Social Media Commons^™

The Algorithm Of Difference: Gender, Communication, And Perception Online, Samantha Garcia

Discovery Day - Daytona Beach

This in-progress independent study thesis examines how exposure to gender-targeted content on social media platforms shapes college-aged users’ perceptions of communication differences between men and women. As platforms such as TikTok and Instagram increasingly rely on algorithmic curation, users are exposed to repetitive and often polarized narratives about gender roles, dating expectations, and interpersonal communication. This study builds on genderlect theory, as introduced by Deborah Tannen, while also incorporating more contemporary perspectives that frame gender as socially constructed and culturally performed rather than biologically determined. The research addresses the question of whether algorithm-driven content reinforces, reshapes, or distorts perceived communication …

Building On Rented Land: An Interpretive Phenomenological Analysis Of Black Women’S Digital Homeplace-Building On Tiktok, Monica Thompson

Dissertations, Theses, and Capstone Projects

This interpretative phenomenological analysis (IPA) examined the lived experiences of seven Black women TikTok users, exploring how they describe and make meaning of TikTok as a space of digital expression amid algorithmic constraint and platform precarity. Grounded in Black Cyberfeminism, Critical Race Theory, and hooks’ (1990) homeplace theory, the study asked three questions: how Black women describe their use of TikTok; how they make meaning of the platform as a space of expression; and how they navigate platform instability, political threats, and content restrictions while maintaining authentic expression. Drawing on semi-structured Zoom interviews and analyzed using Smith et al.’s (2009) …

Soft Life Or Survival? The Digital Rebranding Of Black Womanhood In Online Culture, Elizabeth Revangil

Communications and Digital Media Theses

This thesis examines how Black women are using digital media, specifically the popular social media platform, TikTok, to redefine femininity through the soft life SOFT LIFE OR SURVIVAL 2 movement. Historically, Black womanhood has been tied to strength, resilience, and survival, leaving limited space for softness and emotional vulnerability. This tends to create unrealistic expectations, and an undeniable societal pressure on Black women to perform. In recent years, social media has created opportunities for Black women to challenge these expectations and present alternative definitions of the Black women identity, reshaped around peace, emotional well-being, and softness instead of strength. Using …

Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle

Electronic Theses, Projects, and Dissertations

The 2020 #SpeakingOut movement marked a pivotal moment in professional wrestling, as survivors of sexual misconduct publicly challenged longstanding industry norms surrounding power, silence, and accountability. This study employs thematic analysis (Braun & Clarke, 2006) to examine how survivor narratives and organizational responses constructed competing meanings during the height of the movement between June 1 and August 31, 2020. Drawing from publicly available posts on X (formerly Twitter) and official company statements, the analysis explores how discourse functioned as a site of both resistance and institutional preservation. Inductive analysis of survivor narratives produced three primary themes: Abuse of Power, The …

What’S Critical In Critical Media Literacy? Barriers And Good Practices In Adult Education, Stefanie Mayer, Stefanie Fridrik, Josef Mühlbauer, Brigitte Temel, Viktoria Eberhardt

Journal of Media Literacy Education Pre-Prints

While there is broad consensus regarding the social and educational need for CML, its actual didactic content and especially the meaning of ‘critical’ are far from clear. The article argues for a turn to educational practices. Findings are based on empirical research on adult education in Vienna (Austria) consisting mainly of interviews with expert-practitioners in the field of adult education and media and/or digital literacy. We confront academic definitions of the critical impetus of CML with an analysis of innovative projects, which were designed for accessibility and addressed learners facing high educational barriers. Our findings encourage a turn towards the …

Lyari: A War Unseen, Sammi Deen

MSJ Capstone Projects

This capstone explores the conflict in Lyari Karachi and its enduring aftermath on the locals. It examines the lived experiences of conflict victims, their families and the profound psychological traumas resulting from prolonged violence. The study highlights how the conflict continue to shape everyday life in Lyari.

My capstone provides overview of the Lyari conflict, followed by an in-depth analysis of its social and human consequences. It documents the impacts on locals’ communities, particularly victims’ families, and illustrates how the conflict not only devastated lives but also contributed to the spread of drug abuse, lawlessness, and a culture of unaccountability, …

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srivi Ramasubramanian, Minnie Mcmillian, Shumaila Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Media Studies - All Scholarship

Campus activism by student leaders has historically played a significant role in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, …

You Are Your Ancestors’ Wildest Dreams: A Journey Beyond The Lens Blueprinting The Influence And Impact Of Media And Podcast Pedagogy On Black And Brown Creatives In Higher Education And Beyond, Diamond N. Morgan Dr.

West Chester University Graduate Theses, Dissertations, and Final Projects

Explores the influence and impact of media and podcast pedagogy on Black and Brown creatives (BBC) in higher education. Grounded in Critical Race Theory (CRT), the Black Creative Educational Experience (BCEEs) framework, and the conceptual lenses of sociological and public podcasting, this study examines how podcasting functions as a transformative pedagogical and sociocultural tool for storytelling, identity development, creative expression, and community building within collegiate environments. Utilizing a convergent parallel mixed methods design, the study integrates quantitative survey data from 65 participants with qualitative focus group discussions to provide a holistic understanding of participant experiences across personal, professional, academic, social, …

Technology-Facilitated Violence And Abuse: Portrayals And Perceptions, Christina S. Walker

University of Kentucky Doctoral Dissertations

In the past, intimate partner violence (IPV) was primarily perpetrated in person. However, due to new mediated communication technologies and capabilities like social media and artificial intelligence (AI), perpetrators can use this technology for various purposes including subjecting others to violence, harassment, and abuse. Such violence can be a form of IPV and is referred to as technology-facilitated violence and abuse (TFVA). TFVA is becoming increasingly prevalent and is encountered by a staggering percent of women. Furthermore, unlike traditional forms of IPV, even men are subjected to TFVA at increasing and disproportionate rates, particularly male teens.

In the current state …

African American Women And Blogs: The Allure Of Culture-Specific Beauty Blogs, Kalari Flotree

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The purpose of this qualitative, multi-case study was to explore the identity-related dress and appearance management implications of culture-specific beauty blog readership. The study was informed by three research questions: (a) Why and how do African American women seek out culture-specific beauty blogs? (b) What roles do African American women assume while engaging with culture-specific beauty blog communities? (c). How do African American women use culture-specific beauty blog content to inform identity-related processes of appearance management and dress?

The sample of this multiple-case study included nine participants, each representing a distinct case. Data were collected through individual, semi-structured, in-depth interviews, …

Investigating The Impacts Of Facial Gestures On Global Participants’ Perception Of The Speaker, Perception Of The Message, Emotional Responses, And Engagement During Video Conferencing, Hanan Mohammed Alghamdi

Theses and Dissertations

Facial expressions play a crucial role in shaping communication and emotional understanding during virtual interactions. This study investigated how facial expressions influence participants’ perceptions of the speaker, perceptions of the message, emotional responses, and engagement during video conferencing across diverse cultural contexts. A hybrid experimental design was implemented using self-administered questionnaires to collect quantitative data and examine cause-and-effect relationships. Participants were randomly assigned to one of three facial-expression conditions Positive (smiling and joyful), Negative (angry or nervous), or Neutral (expressionless) and viewed speakers representing three ethnic backgrounds: White American, Black American, and Middle Eastern. Using a seven-point semantic differential scale, …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Hansen Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani

Graduate School of Media and Communications

This study explored how femicide and sexual and gender-based violence (SGBV) are framed in the media across Kenya, Tanzania, and Uganda between January 2024 and April 2025. Using a mixed-methods approach, the research combined quantitative content analysis with qualitative interviews to uncover both coverage patterns and the contextual factors shaping them. The codebook for content analysis was developed from existing literature and grounded in media framing theory, drawing on the works of Goffman, Entman, Iyengar, Tuchman, and Van Zoonen. The analysis focused on frame types (episodic and thematic), framing attributes, main actors, and story treatment, while interviews with journalists, editors, …

"That’S Not A Meal, Bestie”: Humor, Identity, & Feminized Consumption In “Girl Dinner”., Claire Tudor

Electronic Theses and Dissertations

This thesis examines the viral “Girl Dinner” trend as a case study in how gendered consumption, digital identity, and feminist humor intersect in digital spaces. Using “Girl Dinner” as a rhetorical artifact, this thesis explores how women use gendered trends to navigate visibility, labor, and autonomy in online spaces. Through thematic analysis of TikTok content, media coverage, and branded adaptations, the research traces the evolution of the trend from a lighthearted joke to a site of cultural negotiation. This study reveals that while “Girl Dinner” may appear empowering and relatable on the surface, it often reinforces traditional gender expectations under …

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …

Gen Z Hybristophilia: The Role Of Tiktok In Young Women’S Attraction To Deviant Men, Emma Virginia Treggia, Maria Ioannou, Calli Tzani, David Lester, Lucas Rogers, Thomas James Vaughan Williams, John Synnott, Michelle Drouin

Health Services and Informatics Research

This research explores hybristophilia (an individual’s sexual interest in and attraction to those who commit crimes) among Generation Z women, particularly through investigating how Gen Z female users interact with and feel about hybristophilic content and how this content impacts their attraction to offenders. Study 1 involved a content analysis of 66 videos and 91 comments on TikTok, identifying seven main themes: The Halo Effect, Actor-Offender Transference, Sympathy, Romance and APD, Protection and Loyalty, “I Can Fix Him,” Gen Z Irony, and Victim Fantasy. Study 2 used a cross-sectional survey with 95 women aged 18–27 to measure exposure to and …

The Algorithm Of Inclusion: Homonationalism, Queer Advocacy, And Digital Marketing Of Un Ecosoc Ingos And Indian Ngos, Dewansh Chauhan

Master's Theses

Advocacy organizations have increasingly turned to social media as digital platforms become integral to contemporary activism, shaping public discourse and securing institutional legitimacy. This thesis examines the organizational communication of organizations that support marginalized sexualities within a neoliberal and homonationalist context. Employing Critical Content Analysis (CCA), the study analyzes a representative sample of 200 Instagram posts from 2024, comparing two international NGOs with ECOSOC status at the UN (Outright International and ILGA) and two national NGOs in India (Humsafar Trust and Naz Foundation). The findings reveal how homonationalist tendencies may manifest at the intersection of engagement metrics, identity-centric rhetoric, brand …

The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance, Alexandra C. Ali

Masters Theses, 2020-current

This rhetorical analysis examines how femininity is constructed, policed, and resisted in popular culture through three case studies: Taylor Swift’s “The Man,” Brienne of Tarth from Game of Thrones, and The Substance, using the lens of Judith Butler’s theory of gender performativity. “The Man,” both the song and the music video, reveals the double standards working against women, incorporating an additional layer of analysis through Kenneth Burke’s perspective on incongruity. Brienne of Tarth from Game of Thrones defies gender expectations, blurring the line between the performance of masculinity and femininity. Additionally, this analysis embodies archetypes of women, such …

Commodification And Objectification Of The Black Male Athlete In The Nfl, Jalen A. Terrell

All Theses

The black male body has often been viewed as a commodity in Western culture since the commodification of the black male body in the historical slave auction. Albeit slave owning ended in 1863 with the Emancipation Proclamation, it was not until 1946 that the National Football League (NFL) became integrated, and the commodification of black bodies became prevalent once again. As such, this study looks to understand how the X population from the data set for this study demonstrates the commodification of the black male body, the general discourse around the black and white male athletes, and explores the language …

Online Racial Discrimination, Depression, Anxiety, And Sleep Disturbances Among Ethnoracially Minoritized Young Adults: The Buffering Role Of Family Support, Aamnah M. Ullah

Theses, Dissertations and Culminating Projects

There has been a surge in young adult exposure to online racial discrimination (ORD), which is associated with impaired sleep, greater anxiety, and depression. Evidence suggests that ethnoracially minoritized college students are at increased risk for exposure to ORD. Additionally, sleep disturbances (SD) may impact the link between ORD, depression, and anxiety. Thus, this study aims to explore whether increased SDs mediate the relationship between ORD, anxiety, and depression among ethnoracially minoritized college students. This study also aims to examine whether family support (FS) moderates the indirect effect of ORD on anxiety and depression. Participants were 495 (78.6% female, mean …

