Mass Communication Commons^™

Analysis Of Teens' Attitudes Toward Health Claims On Branded, Prepackaged Foods, Michael J. Mcateer

Theses, Dissertations and Capstones

In the 31 years since Stuart Hall added a defiant read to audience reception analysis, several scholars have broadened its use beyond television discourse. The current study used directed focus groups to attempt the same. Encoding/decoding (1980) revolutionized modern critical thought by expanding audience interpretation. Gone were notions that mass audiences simply bowed to their message overlords in every case without thought or conviction. The oppositional read was a breakthrough with few comparisons. Still present and true to standard critical thought, was the preferred read—an interpretation of text that closely followed authorial intent (Hall,1980, p. 107). The negotiated read yielded …

Performing The Self: Character Agency And Impression Management Within The Narrative Of Survivor: Samoa, Carolyn Davis Hedges

Mass Communications - Dissertations

This study used an in-depth textual analysis of the television show Survivor: Samoa to demonstrate that the unscripted characters of the program and shows like it have agency within the narrative. In addition to the 19th season of the Survivor series, the sample also included Jeff Probst's (host and executive producer of the series) weekly blog for EntertainmentWeekly.com. Unlike most popular television narratives, the unscripted characters of Survivor: Samoa have the opportunity to tell their own story. This doctoral project was an in-depth analysis at how that authorial power was shared between the Producers of the show and the individual …

Ua12/4 Stall Street Journal, Vol. 3, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls.

Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua30/2 2011-2012 Parking 101, Wku Parking & Transportation Services

WKU Administration Documents

2011-2012 parking map and instructions which includes list of possible fines for Western Kentucky University.

Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.

Audience Engagement With Mother-Daughter Relationships In Prime-Time Television Of The 21st Century: A Qualitative Analysis Of Interpretation, Sensemaking, And Perceived Effects, Meghan L. O'Briend

Mass Communications - Dissertations

This qualitative analysis examines audience engagement with fictional portrayals of mother-daughter relationships in prime-time television of the 21st century. I used in-depth interviews with women of different backgrounds to explore how real mothers and daughters interpret portrayals of mother-daughter relationships on television; how they make sense of their own mother-daughter relationships through their engagement with these portrayals; and how and to what extent their engagement with these portrayals influences their own lives and mother-daughter relationships.

The results of this study uncovered a process of audience engagement with mother-daughter relationships on television that involved the viewing experience, interpretation, sensemaking, and perceived …

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves

Scholarship and Professional Work - LAS

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

An Examination Of Ethnic Differences In Body Image Among Male College Students, Ricardo Rios

McNair Poster Presentations

Body Image and Culture

• Limited research examines body image in males and ethnic minorities.
• Appearance ideals are often defined by an individual's membership in a given culture.
• Western cultures puts considerable emphasis on physical appearance.
• There is variability across cultures with regards to male body image.

Body Image and Media

• Western Media negatively influences body image.
• Media's portrayal of male bodies have become more muscular over the years.
• Contemporary male ideal body is highly muscular, lean, tall, with broad shoulders, a brawny chest, and a slim waist.

Body Dissatisfaction

• Negative body Image: being dissatisfied with one's appearance
• Has been linked …

Surrealism Is Not Dead: A Look At Surrealism In Contemporary Mass Communication Via Analysis Of Modern Popular Films, Joi Deanne Chadwick

Communication & Leadership Dissertations and Theses

This study examined three modern films - Toy Story 3, Alice in Wonderland, and Iron Man 2 - to understand the place of Surrealism in contemporary communication. The thesis began with a review of literature regarding Surrealism's revolutionary propensities and its flow into the mainstream. The review's basis was postmodernist philosophy rooted in Roland Barthes's and Umberto Eco's semiotics and Stuart Hall's cultural studies. This underlying philosophy asserted the complexity and mutability of signs and styles, a media role in acceptance and mutation of signs/styles, and endurance of ideas through cultural shifts. Semiotic analysis was crucial methodology in this study …

Ua98/1 Potter College For Young Ladies Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by Potter College. This series consists of catalogs, yearbooks and the college newsletter.

Ua12/3/2 Student Government Association - Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Student Government Association. Series includes newsletters, annual reports, brochures and posters.

The Logos Of The Blogosphere: Flooding The Zone, Invention, And Attention In The Lott Imbroglio, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay examines the significance of a particular metaphor, flooding the zone, which gained prominence as an account of bloggers' argumentative prowess in the wake of Senator Trent Lott's toast at Strom Thurmond's centennial birthday party. I situate the growth of the blogosphere in the context of the political economy of the institutional mass media at the time and argue that the blogosphere is an alternative site for the invention of public argument. By providing an account of how the blogosphere serves as a site of invention by flooding the zone with densely interlinked coverage of a controversy, this essay …

Index Of Titles And Authors, Volumes 1-22

Basic Communication Course Annual

No abstract provided.

Taboo Language And Gender Stereotypes In Hip Hop Music Videos., Fazleen Md Ruslan

Student Works (2010-2019)

The purpose of this qualitative study is to study the use of taboo language found in selected hip hop music lyrics, to explore how gender is represented in selected hip hop music videos as well as to compare the perceptions of Malaysian audience and local representatives of the hip hop and media industry. Forty Master in English as Second Language (MESL) students and four representatives from the local hip hop industry participated in the study. The forty four respondents answered the questionnaire for survey and a semi-structured interview was conducted with the three representatives from the local media industry. The …

There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer

LSU Master's Theses

Despite the popular use of smartphones and mobile applications (apps) and their potential impacts in the near future, only scant academic attention has been paid to mobile apps, especially in respect to the gratifications sought from accessing digital information via apps. This exploratory study investigated the relationship between young adults and their use of mobile apps in accessing digital information, particularly in comparison to the current go-to digital information access device, Internet browsers. In addition, this study examined how levels of perceived privacy concern influence digital information use and how the use of digital information access modalities and the level …

Fandom, Media Consumption, And College Sports Knowledge: A Survey Of College Undergraduates, Theodore Charles Greener

LSU Master's Theses

Sports fandom research often states sports fans know and understand facts surrounding various sports, teams, leagues, and players. College sports literature argues that media involvement increases popularity and revenues, and as a result, competition, controversy, and complexity. The Elaboration Likelihood Model posits that when involvement in a subject is high, so too is motivation and ability to comprehend, and as a result, cognition increases. Given this, results show that sports fandom acts similarly to issue involvement, leading to increased sports-media consumption. Together, both fandom and consumption lead to increased knowledge of facts surrounding college sports. Results imply that general interest …

The Guardian, Orientation, 2011, Wright State University Student Body

The Guardian Student Newspaper

Twenty page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Front Cover

Basic Communication Course Annual

No abstract provided.

Title Page

Basic Communication Course Annual

No abstract provided.