Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking,
2025
Syracuse University
Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking, Joon Soo Lim
Media Studies - All Scholarship
No abstract provided.
Using Fantasy Sports To Connect Process With Product In Adpr/Spmc 464/864 – Sports Media Relations And Promotion,
2025
University of Nebraska-Lincoln
Using Fantasy Sports To Connect Process With Product In Adpr/Spmc 464/864 – Sports Media Relations And Promotion, Brian Petrotta
UNL Faculty Course Portfolios
The purpose of this portfolio is to analyze the relationship between assignments and desired learning outcomes in ADPR/SPMC 464/864 – Sports Media Relations and Promotion. ADPR/SPMC 464/864 Sports Media Relations and Promotion remains a challenging course to navigate but the process of developing this portfolio demonstrates that it has many strengths. The first of these strengths is the simple structure that centers the course around a fantasy football team (NFL in fall, EPL in spring). Most students were already familiar with fantasy sports and, in general, appreciated the inherent competition within this structure. Feedback from students’ year-end self-assessments from two …
Commercial Pressures And Editorial Independence: Egyptian Journalists' Perceptions Of Advertiser Influence In Contemporary Media,
2025
Global affairs and public policy
Commercial Pressures And Editorial Independence: Egyptian Journalists' Perceptions Of Advertiser Influence In Contemporary Media, Mohamed Ahmed Salem
Theses and Dissertations
This thesis explores the complex interplay between commercial imperatives and editorial autonomy in Egypt’s contemporary media landscape, focusing on journalists’ perceptions of advertising influence. Drawing on Cognitive Dissonance Theory (CDT) and informed by Political Economy and Institutional Theory, the study investigates how Egyptian journalists navigate ethical tensions arising from advertiser demands—both state-linked and private—within a hybrid media system marked by economic precarity, political control, and digital disruption. Through 20 in-depth interviews with journalists, alongside insights from PR professionals, media managers, and academic experts, the research reveals a pervasive erosion of the editorial-commercial boundary. Journalists report widespread self-censorship, blurred content labelling, …
The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance,
2025
James Madison University
The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance, Alexandra C. Ali
Masters Theses, 2020-current
This rhetorical analysis examines how femininity is constructed, policed, and resisted in popular culture through three case studies: Taylor Swift’s “The Man,” Brienne of Tarth from Game of Thrones, and The Substance, using the lens of Judith Butler’s theory of gender performativity. “The Man,” both the song and the music video, reveals the double standards working against women, incorporating an additional layer of analysis through Kenneth Burke’s perspective on incongruity. Brienne of Tarth from Game of Thrones defies gender expectations, blurring the line between the performance of masculinity and femininity. Additionally, this analysis embodies archetypes of women, such …
Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay,
2025
University of Nevada, Las Vegas
Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …
Express Yourself! Biculturalism, Ethnic Identity & Expression Through Instagram,
2025
Syracuse University
Express Yourself! Biculturalism, Ethnic Identity & Expression Through Instagram, Zanira Ghulamhussain
Theses - ALL
This qualitative study examines the relationship between biculturalism, ethnic identity, and Instagram use among second-generation Pakistani-Americans. To answer the research questions for this cross-sectional study, the method of virtual, semi structured in-depth interviews was utilized to collect data. Through interviews with second-generation Pakistani-Americans, the researcher explored how Instagram use intersects with ethnic identity and bicultural experiences. Interview data was collected, transcribed, analyzed, and categorized into various themes. Results suggest that Instagram plays a significant role in shaping and expressing ethnic identity, providing a platform for connection, cultural exchange, and personal exploration. This study contributes to understanding the role of social …
Logging On To Act Out: Understanding Aggressive Personality Traits In Cyberbullies And Cyberbully-Victims,
2025
Syracuse University
Logging On To Act Out: Understanding Aggressive Personality Traits In Cyberbullies And Cyberbully-Victims, Joy R. Burton
Theses - ALL
Cyberbullying and harassment are pervasive issues online. Certain personality characteristics may make some individuals more inclined to cyberbully than others. This study explores whether aggressive personality characteristics and factors like gender and social media habits are predictive of whether a person cyberbullies, and to what extent. Responses from an online survey of adults distributed via MTurk (n = 189) found a majority of participants (81.5%) report being ridiculed online to some extent in the past year, though most report low levels of cyberbullying. There is a positive relationship between cyberbullying and aggression among adults; physical aggression was by far the …
Persuasion Knowledge As A Continuum: Understanding Engagement In Livestream Commerce Between China And The U.S.,
2025
Syracuse University
Persuasion Knowledge As A Continuum: Understanding Engagement In Livestream Commerce Between China And The U.S., Bryce Whitwam
Dissertations - ALL
Livestream shopping on social media platforms represents a merging of real-time social interaction and e-commerce. This dissertation examines the divergent engagement levels of Chinese and American consumers in livestream commerce by integrating the Persuasion Knowledge Model (PKM) and the Heuristic-Systematic Model (HSM) to explain differences in trust formation and purchase behaviors. While cultural convergence theory suggests increasing similarities in digital commerce behaviors across markets, findings reveal that persuasion knowledge development, shaped by exposure to commercial persuasion attempts, creates distinct information-processing patterns that persist despite technological convergence. Through a mixed-method comparative study, this research demonstrates that Chinese consumers in a mature …
Predicting Crisis: Using Computational Methods To Forecast Crisis Conditions,
2025
Syracuse University
Predicting Crisis: Using Computational Methods To Forecast Crisis Conditions, Michelle Marie Johnson
Dissertations - ALL
The vast scale of digital information generated daily provides unprecedented opportunities to analyze human behavior in ways that can improve crisis prediction and response. This dissertation introduces PREDICT, a theoretical framework that reconceptualizes crises as predictable phenomena rather than unknowable disruptions. Grounded in chaos theory and complex systems theory, PREDICT operationalizes crisis prediction through three constructs: Perceived Rupture of Equilibrium (PRE), Dynamic Interactions (DI), and Crisis Trajectory (CT). These constructs enable a shift from reactive crisis management to proactive crisis forecasting by identifying early signals of instability, modeling stakeholder interactions, and mapping potential crisis trajectories. To test PREDICT, this study …
Ua35/7 Class Of 2025 Commencement,
2025
Western Kentucky University
Ua35/7 Class Of 2025 Commencement, Wku Gatton Academy Of Mathematics & Science
WKU Administration Documents
Commencement program for the WKU Gatton Academy of Mathematics & Science with list of graduates.
The Impact Of Digital Storytelling In Nonprofit Marketing: Increasing Donor Engagement,
2025
University of Mississippi
The Impact Of Digital Storytelling In Nonprofit Marketing: Increasing Donor Engagement, Haley Cote
Honors Theses
Digital storytelling has emerged as a powerful tool in nonprofit marketing, reshaping how organizations engage donors, communicate their mission, and drive action. This thesis explores the impact of digital storytelling in nonprofit marketing, analyzing how nonprofit organizations leverage various digital platforms – websites, email marketing, social media—and frame their messages to enhance donor engagement. Using framing theory as a foundation, the research examines how the way nonprofit messages are structured influences donor perception and behavior. Through a literature review, case study analysis of Charity: Water, and survey data, thstudy evaluates key storytelling techniques such as positioning the donor as the …
The Influence Of Narrative Point Of View In Fanfiction On Character Identification And Parasocial Romantic Attraction,
2025
Chapman University
The Influence Of Narrative Point Of View In Fanfiction On Character Identification And Parasocial Romantic Attraction, Rachel Delaurenti, Alex Cocoros, Lourdes Duque, Sean Oriotis, Jonathan Jauregui
Student Scholar Symposium Abstracts and Posters
This study examines how narrative point of view influences character identification and parasocial romantic feelings in fan fiction. In order to conduct this research, an experiment was conducted in which participants read fan fiction about their chosen media figure (celebrity or fictional character) written in one of three perspectives: first-person self-insert, third-person self-insert, or third-person original character. Participants then responded to a series of questions regarding identification and physical and emotional parasocial romantic attraction. Following statistical analysis of the survey data, the study yielded results that indicate that there are stronger levels of identification and physical parasocial romantic attraction when …
Dancing On My Own: Examining Character Development In Hbo’S Girls,
2025
Pace University - New York
Dancing On My Own: Examining Character Development In Hbo’S Girls, Phoebe Portnoy
Honors College Theses
In recent years, the HBO series Girls has experienced a resurgence in viewership and public discourse. Situated within the landscape of postfeminist television, there have been many conversations about how the show represents the privileged, self-involved, and unmotivated behaviors of many millennials. However, there was a lack of research focused on the growth of the lead characters from the series’ beginning to its end. I conducted a textual analysis of Girls, examining the four main characters’ development in career, romance, and female friendship. I examined their goals, emotions, and actions in these categories throughout seven episodes across three seasons …
The Kinship Of Creatives,
2025
Washington University in St. Louis
The Kinship Of Creatives, Saba Saif Ur Rehman
MFA in Illustration & Visual Culture
This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …
Advertising To Children: A Content Analysis Of Ryan's World,
2025
University of Mary Washington
Advertising To Children: A Content Analysis Of Ryan's World, Cora Denny
Departmental Honors & Graduate Capstone Projects
Ryan’s World is a children's toy review YouTube channel with over 36 million followers and features kid YouTuber Ryan Kaji. A qualitative content analysis of the YouTube channel Ryan’s World was conducted to observe the rhetorical strategies the videos employ to sell Ryan’s World products, as well as how those strategies compare to traditional advertising. An analysis of twelve videos resulted in dominant themes of increasing brand familiarity and product performance of Ryan’s World products. These were accomplished through the use of traditional advertising rhetorical strategies such as product placement, special effects, appeals, and more. The study shows that the …
To What Extent Is Social Media A Tool For Political Mobilization?,
2025
Bemidji State University
To What Extent Is Social Media A Tool For Political Mobilization?, Bridget Westrum
Political Science Theses and Capstones
This study looks at the potential impacts of social media advocacy on mobilizing the pubic. Drawing from the Pew Research Center’s 2018 American Trends Panel, I look at Americans’ views of technology, political involvement, and their perceptions of social media and online engagement. I found that younger respondents view social media as more important to their political engagements. I find a significant relationship between census region and perceived importance of social media on issue involvement, as well. Respondents from the southern United States who consider themselves to be "very liberal" report a greater influence of social media on their involvement …
Newsletter,
2025
Western Kentucky University
Newsletter, Wku Staff Senate
Staff Council
Newsletter created by WKU Staff Council to report on work accomplished.
When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization,
2025
Clemson University
When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke
All Theses
As traditional sources of epistemic authority face declining trust, alternative narratives have gained prominence - often leveraging the emotional and cultural resonance of seemingly simple terms. In the 2024 election cycle, the term “weird” emerged as a potent meme in American political discourse. Using a memetic perspective that incorporates elements of framing theory and Social Judgment Theory, this thesis investigates the use and reaction to “weird” and its role in shaping perception of Donald Trump, his political allies, his followers, and his opposition during and immediately after the 2024 Presidential election. The memetic perspective, which views ideas as units of …
The French Connection: The Exponential Growth Of Rhode Island Women's Basketball,
2025
University of Rhode Island
The French Connection: The Exponential Growth Of Rhode Island Women's Basketball, Mark C. Radigan
Senior Honors Projects
Since the arrival of Head Coach Tammi Reiss and Associate Head Coach Adeniyi Amadou to Kingston in 2019, the University of Rhode Island Women’s Basketball program has emerged from mid-major obscurity to become a regional and conference juggernaut with a reputation for developing young women on the court and in life. Many factors have contributed to this meteoric rise, but one that stands out is the program’s reliance on international recruiting to close the skill gap with other mid-major programs, with a particular focus on recruiting within France. This project aimed to highlight the impact of this recruitment strategy on …
A Mixed-Method Examination Of Social Media Influencers’ Source Characteristics In Sponsored Health Campaign Messaging: An Application Of Psychological Reactance Theory,
2025
Chapman University
A Mixed-Method Examination Of Social Media Influencers’ Source Characteristics In Sponsored Health Campaign Messaging: An Application Of Psychological Reactance Theory, Lauren Pick
Communication (PhD) Dissertations
Social media influencers (SMIs/influencers) are frequently used for marketing and public relations purposes (i.e., influencer marketing), but can be leveraged to avoid resistance to health campaign messages. Guided by psychological reactance theory (PRT), the purpose of this dissertation was to (a) uncover micro-influencer characteristics that mitigate reactance toward sponsored social media posts, (b) investigate whether influencers induce less reactance than non- influencers when disseminating sponsored health content, and (c) experimentally test whether influencer source characteristics mitigate reactance to sponsored health messaging. In Study One, focus groups with Gen Z Instagram users (N = 12) identified SMI use of controlling, “one …
