions, the content that is going in the online edition, and the financial pressures that editors work through to keep the newspapers profitable. The study was modeled after similar studies from three organizations—the Pew Research Center, the Bivings Group, and …

"Teaching Competitiveness In Advertising", Timothy Hendrick

Faculty Publications

No abstract provided.

“You Can’T Change What You Don’T Acknowledge”: A Content Analysis Of The Dr. Phil Show And Implications For Marriage And Family Therapists, Barbara Ann Spanjers

UNLV Theses, Dissertations, Professional Papers, and Capstones

Marriage and family therapists work from an ecological perspective, which includes the influence of mass media. The current study, a quantitative content analysis of The Dr. Phil Show, draws from communication studies, specifically cultivation theory. A content analysis is a first step to understanding how television messages affect client expectations of psychotherapy. Coding categories adapted from the common factors of psychotherapy literature are employed to determine how well the messages of The Dr. Phil Show correspond with practices related to positive psychotherapeutic outcomes. Common factors specific to the field of marriage and family therapy are utilized. The Dr. Phil …

Spartan Daily November 30, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 47

Ua12/2/1 College Heights Herald, Vol. 86, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Stunson, Mike. University Senate to Make Syllabus Proposal
• Duvall, Tessa. Discretionary Spending Policy Updated – WKU Foundation
• Carter, Caitlin. WKU Lowers Energy Costs Over Break – Sustainability
• Carter, Caitlin. Sorority Recruitment to Change in 2011
• Earley, Delayna. A Thousand Words – Wendi Boyd, Justin Shoemaker
• WKU Should Be More Open About Disciplined Athletes
• Erskine, Anne. Editorial Cartoon: Mask of a Good Athlete – Athletics
• Stewart, Todd. Statement Regarding the Disciplinary Policies of WKU Athletics
• Stephens, Brad. WKU Ends Season 2-10 – Football
• Patton, Emily. Living at-Large – Volleyball …

Ua12/2/1 Deck The Hill, Wku Student Affairs

WKU Administration Documents

Special holiday edition of the College Heights Herald.

• Lanter, Austin. Unique Gift Ideas in Bowling Green
• Whitaker, Ross. Students Have Local Volunteer Opportunities – WKU ALIVE Center
• Alleyne, Zirconia. What Do You Want for Christmas?
• Stacy, Stephani. International Students Celebrate Holidays in America
• Thomas, Julia. A Season of Memories
• Hale, Marianne. I Was Dreaming of a Black (& Blue) Friday
• Williams, Joanna. Seasonal Events in Bowling Green
• Lee, Julie. Professor Shares Recipes for the Holidays – Carrots, Butternut Squash, Cranberries, Corn
• Zukic, Rialda. Kentucky Museum Displays Holiday Ornaments

Central Florida Future, Vol. 42 No. 75, November 29, 2010

Central Florida Future

GRE improvement underway; The Sugar Connection; Prof. finds inmates feign mental illness; Video games help students stay active.

Spartan Daily November 23, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 46

The Prospector, November 23, 2010, Utep Student Publications

The Prospector

Headline: Turkey-less Thanksgiving

Spartan Daily November 22, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 45

Central Florida Future, Vol. 42 No. 74, November 22, 2010

Central Florida Future

UCF cultural groups host fair; Speaking out for equality; Standup; Rosen hosts high school career fair; Sweet treats from around the world.

Ua12/2/1 College Heights Herald, Vol. 86, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Kriz, Lindsay. Martha Richmond Murder Investigations Continue – Bettina Richmond
• Carter, Caitlin. Officials Discuss Dorm Safety Issues – Housing & Residence Life
• Duvall, Tessa. Low Navitas Enrollment Defended – International Students
• Carter, Caitlin. Students to Help Design Downing University Center Renovations
• Friddell, Cristen. New Bowling Green Pizza Store Opens – Papa Murphy’s
• Wilson, Laurel. Blasting to Start on Construction Site Monday – Music Hall
• Duvall, Tessa. Official Talks Study Abroad Misconceptions – Michael Woolf, CAPA International Education
• Wilson, Laurel. World Organization for Gifted Children Moving to WKU – …

Ua12/2/1 Topper Extra - First Test, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Patton, Emily. WKU Sweeps University of Louisiana Lafayette, Will Face Florida International University Friday – Volleyball
• Greenwell, Zach. Tops to Follow Blowout Wins with First Test in Puerto Rico – Basketball
• 2010 Puerto Rico Tip-off Bracket
• Greenwell, Zach. Bobby Rainey Chasing Individual Goals Along with Wins for WKU – Football
• Robinson, Andrew. Dispatches from the Zoo: An Open Letter from George the Monkey – Football
• Claybourn, Cole. Lady Tops to Endure Tough Stretch Without Amy McNear – Basketball
• Bratcher, Nick. WKU Looks to Extend Streak at Home with Invitational – Swimming

Spartan Daily November 18, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 44

Central Florida Future, Vol. 42 No. 73, November 18, 2010

Central Florida Future

Cheating scandal still cloudy; Calming down; Former prof. suing over stereotypes; Hunger banquet to raise awareness.

Spartan Daily November 17, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 43

Ua12/2/1 College Heights Herald, Vol. 86, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Wade, Katherine. Mad for Magic – Harry Potter, Kentucky Museum
• Duvall, Tessa. Survey: WKU Ranked 787^th in the Nation
• Carter, Caitlin. WKU Adds More Online Courses – Division of Extended Learning & Outreach, DELO
• Bushon, Hannah. Students Showcase Their Art in Exhibition – Art
• Sharrett, Luke. A Thousand Words – Bruce Nichols, Dogs
• Carter, Caitlin. Brian Van Brunt Named President of Counseling Organization – American College Counseling Association, Counseling & Testing Center
• Beilman, Elizabeth. Symphonic Band to Travel to Costa Rica – Music
• Put Syllabi on TopNet …

The Prospector, November 16, 2010, Utep Student Publications

The Prospector

Headline: Students' Choice Awards: Best of Issue