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Engaging With Environmental Justice: Governance, Education And Citizenship., Bernardo Heisler Motta, Michael Cotton 2011 University of South Florida St. Petersburg

Engaging With Environmental Justice: Governance, Education And Citizenship., Bernardo Heisler Motta, Michael Cotton

Faculty Books

Engaging with Environmental Justice: Governance, Education and Citizenship presents a range of works about the impact of science, economy, laws, education, practice, and policy on social groups and their surrounding environments. The chapters in this E-book go from the philosophical underpinnings of the causes of environmental injustices to case studies of the empirical work of practitioners who faced first hand the successes and failures of environmental practices and research. As a true inter-disciplinary compilation, this volume shows the links and the gaps between theory and practice and between viewpoints and disciplines. It exposes both the current fragility of the current …


Zaftig: A Magazine Prototype And Accompanying Business Plan, Alexandra Wagner Pence 2011 University of Mississippi

Zaftig: A Magazine Prototype And Accompanying Business Plan, Alexandra Wagner Pence

Electronic Theses and Dissertations

Currently, there is no voice or home for plus-sized women within the mainstream media. The media industry reflects and promotes an increasingly thin ideal, one that multiple studies have concluded is causing negatiVe self-perception and low self-esteem among young women nationwide. This is especially true for the full-figured woman, whom society tells that she is not skinny enough, and therefore not good enough. This thesis project sets out to prove the host of social benefits that could and would be offered as a result of the instatement of a mainstream women's interest magazine geared specifically towards young plus-sized women. To …


Power Performance: Multimedia Storytelling For Journalism And Public Relations., Tony Silvia, Terry Anzur 2011 University of South Florida St. Petersburg

Power Performance: Multimedia Storytelling For Journalism And Public Relations., Tony Silvia, Terry Anzur

Faculty Books

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety …


Protecting The Magazine Brand: Brand Manuals, Their Uses And Implementation, Callie Jean Blackwell 2011 University of Mississippi

Protecting The Magazine Brand: Brand Manuals, Their Uses And Implementation, Callie Jean Blackwell

Electronic Theses and Dissertations

This thesis discusses the need for a brand manual for a magazine after the creation of a first issue. A brand manual ensures each subsequent issue of the magazine has consistent design from issue to issue as well as keeps the tenets of the overall magazine brand intact. This thesis was project based and conclusions were met by means of a literature review of branding, interviews and experiential research. The foundational similarities between brands and magazines through the lens of magazine design was discussed and found to be one in the same: magazines are brands. Brands are only as good …


Written In Black And White: A Content Analysis Of Newspaper Coverage Of The Desegregation Of Three Flagship Public Southern Universities, Michael Alexander Patronik 2011 University of Mississippi

Written In Black And White: A Content Analysis Of Newspaper Coverage Of The Desegregation Of Three Flagship Public Southern Universities, Michael Alexander Patronik

Electronic Theses and Dissertations

The purpose of this study is to correlate agenda-setting effects of the press to newspaper coverage of public university desegregations in the southern United States in the early 1960s. Front-page news and editorial page content from the Atlanta Constitution, the Athens Banner-Herald and the Red & Black newspapers were analyzed for the 1961 desegregation of the University of Georgia. The Clarion-Ledger , the Oxford Eagle and The Mississippian newspapers were analyzed for the 1962 desegregation of the University of Mississippi. The Birmingham News, the Tuscaloosa News and the Crimson White newspapers were analyzed for the 1963 desegregation of the University …


Ua98/1 Potter College For Young Ladies Publications, WKU Archives 2011 Western Kentucky University

Ua98/1 Potter College For Young Ladies Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by Potter College. This series consists of catalogs, yearbooks and the college newsletter.


