Jour 4440/6440: Public Relations Campaigns (Syllabus),
2014
The University of Memphis
Jour 4440/6440: Public Relations Campaigns (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2014
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2014
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2014
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4550/6550: Web Publishing Ii: Html/Css (Syllabus),
2014
The University of Memphis
Jour 4550/6550: Web Publishing Ii: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4700: Mass Communication Law (Syllabus),
2014
The University of Memphis
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 4702/6702: Mass Media/Diversity/Society (Syllabus),
2014
The University of Memphis
Jour 4702/6702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jour 4702: Mass Media/Diversity/Society (Syllabus),
2014
The University of Memphis
Jour 4702: Mass Media/Diversity/Society (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jour 4802/7100: Entrepreneurial Journalism (Syllabus),
2014
The University of Memphis
Jour 4802/7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Meeman 901 Strategies, a student run public relations firm, will gain hands-on experience by developing creative projects for campus and community clients at UM Crews Center for Entrepreneurship.
Jour 4900/6900: Multimedia Mass Communication (Syllabus),
2014
The University of Memphis
Jour 4900/6900: Multimedia Mass Communication (Syllabus), Ashley D. Furrow
Journalism and Strategic Media Syllabi Archive
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 4910: Social Media Practices (Syllabus),
2014
The University of Memphis
Jour 4910: Social Media Practices (Syllabus), Kerry Crawford
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.
Jour 4998: Multimedia News Lab (Syllabus),
2014
The University of Memphis
Jour 4998: Multimedia News Lab (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 4998: Multimedia News Lab (Syllabus),
2014
The University of Memphis
Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow
Journalism and Strategic Media Syllabi Archive
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 6702: Mass Media/Diversity/Society (Syllabus),
2014
The University of Memphis
Jour 6702: Mass Media/Diversity/Society (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Advance study of critical problems faced by mass media, with exploration of complexities that cause them.
Jour 7025: Law Of Mass Communication (Syllabus),
2014
The University of Memphis
Jour 7025: Law Of Mass Communication (Syllabus), Dan Trigoboff
Journalism and Strategic Media Syllabi Archive
Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.
Jour 7050/8050: Mass Communication Theories (Syllabus),
2014
The University of Memphis
Jour 7050/8050: Mass Communication Theories (Syllabus), Daphney Pernola Barr
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 7075/8075: Mass Communication Research Methods (Syllabus),
2014
The University of Memphis
Jour 7075/8075: Mass Communication Research Methods (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7100/8100: Entrepreneurial Journalism (Syllabus),
2014
The University of Memphis
Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 7330: Social Media Theory & Practice (Syllabus),
2014
The University of Memphis
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
Jour 7330: Social Media Theory & Practice (Syllabus),
2014
The University of Memphis
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
