Jour 3120: Reporting (Syllabus),
2014
The University of Memphis
Jour 3120: Reporting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 2121: Media Writing (Syllabus),
2014
The University of Memphis
Jour 2121: Media Writing (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 3400: Introduction To Public Relations (Syllabus),
2014
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3400: Introduction To Public Relations (Syllabus),
2014
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3300: Survey Of Advertising (Syllabus),
2014
The University of Memphis
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 3120: Reporting (Syllabus),
2014
The University of Memphis
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3526: Photojournalism/Digital Image (Syllabus),
2014
The University of Memphis
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3526: Photojournalism/Digital Image (Syllabus),
2014
The University of Memphis
Jour 3526: Photojournalism/Digital Image (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3409: Public Relations Case Studies (Syllabus),
2014
The University of Memphis
Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.
Jour 3900: Visual Journalism (Syllabus),
2014
The University of Memphis
Jour 3900: Visual Journalism (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3421: Public Relations Writing (Syllabus),
2014
The University of Memphis
Jour 3421: Public Relations Writing (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3400: Introduction To Public Relations (Syllabus),
2014
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3130: Feature Writing (Syllabus),
2014
The University of Memphis
Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3900: Visual Journalism (Syllabus),
2014
The University of Memphis
Jour 3900: Visual Journalism (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120: Advanced Reporting (Syllabus),
2014
The University of Memphis
Jour 4120: Advanced Reporting (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 3900: Visual Journalism (Syllabus),
2014
The University of Memphis
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4130/4330/4430/7600: Internship (Syllabus),
2014
The University of Memphis
Jour 4130/4330/4430/7600: Internship (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4140/6140: News Design (Syllabus),
2014
The University of Memphis
Jour 4140/6140: News Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.
Jour 4328/6328: Strategic Advertising Campaigns (Syllabus),
2014
The University of Memphis
Jour 4328/6328: Strategic Advertising Campaigns (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.
Jour 4410: Public Relations Research (Syllabus),
2014
The University of Memphis
Jour 4410: Public Relations Research (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
