Communication Technology and New Media Commons^™

Immersive Influence: Examining The Impact Of Virtual Reality On Brand Perception Among The Innovation Generation, Holden Gaylor

Electronic Theses and Dissertations

Now more than ever, brands must create innovative and engaging experiences to enhance perception and build consumer trust. Virtual reality (VR) offers an opportunity for brands to achieve these goals by providing immersive, interactive experiences that, when done right, can strengthen key brand metrics. Despite the growing use of VR in experiential marketing, research on VR’s effectiveness in shaping brand perception and influencing authenticity remains limited. Grounded in media richness theory, this study examined how VR impacts brand perception and whether media richness influences authenticity.

Using a mixed-methods approach, 20 participants engaged with the “Wendyverse,” a branded VR environment. Pre-, …

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

Young People’S Perceptions Of Harm From Accessing Online Sexual Content, Despina Chronaki, Debra Dudek, Giselle Woodley

Research outputs 2022 to 2026

Harm—and the ways in which it is interpreted, negotiated, discussed, and unpacked by adolescents themselves—is a key term in almost all debates about young people’s experiences with online pornography. This essay situates the topic of this special issue—adolescents’ perceptions of harm from accessing online sexual content—within a broader context of the discourses and practices that inform research in this field. We show how discourses of harm and risk circulate around the figure of the innocent child in need of protection and argue for more nuanced understandings of and research about childhood that take into account the lived experiences and perspectives …

Lindenwood Digest, April 30, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Riding The Digital Wave: How Large Enterprises Are Embracing Disability Inclusion In The Digital Era, Amanda K. Sheward

Departmental Honors & Graduate Capstone Projects

In today’s world, companies increasingly use disability inclusion within their branding and marketing strategies. This research examines whether these efforts represent authentic commitment or merely use the disability community for performative purposes. Using both a content analysis of social media campaigns and a quantitative survey of individuals with physical or cognitive disabilities, this study investigates perceptions of corporate disability narratives. Findings reveal that while some companies, such as Microsoft and Nike, are seen as making genuine connections with the disabled community, many others fall short, engaging only in surface-level inclusion without systemic change. The study highlights a persistent gap between …

The Effects Of Artificial Intelligence On Trial Courts, Alexys Zellner

Honors Projects

Artificial Intelligence has quickly entered the realm of everyday life. Without extensive testing, there have been issues surrounding transparency, accountability, and biased decisions made by Artificial Intelligence decision-making algorithms. When a political institution—such as the courts—uses these types of tools, there is a chance that the negative attributes will impact the institutions and actors using them. The court system relies on legitimacy and public approval to enforce its laws and decisions. This study aimed to determine whether the use of Artificial Intelligence would lead to a decrease in public approval and legitimacy of the courts, as well as diminish perceptions …

Social Construction Of Technology In Vr Adoption For Science Education, Adipurwa Muslich

JURNAL KOMUNIKASI INDONESIA

VR has emerged as a promising tool for revolutionizing science education, offering immersive and interactive experiences that can enhance student understanding. It holds significant potential as a communication medium for explaining the complexities of science in classroom settings. Despite its potential, VR’s penetration in science education remains limited. This research explored the facets influencing VR adoption in education, focusing on science teachers' perspectives in Jakarta. Using a qualitative approach, the study investigates how the SCOT concept, grounded in communication theory, affects the adoption of VR in the educational sector. Key themes identified included the role of networking, school culture, socioeconomic …

Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good, Michelle Ciccone

Journal of Media Literacy Education

In this essay, we introduce media quiteracy, which we use to conceptualize and describe the valuable learning that can happen through the refusal to take up new media or the act of pausing or ceasing its use. We see media quiteracy as an active and generative approach to learning and argue for its inclusion in the media literacy curriculum. We trace the history of critical engagement with technologies within education and then articulate what media quiteracy can look like in practice. We surface and discuss three potential obstacles to teaching media quiteracy, which include the ways in which it …

Centering Relation In Media Literacy Practice, Paul Mihailidis, Bobbie Foster, Shannon Burth, Srividya Ramasubramanian, Melissa Tully, Patrick Johnson

Journal of Media Literacy Education

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Digital Literacy For Participating In Presidential Election: A Study On Indonesian Students, Marwiyah Marwiyah, Labibah Zain, Aliva D. Kamila, Thoriq T. Prabowo

Journal of Media Literacy Education

Digital literacy is needed during the presidential election. This study aims to determine the level of digital literacy of Indonesian students concerning what they do with social media information in facing the 2024 presidential election. We conducted a survey in which questionnaires were used as a research instrument to measure the four digital competencies: technical skill, information usage, communication, and creation. The questionnaires are sent to four Indonesian public universities. One hundred ninety-seven students from four State Islamic Universities (Universitas Islam Negeri) participated in this study. We used the mean and percentage score for the data analysis. The research result …

Assessing The Impact Of Media And Information Literacy On Creative Video Content Production, Reem M. Al-Zou’Bi

Journal of Media Literacy Education

This study explores the impact of Media and Information Literacy (MIL) on developing creative video production skills among undergraduate students at Al al-Bayt University, Jordan. The sample consisted of 60 students divided into an experimental group (MIL course) and a control group (Educational Foundations course). Using a quasi-experimental design, students’ video production skills were evaluated using a rubric covering nine key criteria, weighted based on expert input. Results showed that the experimental group significantly outperformed the control group in creative video production, highlighting MIL’s role in enhancing these skills. Notably, both groups emphasized content integrity similarly, while the MIL group …

Assessing Media And Information Literacy: Scale Development And Measurement Among College Students, Erlis Cela, Alban Tufa, Melsena Danglli

Journal of Media Literacy Education

Media and Information Literacy (MIL) is a topic discussed by many authors in recent years. Several authors have developed measurement scales and validated them mainly among students and teachers who have media and information literacy knowledge. Although no evidence is tracked for any research conducted, MIL has been an unexplored field in the Western Balkans region. This article delves into developing and testing a scale for measuring the level of Media and Information Literacy among students in Albania. Firstly, it employs an exploratory qualitative approach, with the use of focus groups, the results of which contributed to the design of …

Measuring Adults’ Media Literacy Skills And News Media Literacy Knowledge In The Context Of Age, Gender, And Education Level, Agnese Davidsone, Vineta Silkane, Ianis Bucholtz

Journal of Media Literacy Education

In this study, we examine the relationships between self-reported media literacy skills, actual knowledge of news media literacy, and three sociodemographic factors: age, gender, and level of education. Data were collected through an online survey among a national sample of adults (n = 871) in Latvia. A significant positive correlation was found between all self-reported media literacy subscales and the knowledge subscales of news media literacy. Age was moderately negatively related to self-reported media literacy skills and weakly negatively related to news media literacy knowledge. The level of education was weakly positively correlated with both media literacy skills and …

Cognitive Diagnosis Of Media And Digital Literacy Knowledge Schema In Mexican High School Students, Janneth Trejo-Quintana, Guadalupe E. Morales-Martinez, Betsabe Hernandez-Alvarez

Journal of Media Literacy Education

This research explored the mental representation of media and digital literacy (MDL) in 242 Mexican high school students through a definitional task based on the natural semantic networks technique. The participants defined ten target concepts related to MDL, using verbs, nouns, and adjectives as definers, and then they rated each definer with a scale from 1 to 10. The smaller the number, the lower the quality of the definer to conceptualize the target, while the higher the rating, the higher the quality of the definer to define it. The participants showed a beginner level in MDL despite their daily navigation …

Exploring Online Search Behaviors For Information Literacy Education, Luca Botturi, Loredana Addimando, Martin Hermida, Azza Bouleimen, Chiara Beretta, Silvia Giordano

Journal of Media Literacy Education

Information Literacy education is challenged by an ever-changing and complex environment. The design and development of current and effective Information Literacy education requires a thorough understanding of how young people search information online, which mainly happens with generalist search engines. The present study involved a voluntary sample of 152 young people (age group 16-20), who were asked to solve four different information tasks. We collected 595 search stories, each containing the sequence of navigation actions performed while solving a single information task, enriched with automatic metadata. We used cluster analysis to identify emergent search behaviors, and statistical analysis to observe …

Provision Of Brand Information And Critical Reasoning Predict Advertising Literacy, Eugene Zheng Yao, Alexandra List

Journal of Media Literacy Education

This study investigated students’ critical reasoning about commercials, as an aspect of advertising literacy. Critical reasoning was examined under two different experimental conditions. That is, students were tasked with watching four different commercials with 1) brand information provided or not, and 2) asked to engage in critical reasoning or not. The commercials chosen used various production techniques (e.g., socially conscious marketing) to mask their persuasive message. Students provided with brand information within commercials had significantly higher critical reasoning scores when viewing two, out of the four, commercials, and significantly higher overall Analysis of Persuasive Intent (API) scores and brand recall. …

Effects Of Wikipedia Knowledge, Algorithm Awareness, And Reading Comprehension On Undergraduates’ Preference For And Use Of Lateral Reading Strategies To Evaluate Information, Arshia K. Lodhi, Patricia J. Brooks, C. Donnan Gravelle, Jessica E. Brodsky, Maryam Syed, Donna Scimeca

Journal of Media Literacy Education

Internet users are bombarded with information and need strategies to evaluate its trustworthiness. Expert fact-checkers rely on lateral reading, which involves investigating sources, finding better coverage, and tracing information back to original contexts. This study contrasted college students’ preference for and use of lateral reading to evaluate online content, and examined factors associated with variation in preference and use. Undergraduates (N = 483) often selected lateral reading as the preferred strategy for evaluating content (multiple-choice items) without demonstrating use of lateral reading (open-response tasks). Use of lateral reading was associated with higher Wikipedia knowledge, algorithm awareness, and reading comprehension; …

Lindenwood Digest, April 23, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

User-Generated Content: A Systematic Literature Review (Slr) Research, Ni Wayan Suryatini, Puput Tripeni Juniman, Anastasia Winanti Riesardhy, Irwansyah Irwansyah

JURNAL KOMUNIKASI INDONESIA

The advancement of technology has given rise to the phenomenon of user-generated content (UGC), which presents an intriguing subject for investigation through various perspectives. This paper aims to conduct an analysis of journal articles focusing on UGC within the context of the Instagram social media platform. To achieve this, the paper employs a systematic literature review (SLR) research method, adhering to the PRISMA protocol, focusing specifically on journal articles discussing UGC on Instagram. The literature search was conducted in April 2023 using the keywords "UGC" and "Instagram" in the Scopus database. After a series of exclusions, the research examined 30 …

Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South, Xenia R. Minton

Honors Theses

The rise of college students starting photography businesses, particularly in graduation portraits, has transformed the creative and entrepreneurial landscape in the South. This thesis explores the senior portrait culture at the University of Mississippi, analyzing its rapid growth through the perspectives of photographers and academic experts in Southern Studies. Grounded in eight years of experience as a photographer, this study examines the evolution of the industry, business strategies, and cultural significance. Through interviews with seasoned senior portrait photographers and Southern Studies professors, this research investigates how regional traditions, social media, and consumer expectations have shaped the profession. By analyzing these …