Jour 3324: Advertising Copy Writing And Layout (Syllabus),
2011
The University of Memphis
Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Jour 3400: Introduction To Public Relations (Syllabus),
2011
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3421: Public Relations Writing (Syllabus),
2011
The University of Memphis
Jour 3421: Public Relations Writing (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3526: Photojournalism/Digital Image (Syllabus),
2011
The University of Memphis
Jour 3526: Photojournalism/Digital Image (Syllabus), Art Terry
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Journalism (Syllabus),
2011
The University of Memphis
Jour 3900: Visual Journalism (Syllabus), Art Terry
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Journalism (Syllabus),
2011
The University of Memphis
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120/6120: Reporting Public Issues (Syllabus),
2011
The University of Memphis
Jour 4120/6120: Reporting Public Issues (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4124/6124: Computer-Assisted Reporting (Syllabus),
2011
The University of Memphis
Jour 4124/6124: Computer-Assisted Reporting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.
Jour 3900: Visual Journalism (Syllabus),
2011
The University of Memphis
Jour 3900: Visual Journalism (Syllabus), Art Terry
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4140/6140: Publication Design & Production (Syllabus),
2011
The University of Memphis
Jour 4140/6140: Publication Design & Production (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.
Jour 4328: Strategic Advertising Campaign (Syllabus),
2011
The University of Memphis
Jour 4328: Strategic Advertising Campaign (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.
Jour 4330: Advertising Internship (Syllabus),
2011
The University of Memphis
Jour 4330: Advertising Internship (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4430: Public Relations Internship (Syllabus),
2011
The University of Memphis
Jour 4430: Public Relations Internship (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4440/6440: Public Relations Campaigns (Syllabus),
2011
The University of Memphis
Jour 4440/6440: Public Relations Campaigns (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2011
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2011
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2011
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout
Jour 4550/6550: Web Publishing Ii: Html/Css (Syllabus),
2011
The University of Memphis
Jour 4550/6550: Web Publishing Ii: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4130/4330/4430/4630: Journalism Internship (Syllabus),
2011
The University of Memphis
Jour 4130/4330/4430/4630: Journalism Internship (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4700: Mass Communication Law (Syllabus),
2011
The University of Memphis
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
