Jour 7340: Advertising Management (Syllabus),
2014
The University of Memphis
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7340: Advertising Management (Syllabus),
2014
The University of Memphis
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7440: Organizational Public Relations (Syllabus),
2014
The University of Memphis
Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 7440: Organizational Public Relations (Syllabus),
2014
The University of Memphis
Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 1700: Survey Of Mass Communication (Syllabus),
2014
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 2121: Media Writing (Syllabus),
2014
The University of Memphis
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 3400: Introduction To Public Relations (Syllabus),
2014
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 4130: News Internship (Syllabus),
2014
The University of Memphis
Jour 4130: News Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4330: Advertising Internship (Syllabus),
2014
The University of Memphis
Jour 4330: Advertising Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4430: Public Relations Internship (Syllabus),
2014
The University of Memphis
Jour 4430: Public Relations Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4430: Public Relations Internship (Syllabus),
2014
The University of Memphis
Jour 4430: Public Relations Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 7201/8201: Health News And Promotion (Syllabus),
2014
The University of Memphis
Jour 7201/8201: Health News And Promotion (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced seminar that examines and critiques the literature on health communication in two specific areas: news about health and its impact on individuals, and health promotion campaigns.
Jour 4700: Mass Communication Law (Syllabus),
2014
The University of Memphis
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 7201/8201: Health News And Promotion (Syllabus),
2014
The University of Memphis
Jour 7201/8201: Health News And Promotion (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced seminar that examines and critiques the literature on health communication in two specific areas: news about health and its impact on individuals, and health promotion campaigns.
Jour 7300: Mass Communication Literature (Syllabus),
2014
The University of Memphis
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.
Jour 7300: Mass Communication Literature (Syllabus),
2014
The University of Memphis
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.
Jour 7600: Media Internship (Syllabus),
2014
The University of Memphis
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 1700: Survey Of Mass Communication (Syllabus),
2014
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus),
2014
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus),
2014
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
