Communication Technology and New Media Commons^™

Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta

Student Theses and Dissertations

This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …

Digital Transformation In Indonesia Healthcare Systems Towards Intelligent Accountability: A Critical Discourse Analysis, Ghina Fitri Ariesta Susilo

Journal of Global Awareness

This research studied the digital transformation implemented in the Ministry of Health in Indonesia. It happened after the COVID-19 outbreak forced the government to act more rapidly to provide real-time information. To date, the digital transformation initiative in the Ministry of Health Indonesia aims to reach more intelligent accountability by establishing a Digital Transformation Office (DTO). This study used critical discourse analysis to study how the discourse of technology became a government tool, particularly using social media accounts created by DTO. The result shows that DTO’s work and progress since its establishment from the perspective of social media discourse aim …

Review Of Bootlegging The Airwaves, Jason L. Guthrie

Journal of 20th Century Media History

Review of the book Bootlegging the Airwaves: Alternative Histories of Radio and Television Distribution (Eleanor Patterson)

Does Choice Of Media Amplify Support For Political Violence?, Nathan Palomares

Political Science Student Papers and Posters

Acts of political violence have increased in frequency and exposure to American society via news media. Violent rhetoric is a common theme among many forms of media Americans consume, including social media, which has become an essential platform where Americans increasingly get political news information. The events of the January 6 Capitol Riots and the attempted assassination of President Donald Trump in late 2024 show how urgent the rise of political violence is and its destabilization of American Democracy. In this paper, I examine the relationship between the types of news media people consume and their potential to increase people’s …

Lindenwood Digest, May 21, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance, Alexandra C. Ali

Masters Theses, 2020-current

This rhetorical analysis examines how femininity is constructed, policed, and resisted in popular culture through three case studies: Taylor Swift’s “The Man,” Brienne of Tarth from Game of Thrones, and The Substance, using the lens of Judith Butler’s theory of gender performativity. “The Man,” both the song and the music video, reveals the double standards working against women, incorporating an additional layer of analysis through Kenneth Burke’s perspective on incongruity. Brienne of Tarth from Game of Thrones defies gender expectations, blurring the line between the performance of masculinity and femininity. Additionally, this analysis embodies archetypes of women, such …

Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …

Planning And Facilitating Hybrid Meetings To Support Relationality During Coalition Building, Luettamae Lawrence, Maureen Boyle, Moira Ross

Utah Conference on Community Engagement

Hybrid events where communities are connected through both in person and online spaces have simultaneously grown in popularity and gotten a bad reputation. While hybrid events have been around for decades, they gained significant traction with the onset of the COVID-19 pandemic to increase accessibility for attendees to accommodate diverse needs. Although hybrid events can be beneficial to many, they are not simple to execute. With the increase in hybrid events has come frustration with the low quality interactions between in person and online attendees leading to isolation, technology challenges, and low productivity. We argue the positive affordances of hybrid …

Content That Connects: Enhancing The Social Media Practices Of Small Businesses To Promote Organizational Growth, Noelle Vacca

Seton Hall University Dissertations and Theses (ETDs)

The vast majority of businesses in the United States are classified as small businesses and are vital to the U.S. economy and culture. To remain competitive, they must utilize social media marketing effectively. This study analyzes the Instagram practices of small business districts and existing training programs to understand how small businesses are guided in enhancing their online presence. By identifying existing processes and gaps, the study establishes key opportunities for growth. Based on the findings, the study offers actionable and practical recommendations for small business owners, training programs, and business districts to strengthen social media effectiveness and support business …

Lindenwood Digest, May 14, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Reducing Stigma Towards Alcohol Use Disorder (Aud): A Parasocial Contact Approach, Prah Haider

Honors Thesis

Alcohol use disorder (AUD) is characterized by loss of control over alcohol intake, compulsive alcohol use and a negative emotional state when not drinking, which can follow a chronic, relapsing course (Carvalho et al., 2019). AUD ranks among the most prevalent mental disorders globally. According to the 2022 National Survey on Drug Use and Health, 28.8 million adults ages 18 and older (11.2% in this age group) had AUD in 2021 (NIH, 2024). My proposal seeks to create a novel approach to addressing stigma through creating the illusion of a relationship between a television viewer and a mediated on-screen persona. …

On The Deconstruction Of Nothingness In Digital Communication, Matthew S. Lindia

Electronic Theses and Dissertations

This project argues that digital technologies call for a new problematic of communication, centered around the conditions of (im)possibility for creating perfect digital profiles of users as generated from user data. Beginning with Edmund Husserl’s analysis of essentially occasional expressions, this dissertation posits that user data occurs on three levels: (1) the level of expression, where a user wants-to-say something through their inputs, (2) the level of facticity, where biometric data are involuntarily produced by the user, and (3) the level of nothingness, where the user’s inaction, such as not-answering, is taken as data. Moving beyond what Husserl’s framework can …

Lindenwood Digest, May 7, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Dancing On My Own: Examining Character Development In Hbo’S Girls, Phoebe Portnoy

Honors College Theses

In recent years, the HBO series Girls has experienced a resurgence in viewership and public discourse. Situated within the landscape of postfeminist television, there have been many conversations about how the show represents the privileged, self-involved, and unmotivated behaviors of many millennials. However, there was a lack of research focused on the growth of the lead characters from the series’ beginning to its end. I conducted a textual analysis of Girls, examining the four main characters’ development in career, romance, and female friendship. I examined their goals, emotions, and actions in these categories throughout seven episodes across three seasons …

The Kinship Of Creatives, Saba Saif Ur Rehman

MFA in Illustration & Visual Culture

This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …

Does Choice Of Media Amplify Support For Political Violence?, Nathan Palomares

Student Scholar Symposium Abstracts and Posters

Acts of political violence have increased in frequency and exposure to American society via news media. Violent rhetoric is a common theme among many forms of media Americans consume, including social media, which has become an essential platform where Americans increasingly get political news information. The events of the January 6 Capitol Riots and the attempted assassination of President Donald Trump in late 2024 show how urgent the rise of political violence is and its destabilization of American Democracy. In this paper, I examine the relationship between the types of news media people consume and their potential to increase people’s …

To What Extent Is Social Media A Tool For Political Mobilization?, Bridget Westrum

Political Science Theses and Capstones

This study looks at the potential impacts of social media advocacy on mobilizing the pubic. Drawing from the Pew Research Center’s 2018 American Trends Panel, I look at Americans’ views of technology, political involvement, and their perceptions of social media and online engagement. I found that younger respondents view social media as more important to their political engagements. I find a significant relationship between census region and perceived importance of social media on issue involvement, as well. Respondents from the southern United States who consider themselves to be "very liberal" report a greater influence of social media on their involvement …

Technical Difficulties: An Investigation Of Problematic Social Media Usage And Well-Being Of Emerging Adults, Sarah Swan

Honors Theses

Grounded in previous scholarship investigating the relationship between social media use and psychoemotional outcomes, this study conceptualizes and tests a comprehensive model that constellates predictive factors (i.e., time spent, platforms selected, purposes of use, and emotional regulation abilities) and negative behavioral and emotional outcomes (i.e., addiction and emotional affect), specifically among emerging adults (ages 18-29). A survey of 591 respondents revealed that high usage of certain platforms (i.e., Instagram, TikTok, and Facebook), alongside individual emotional regulation abilities and passivity of social media use, predicts higher levels of addiction and negative emotional outcomes. Additional findings indicate significant differences in social media …

Young People’S Perceptions Of Harm From Accessing Online Sexual Content, Despina Chronaki, Debra Dudek, Giselle Woodley

Research outputs 2022 to 2026

Harm—and the ways in which it is interpreted, negotiated, discussed, and unpacked by adolescents themselves—is a key term in almost all debates about young people’s experiences with online pornography. This essay situates the topic of this special issue—adolescents’ perceptions of harm from accessing online sexual content—within a broader context of the discourses and practices that inform research in this field. We show how discourses of harm and risk circulate around the figure of the innocent child in need of protection and argue for more nuanced understandings of and research about childhood that take into account the lived experiences and perspectives …

Dancing In The Digital Age: How Social Media Shapes The Commercial Dance Industry, Luke Lisowski

Honors College Theses

Social media has fundamentally transformed the commercial dance industry, reshaping how dancers establish careers, connect with industry professionals, and promote their artistry. This thesis examines the impact of social media platforms – such as Instagram, TikTok, and YouTube – on career growth by facilitating networking opportunities, increasing visibility, and redefining industry standards. The research explores how digital platforms have shifted the traditional pathways to success, enabling dancers to showcase their work independently while also creating challenges related to self-promotion, competition, and mental health.

Through a series of in-depth interviews with professional dancers and choreographers actively working in the industry, this …