Mass Communication Commons^™

Enhancing Cataract Surgery Outcomes: Optimal Use Of Pre- And Post-Operative Eye Drops, Keith Skolnick M.D., Anu Valiaveedu

Mako: NSU Undergraduate Student Journal

Many preoperative and postoperative cataract patients struggle with comprehending the use of prescription medication as directed. Language barriers and low health literacy levels are major factors contributing to improper use of prescriptions. To increase patients comprehension, the Fort Lauderdale Eye Institute employed an educational intervention consisting of a live presentation and an instructional video. Results found that 44% of patients were hesitant to ask questions to clinical staff, 32% felt overwhelmed, and nearly 70% lacked confidence in using their prescribed eye drops. Following the intervention, 91% of patients reported increased confidence in their medications, and most indicated that the video …

The Current - Volume 36 Issue 1, Nova Southeastern University

Student Newspapers

No abstract provided.

Transforming Text To Images: Prompt Engineering Principles For Generative Ai Use In Extension, Paul Hill, Xue A. Dong, Aubree L. Miller

Journal of Extension

Generative AI (GenAI) systems facilitate the creation of visual images by utilizing extensive datasets to interpret text-based instructions. Effective prompt engineering is essential for optimizing the output of AI-generated images. This article examines various GenAI systems and their functionalities, explores text-to-image prompt engineering principles and their application in Extension work, aiming to enhance the effectiveness of visual content creation with respect to educational materials, data visualization, and promotional content. The article also provides guidance and examples to assist Extension professionals in leveraging GenAI for improved communication and engagement. Recommendations include crafting detailed prompts and continuously refining them for desired results, …

Using An Authentic Case Study Of Generation Z Audiences As An Introduction To Critical Thinking And Information Literacies, Kelly Leahy

Proceedings of the New York State Communication Association

This Great Ideas for Teaching in-class activity engages students in an authentic professional assignment using internet research in a limited amount of time. This task helps students evaluate internet resources along an information literacy framework. The professor’s task is to engage the students in a discussion about the challenges of web research, and help them understand how to identify and evaluate industry reports, academic databases, and journalistic research.

Mca 10100 Oer/Ztc Syllabus, Daniel Gilmore

Open Educational Resources

This is a syllabus for the MCA 10100 Introduction to Media Studies course taught at City College in the Media & Communication Arts department. It is an OER & ZTC compliant syllabus.

Nonprofit News Public Communication Data, Nik Usher

Communication: Faculty Scholarship

This is the link to the data for:

Nonprofit news outlets have emerged as potential solutions to the market failure of for-profit journalism, particularly in local news "deserts." However, it is unclear whether digital-first nonprofit news outlets themselves are articulating their distinct value proposition to a wider public. Using an original dataset of 336 nonprofit news outlets across 45 states and Washington, D.C., we analyzed digital-first news nonprofit websites to assess public communication strategies across different geographic scopes (local, state/regional, national/international) and coverage types (investigative, explanatory/analysis, news and events). We specifically assess the presence of impact statements, evidence of financial …

Ua21 What's New, Wku Institutional Equity

WKU Administration Documents

Newsletter created by and about the Office of Institutional Equity.

• Demir, Ena. A Message from the Executive Director
• Training Opportunities: Stay Informed & Engaged
• Understanding Title VI
• Student Accessibility Center Joins the Office of Institutional Equity
• Need Workplace Accommodations?
• Web Accessibility Regulations
• Relevant Information
• Stop Campus Hazing Act
• Meet the Team

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

The Guardian The Month Of August 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of August 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Transgressing Media History, Ashley R. Kennard

Journal of Communication Pedagogy

Traditional Mass Media History courses serve to uphold the status quo. Born out of the white supremacist, capitalist patriarchy, the myth of the inventor provides a powerful example of one of the ways these traditional ideologies and pedagogies persist. However, through building community, being vulnerable, co-constructing knowledge, including diversity, and rewriting history, a counter- hegemonic, transgressive approach to teaching communication history in the spirit of bell hooks is possible. This starts by creating transformative and inclusive communication classrooms that serve to dismantle the myth of the inventor.

Influences Of The Western Press On News Framing Of Global Events In Developing Countries: Examining Covid-19 And Climate Coverage In A Bangladeshi News Organization, Arif Md Tareque Habib

Communication ETDs

This study shows that a small number of Western news organizations (e.g., Reuters, The New York Times) may influence how local news organizations in developing countries frame global crises and that this influence may lead local news organizations to ignore locally relevant aspects of those crises. To test this thesis, two studies were conducted on the coverage of two crises -- COVID-19 and climate change -- by a news organization in Bangladesh, a developing country in South Asia. The news organization, www.bdnews24.com, serves both as a news agency or news supplier for local newspapers and an online newspaper for users. …

Studium Punctum: Politik Citra Putin Dalam Foto Саммит Стран Брикс 2024 / Sammit Stran Briks (Ktt Brics 2024), Dyah Hayu Permatasari Wahyuningsih, Banggas Limbong

Multikultura

This research takes a data corpus in the form of visuals provided by five Russian digital news channels with a focus on the image of Vladimir Putin as the leader of Russia at the BRICS Summit congress in Kazan in 2024. The author will analyze five online news channels from Russia published between October 23, 2024 and October 25, 2024 with headlines related to the 16th BRICS Summit in Kazan. The method used in this research is a descriptive analysis method. Through this research, the author will explain the meaning contained in the visualization of these online news as a …

Using Media As A Source In Lessons: Media Literacy Methodology And Constructivist Media Decoding, Ayşe Aslı Sezgin Büyükalaca, Chris Sperry, Cyndy Scheibe

Journal of Media Literacy Education

Media literacy, beyond being an independent course, can be integrated into educational content at various levels through a structural approach that emphasizes questioning and understanding diverse perspectives. Students need tools to analyze diverse content critically, so it’s important to move away from traditional teacher-centered instruction. This paper examines a question-based approach to integrating media literacy into Turkish educational courses, emphasizing the Constructivist Media Decoding (CMD) method. The study highlights CMD’s potential to address gaps in Turkiye’s media literacy education, offering a detailed discussion of its theoretical background and benefits within the Turkish context. By illustrating CMD’s adaptability and value, this …

A Systematic Review Of Transmedia Literacy: Implications For Lifelong Learning, Rafel Meyerhofer-Parra

Journal of Media Literacy Education

One of the main objectives of international agendas is the promotion of lifelong learning opportunities. Transmedia literacy, usually acquired informally, offers many of the key skills, competences and strategies to ensure learning in a world where technology has a predominant role. However, no analyses reporting the impact of their use are systematically identified in the literature. Therefore, a systematic review of the literature on transmedia literacy and its practices is proposed, searching 4 databases and analysing a total of 42 articles. The results show experiences with plural thematic, extension and educational context, mainly located in the formal educational system, and …

How To Shape Digital Competences Among Pre-Service Teachers: A Global Expert Analysis, Łukasz Tomczyk, Francisco David Guillén-Gámez, Maria Lidia Mascia, Julio Ruiz-Palmero

Journal of Media Literacy Education

The article explores how to shape digital competences among pre-service teachers within the university education system. It addresses the challenges posed by the rapid development of the information society and the growing digitisation of education, necessitating the redefinition of existing teacher education models. Using the Delphi method, 36 media education experts from six continents were interviewed between June and August 2022. They identified 12 versatile solutions to enhance the effectiveness of digital competence formation in academia. These solutions aim to improve the content, methods, and forms of teacher education, ensuring future pedagogical staff are better prepared to integrate ICT into …

Insights From Educators: Integrating Ai Literacy Into Media Literacy Education In Practice, Stephanie Jean Tsang

Journal of Media Literacy Education

Through in-depth interviews with junior high school teachers in Hong Kong who participated in a media and artificial intelligence literacy program intervention, this research highlights the importance of prioritizing values and ethics education over technical proficiency when incorporating artificial intelligence (AI) into media literacy training. While quantitatively assessing students’ literacy levels posed challenges, future media literacy programs should concentrate on introducing technological terminology and concepts, promoting awareness of potential issues, instilling values for responsible technology use, and fostering empathy to create a harmonious online environment. By focusing on fundamental values and key concepts rather than following fleeting AI trends, educators …

Classroom Contexts: Teachers Talk Teaching Media Literacy, Sakshi Bhalla, Michelle R. Nelson, Michael Spikes

Journal of Media Literacy Education

In this study, we examine the lived experiences of educators who engage with youth through media literacy education. While prior research has examined the efficacy of media literacy education interventions, little attention has been paid to the contexts in which these are conducted. Our analysis of 20 semistructured interviews reveals how the structural context illuminates several “divides,” shaping how media literacy is taught and experienced. Three major themes emerged from the data: (1) teachers and high school students inhabit distinct media worlds, shaping their media understanding differently; (2) the socio-economic status of the school determines whether media literacy is taught …

Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel

Journal of Media Literacy Education

This survey (N = 579) investigated news media literacy among those likely to believe in the conspiracy theories of QAnon. Vulnerability to belief in QAnon conspiracies was predicted by a media diet of alternative media such as 4chan and SnapChat. Those vulnerable to QAnon conspiracy theories had lower news media literacy scores than those who appeared to be resistant to QAnon theories, and rated themselves with lower need for cognition and higher cynicism. Vulnerability to QAnon was predicted by a belief in other specific conspiracy theories, low value of news media literacy, less understanding of the news business, belief …

Measured, Baked And Glazed: Predicting Sales And Securing Wholesale Accounts For Donut Star, Robert Beal-Lancaster

Strategic Communication Master of Arts Thesis Projects

Applied research was conducted, which included reviewing news articles, industry reports, and descriptions of state licensure. Key insights revealed that the bakery's current challenges influenced previous owners to sell Donut Star. This project is the first to gather data and provide a strategic analysis for Donut Star. It aims to help Donut Star increase wholesale accounts and incentivize direct consumers to preorder. Diffusion of Innovation Theory was used to develop the communication strategy. Primary research included in-depth interviews with management and observations of direct consumers. Findings revealed that Donut Star was not making ordering information readily available or effectively tracking …

Project Go, Project Grow: Increasing Participation In Environmental Education, Elizabeth Mettin

Strategic Communication Master of Arts Thesis Projects

Project Get Outdoors, LLC, or Project GO, is a non-profit organization based in Wabasha, Minnesota. The organization’s mission is to provide outdoor experiences that develop healthy kids, particularly for underprivileged and marginalized youth. They do this through training and supporting Southeastern Minnesota community organization leaders and volunteers. Project GO provides three types of outdoor training including Early Childhood Training, Traditional Leadership Training, and Minnesota Master Naturalist Training. The organization has served over 500 adults and 50,000 youth in its 20 years of operation. This project uses research and analysis to uncover strategic and creative solutions to address how Project GO …