Jour 7200: Social Media Theory & Practice (Syllabus),
2011
The University of Memphis
Jour 7200: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media and applying these core concepts to your real-world use of digital tools. We will be actively using blogs, RSS feeds, …
Jour 7320: Mass Media & Diversity (Syllabus),
2011
The University of Memphis
Jour 7320: Mass Media & Diversity (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Jour 7440/8440: Organizational Public Relations (Syllabus),
2011
The University of Memphis
Jour 7440/8440: Organizational Public Relations (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: Students who successfully complete this course will be able to: • Conceptualize and apply appropriate models of the organization and of public relations. • Analyze the administrative needs of public relations departments and consultancies with an emphasis on internal relations and crisis communications. • Prescribe solutions to problems arising in the administration of these organizations.
Jour 1700: Survey Of Mass Communication (Syllabus),
2011
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus),
2011
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 2121: Media Writing (Syllabus),
2011
The University of Memphis
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus),
2011
The University of Memphis
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2123: Editing (Syllabus),
2011
The University of Memphis
Jour 2123: Editing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.
Jour 3120: Reporting (Syllabus),
2011
The University of Memphis
Jour 3120: Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 2121: Media Writing (Syllabus),
2011
The University of Memphis
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 3120: Reporting (Syllabus),
2011
The University of Memphis
Jour 3120: Reporting (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3120: Reporting (Syllabus),
2011
The University of Memphis
Jour 3120: Reporting (Syllabus), Ron Maxey
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3130: Feature Writing (Syllabus),
2011
The University of Memphis
Jour 3130: Feature Writing (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3130: Feature Writing (Syllabus),
2011
The University of Memphis
Jour 3130: Feature Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3300: Survey Of Advertising (Syllabus),
2011
The University of Memphis
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 3300: Survey Of Advertising (Syllabus),
2011
The University of Memphis
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 3324: Advertising Copy Writing & Layout (Syllabus),
2011
The University of Memphis
Jour 3324: Advertising Copy Writing & Layout (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Jour 3400: Introduction To Public Relations (Syllabus),
2011
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3400: Introduction To Public Relations (Syllabus),
2011
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3410: Public Relations Research (Syllabus),
2011
The University of Memphis
Jour 3410: Public Relations Research (Syllabus), Deborah Townsend
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting.