The Fashion Content Of Vogue's September Issues Under Editor-In-Chiefs Grace Mirabella And Anna Wintour, Danielle Ligato 2011 University of Mississippi

The Fashion Content Of Vogue's September Issues Under Editor-In-Chiefs Grace Mirabella And Anna Wintour, Danielle Ligato

Electronic Theses and Dissertations

The study examines the two editor-in-chiefs of Vogue magazine in recent history, Grace Mirabella and Anna Wintour, and the fashion content of the September issues of the magazine under their editorships. Fifteen September issues from each editor-in-chief were analyzed to understand how the September issue had evolved as well as the development of fashion content in the magazine. The personal influences of Grace Mirabella and Anna Wintour respectively were found in the fashion content of the September issues. Vogue issues analyzed from Mirabella's editorship shoa concentration of fashion content on the functionality of clothing with a focus on American designers. …


Best Practices For Disaster Coverage: An Analysis Of How The Herald Newspaper And Wlox-Tv Covered Hurricane Katrina, Nicole R. Sheriff 2011 University of Mississippi

Best Practices For Disaster Coverage: An Analysis Of How The Herald Newspaper And Wlox-Tv Covered Hurricane Katrina, Nicole R. Sheriff

Electronic Theses and Dissertations

A substantial amount of research has been done on Hurricane Katrina and its effects on New Orleans, Louisiana. However, few studies have focused on how the Mississippi Gulf Coast was affected by the hurricane. The purpose of this study is to bring attention to the reporting efforts of WLOX-TV and The Herald newspaper to cover Hurricane Katrina. This case study analyzes the practices WLOX and The Herald used to cover the hurricane and to explore which practices could be implemented in other newsrooms in the future. A total of four interviews were conducted with members from the newsrooms who had …


Crashsmith Dope: The Role Of Media In The Development Of Professional Baseball In New York From 1919-1929, Ryan McGregor Whittington 2011 University of Mississippi

Crashsmith Dope: The Role Of Media In The Development Of Professional Baseball In New York From 1919-1929, Ryan Mcgregor Whittington

Electronic Theses and Dissertations

John McGraw's New York Giants were the premier team of the Deadball Era, which stretched from 1900–1919. Led by McGraw and his ace pitcher, Christy Mathewson, the Giants epitomized the Deadball Era with their strong pitching and hard-nosed style of play. In 1919 however, The New York Times and The Sporting News chronicled a surge in the number of home runs that would continue through the 1920s until the entire sport embraced a new era of baseball. This thesis details the role played by these two newspapers in the rise of the Live Ball Era, the New York Yankees, and …


Jcpenny: Ready For Change, PLAIDVERTISING, Allie Busch, Griffin Jelinek, Anna Loach, Liz Garcia, Betsey Stehlik, Megan Kester, Doug Flegle, Krista McDonald, Joshua Anstey, Zach Bock, Nick Goodwin, Breanna Stewart, John Erlandson, Mike Taylor, Alex McAreavey, Christina Fraser, Dennis Bukowski, Molly Wheeler 2011 University of Nebraska-Lincoln

Jcpenny: Ready For Change, Plaidvertising, Allie Busch, Griffin Jelinek, Anna Loach, Liz Garcia, Betsey Stehlik, Megan Kester, Doug Flegle, Krista Mcdonald, Joshua Anstey, Zach Bock, Nick Goodwin, Breanna Stewart, John Erlandson, Mike Taylor, Alex Mcareavey, Christina Fraser, Dennis Bukowski, Molly Wheeler

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY

For more than a century jcpenney has been a dependable retailer and a regular shopping destination for the American family. Founded in 1902 by James Cash Penney, the department store was established on the principle of the golden rule. Throughout the years they have developed a reputation for putting their customers first and providing them with their everyday needs.

However, in the minds of women between the ages of 25-34, the image of jcpenney has not been consistent. For a demographic so interested in fashion, these women prefer to do most of their shopping in specialty clothing stores …


Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan 2011 University of Mississippi

Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan

Electronic Theses and Dissertations

On April 20, 2010, British Petroleum's Deepwater Horizon drilling rig located in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. BP launched a major public relations response that targeted its online audience through strategic use of its corporate website, Twitter feed, Facebook page, YouTube channel, and Flickr photostream. This content analysis examines BP's use of Twitter during the crisis response phase of the oil spill. BP tweeted on 1,161 occasions from the time of the explosion to the capping of the well. All tweets during this 13-week period were coded by two separate coders to …


Jour 4326: Advertising Research (Syllabus), Sandra H. Utt 2011 The University of Memphis

Jour 4326: Advertising Research (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.


