Communication Technology and New Media Commons^™

The Dynamics Of Word-Of-Mouth Marketing: An Agent-Based Modeling Approach To Message Credibility And Consumer Engagement, Ali Nasirzonouzi, Carlos Gershenson

Northeast Journal of Complex Systems (NEJCS)

Word-of-mouth (WOM) marketing is a critical factor in the dissemination of information and adoption of products in social networks. This paper investigates the impact of two important factors message credibility and consumer engagement on WOM adoption dynamics using agent-based modeling (ABM). This study proposes a simple qualitative model to investigate how these factors influence adoption rates through both broadcast communication and peer-to-peer influence by simulating interactions on a spatially clustered network.

The findings show that increased message credibility significantly boosts adoption, achieving a balance between broadcast and social mechanisms. Also, consumer engagement primarily affects the adoption mechanism, shifting the effect …

Preserving The Groove: Identifying & Preserving Grooved Media, Michael Bean, Michael Bean

LWLC Faculty Research

Preserving the Groove” is an introductory workshop on the identification, handling, and preservation of grooved sound media. The session covers three primary formats shellac, acetate, and vinyl while also touching on lesser-known and historically significant discs such as transcription discs, Bone Records, and Vitaphone soundtracks. Attendees will learn how to distinguish between formats, understand their playback requirements, and apply best practices for cleaning, storage, and digitization. Emphasis is placed on the physical vulnerabilities of each medium and the importance of preservation in archival and personal collections alike.

Why Gen Z Is More Anxious Than Ever? Turning To Social Chats For Answers, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

As social media has evolved into a prominent part of Gen Z’s social interaction, this study attempted to enrich our current understanding of Gen Z’s mental health struggles through their conversations surrounding anxiety on social media. Highlights of the findings included the following. First, the overwhelming presence of fear (83%) illustrates that anxiety is an emotionally draining experience for many Gen Z users. The use of emotionally charged language to publicly share their struggles with anxiety reflect increasing self-awareness and a cultural shift toward normalizing mental health conversations. Second, the open, candid conversations on anxiety indicate that anxiety is experienced …

Telling The Library’S Story: A Step-By-Step Tutorial For Using Data Visualization To Show Impact On Teaching And Learning, David Vickers Loertscher, Michelle Young

Learning Hub

This tutorial introduces school librarians to the use of data visualization tools for documenting and communicating their impact on teaching and learning. By leveraging accessible platforms like Google Forms and Google Sheets, the authors demonstrate how librarians can build dashboards and real-time visual reports to showcase co-teaching, instructional collaboration, and student engagement. The tutorial features real-world examples, highlights common data sources already available to librarians, and argues that dynamic visual storytelling is a powerful alternative to traditional library statistics.

Lindenwood Digest, June 25, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Community Engagement In Digital Banking: Insights From Jakarta And Perth, Safaruddin Husada, Ulani Yunus, Latifa Ramonita, Mark Mcmahon

Research outputs 2022 to 2026

Background: In the digital era, community engagement plays a pivotal role in driving market share expansion in the banking sector, yet the impact of such initiatives across diverse regulatory and cultural contexts remains underexplored. Purpose: This study examines the influence of community engagement on the digital bank market share in Jakarta, Indonesia, and Perth, Australia, while addressing disparities in digital access and customer experience. Methods: Employing a quantitative methodology, the study analyzed structured surveys from 300 respondents (150 each from Jakarta and Perth) to uncover relationships between community engagement and market expansion. Results: Findings reveal that robust community engagement significantly …

Transmedialidad E Intertextualidad En El Caso De Five Nights At Freddy's Desde La Semiótica De La Cultura, Daira Pando Tamayo

Journal of Roleplaying Studies and STEAM

El presente artículo busca establecer, notar y delimitar que la intertextualidad y la transmedialidad juegan un papel de gran importancia al momento de crear narrativas en los videojuegos en la contemporaneidad. Enfatizando la creciente complejidad (y por lo tanto remarcando la diferencia de estructuras narrativas convencionales) que existe en las narrativas de los videojuegos y necesidad de interacción y configuración no lineal dentro de las historias de los mismos.

Narrativas Transmedia, Fandom Y Convergencia Mediática: La Reconfiguración Contemporánea De La Industria De Los Juegos De Rol En Brasil, Diogo De Almeida Camelo

Journal of Roleplaying Studies and STEAM

Este artículo analiza cómo la industria de los juegos de rol (JDR) ha evolucionado en Brasil en respuesta a los cambios tecnológicos, culturales y económicos. El objetivo es investigar cómo la convergencia mediática, las prácticas de narrativa transmedia y el fandom han remodelado las dinámicas de producción, circulación y consumo de los juegos. La metodología utilizada fue cualitativa, fundamentada en análisis documental de fuentes primarias y en revisión histórica, con base teórica en Jenkins (2006) y Fine (1983). El estudio es parte de una tesis de maestría, y muestra que en Brasil el rol se ha transformado en un ecosistema …

Lindenwood Digest, June 11, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Gen Z Hybristophilia: The Role Of Tiktok In Young Women’S Attraction To Deviant Men, Emma Virginia Treggia, Maria Ioannou, Calli Tzani, David Lester, Lucas Rogers, Thomas James Vaughan Williams, John Synnott, Michelle Drouin

Health Services and Informatics Research

This research explores hybristophilia (an individual’s sexual interest in and attraction to those who commit crimes) among Generation Z women, particularly through investigating how Gen Z female users interact with and feel about hybristophilic content and how this content impacts their attraction to offenders. Study 1 involved a content analysis of 66 videos and 91 comments on TikTok, identifying seven main themes: The Halo Effect, Actor-Offender Transference, Sympathy, Romance and APD, Protection and Loyalty, “I Can Fix Him,” Gen Z Irony, and Victim Fantasy. Study 2 used a cross-sectional survey with 95 women aged 18–27 to measure exposure to and …

Les Formes De L’Ironie Et Discours De Haine Dans Les Réseaux Sociaux. Cas Du Séisme D’Alhaouz, Amina Erradi, Zakaria Ouallou

Dirassat

This article examines the discursive strategies used in social networks, in this case the Facebook platform, to analyse hate speech during the Al Haouz earthquake. Based on a lexical-semantic study of sequences from a video posted on the Facebook page of a TV programme, "C à vous", broadcast on France 2, the article explores the different linguistic forms used to convey hostile feelings and expressions used to express positions regarding this situation. The goal is to understandthe linguistic dynamicsunderlying this particular discourse, which vacillates betwenhaterd and irony.

Lindenwood Digest, June 4, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas

GDI. Revista de investigación de Género, Diseño e Innovación

Introducción: El marketing predictivo, impulsado por la inteligencia artificial (IA), está transformando cómo las marcas anticipan las necesidades de sus audiencias. En Moda, la personalización es clave para conectar emocionalmente con los consumidores, pero también es esencial que las marcas sean inclusivas, respetando la diversidad y la privacidad. Este artículo explora cómo las marcas de moda usan el marketing predictivo para segmentar audiencias diversas, garantizando campañas personalizadas e inclusivas. Metodología: Este estudio adopta un enfoque mixto, combinando revisión documental y análisis cualitativo. Se revisan fuentes académicas y casos de marcas que aplican marketing predictivo inclusivo, utilizando tecnologías como machine learning …

Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework, Menna Mohamed Zakaria, Reem Alasfoury, Nesrin Ezzat Gamal, Maryet Youssef Bekhit

Journal of Art, Design and Music

In today's fast-changing digital landscape, websites must stand out to gain and retain user attention. Gamification techniques, which use game-design concepts to improve user engagement and satisfaction, are a method to achieve this uniqueness. This research investigates the significant role of purposeful design in the effective application of gamification on websites, emphasising the importance of deliberate and balanced context-specific implementation of gamification By examining industry-leading websites that employ gamification using the Octalysis framework and related theoretical frameworks The findings highlight that, while gamification has the potential to dramatically distinguish the website and boost user interaction and loyalty, its performance and …

Not Just An Ad: Exploring Exposure, Persuasion Knowledge, And Health Misinformation On Social Media, Danielle Murray

University Honors Theses

This study explores how exposure to sponsored health and fitness content on social media influences users' perceptions of influencer motivation and belief in health-related misinformation. Drawing on parasocial interaction (PSR), attribution theory, and influencer marketing research, this study investigates two hypotheses: that frequent exposure to branded content is positively associated with (1) perceptions of influencers as commercially motivated and (2) belief in pseudoscientific health myths. A cross-sectional online survey (N = 104) was conducted using convenience sampling of adult social media users. Results partially supported the first hypothesis: exposure frequency was positively correlated with recognition of persuasive intent, but …

Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking, Joon Soo Lim

Media Studies - All Scholarship

No abstract provided.

Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye

Theses and Dissertations in Business Administration

Recent advancements in digital platforms have reshaped content creation and distribution. User-generated content (UGC), created and shared by internet users, is transforming entertainment, communication, and information sharing. The rise of UGC has fueled the growth of the "creator economy"—an ecosystem of creators, users, and advertisers facilitated by platforms such as YouTube and TikTok. While prior research has primarily explored how UGC platforms incentivize content quantity and quality, this study advances the literature by examining how creators' content strategies influence consumer attention and how platform mechanisms shape this relationship, offering new insights into the interplay between creator behavior and platform design. …

The Experiential Value Of Gambling In F2p Gamespaces, Orlando Woods

Research Collection College of Integrative Studies

This article explores the experiential value of gambling within free-to-play (f2p) gamespaces. In doing so, it offers a more balanced understanding of the gambling/gaming interplay. Whilst existing understandings tend to focus on the assumedly predatory monetisation techniques that players are subjected to by game developers, I instead argue that a logic of gambling is integral to the f2p experience economy of Asian players. Drawing on an analysis of in-depth interviews with Singapore-based game players/developers, I show how the virtual items and worlds that players engage with through f2p gamespaces are imbued with experiential value, whilst developers leverage the volumes of …

Hospitality At The End Of The World: An Ideological Rhetorical Criticism Of Tactical Technical Communication In The Prepper Journal, Ryan Cheek

English and Technical Communication Faculty Research & Creative Works

No abstract provided.

A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience, Saisha Gupta, Vivek Mehta, Rebecca Kam, Caroline Ehmann, Alma Orgad, Emily Kuang, Alejandro Castro Barrantes, Matthew Posada, Samay Shah, Nikhita Prasad, Tara Pai, Eileen Ho, Shirley Xi, Tianyi Zhou, Elaina Li, Stephanie Wan, Shreya Paranjape, Zoe Dearling, Siqi (Grace) Peng, Aanya Kaveti, Gwendolyn Lowrance, Angela Ziyi Xie, Mira Xu, Adhiti Hariram, Alexa Muse

The Qualitative Report

Given the increasing emergence of artificial intelligence (AI) in education, high school students' perspectives on ChatGPT are underrepresented in current research literature. As high school student researchers in an English Language Arts course, we approached this gap in literature by asking the question: In what ways do pressures within high school communities influence students’ perspectives on justifying or rejecting the use of ChatGPT? We interviewed 24 secondary students and conducted a thematic and discourse analysis, coding the interviews through the lenses of social goods (Gee, 2014), Figured Worlds (Holland et al., 1998), and positioning theory (Holland et al., 1998; Ingram …