Les Formes De L’Ironie Et Discours De Haine Dans Les Réseaux Sociaux. Cas Du Séisme D’Alhaouz,
2025
Université Ibnou Zohr, Agadir
Les Formes De L’Ironie Et Discours De Haine Dans Les Réseaux Sociaux. Cas Du Séisme D’Alhaouz, Amina Erradi, Zakaria Ouallou
Dirassat
This article examines the discursive strategies used in social networks, in this case the Facebook platform, to analyse hate speech during the Al Haouz earthquake. Based on a lexical-semantic study of sequences from a video posted on the Facebook page of a TV programme, "C à vous", broadcast on France 2, the article explores the different linguistic forms used to convey hostile feelings and expressions used to express positions regarding this situation. The goal is to understandthe linguistic dynamicsunderlying this particular discourse, which vacillates betwenhaterd and irony.
Lindenwood Digest, June 4, 2025,
2025
Lindenwood University
Lindenwood Digest, June 4, 2025, Lindenwood University
Lindenwood Digest
The Lindenwood Digest has been a digital employee newsletter since 2009.
Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial,
2025
Universidad de Diseño, Innovación y Tecnología (UDIT)
Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas
GDI. Revista de investigación de Género, Diseño e Innovación
Introducción: El marketing predictivo, impulsado por la inteligencia artificial (IA), está transformando cómo las marcas anticipan las necesidades de sus audiencias. En Moda, la personalización es clave para conectar emocionalmente con los consumidores, pero también es esencial que las marcas sean inclusivas, respetando la diversidad y la privacidad. Este artículo explora cómo las marcas de moda usan el marketing predictivo para segmentar audiencias diversas, garantizando campañas personalizadas e inclusivas. Metodología: Este estudio adopta un enfoque mixto, combinando revisión documental y análisis cualitativo. Se revisan fuentes académicas y casos de marcas que aplican marketing predictivo inclusivo, utilizando tecnologías como machine learning …
Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework,
2025
Teaching Assistant in Graphics and Media Arts Department, Faculty of Arts and Design, October University for Modern Sciences and Arts (MSA), Egypt
Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework, Menna Mohamed Zakaria, Reem Alasfoury, Nesrin Ezzat Gamal, Maryet Youssef Bekhit
Journal of Art, Design and Music
In today's fast-changing digital landscape, websites must stand out to gain and retain user attention. Gamification techniques, which use game-design concepts to improve user engagement and satisfaction, are a method to achieve this uniqueness. This research investigates the significant role of purposeful design in the effective application of gamification on websites, emphasising the importance of deliberate and balanced context-specific implementation of gamification By examining industry-leading websites that employ gamification using the Octalysis framework and related theoretical frameworks The findings highlight that, while gamification has the potential to dramatically distinguish the website and boost user interaction and loyalty, its performance and …
Hospitality At The End Of The World: An Ideological Rhetorical Criticism Of Tactical Technical Communication In The Prepper Journal,
2025
Missouri University of Science and Technology
Hospitality At The End Of The World: An Ideological Rhetorical Criticism Of Tactical Technical Communication In The Prepper Journal, Ryan Cheek
English and Technical Communication Faculty Research & Creative Works
No abstract provided.
Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking,
2025
Syracuse University
Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking, Joon Soo Lim
Media Studies - All Scholarship
No abstract provided.
Not Just An Ad: Exploring Exposure, Persuasion Knowledge, And Health Misinformation On Social Media,
2025
Portland State University
Not Just An Ad: Exploring Exposure, Persuasion Knowledge, And Health Misinformation On Social Media, Danielle Murray
University Honors Theses
This study explores how exposure to sponsored health and fitness content on social media influences users' perceptions of influencer motivation and belief in health-related misinformation. Drawing on parasocial interaction (PSR), attribution theory, and influencer marketing research, this study investigates two hypotheses: that frequent exposure to branded content is positively associated with (1) perceptions of influencers as commercially motivated and (2) belief in pseudoscientific health myths. A cross-sectional online survey (N = 104) was conducted using convenience sampling of adult social media users. Results partially supported the first hypothesis: exposure frequency was positively correlated with recognition of persuasive intent, but …
The Experiential Value Of Gambling In F2p Gamespaces,
2025
Singapore Management University
The Experiential Value Of Gambling In F2p Gamespaces, Orlando Woods
Research Collection College of Integrative Studies
This article explores the experiential value of gambling within free-to-play (f2p) gamespaces. In doing so, it offers a more balanced understanding of the gambling/gaming interplay. Whilst existing understandings tend to focus on the assumedly predatory monetisation techniques that players are subjected to by game developers, I instead argue that a logic of gambling is integral to the f2p experience economy of Asian players. Drawing on an analysis of in-depth interviews with Singapore-based game players/developers, I show how the virtual items and worlds that players engage with through f2p gamespaces are imbued with experiential value, whilst developers leverage the volumes of …
Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms,
2025
Old Dominion University
Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye
Theses and Dissertations in Business Administration
Recent advancements in digital platforms have reshaped content creation and distribution. User-generated content (UGC), created and shared by internet users, is transforming entertainment, communication, and information sharing. The rise of UGC has fueled the growth of the "creator economy"—an ecosystem of creators, users, and advertisers facilitated by platforms such as YouTube and TikTok. While prior research has primarily explored how UGC platforms incentivize content quantity and quality, this study advances the literature by examining how creators' content strategies influence consumer attention and how platform mechanisms shape this relationship, offering new insights into the interplay between creator behavior and platform design. …
A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience,
2025
Lexington High School, Massachusetts, USA
A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience, Saisha Gupta, Vivek Mehta, Rebecca Kam, Caroline Ehmann, Alma Orgad, Emily Kuang, Alejandro Castro Barrantes, Matthew Posada, Samay Shah, Nikhita Prasad, Tara Pai, Eileen Ho, Shirley Xi, Tianyi Zhou, Elaina Li, Stephanie Wan, Shreya Paranjape, Zoe Dearling, Siqi (Grace) Peng, Aanya Kaveti, Gwendolyn Lowrance, Angela Ziyi Xie, Mira Xu, Adhiti Hariram, Alexa Muse
The Qualitative Report
Given the increasing emergence of artificial intelligence (AI) in education, high school students' perspectives on ChatGPT are underrepresented in current research literature. As high school student researchers in an English Language Arts course, we approached this gap in literature by asking the question: In what ways do pressures within high school communities influence students’ perspectives on justifying or rejecting the use of ChatGPT? We interviewed 24 secondary students and conducted a thematic and discourse analysis, coding the interviews through the lenses of social goods (Gee, 2014), Figured Worlds (Holland et al., 1998), and positioning theory (Holland et al., 1998; Ingram …
Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals,
2025
CUNY Bernard M Baruch College
Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta
Student Theses and Dissertations
This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …
Digital Transformation In Indonesia Healthcare Systems Towards Intelligent Accountability: A Critical Discourse Analysis,
2025
Department of Economics, Universitas Tidar, Central Java 56116, Indonesia
Digital Transformation In Indonesia Healthcare Systems Towards Intelligent Accountability: A Critical Discourse Analysis, Ghina Fitri Ariesta Susilo
Journal of Global Awareness
This research studied the digital transformation implemented in the Ministry of Health in Indonesia. It happened after the COVID-19 outbreak forced the government to act more rapidly to provide real-time information. To date, the digital transformation initiative in the Ministry of Health Indonesia aims to reach more intelligent accountability by establishing a Digital Transformation Office (DTO). This study used critical discourse analysis to study how the discourse of technology became a government tool, particularly using social media accounts created by DTO. The result shows that DTO’s work and progress since its establishment from the perspective of social media discourse aim …
Review Of Bootlegging The Airwaves,
2025
Clayton State University
Review Of Bootlegging The Airwaves, Jason L. Guthrie
Journal of 20th Century Media History
Review of the book Bootlegging the Airwaves: Alternative Histories of Radio and Television Distribution (Eleanor Patterson)
Does Choice Of Media Amplify Support For Political Violence?,
2025
Chapman University
Does Choice Of Media Amplify Support For Political Violence?, Nathan Palomares
Political Science Student Papers and Posters
Acts of political violence have increased in frequency and exposure to American society via news media. Violent rhetoric is a common theme among many forms of media Americans consume, including social media, which has become an essential platform where Americans increasingly get political news information. The events of the January 6 Capitol Riots and the attempted assassination of President Donald Trump in late 2024 show how urgent the rise of political violence is and its destabilization of American Democracy. In this paper, I examine the relationship between the types of news media people consume and their potential to increase people’s …
Lindenwood Digest, May 21, 2025,
2025
Lindenwood University
Lindenwood Digest, May 21, 2025, Lindenwood University
Lindenwood Digest
The Lindenwood Digest has been a digital employee newsletter since 2009.
The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance,
2025
James Madison University
The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance, Alexandra C. Ali
Masters Theses, 2020-current
This rhetorical analysis examines how femininity is constructed, policed, and resisted in popular culture through three case studies: Taylor Swift’s “The Man,” Brienne of Tarth from Game of Thrones, and The Substance, using the lens of Judith Butler’s theory of gender performativity. “The Man,” both the song and the music video, reveals the double standards working against women, incorporating an additional layer of analysis through Kenneth Burke’s perspective on incongruity. Brienne of Tarth from Game of Thrones defies gender expectations, blurring the line between the performance of masculinity and femininity. Additionally, this analysis embodies archetypes of women, such …
Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay,
2025
University of Nevada, Las Vegas
Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …
Planning And Facilitating Hybrid Meetings To Support Relationality During Coalition Building,
2025
Utah State University
Planning And Facilitating Hybrid Meetings To Support Relationality During Coalition Building, Luettamae Lawrence, Maureen Boyle, Moira Ross
Utah Conference on Community Engagement
Hybrid events where communities are connected through both in person and online spaces have simultaneously grown in popularity and gotten a bad reputation. While hybrid events have been around for decades, they gained significant traction with the onset of the COVID-19 pandemic to increase accessibility for attendees to accommodate diverse needs. Although hybrid events can be beneficial to many, they are not simple to execute. With the increase in hybrid events has come frustration with the low quality interactions between in person and online attendees leading to isolation, technology challenges, and low productivity. We argue the positive affordances of hybrid …
Content That Connects: Enhancing The Social Media Practices Of Small Businesses To Promote Organizational Growth,
2025
Seton Hall University
Content That Connects: Enhancing The Social Media Practices Of Small Businesses To Promote Organizational Growth, Noelle Vacca
Seton Hall University Dissertations and Theses (ETDs)
The vast majority of businesses in the United States are classified as small businesses and are vital to the U.S. economy and culture. To remain competitive, they must utilize social media marketing effectively. This study analyzes the Instagram practices of small business districts and existing training programs to understand how small businesses are guided in enhancing their online presence. By identifying existing processes and gaps, the study establishes key opportunities for growth. Based on the findings, the study offers actionable and practical recommendations for small business owners, training programs, and business districts to strengthen social media effectiveness and support business …
Lindenwood Digest, May 14, 2025,
2025
Lindenwood University
Lindenwood Digest, May 14, 2025, Lindenwood University
Lindenwood Digest
The Lindenwood Digest has been a digital employee newsletter since 2009.
