Social Media Commons^™

Enhancing Multi-Step Stock Price Forecasting With Social Media Sentiment And Engagement Metrics, Damilare Olaniyan

Electronic Theses and Dissertations

This thesis investigates whether social media sentiment can improve the accuracy of stock price prediction beyond traditional historical data. While financial markets have long relied on structured numerical indicators, the growing influence of public discourse on platforms like Twitter has introduced new opportunities for extracting market-relevant signals from unstructured text. The study focuses on four major technology firms and combines sentiment features derived from Twitter with historical stock prices in a hybrid machine learning framework. Engagement-weighted sentiment, linguistic complexity, and polarity intensity were extracted using natural language processing techniques and incorporated into classification and regression models. Results show that including …

Exploring Emotion Classification Of Indonesian Tweets Using Large Scale Transfer Learning Via Indobert, Connor Shaw, Phillip M. Lacasse, Lance E. Champagne

Faculty Publications

Business, political, and other social structures create strong motivation to understand the attitudes, motivations, feelings, and emotions of a population of interest. Social media is a rich source of self-disclosed information by individuals from all walks of life about virtually every domain of the human experience, but the vast quantity of data is impossible to effectively analyze without advanced natural language processing algorithms. This research creates a transfer learning based emotion classification model for Indonesian language Twitter data. Transfer learning consists of two steps: pre-training and fine tuning. Three variations of Indonesian Bidirectional Encoder Representations from Transformers (IndoBERT) are tested …

An Integrated Machine Learning Approach For Identifying Emergency Rescue Messages On Social Media During Natural Disasters, Wael Khallouli, Jiang Li, Jingwei Huang, Ghaith Rabadi, Samuel Kovacic

School of Cybersecurity Faculty Publications

During large-scale disasters, emergency call centers are often overwhelmed by the large volume of rescue requests and calls for help. Consequently, people are turning to social media platforms to seek assistance. Rescue information posted on these platforms is extremely valuable for first responders to make informed rescue decisions. Therefore, the automatic identification of these requests from the vast amount of data posted on social media during crises is critical yet challenging. This work presents our ongoing research on applying deep learning techniques to extract actionable rescue information from social media during crises. We proposed a novel deep learning model that …

A New Deepfake Detection Method With No-Reference Image Quality Assessment To Resist Image Degradation, Jiajun Jiang, Wen-Chao Yang, Chung-Hao Chen, Timothy Young

Electrical & Computer Engineering Faculty Publications

Deepfake technology, which utilizes advanced AI models such as Generative Adversarial Networks (GANs), has led to the proliferation of highly convincing manipulated media, posing significant challenges for detection. Existing detection methods often struggle with the low-quality or compressed press, which is prevalent on social media platforms. This paper proposes a novel Deepfake detection framework that leverages No-Reference Image Quality Assessment (NRIQA) techniques, specifically, BRISQUE, NIQE, and PIQUE, to extract quality-related features from facial images. These features are then classified using a Support Vector Machine (SVM) with various kernel functions. We evaluate our method under both intra-dataset and cross-dataset settings. For …

Perceptions Of Stem Education And Artificial Intelligence: A Twitter (X) Sentiment Analysis, Demetrice Smith-Mutegi, Yoseph Mamo, Jinhee Kim, Helen Crompton, Matthew Mcconnell

Teaching & Learning Faculty Publications

Background, context, and purpose of the study: Artificial intelligence (AI) is becoming increasingly prevalent in science, technology, engineering, and mathematics (STEM) education, holding promising potential for supporting the design and implementation of quality STEM education. However, there is a lack of data-based research studying the diverse perceptions of AI in STEM education as conveyed on social media, the factors that influence those perceptions, or the change in those perceptions over time among public audiences. Results, the main findings: The purpose of this study was to examine public perceptions of AI in STEM education by analyzing X posts (Tweets) between 04/28/2020 …

Learning-Based Stock Trending Prediction By Incorporating Technical Indicators And Social Media Sentiment, Zhaoxia Wang, Zhenda Hu, Fang Li, Seng-Beng Ho, Erik Cambria

Research Collection School Of Computing and Information Systems

Stock trending prediction is a challenging task due to its dynamic and nonlinear characteristics. With the development of social platform and artificial intelligence (AI), incorporating timely news and social media information into stock trending models becomes possible. However, most of the existing works focus on classification or regression problems when predicting stock market trending without fully considering the effects of different influence factors in different phases. To address this gap, this research solves stock trending prediction problem utilizing both technical indicators and sentiments of the social media text as influence factors in different situations. A 3-phase hybrid model is proposed …

Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner

Perspectives@SMU

Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner

Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner

Perspectives@SMU

Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner

Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson

Human–Wildlife Interactions

Wild pigs (Sus scrofa) are a non-native, invasive species that cause considerable damage and transmit a variety of diseases to livestock, people, and wildlife. We explored Twitter, the most popular social media micro-blogging platform, to demonstrate how social media data can be leveraged to investigate social identity and sentiment toward wild pigs. In doing so, we employed a sophisticated machine learning approach to investigate: (1) the overall sentiment associated with the dataset, (2) online identities via user profile descriptions, and (3) the extent to which sentiment varied by online identity. Results indicated that the largest groups of online …

Leveraging Social Network Analysis And Supervised Machine Learning To Study Coordination In Online Information Campaigns, Tuja Khaund

Theses and Dissertations

Online social networks (OSNs) are a major component of societal digitalization. OSNs alter how people communicate, make decisions, form or change their beliefs, attitudes, and behaviors. Thus, they can now impact financial systems and political communication at scale. As one type of OSN, social media platforms such as Twitter, Facebook, YouTube, etc. serve as outlets for users to convey information to an audience as broad or targeted as the user desires. Over the years, these social media platforms have been infected with automated accounts, or bots, that are capable of hijacking conversations, influencing other users and manipulating content dissemination. Although …

Data Mining Of Chinese Social Networks: Factors That Indicate Post Deletion, Meisam Navaki Arefi

Computer Science ETDs

Widespread Chinese social media applications such as Sina Weibo (Chinese Twitter), the most popular social network in China, are widely known for monitoring and deleting posts to conform to Chinese government requirements. Censorship of Chinese social media is a complex process that involves many factors. There are multiple stakeholders and many different interests: economic, political, legal, personal, etc., which means that there is not a single strategy dictated by a single government authority. Moreover, sometimes Chinese social media do not follow the directives of government, out of concern that they are more strictly censoring than their competitors.

One crucial question …

Intelligent Software Tools For Recruiting, Swatee B. Kulkarni, Xiangdong Che

Journal of International Technology and Information Management

In this paper, we outline how recruiting and talent acquisition gained importance within HRM field, then give a brief introduction to the newest tools used by the professionals for recruiting and lastly, describe the Artificial Intelligence-based tools that have started playing an increasingly important role. We also provide further research suggestions for using artificial intelligence-based tools to make recruiting more efficient and cost-effective.

Rethinking Algorithmic Bias Through Phenomenology And Pragmatism, Johnathan C. Flowers

Computer Ethics - Philosophical Enquiry (CEPE) Proceedings

In 2017, Amazon discontinued an attempt at developing a hiring algorithm which would enable the company to streamline its hiring processes due to apparent gender discrimination. Specifically, the algorithm, trained on over a decade’s worth of resumes submitted to Amazon, learned to penalize applications that contained references to women, that indicated graduation from all women’s colleges, or otherwise indicated that an applicant was not male. Amazon’s algorithm took up the history of Amazon’s applicant pool and integrated it into its present “problematic situation,” for the purposes of future action. Consequently, Amazon declared the project a failure: even after attempting to …

Anatomy Of Online Hate: Developing A Taxonomy And Machine Learning Models For Identifying And Classifying Hate In Online News Media, Joni Salminen, Hind Almerekhi, Milica Milenkovic, Soon-Gyu Jung, Haewoon Kwak, Haewoon Kwak, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

Online social media platforms generally attempt to mitigate hateful expressions, as these comments can be detrimental to the health of the community. However, automatically identifying hateful comments can be challenging. We manually label 5,143 hateful expressions posted to YouTube and Facebook videos among a dataset of 137,098 comments from an online news media. We then create a granular taxonomy of different types and targets of online hate and train machine learning models to automatically detect and classify the hateful comments in the full dataset. Our contribution is twofold: 1) creating a granular taxonomy for hateful online comments that includes both …

Inferring Spread Of Readers’ Emotion Affected By Online News, Agus Sulistya, Ferdian Thung, David Lo

Research Collection School Of Computing and Information Systems

Depending on the reader, A news article may be viewed from many different perspectives, thus triggering different (and possibly contradicting) emotions. In this paper, we formulate a problem of predicting readers’ emotion distribution affected by a news article. Our approach analyzes affective annotations provided by readers of news articles taken from a non-English online news site. We create a new corpus from the annotated articles, and build a domain-specific emotion lexicon and word embedding features. We finally construct a multi-target regression model from a set of features extracted from online news articles. Our experiments show that by combining lexicon and …

Spiteful, One-Off, And Kind: Predicting Customer Feedback Behavior On Twitter, Agus Sulistya, Abhishek Sharma, David Lo

Research Collection School Of Computing and Information Systems

Social media provides a convenient way for customers to express their feedback to companies. Identifying different types of customers based on their feedback behavior can help companies to maintain their customers. In this paper, we use a machine learning approach to predict a customer’s feedback behavior based on her first feedback tweet. First, we identify a few categories of customers based on their feedback frequency and the sentiment of the feedback. We identify three main categories: spiteful, one-off, and kind. Next, we build a model to predict the category of a customer given her first feedback. We use profile and …

A Comparison Of Fundamental Network Formation Principles Between Offline And Online Friends On Twitter, Felicia Natali, Feida Zhu

Research Collection School Of Computing and Information Systems

We investigate the differences between how some of the fundamental principles of network formation apply among offline friends and how they apply among online friends on Twitter. We consider three fundamental principles of network formation proposed by Schaefer et al.: reciprocity, popularity, and triadic closure. Overall, we discover that these principles mainly apply to offline friends on Twitter. Based on how these principles apply to offline versus online friends, we formulate rules to predict offline friendship on Twitter. We compare our algorithm with popular machine learning algorithms and Xiewei’s random walk algorithm. Our algorithm beats the machine learning algorithms on …

Detecting, Modeling, And Predicting User Temporal Intention, Hany M. Salaheldeen

Computer Science Theses & Dissertations

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, …

Use Of A High-Value Social Audience Index For Target Audience Identification On Twitter, Siaw Ling Lo, David Cornforth, Raymond. Chiong

Research Collection School Of Computing and Information Systems

With the large and growing user base of social media, it is not an easy feat to identify potential customers for business. This is mainly due to the challenge of extracting commercially viable contents from the vast amount of free-form conversations. In this paper, we analyse the Twitter content of an account owner and its list of followers through various text mining methods and segment the list of followers via an index. We have termed this index as the High-Value Social Audience (HVSA) index. This HVSA index enables a company or organisation to devise their marketing and engagement plan according …

Identifying The High-Value Social Audience From Twitter Through Text-Mining Methods, Siaw Ling Lo, David Cornforth, Raymond Chiong

Research Collection School Of Computing and Information Systems

Doing business on social media has become a common practice for many companies these days. While the contents shared on Twitter and Facebook offer plenty of opportunities to uncover business insights, it remains a challenge to sift through the huge amount of social media data and identify the potential social audience who is highly likely to be interested in a particular company. In this paper, we analyze the Twitter content of an account owner and its list of followers through various text mining methods, which include fuzzy keyword matching, statistical topic modeling and machine learning approaches. We use tweets of …

On Predicting User Affiliations Using Social Features In Online Social Networks, Minh Thap Nguyen

Dissertations and Theses Collection (Open Access)

User profiling such as user affiliation prediction in online social network is a challenging task, with many important applications in targeted marketing and personalized recommendation. The research task here is to predict some user affiliation attributes that suggest user participation in different social groups.

What You Want Is Not What You Get: Predicting Sharing Policies For Text-Based Content On Facebook, Arunesh Sinha, Li Yan, Lujo Bauer

Research Collection Lee Kong Chian School Of Business

As the amount of content users publish on social networking sites rises, so do the danger and costs of inadvertently sharing content with an unintended audience. Studies repeatedly show that users frequently misconfigure their policies or misunderstand the privacy features offered by social networks. A way to mitigate these problems is to develop automated tools to assist users in correctly setting their policy. This paper explores the viability of one such approach: we examine the extent to which machine learning can be used to deduce users' sharing preferences for content posted on Facebook. To generate data on which to evaluate …