Social Media Commons^™

X Versus Reality: X Posts Were 1200% More Negative About “The Odyssey” Than Real Audience Reactions, Bond Benton, Yi Lou, Jin-A Choi

College of Communication and Media Scholarship and Creative Works

This follow-up study from Montclair State University researchers in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of Communication and Media shows that sentiment on X about the film “The Odyssey” was 1200% more negative than the views of verified audience members. This reflects an even greater gap than the Center’s previous studies of recent political elections where high levels of negativity about specific candidates were inconsistent with voter behavior.  Similarly, contributing factors to the gap seen in sentiment about “The Odyssey” may include the volume of specific ideological accounts, bot-based activity, …

Cooperation, Collaboration, And Community In Horror And Suspense Games, Rachel Kerr, Monica Evans, Cameron Irby, Cheri Tang

ELO (un)supervised 2026

Cooperation has been a staple in video and analog games since their inception. From couch co-op to social deduction games, there are few games that cannot be enjoyed cooperatively in some way. Even games that are not inherently cooperative can be played collaboratively, from single-player games enjoyed by multiple people in the same room to PvP games where players opt for teamwork despite explicitly competitive mechanics. In horror and suspense games, cooperation tends to form strong communicative bonds between players. The four papers in this panel examine how communities form in and around horror and suspense games, and how those …

Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark

Graduate Scholarship and Creative Works

Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …

I Miss My Computer: Online Artistry, Web Aesthetics, And Coming-Of-Age In A Digital Landscape, Catherine Capeci

Masters Theses

This thesis explores how young artists develop their creative practices in a world informed by digitality. Through survey research of 44 art students between the ages of 14 and 22, as well as a process of autoethnographic inquiry, I examine how artists in high school and college relate to digital imagery, web archives, online gaming, and social media platforms, and how these experiences inform artmaking. I believe that art educators should explore how the internet informs aesthetic and conceptual sensibilities, and how these sensibilities show up in young artists’ work, more so than focus on digital media as its own …

Finding A Way Out Of The Filter Bubble: The Confusion Of A Heavy Social Media User, Longwen Miao

Masters Theses

This thesis studies how algorithmic recommendation systems reshape visual perception, aesthetic judgment, and the construction of selfhood within contemporary digital culture.

Everything begins with the experience of repeatedly encountering algorithmically recommended content on everyday digital platforms. On these platforms, images, sounds, and social interactions are continuously selected, repeated, and reorganized by predictive systems, forming an environment in which perception is constantly structured and adjusted.

From this observation, the research raises two central questions: how do algorithmic recommendation systems reshape visual perception, aesthetic judgment, and self-recognition, and how might these systems be intervened in or made perceptible through artistic practice? Within …

I Believe, Rusudan Dushuashvili

Masters Theses

This thesis investigates how products become believable and desirable through the stories that surround them, and how design enables the continuous cycle of desire that defines consumption. Drawing on  the underlying structures of myth-making, identity, and belonging that allow consumer culture to function, it argues that consumer culture operates through the same instruments older systems of belief have always used — narrative, ritual, sacred objects, and shared language — and that design is what makes the story stick to the object.

“I Believe” is an archive of objects collected from contemporary consumer culture. Half are products found in the marketplace; …

War Photography & The Limits Of Empathy, Andrea Shi

Student Theses and Dissertations

The proliferation of photography, particularly war and poverty photography, has had massive implications for the level of vividness with which Americans are able to picture suffering beyond their doors. The mass atrocities that have occurred since the advent of photography – that is to say, the last 200 years – are so relentlessly circulated that they feel, sometimes, as an inevitable byproduct of human nature. It’s not surprising, then, that a lot of media theory and analysis reduce the dilemma of atrocity photographs to a psychological level. Do they numb us, or do they incite empathy? Are they a call …

Laughing Through The Pain: How Dark Humor Meme Culture Normalizes Collective Trauma Among Young Adults, Rusul Abbas

Departmental Honors & Graduate Capstone Projects

This paper examines how young adults use dark humor memes to cope with collective trauma, and whether that humor helps people process painful experiences or gives them a way to avoid dealing with them. Using qualitative content analysis and Huntington's (2013) visual rhetoric framework, three memes from Instagram were analyzed across topics including the COVID-19 pandemic and school gun violence. The analysis found that dark humor memes do not function uniformly. Some help people name and sit with fear, while others package trauma in ways that make it easy to consume and just as easy to ignore. The paper argues …

Soft Life Or Survival? The Digital Rebranding Of Black Womanhood In Online Culture, Elizabeth Revangil

