Mass Communication Commons^™

The M State Advantage: Engaging Community College Students And Alumni To Cultivate A Culture Of Giving, Shannon M. Britten

Strategic Communication Master of Arts Thesis Projects

This project examines M State Foundation and Alumni’s efforts to increase donations from the alumni of Minnesota State Community and Technical College (M State). The donations provide scholarships, emergency grants, food pantry supplies, and academic program support. The Foundation has consistently fallen short of fundraising goals, but with over 19,000 alumni, an opportunity exists to rebuild engagement after years of disconnection due to name changes and mergers. This project leverages research and analysis to develop strategic, data-driven solutions to increase donations by appealing to current students and alumni. A review of institutional effectiveness data, operational metrics, and industry reports provided …

Setting Course For The Future At Westfield Golf Club, Lisa L. Kinowski

Strategic Communication Master of Arts Thesis Projects

Westfield Golf Course is a public golf course in Winona, Minnesota. Westfield opened for business in 1923 and is operated by Westfield, LLC, and overseen by a board of directors that ensures compliance with the terms of a deed for the land on which Westfield sits. The golf course has seen consistent success since its inception, but due to changing economics and increased competition, its membership has declined from a high of approximately 1,200 members in the 1980s to around 300 today. This project uses research and analysis to uncover strategic and creative solutions to address Westfield’s challenges. A review …

Creating A Legacy: Dipping Into The Business Of Selling Ink Artwork, Janelle Sather

Strategic Communication Master of Arts Thesis Projects

Peaceful Wisconsin LLC is a dip pen ink art business in Eau Claire, Wisconsin. This project uses research and analysis to uncover strategic and creative solutions to address the business’s core problem of customers not having a way to purchase the company’s artwork. A review of applied research was conducted, which included residential demographic information, art sale methods and statistics, Twitch viewership data, and the company’s financial statements. Key findings showed there is a strong potential market for selling art, and the company can become profitable with minimal sales. The company has never conducted research or a strategic analysis of …

Parlez-Vous Francais? You Betcha: Revitalizing A French Cultural Center By Connecting To Its Minnesota Roots, Ashley Flygare

Strategic Communication Master of Arts Thesis Projects

The Alliance Française Minneapolis–St. Paul (AFMSP) is Minnesota’s only cultural center dedicated exclusively to the French language and francophone cultures. In recent years, participation in its programs and offerings has declined, threatening its financial sustainability. This project utilizes strategic communication research and theory to develop solutions that enhance AFMSP’s community engagement and relevance. A review of organizational performance data, industry reports, and local cultural trends revealed the need for more targeted and persuasive communication efforts. Using Framing Theory and Aristotle’s Theory of Persuasion, this project examines how messaging strategies can be designed to shape public perception and motivate action through …

Christian Identity And Commercialization: A Rhetorical Case Study Of Faith-Based Nil Branding In College Athletics, Santiago Diaz Finochietto

All HCAS Student Capstones, Theses, and Dissertations

This project, “Christian Identity and Commercialization: A Rhetorical Case Study of Faith-Based NIL Branding in College Athletics," explores the intersection of faith, personal branding, and commercialization in the era of Name, Image, and Likeness (NIL) in collegiate athletics, with a specific focus on Christian student-athletes. Since the NCAA's 2021 policy change allowing athletes to profit from NIL, student-athletes have been thrust into a complex landscape of sponsorships, digital branding, and entrepreneurial identity. While this shift offers unprecedented opportunities, it also presents ethical and spiritual dilemmas, particularly for Christian athletes seeking to integrate their faith into their public and commercial presence …

From Embarrassment To Prejudice: Online “Cringe Culture” As An Affective And Social Phenomenon, Maxwell Seebold

Sociology Summer Fellows

When scrolling through the myriad content found online, you’re bound to find something that leaves you with negative emotions strong enough that you cringe. While this is largely an involuntary response, “cringe” becoming an adjective, and therefore a label, occurs due to the conscious othering of a user for the nature or presentation of their content. This project conceptualizes cringe as a multidimensional phenomenon rather than a singular emotion, which allows us to more easily make sense of how online cringe specifically has morphed into what is colloquially known as “cringe culture.” Through analysis of academic literature (from disciplines ranging …

Law School News: Rwu Law Launches "Law 401" Podcast With Timely Dive Into Washington Bridge Debacle 07-07-2025, Kerri Tallman

Life of the Law School (1993- )

No abstract provided.