A Rhetorical Analysis Of The Emasculation Of Men Through Televised Forums Of Entertainment, Skylar G. Sexton

Senior Honors Theses

What constitutes manliness stands on the brink of collapse. Society wages war on the idea of biological men and women. This simultaneously blurs the lines of the distinctive characteristics that define a man such as initiative, protective instincts, self-control, and leadership. Media forums act as a reflection as well as an influencing medium for a cultural body. Films have fundamentally changed their depiction of men in television since the 1960s and 1970s. Manliness is being redefined through films' depictions of a man, as well as by societal movements such as feminism. Men are being emasculated in society today, which is …

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …

Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi

Social Work Dissertations - Archive

This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …

Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson

Media Studies - All Scholarship

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Gender Moderation On Students’ Adoption Of Whatsapp For Learning-Support Communication In Sub-Saharan Africa, Douglas Yeboah, Paul Nyagorme, Brandford Bervell, Godfred Yaw Koi-Akrofi, Awo Esaah Bempong

Journal of Educational Technology Development and Exchange (JETDE)

Gender moderation in students’ adoption of WhatsApp for supporting distance learning has not been explored. This study applied the Unified Theory of Acceptance and Use of Technology model to analyze the moderation effects of gender on students’ adoption intentions of WhatsApp for learning. Multi-stage sampling techniques were used to obtain 273 participants. Data were collected using structured questionnaire and analyzed using partial least squares structural equation modeling. Results showed that gender significantly moderated the effects of(a) performance expectancy on behavioral intention such that the effect was stronger for males than females, and (b) social influence on behavioral intention such that …

Social Media Through A Binary Lens: The Impact On College Students & Their Mental Health, Piper Mallchok

Williams Honors College, Honors Research Projects

It is important to first understand how individuals use social media so that we can then understand how and why their use will change the individual impact social media will have. Some students experience a decline in their mental health when their social media use changes. There is an abundance of research on college students and social media, respectively, that also addresses gender as a variable. In this review, the research will be studied to further understand the voices of those who are not commonly included in research that operates under a gendered framework. Additionally, these ideas will be compared …

Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang

Electronic Theses & Dissertations (2024 - present)

Despite the increasing visibility of female politicians in Taiwan, the resurgence of the #MeToo movement ahead of the 2024 presidential and parliamentary elections underscores the enduring influence of patriarchal norms and gender stereotypes within Taiwanese society. Prior research in political communication has documented how gendered expectations shape voters’ perceptions of politicians’ appearances, behaviors, and perceived competence in addressing political issues. These expectations, in turn, inform how candidates strategically construct their public personas during electoral campaigns. This dissertation contributes to this body of scholarship by analyzing how Taiwanese political candidates perform gender through political advertising. Integrating the videostyle framework, gender schema …

Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi

Occasional Papers on Religion in Eastern Europe

This article examines the intersection of Orthodox digital media and political populism in Eastern Europe, focusing on how religious institutions utilize digital platforms to facilitate political mobilization, reinforce nationalistic narratives, and undermine democratic institutions. Drawing on a comparative analysis of six countries–Russia, Ukraine, Romania, Serbia, Georgia, and Montenegro–the study identifies a shared ideological matrix that fuses populist rhetoric with theological motifs. The research highlights the strategic use of digital media by Orthodox actors to construct moral binaries, sacralize political resistance, and disseminate disinformation framed in religious language. Particular attention is given to the role of the Russian Orthodox Church and …

Female's Digital Self-Making On Tiktok: Identity Construction Through A Framework Of Postfeminist Media And Neoliberalism (2016-2024), Lindsey A. Pritchard

Senior Theses

This thesis explores the relationship between TikTok's algorithmic design, women's identity construction, and the feminist historical context that shapes these constructions. In Chapter 1, "TikTok, Algorithmic Design, and Self-Making," I analyze how TikTok's algorithm functions and how these factors influence the curation and presentation of identity. This chapter establishes the foundational understanding of TikTok as a platform where identity performance is deeply intertwined with algorithmic design.

Chapter 2, "TikTok Feminism and Identity Commodification" examines the commodification of women's identities on the platform. It investigates the historical context of feminism and its evolution into postfeminism, analyzing how these narratives have been …