Jour 4700: Mass Communication Law (Syllabus), Ron Harvey 2011 The University of Memphis

Jour 4700: Mass Communication Law (Syllabus), Ron Harvey

Journalism and Strategic Media Syllabi Archive

Course Description: This course will introduce you to the structure and function of the American legal system. You will gain valuable insight into the development of the law, the system of American courts and the political and social forces that shape the law. You will become familiar with legal literature -- opinions from real judges on real cases and state and federal statutes. You will be exposed to discussion and reflection on some fundamental concepts of the Constitution of the United States and the legal battles that serve to define and develop those concepts. As such, a student from any …


Jour 3900: Visual Journalism (Syllabus), Lana Sumpter 2011 The University of Memphis

Jour 3900: Visual Journalism (Syllabus), Lana Sumpter

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4130: Writing Internship (Syllabus), Beena White 2011 The University of Memphis

Jour 4130: Writing Internship (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


How Do We Keep A Distance From Our Subjects, While Creating In-Depth Stories?, Heather Kay Ericson 2011 University of Montana

How Do We Keep A Distance From Our Subjects, While Creating In-Depth Stories?, Heather Kay Ericson

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Goma Rai was sold into prostitution in Bombay when she was thirteen years old. She was raped and brutalized and endured situations many of us only see in our nightmares. She escaped this life, but not without repercussions. Rai has AIDS, was shunned from her country and society, and now has to cope with these struggles. She formed an organization, Shakti Milan Samaj, to empower HIV/AIDS affected women by involving themselves in society through training and to change the negative attitude against HIV. The organization also pays for medications and medical treatment. I went to Nepal this summer for six …


Journalism And Hrecs: From Square Pegs To Squeaky Wheels, Kayt Davies 2011 Edith Cowan University

Journalism And Hrecs: From Square Pegs To Squeaky Wheels, Kayt Davies

Research outputs 2011

This article follows on from a discussion by Richards (2010) about ethics committees and journalism researchers being ‘uneasy bedfellows’. It argues that there is scope for research using journalism as a methodology to be approved by Human Research Ethics Committees (HRECs), while acknowledging that work needs to be done in familiarising journalism academics with the National Statement on Ethical Conduct in Human Research (2007) and HRECs with journalism as a research methodology. The issues that arise as journalism academics and HRECs meet tend to focus on the requirement of informed consent and timing problems, but these are not insurmountable and …


Journalism As Research Within The Framework Of Academic Ethics, Kayt Davies 2011 Edith Cowan University

Journalism As Research Within The Framework Of Academic Ethics, Kayt Davies

Research outputs 2011

This paper makes a case for a review of the National Statement on Ethical Conduct in Human Research (NHMRC, 2007a) and/or its accompanying documentation to more clearly acknowledge the beneficent role of journalism as an academic methodology and to resolve issues that currently force journalism academics to work around, rather than through, their universities’ Human Research Ethics Committees. In recent years the case has been made that, in addition to being a profession governed by an explicit, internationally-recognised ethical code, journalism is also a valuable academic research methodology (Lamble, 2004; Pearson & Patching, 2010). There are problems with this though, …


Reporting From Down Under: Foreign Correspondents In Australia, Beate Josephi 2011 Edith Cowan University

Reporting From Down Under: Foreign Correspondents In Australia, Beate Josephi

Research outputs 2011

This paper draws on a study of 12 foreign correspondents reporting on Australia for print, radio, TV and news agencies. The study found evidence that while new technology may have changed transmission speeds, it has not changed the nature of events they report on. News ranking is still determined by factors such as political influence and trade volumes, news values and news interest. Australia - medium-sized, geographically on the periphery and politically stable - is not a major player on the world political stage. As a country, it is always more likely to come to the world's attention because of …


Community Newspapers Play Significant Role In Election, Lee Shaker 2011 Portland State University

Community Newspapers Play Significant Role In Election, Lee Shaker

Communication Faculty Publications and Presentations

This article compares coverage of the 2007 Philadelphia mayoral campaign in the city's major daily and community newspapers. The findings show that community newspapers serve as a complement to the dailies but also prove to be sources of campaign information in their own right.


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