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Basic Communication Course Annual Vol. 22, 2010 University of Dayton

Basic Communication Course Annual Vol. 22

Basic Communication Course Annual

Full issue (241 pages, 8.6 MB)


Cartoon Violence: A Comparison Of Past And Present, Elizabeth Cameron Macias 2010 California State University, San Bernardino

Cartoon Violence: A Comparison Of Past And Present, Elizabeth Cameron Macias

Theses Digitization Project

This study examined four cartoons in order to determine the extent of the violence, type of violence, and the context of violence in both dated and modern cartoons. To achieve this goal a content analysis of 'The Flintstones', 'The Jetsons', 'The Simpsons' and "Family Guy' was performed. These shows were chosen based on their popularity, classification as family programming, and the influence they have had on American culture.


The Immigrant, The Native Son, And The Ambassador: The Transnational Travels Of "Godzilla", "Speed Racer", And "Akira", Amber Shandling Cohen 2010 College of William & Mary - Arts & Sciences

The Immigrant, The Native Son, And The Ambassador: The Transnational Travels Of "Godzilla", "Speed Racer", And "Akira", Amber Shandling Cohen

Dissertations, Theses, and Masters Projects

No abstract provided.


Evaluating Different Health Communicatioin Theories To Deter College Binge Drinking: A Look At Promising Directions For Future Research, Kristen Meyer Sunde 2010 Louisiana State University and Agricultural and Mechanical College

Evaluating Different Health Communicatioin Theories To Deter College Binge Drinking: A Look At Promising Directions For Future Research, Kristen Meyer Sunde

LSU Master's Theses

ABSTRACT

For more than 30 years, college administrators and health communicators have used binge drinking prevention campaigns on university campuses to deter students from this dangerous and life-threatening habit.

Despite the prevalence of such campaigns (Wechsler, Seibring, Liu & Ahl, 2004), binge drinking remains the top public health threat for this population (Wechsler, Dowdall, Davenport, & Castillo, 1995).

In this study, the researcher conducted an experiment using fear appeals to see if these messages were more effective than social norms messages, which are often used in college binge drinking prevention campaigns (Real & Rimal, 2007), at prompting higher message credibility …


Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes 2010 Louisiana State University and Agricultural and Mechanical College

Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes

LSU Master's Theses

For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of endorsement in an online setting. To accommodate the many voices of a social network site, this study employed a new form of endorsement, a social-network endorsement, to account for the collective opinions and feedback of social network site members. Using an experimental design, this study tested the credibility, engagement, and interactivity of three types of endorsements: a corporate endorsement, a third-party endorsement and a social-network endorsement. Two hundred fifty-one participants examined one of three sites, …


Knowledge Gap And Cable Music Television: A Survey Of Mtv, Bet, And H1 Target Audience Members, Katharine Claire Gavin 2010 Louisiana State University and Agricultural and Mechanical College

Knowledge Gap And Cable Music Television: A Survey Of Mtv, Bet, And H1 Target Audience Members, Katharine Claire Gavin

LSU Master's Theses

American youth and adolescents have the highest rate of teenage pregnancy and sexually transmitted infections in the industrialized world. Entertainment media, the preferred genre of today’s adolescents, depicts sex, drugs, and alcohol use at a greater rate than any other genre of programming. What are health communication strategists doing to counter the widespread, inaccurate portrayals often depicted in this type of programming? With previous knowledge gap and health communication research failing to examine youth oriented and racial targeted entertainment programming, this study utilizes a survey to analyze BET, MTV, and VH1 audiences’ health knowledge, recall, and attitude toward PSAs to …


Staying Objective: The Effect Of Corporate Public Relations On Video Game Journalists, Benjamin Jenkins 2010 Louisiana State University and Agricultural and Mechanical College

Staying Objective: The Effect Of Corporate Public Relations On Video Game Journalists, Benjamin Jenkins

LSU Master's Theses

The video game industry makes more than $10 billion a year in the United States alone. It is a young and booming medium. Growing alongside the video game business is the video game media, a niche form of journalism comprised mostly of gaming websites and a few reporters in traditional media. This thesis examines the young gaming news industry through in-depth interviews conducted with six journalists from various news outlets. The research focused on two things: if game journalists followed the same norms and routines as news journalists and if game companies were able to influence what game journalists wrote …


A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg, Jeffrey T. Child 2010 Kent State University

A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg, Jeffrey T. Child

Basic Communication Course Annual

A tribute to the Basic Communication Course Annual's founding editor, Lawrence W. Hugenberg, who died on August 11, 2008.


Front Cover, 2010 University of Dayton

Front Cover

Basic Communication Course Annual

No abstract provided.


Exploring Wearin And Wearout In Web Advertising: The Role Of Repetition And Brand Familiarity, SANG Y. LEE 2010 West Virginia University

Exploring Wearin And Wearout In Web Advertising: The Role Of Repetition And Brand Familiarity, Sang Y. Lee

Faculty & Staff Scholarship

One of the most researched variables in advertising is repetition. Due to its theoretical and practical importance, repetition has received substantial attention from researchers. However, on the web, there has been little empirical evidence as to how repetition affects advertising effectiveness. This research reports an experiment that examined the effects of repetition and brand familiarity in the web advertising environment. The participants were exposed to 1 of 12 experimental conditions via the web. The results showed that while repetition had weak main effects across the dependent variables, it interacted with brand familiarity on attitudes and purchase intention. Polynomial trend analyses …


Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising, SANG Y. LEE 2010 West Virginia University

Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising, Sang Y. Lee

Faculty & Staff Scholarship

This study investigates the effects of frequency of exposure to banner ads and ad clutter in web pages upon online users’ psychological responses. In a 7 (frequency 1 through 7) x 2 (clutter vs. non-clutter) between-participants factorial experiment, participants (N = 250) were randomly assigned to one of fourteen news websites, each with 20 separate pages of news stories and animated banner ads downloaded from various websites. Results indicated that frequency of exposure is a powerful psychological cue affecting users’memory, attitudes, and behavior. However, contrary to expectation, banner clutter does not lead to negative effects on recall, attitudes, and behavior. …


Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude, SANG Y. LEE 2010 West Virginia University

Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude, Sang Y. Lee

Faculty & Staff Scholarship

Emotion in marketing communication is important because it influences the manner consumers process information. Using emotional appeal ads, a between-subjects experiment was conducted to examine the role of forewarning of persuasive intent, affect intensity, and prior attitude. Results indicate that forewarning of persuasive intent of the advertiser had negative attitudinal effects on the dependent variables regardless of experimental conditions. Forewarning of persuasive intent had negative attitudinal effects even among participants who had positive attitudes toward the company, and those who had high affect intensity. Results also indicate that participants who already had negative attitudes toward the brand were not influenced …


Images Of Sub-Saharan Africa And Africans In Western Media, Cherice Joyann Estes 2010 California State University, San Bernardino

Images Of Sub-Saharan Africa And Africans In Western Media, Cherice Joyann Estes

Theses Digitization Project

This study will show that news coverage of Africa is very limited and not proportional to either the continent's population or the number of African countries. Popular culture tends to portray Africa and Africans as primitive and uncivilized. This thesis will show how these representations have severe political consequences in a case study of the Rwandan Genocide. The Western media's portrayal of the 1994 Rwandan Genocide was mischaracterized by the use of old colonial tropes that facilitated western countries' failure to act.


Homophobia, Heterosexism, And Ambivalence In The Premier Issue Of Sports Illustrated Woman/Sport, Lisa M. Weidman 2010 Linfield College

Homophobia, Heterosexism, And Ambivalence In The Premier Issue Of Sports Illustrated Woman/Sport, Lisa M. Weidman

Faculty Publications

The arrival of a magazine dedicated solely to the world of women's sports was an exciting prospect for fans and proponents of women's sports. But the first issue of Sports Illustrated Women/Sport disappointed many who considered it did not put women's sports in the best possible light, who were worried and disappointed that its editors did not print the best stories or even focus on the most deserving athletes. Lisa Weidman decided to investigate further, using feminist theory and prior research findings to better understand the magazine's messages. Through a critical analysis of the magazine's editorial content - at the …


Digital Radio Strategies In The United States: A Tale Of Two Systems, Alan G. Stavitsky, Michael Huntsberger 2010 University of Oregon

Digital Radio Strategies In The United States: A Tale Of Two Systems, Alan G. Stavitsky, Michael Huntsberger

Faculty Publications

This essay analyzes how, despite early interest in the Digital Audio Broadcasting standard (DAB) in the United States, an alternative in-band system (HD Radio) was developed as the approved digital radio standard.


Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok 2010 San Jose State University

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …


Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale 2010 San Jose State University

Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale

Master's Theses

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15Bollywoodand 15Hollywoodmovies from 2005 to 2009.

Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containingimplied endorsementsby the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 …


Editor's Page, David W. Worley 2010 Indiana State University

Editor's Page, David W. Worley

Basic Communication Course Annual

No abstract provided.


Refugees As People: The Portrayal Of Refugees In American Human Interest Stories, Sarah Steimel 2010 University of Nebraska-Lincoln

Refugees As People: The Portrayal Of Refugees In American Human Interest Stories, Sarah Steimel

Department of Communication Studies: Faculty Publications

This study combines discourse analysis and narrative analysis (Yin 2007) to examine top US newspapers’ coverage of refugees in American human interest stories. I find that the refugees are presented (a) as prior victims; (b) as in search of the American Dream; and (c) as unable to achieve the American Dream. As human-interest features, the stories provide a largely positive portrayal of individual refugees and their families. However, the human interest stories also depict refugees as current victims of the American economic crisis; deeply frustrated by their inability to achieve the American Dream. Together these discourses represent a narrative of …


How T.V. Promotes An Unrealistic Image Of Romantic Relationships, Tonoah P. Merritt 2010 Governors State University

How T.V. Promotes An Unrealistic Image Of Romantic Relationships, Tonoah P. Merritt

All Capstone Projects

This study aims to explore and prove that media (as defined in T.V. sitcoms and dramas) portrays an unrealistic expectation that is placed on romantic relationships. More specifically, it can affect the way people think and behave when it comes to marriages and serious relationships. Some may begin to compare their present relationship with a romantic relationship within the sitcoms and dramas. This study will. be used to promote awareness when making conscious and sensible decisions in regards to choosing partners. This will be done by conducting surveys that will exhibit the direct emotional effect of sitcoms and dramas on …


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