Massacre Vs. Shooting: Exploring Cnn And Fox’S Coverage Of The Uvalde Robb Elementary School Attack, Maya Beesley

DU Undergraduate Research Journal Archive

This study dissects FOX News Media (FOX News) and Cable News Network’s (CNN) media coverage differences of the Uvalde, Texas Robb Elementary School terror attack (Uvalde shooting). On March 24, 2022, Salvador Ramos perpetrated a mass shooting, killing 19 children and two teachers and injuring 17 others. This paper showcases that the incident qualifies as terrorism and explores how two major U.S. news outlets framed and covered the incident differently in their headlines, images, captions, sources, and tone. While CNN emphasized police culpability, victim perspectives, and presented a somber tone, FOX News downplayed the severity of the attack, highlighted police …

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

Gold & Blue, Summer 2025, St. Mary's University - San Antonio, Texas

Gold & Blue

This is the Summer 2025 edition of Gold & Blue, which is St. Mary's University's official alumni magazine.

The Guardian The Month Of July 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of July 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Branding In The Spotlight: The Impact Of Name, Image, And Likeness (Nil) On Athlete Brand Image In College Athletics, Timothy Jeremiah Ervin Ii

USF Tampa Graduate Theses and Dissertations

This qualitative thesis explores the impact of Name, Image, and Likeness (NIL) on athlete brand image within college athletics, with a focus on the lived experiences of men and women college basketball players. Through in-depth, semi-structured interviews with eight Division I athletes, the study examines how NIL has influenced personal branding, identity construction, and public visibility. Guided by brand identity theory and athlete brand image, and analyzed using Braun and Clarke’s thematic analysis, four central themes emerged: athlete (brand) empowerment, legacy through authenticity, navigating influence, image, and objectification, and economic viability and opportunity. Additionally, the concept of self-presentation emerged as …

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …

News Portrayals Of Women In The Israeli-Palestinian Conflict, Zinnia Sheikh

Student Theses and Dissertations

This study examines how The New York Times visually framed women in the Israeli-Palestinian conflict. A quantitative content analysis of 592 news images of gender (male, female) and objects was conducted through the lenses of framing theory and visual framing theory to understand gender representation in conflict reporting. The photo sample analyzed a period of two years, starting from January 1, 2023, to December 31, 2024. The findings indicate that The New York Times portrays women as victims more often than men, which supports the previous traditional gender portrayals of women showing them as victims. However, the findings challenge the …

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

Communication Monographs Spring 2025 Newsletter, Shannon Burth, Srivi Ramasubramanian

CODE^SHIFT Research

No abstract provided.

The Guardian The Month Of June 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of June 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Lindenwood Magazine, Spring 2025, Lindenwood University

Lindenwood Magazine (2017- )

Lindenwood University news magazine.

Keeping Coms Connected: Building A Foundation For Alumni Engagement, Ella Captain, Alec Tonas, Selina Bali

Communication Studies

This project addresses the lack of Alumni Engagement in the Communication Studies department at Cal Poly. It aims to cultivate a stronger department community by creating sustainable resources and events to deepen connections. We looked to answer how targeted alumni outreach could strengthen the department and what benefits this would bring to current students, faculty, and alumni. To do this, our group organized an Alumni Panel event, created a contact list, implemented student alumni liaison positions, solicited donations for the COMS spring social, and worked on the department website and social media. By applying research on communication theories, we were …

An Analysis Of Renewable Energy Frames In The News Media Pre- And Post-Trump Administration, Kendall Anjolie Rozen

Communication Studies

This paper aimed to examine how news media portrayed environmental issues, specifically renewable energy, and how this may differ between two presidential administrations in the United States. Entman’s framing theory was used to analyze the portrayals of renewable energy in the articles selected. The frames chosen were based on research done by Rochyadi-Reetz et al. (2019) who established four framing dimensions within environmentally-focused news media. These dimensions are as follows: (1) economy, (2) society, (3) environment, (4) technology. A fifth dimension ((5) policy) was added by the researcher. This paper used a deductive quantitative analysis to mark these themes as …