Communications and Digital Media Theses

This thesis examines how Black women are using digital media, specifically the popular social media platform, TikTok, to redefine femininity through the soft life SOFT LIFE OR SURVIVAL 2 movement. Historically, Black womanhood has been tied to strength, resilience, and survival, leaving limited space for softness and emotional vulnerability. This tends to create unrealistic expectations, and an undeniable societal pressure on Black women to perform. In recent years, social media has created opportunities for Black women to challenge these expectations and present alternative definitions of the Black women identity, reshaped around peace, emotional well-being, and softness instead of strength. Using …

Comment Sections As Counterpublics; Negotiating Public Discourse In Indonesia’S Digital Media Sphere, Leon Woltermann

Wacana, Journal of the Humanities of Indonesia

This article examines the potential of YouTube comment sections as spaces of commoning in Indonesia’s digital media sphere. Drawing on the concept of counterpublics – that is, parallel discursive arenas where marginalized groups circulate counter discourses and voice their interests – it explores how users negotiate access to the digital public sphere and oppose dominant narratives. The article employs a mixed-methods approach, integrating quantitative and qualitative methods into the analysis of the data, to investigate both the structural features (based on comment metadata) and the discursive content of comments. I argue that the comment sections’ dynamic, non-binding structure facilitates open …

Platform Affordances, Produsage, And The Attention Economy: From Red (Taylor’S Version) To The Life Of A Showgirl, Angela Rose Asuncion

The Manuscript: Journal of Taylor Swift Studies

Social media platforms increasingly operate as infrastructures of visibility, shaping the conditions under which cultural content is produced, circulated, and recognised (van Dijck et al.; Nieborg and Poell). This article examines Taylor Swift’s Red (Taylor’s Version) and The Life of a Showgirl as two distinct visibility configurations emerging from the affordances and algorithmic logics of TikTok and Instagram. Drawing on platform studies (Abidin), celebrity theory (Dyer; Marshall; Marwick), and participatory culture and produsage (Jenkins; Bruns), the study employs a QCA-inspired configurational approach (Ragin) to analyse how clusters of affective cues, aesthetic strategies, parasocial signals, and circulation patterns generate contrasting visibility …

Media Framing Of The Bawku Conflict In Ghana: An Analysis Of Cultural Biases, Narratives, And Peacebuilding Implications, Falilatu Saaka

Master of Arts in Media and Communication Plan II Graduate Projects

This research examines the media framing of the Bawku conflict in Ghana, focusing on how cultural biases shape the portrayal of ethnic disputes and influence public perception. Utilizing a qualitative discourse analysis grounded in Framing Theory and Afrocentric critique, the study analyzes ten news reports from major Ghanaian media outlets to identify patterns of bias, narrative construction, and ideological positioning. Findings reveal that media coverage predominantly emphasizes security and stability, often at the expense of addressing deeper political, economic, and historical factors. Language, imagery, and sourcing choices tend to reinforce stereotypes, skewing public understanding towards ethnic dichotomies, particularly between the …

Expanding The Pantheon Of “Place-Myth”: Media-Induced Travel In College Students Who Study Abroad, Isabella M. Shevetz

Honors College Theses

Media-induced tourism refers to any travel that is in some part motivated by the consumption of mass media related to that location. Media-induced tourism and mass-tourism have led to nation branding and destination marketing across the globe, two industry phenomena that have worked to skyrocket tourism in places where it was not previously a large driver of the local economy. The expansion of mass media availability and the birth of social media mean the media roles of producer and audience member have blurred. Ordinary people now have the influential power of large media corporations. In destination marketing, the user-generated content …

Political Mediatization In The Digital Era: The Case Of Walhi West Sumatera’S Environmental Advocacy, Muhammad Thaufan Arifuddin, Ernita Arif, Yuliandre Darwis, Rinaldi Rinaldi, Muhammad Al-Amin Dalmenda

JURNAL KOMUNIKASI INDONESIA

This article examines how political mediatization operates at the local level through environmental civil society activism in post-authoritarian Indonesia. Focusing on the West Sumatra chapter of the Indonesia Forum for Environment (WALHI) as a critical case, the study argues that media logic is not merely imposed by political elites or mainstream media, but is strategically appropriated by local civil society organizations to contest oligarchic power, shape public agendas, and sustain democratic engagement at the subnational level. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews with environmental activists and youth organizers, and an analysis of …

Refugees In Egypt: State Framing, Ministerial Narratives, And The Politics Of Representation On Social Media, Habiba Kohail

Theses and Dissertations

This study examines Egyptian government discourse on refugees in 2024, a year characterized by heightened regional displacement and the enactment of Egypt’s first Asylum Law (Law No. 164 of

2024). Using a multidisciplinary framework that combines framing analysis with van Dijk's socio-cognitive approach, the study systemically analyzes how the government construct refugees on social

media and sets the boundaries of their inclusion in Egypt.

The thesis analyzes the Egyptian government discourse on refugees across official social media platforms from January 1, 2024, to December 31, 2024, a period that witnessed an increase in the government engagement in the refugee issue …

Livestreaming A Doitocracy: Platform-Jumping Participatory Practices In Modular Synthesis Gear Cultures, Eliot Bates

Publications and Research

Earth Modular Society (EMS) is a cross-platform community dedicated to live hardware modular synthesis, with their primary efforts going into a 24/7 modular “radio station” that livestreams on Twitch and YouTube, and a supporting Discord chat server. Although part of the broader modular synthesis gear culture (a large-scale social formation that coalesces around specific classes of fetishized technical objects), EMS represents a new development in gear cultures as it foregrounds live performance and minimizes the accrual of status via conspicuous consumption. The normative governance structures of platform-specific gear culture communities preclude all but one or a handful of users from …

Technology-Facilitated Violence And Abuse: Portrayals And Perceptions, Christina S. Walker

University of Kentucky Doctoral Dissertations

In the past, intimate partner violence (IPV) was primarily perpetrated in person. However, due to new mediated communication technologies and capabilities like social media and artificial intelligence (AI), perpetrators can use this technology for various purposes including subjecting others to violence, harassment, and abuse. Such violence can be a form of IPV and is referred to as technology-facilitated violence and abuse (TFVA). TFVA is becoming increasingly prevalent and is encountered by a staggering percent of women. Furthermore, unlike traditional forms of IPV, even men are subjected to TFVA at increasing and disproportionate rates, particularly male teens.

In the current state …

You Are Your Ancestors’ Wildest Dreams: A Journey Beyond The Lens Blueprinting The Influence And Impact Of Media And Podcast Pedagogy On Black And Brown Creatives In Higher Education And Beyond, Diamond N. Morgan Dr.

West Chester University Graduate Theses, Dissertations, and Final Projects

Explores the influence and impact of media and podcast pedagogy on Black and Brown creatives (BBC) in higher education. Grounded in Critical Race Theory (CRT), the Black Creative Educational Experience (BCEEs) framework, and the conceptual lenses of sociological and public podcasting, this study examines how podcasting functions as a transformative pedagogical and sociocultural tool for storytelling, identity development, creative expression, and community building within collegiate environments. Utilizing a convergent parallel mixed methods design, the study integrates quantitative survey data from 65 participants with qualitative focus group discussions to provide a holistic understanding of participant experiences across personal, professional, academic, social, …

Algorhythm: Commodification Of Hobbies On Social Media Platforms, Fariha Ahmed

Theses and Dissertations

Forcing the world online, the COVID-19 pandemic appeared to turn social-media-based hobbies into income-generating cash cows. Digital creative spaces became sites of capitalist logic where hobbyists came to operate as both laborers and commodities. Profit-focused algorithms operate imperceptibly, shaping creative behavior and decision-making in ways that are difficult to recognize, and even harder to resist. This thesis asks how algorithmic participation on platforms such as Instagram conditions a hobbyist, and how that conditioning can be made legible to audiences who inhabit such platforms without always seeing them. Using autoethnography, I position myself as both researcher and subject to document the …

The Phone Eats First: Reconfiguring Cultural Capital And Performing Taste On Tiktok’S #Torontoeats, Annie M. Willick

Theses and Dissertations (Comprehensive)

This study investigates how TikTok reconfigures cultural capital through the visual commodification and performative display of Toronto’s food culture using the hashtag “#TorontoEats”. Through a digital ethnographic multimodal critical discourse analysis, my research considers Bourdieu’s (1984) definition of cultural capital as the guiding definition of distinction, status, and personal taste. This analysis considers how cultural capital manifests through algorithmic engagement, adherence to platform norms, and TikTok’s multimodal format that blends video, sound, text, and gesture to entice audiences. Findings suggest that mundane food practices and activities are transformed into conspicuous commodities on TikTok, where creators position themselves as tastemakers and …

Righteous Defenders And Evil Challengers: The Morally Polarized Battle For Books On Reddit, Erika Casburn

Antioch University Dissertations & Theses

The issue of book bans has moved to the forefront of public and political debate over the past few years. Anti-censorship advocates who defend against these challenges have yet to be studied. The purpose of this study was to examine the beliefs and worldviews as expressed by those defenders in a public forum—Reddit. Data in the form of Reddit threads was collected from subreddits belonging to states that have seen the greatest number of book challenges. This data was subjected to discourse analysis, first manually, then by qualitative analysis software (MAXQDA). Analysis revealed that defenders spent a majority of discursive …

Provoking Generative Ai Futures: Merging Theory And Praxis, Regina M. Luttrell Ph.D., Nick Bowman

Media Studies - All Scholarship

An accessible exploration of the myriad applications and challenges of generative AI for media and communication students, scholars, and practitioners alike.

The latest emergence of increasingly low-cost and scalable AI technologies presents a point of both celebration and concern for the contemporary media and information ecosystem. To this end, this edited volume gathers media and communications scholars and practitioners to engage in discussions and exchange ideas about current trends and developments in the field. Questions this volume asks include: What are the essentials of generative AI from a media and communication perspective? How has generative AI influenced research and scholarship? …

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srivi Ramasubramanian, Minnie Mcmillian, Shumaila Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Media Studies - All Scholarship

Campus activism by student leaders has historically played a significant role in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, …

#Diydiabetes: Type One Diabetes, Stigma, And Control In Digital Networks Of Diy Looping, Sophia M. Shelley

Culture, Society, and Praxis

The general public’s awareness of type one diabetes is often lacking and filled with misinformation that can lead to stigma around the disability. Often type one diabetics have to fend for themselves through the means of “DIY diabetes.” The delay in technological innovations and the slow approval rate of Health Canada, compared to the US Food and Drug Administration, makes improving the lives of those with diabetes much more challenging. The self-management of the disability enables diabetics to take agency of their treatment plan and is the primary reason for DIY diabetes. The main reason for this research is to …

The ‘For Youth’ Page: Analyzing Tiktok Content Feeds For College-Aged Users, Hadiyah Mohamed

Honors College Theses

This study analyzes the content college-aged users encounter on TikTok’s “For You” page to understand the ways platform design and user-generated content shape prolonged engagement. Existing research frames doomscrolling largely as a compulsive behavior driven by algorithmic design, often overlooking the role of content itself and why it resonates with young adults. Through qualitative content analysis, 150 videos were collected across three TikTok accounts: scrolling from a personal account, a neutral new account, and a new account under the #CollegeTok tag. Videos were rigorously coded in a spreadsheet for narrative descriptions, topics, captions, hashtags, and tone to capture the themes …

Reading The Romance Reader: Booktok, Algorithmic Subjugation, And The Fight For Cultural Legitimacy, Emily Maranto Hill

Communication & Theatre Arts Theses

This thesis examines the transformation of romance reader identity through the lens of BookTok, investigating how digital platforms grant cultural legitimacy while simultaneously subjugating community practices to algorithmic control. Romance readers historically developed emotional labor practices, counter-public formation strategies, and fan-driven meaning-making to resist decades of cultural marginalization. Through analysis of TikTok's platform attributes, user behaviors, and the viral Tillie Cole controversy, this study traces how BookTok converts these resistant practices into behavioral data optimized for engagement rather than authentic discourse. The research employs theoretical frameworks including Janice Radway's ethnographic analysis, Shoshana Zuboff's surveillance capitalism, Nick Srnicek's platform capitalism, and …

Investigating The Impacts Of Facial Gestures On Global Participants’ Perception Of The Speaker, Perception Of The Message, Emotional Responses, And Engagement During Video Conferencing, Hanan Mohammed Alghamdi

Theses and Dissertations

Facial expressions play a crucial role in shaping communication and emotional understanding during virtual interactions. This study investigated how facial expressions influence participants’ perceptions of the speaker, perceptions of the message, emotional responses, and engagement during video conferencing across diverse cultural contexts. A hybrid experimental design was implemented using self-administered questionnaires to collect quantitative data and examine cause-and-effect relationships. Participants were randomly assigned to one of three facial-expression conditions Positive (smiling and joyful), Negative (angry or nervous), or Neutral (expressionless) and viewed speakers representing three ethnic backgrounds: White American, Black American, and Middle Eastern. Using a seven-point semantic differential scale, …

African American Women And Blogs: The Allure Of Culture-Specific Beauty Blogs, Kalari Flotree

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The purpose of this qualitative, multi-case study was to explore the identity-related dress and appearance management implications of culture-specific beauty blog readership. The study was informed by three research questions: (a) Why and how do African American women seek out culture-specific beauty blogs? (b) What roles do African American women assume while engaging with culture-specific beauty blog communities? (c). How do African American women use culture-specific beauty blog content to inform identity-related processes of appearance management and dress?

The sample of this multiple-case study included nine participants, each representing a distinct case. Data were collected through individual, semi-structured, in-depth interviews, …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Adapting News Production To Social Media Logics As A Revenue Strategy: The Case Of Beritabali.Com, Irsanti Widuri Asih, Aryo Subarkah Eddyono

JURNAL KOMUNIKASI INDONESIA

Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology …