Social Media Commons^™

Building A Leader's Identity On Social Media, Morningstar Dickson

University Honors Theses

How can leaders use social media effectively to shape their identity as a leader? Based on previous scholarship, this paper argues that using an authentic leadership approach to social media usage, would balance a leader’s true identity as well as maintaining their relationship with their followers. Which would allow the leaders’ influence to be more effective. This paper consists of a literature review on authentic leadership, and trust, and then builds a conceptual model that will break down how a leader should build and present their identity on online formats. The model shows how identity on social media is a …

How To Escape 130 Years Of Being Unnatural, Incompetent, And Unviable: American Women Presidential Candidates Take To Social Media, Izabella Becherer

University Honors Theses

For 130 years, American media coverage on women in presidential races remains unchanged despite the drastic difference in women's rights. While male candidates receive commentary on their policy, women often fall into discussions about their hair, their hemline, or their husband. Three core narratives about women then stem from their media characterization: unnatural, incompetent, and unviable. Unnatural, in that women, by nature, are not meant to be in political office. Incompetent, implying women are not smart enough for political office. Unviable, arguing that America is not ready to elect a female or females are "unelectable". The key to escaping this …

The Impact Of The Media Coverage Of Sexual Violence On Its Victims/Survivors, Jaidaa Taha

Theses and Dissertations

As part of their daily routine, journalists are often assigned to cover accidents or traumatic events to keep the public updated. With the high competition and the constant deadline pressure, reporters are usually pressured to talk to the subjects of these traumatic accidents too soon to publish their stories. This in turn leaves limited room for them to think about how this coverage is affecting their interviewees. This study aims to examine the impact of the media’s coverage of sexual assault on the victims/survivors of the assault themselves. Media outlets often follow stories of sexual violence, tackling a lot of …

Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse

Journal of Extension

In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.

How Should We Regulate The Internet? A Proposal, Natalie Petruzelli

The Review: A Journal of Undergraduate Student Research

With the invention of the internet providing newfangled methods of spreading information around the world, misinformation has also found home in these pathways, disrupting the general public’s ability to discern fact from fiction and creating divides in society. Regulation must be enacted to stop the effects of misinformation, but the efforts of technology companies and the general public have been insufficient thus far. Regulatory control of the internet and its content should be the responsibility of the government, based on their constitutional right to intervene under certain circumstances and the fact that previous efforts by other parties to mitigate misinformation …

Leveraging Social Network Analysis And Supervised Machine Learning To Study Coordination In Online Information Campaigns, Tuja Khaund

Theses and Dissertations

Online social networks (OSNs) are a major component of societal digitalization. OSNs alter how people communicate, make decisions, form or change their beliefs, attitudes, and behaviors. Thus, they can now impact financial systems and political communication at scale. As one type of OSN, social media platforms such as Twitter, Facebook, YouTube, etc. serve as outlets for users to convey information to an audience as broad or targeted as the user desires. Over the years, these social media platforms have been infected with automated accounts, or bots, that are capable of hijacking conversations, influencing other users and manipulating content dissemination. Although …

How Social Media And Embedded Recommender Algorithm Fostered Political Issues, Yan Shi

School of Professional Studies

Social media plays a significant role in social communication and interaction, connecting people from different continents and facilitating information flaws worldwide. Meanwhile, along with the evolution of embedded recommender algorithms that clustering people with similar demographic features, social media has become the most important means of communication for modern society. However, the prosper of interconnecting platforms also have potential flows alongside. One of the major issues is the unexpected political consequence. This paper delivers the first comprehensive analysis of the political impacts posed by social media and embedded recommending algorithms. The article identifies three major political concerns through literature review, …

The Power Of Video Games: How Celeste And Hellblade Address Mental Health, Victor M. Ortiz

Communication Studies

The media has the power to educate audiences on topics through effective storytelling. This paper shows how video games as a medium possess unique potential to affect players through interactive experiences. Two video games titled Celeste and Hellblade: Senua’s Sacrifice serve as examples of social cognitive learning through media exposure. This paper conducts a content analysis on the two titles. From the analysis, we learn the stories in Celeste and Hellblade aim to help those who play them learn how to cope with mental health problems such as depression and anxiety. The literature review section discusses past research done on …

How-To Present News On Social Media: A Causal Analysis Of Editing News Headlines For Boosting User Engagement, Kunwoo Park, Haewoon Kwak, Jisun An, Sanjay Chawla

Research Collection School Of Computing and Information Systems

To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing articles, the research community does not own a sufficient understanding of what kinds of editing strategies effectively promote audience engagement. In this study, we aim to fill the gap by analyzing media outlets' current practices using a data-driven approach. We first build a parallel corpus of original news articles and their corresponding tweets that eight media outlets shared. Then, we explore how those …

Remaking Cinema: Black Hollywood Films, Filmmakers, And Finances, Kiana A. Carrington

Dissertations, Theses, and Capstone Projects

The goal of my project was to create a dataset of black film that can be used for analysis of fiscal trends in black film. It includes the estimated budget, domestic and worldwide box office numbers for over 700 American black films. I defined black films as those that centered on African American stories and African American characters, or were made by Black filmmakers. I also included movies embraced by African American audiences that were made by non-Black filmmakers like Bad Boys, Django Unchained, and The Color Purple. I used a combination of Box Office Mojo, The Black Cinema Database, …

Visual Messages Of Conflict Reporting On Twitter: Visual Frames And Ethical Standards, Hasan Karademir

Theses and Dissertations

This comparative study employs the theoretical frameworks of framing and hierarchy of influences model to analyze the ethical forces affecting journalists on Twitter and simultaneously their visual frames constructed in their images on Twitter. It investigates the portrayal of the Yemen conflict in the personal Twitter accounts of Yemeni journalists who were affiliated with the United States (US) and Qatari news organizations. Several studies have pointed out the graphic war coverage of Arab news organizations whereas scholars argue that US news organizations provide sanitized coverage on war zones (Johnson & Fahmy, 2007; Silcock, Schwalbe, & Keith, 2008; Karniel, Lavie-Dinur, & …

On Predicting Personal Values Of Social Media Users Using Community-Specific Language Features And Personal Value Correlation, Amila Silva, Pei Chi Lo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Personal values have significant influence on individuals’ behaviors, preferences, and decision making. It is therefore not a surprise that personal values of a person could influence his or her social media content and activities. Instead of getting users to complete personal value questionnaire, researchers have looked into a non-intrusive and highly scalable approach to predict personal values using user-generated social media data. Nevertheless, geographical differences in word usage and profile information are issues to be addressed when designing such prediction models. In this work, we focus on analyzing Singapore users’ personal values, and developing effective models to predict their personal …

"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell

LSU Master's Theses

This thesis examines the concerns and conflicts around short-term rental (STR) properties in New Orleans neighborhoods. Using data from collected from critical discourse analysis, semi-structured interviews and social media posts, this paper analyzes the ways the city of New Orleans, residents of the city, STR hosts, and platforms like Airbnb discuss issues of safety, displacement, rising costs of living, as well as responsible STR practices. To understand the complexities of the issues people, have with short-term rental properties, this project approaches STRs from a housing and gentrification lens to understand the role these properties play within in the daily atmospheres …

Building False Trust During Covid-19: How Health Information Is Circulating Differently In The South, Cristy Kennedy

Symposium of Student Scholars

Building False Trust During COVID-19: How Health Information is Circulating Differently in the South

During COVID-19, African Americans in the United States have seen hospitalization rates 3x higher than the national average (Kulke, 2020; Burton, 2020; Soucheray, 2020). Furthermore, African American communities tend to rely heavily on social media sites such as Twitter for health information, (Brown, 2019) carrying this trend into the COVID-19 pandemic. While Twitter has potential to reach diverse audiences through its state and health organizations, it also has potential to spread misinformation regarding important health matters (Hope, 2020; Kouzy et al., 2020; Walwema, 2020). For example, …

Social Media, Stress And Sleep Deprivation: A Triple “S” Among Adolescents, Micajah Daniels, Manoj Sharma, Kavita Batra

Environmental & Global Health Faculty Research

This commentary is aimed to discuss the impact of social media or the internet and engagement on youth development and comprehend these complex interrelationships. The discussion will serve as an important basis for designing targeted interventions to promote the judicious use of social media and meaningful engagement among youth. Problematic social media use (SMU) among adolescents may be associated with sleep deprivation, emotional distress, and adoption of maladaptive behaviors. Depression and stress are most notably connected to online harassment from SMU or cyberbullying. Degradation, threats, fake profiles, cyberstalking and unwanted comments are some examples of cyberbullying. Given the critical developmental …

Lawyers Response To Covid-19 Infodemic On Social Media, Jibran Jamshed

Library Philosophy and Practice (e-journal)

Objectives: The primary objective of this study is to examine and analyze the skills and practices of lawyers in response to the misinformation/Infodemic of COVID-19 on Social Media platforms.

Research Methodology: In this quantitative study an online survey was conducted among lawyers in Pakistan. The population of the study was made up of practicing lawyers from different District Bar Associations in Pakistan. A questionnaire was distributed to collect data regarding demographic information, use of social media, response to misinformation about COVID-19 on social media and to identify the methods employed by lawyers to check the authenticity of such …

Influencers In Digital Marketing: The Impact Of Instagram Influencers In Brand Communication, Cara Ghaphery

Departmental Honors & Graduate Capstone Projects

With the more prolific rise of influencers on social media platforms, companies are taking

advantage of the influencer marketing strategy to advertise their products. Influencer marketing, defined generally, is a form of social media marketing with the integration of product placement by people with large social followings. As a result of the rise of influencer marketing, and the popularity of social media use, the use of influencer marketing is beneficial when considering brand communication and company revenue. This article analyzes three Instagram influencers through the examination of common themes and marketing language. Additionally, the ethical and legal implications, visual appeal, …

Presidential Rhetoric And Media's Contribution To The Subjective Nature Of Truth In American Democracy, Bianca Miccolis

English Honors Theses

This thesis examines the role of media on the subjectivity of truth in presidential rhetoric and its ethical implications. In my three case studies, I find that there is some form of deception by each president in their chosen form of media. I analyze Roosevelt’s use of the radio, which he uses to hide his disability and gain more executive power to combat the Great Depression. I examine Reagan’s use of television and how he fabricates an intimate relationship with the American people to enact tax reform. Finally, I investigate Trump’s use of Twitter to deflect negative publicity as he …

Missional Social Media: Content And Strategies For Missions Organizations, Kathryn Larson

Senior Honors Theses

Technology can be used in amazing and creative ways to spread the gospel and create community across borders. The Apostle Paul used the communication tool of his time, letters, to communicate with churches from a distance. Today’s tools include social media which, when used properly and with intent, can positively influence an organization in the name of the gospel. Missions organizations have an incredible opportunity to use strategies and content to create a viable social media ministry. Theories such as the Community Development Theory and various reception theories contribute to an understanding of two-way communication and engagement between organization and …

History In Crisis: Museum Programming During The Covid-19 Outbreak, Lindsay Mcconnell

Honors Thesis

The subject of my research is how museums adapted their public programming in response to COVID-19. The goal of my research is to analyze how successfully museums shifted their community engagement programming to online platforms. Since I hope to work in the museum field of programming, I was motivated to conduct this research. Not much research can be found on this topic because COVID-19’s effects on museums are still unfolding. My research could provide a foundation of ideas to build on. To begin, I read articles about the relationship between museums and technology. I applied this knowledge to analyze how …

Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim

Perspectives@SMU

While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models

Examining The Strategies In Response To Crises In Major League Baseball, Jimmy Palmerino

School of Professional Studies

This paper analyzes the crisis response strategies of Major League Baseball (MLB) during the following events: the steroids scandal, the Houston Astros cheating scandal, and the coronavirus (COVID-19) pandemic. The hypothesis tested is as follows: MLB’s crisis response strategies are ineffective, as they are directly related to the league’s poor image in the public eye. Research includes a review of academic literature explaining crisis communication theories, as well as the relationship between crisis communication and public relations (PR). The paper concludes with recommendations for how the league can improve its crisis communication and crisis response strategies in the future to …

The Global Impact Of The Covid-19 Pandemic On Women’S Careers, Allison Bach

School of Professional Studies

This paper explores the impact that the COVID-19 pandemic has had on women’s careers on a global scale in the past year. It begins by focusing on the many pre-existing barriers that existed in realizing gender equality in the workplace prior to the pandemic, such as inadequate access to proper childcare, uneven participation in household labor between the genders, and pay inequality. The paper then continues to examine the impact that the pandemic has had on women’s careers across a variety of industries, countries, and specific groups. It was hypothesized that the COVID-19 crisis had created worse effects for women’s …

The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon

School of Professional Studies

This study looks at the relationship between social media and its effect on young people’s wellbeing by examining the available literature and research on the topic. Because Millennials and Generation Z do not remember a time before the internet and social media, it has become an influential and crucial part of their lives. Many suggest that social media is harmful to young people, while others argue that the benefits of the internet and social media outweigh the costs and risks. By analyzing the current research, it seems like there is still a lack of consensus on this debate. The goal …

Social Media And Political Campaign Communication In Ghana., Beatrice Eyram Amenyeawu

School of Professional Studies

Originally designed for social networking and interactions, social media has gained precedence in business and organizational operations. Politics which has had a long relationship with the media has seen some changes in its campaign and communication due to the evolution of the media. Social media has proven to be an effective strategy in political communication and campaign. Given its numerous features such as the like button, live videos, content sharing, comment option, photo sharing, status update, tags, amongst others it has enabled the dialogue between political stakeholders. Furthermore, social media impacts elections and democratic discourse with its dialogic feature which …

Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah

School of Professional Studies

The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research …

Examining The Effectiveness Of Influencer Marketing Across Platforms, Alison Everett

School of Professional Studies

This paper evaluates how effective influencer marketing is across the two most popular influencer platforms, YouTube and Instagram. This paper uses a case study approach to analyze popular brands that use influencer marketing on both platforms to determine which platform is more successful at engaging and reaching audiences from influencers. The brands analyzed for case studies are food delivery service HelloFresh and haircare brand Function of Beauty. Both brands use influencer marketing on Instagram and YouTube. The HelloFresh case study analyzes sponsored content from YouTube creator Jacksfilms and Instagram influencer Marisa Hen. The Function of Beauty case study analyzes sponsored …

Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie

School of Professional Studies

In the city of Newark, New Jersey, Sebrevious Scott, a participant in the New Jersey Reentry program was hired as part-time office assistant in the city's re-entry office. After being transferred to the city’s Parks and Grounds Departments, she started being sexually harassed, inappropriately touched and propositioned by her supervisor, Richard Kirkland. Scott made repeated attempts to report these actions through the appropriate channels. She was met with dismissal, resistance, and later retaliation. While working in this hostile environment she was also pursuing a full-time employment opportunity with the city upon the completion of the reentry program. Unfortunately, this never …

Social Media As A Tool For Evangelism Among Youth And Young Adults, Trisney Bocala

Student Research

This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey, this research seeks to identify the most-used social media platforms and most appealing formats of content so that Seventh-day Adventist churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth, defined as 15 to 24 years of age.

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …