Social Media Commons^™

When Policy Meets Public Distrust: A Social Network Analysis On Indonesia's Mbg Program, Rizky Fauziah, Rehia Karenina Isabella Barus, Ressi Dwiana

JURNAL KOMUNIKASI INDONESIA

The Indonesian government program Free Nutritious Meal, locally abbreviated as MBG, launched in early 2025, has generated significant public controversy. Data from the Institute for Development of Economics and Finance (INDEF) indicate that, as of August 2025, approximately 4,000 students across Indonesia had reportedly suffered food poisoning associated with the program. This situation has fueled widespread public concern and contributed to declining trust in government. This study aims to analyze communication networks surrounding the MBG on the social media platform X. This study draws on Trust and Distrust Theory and employs a Social Network Analysis (SNA) approach to examine how …

Information Exposure, Communication Channels, And Ssgi 2024 Data Utilization In Health Bureaucracy, Fachrudin Ali Ahmad, Tetrian Widyanto, Leny Wulandari, Ully Adhie Mulyani, Evi Suryani, Grace Lovita Tewu, Herianti Herianti

Jurnal Vokasi Indonesia

This study aims to analyze the influence of information exposure frequency and communication channel choice on the utilization of SSGI 2024 data. This study used mixed methods, quantitative and qualitative. Data were collected through a survey of 153 respondents, predominantly government officials, and in-depth interviews with 7 key informants. Analysis was conducted using the Chi-Square test and source triangulation. The frequency of information exposure was shown to have a significant effect on data utilization (p=0.001), where high exposure increased the likelihood of data utilization by 1.7 times. In contrast, the type of communication channel (formal vs. informal) did not have …

Comment Sections As Counterpublics; Negotiating Public Discourse In Indonesia’S Digital Media Sphere, Leon Woltermann

Wacana, Journal of the Humanities of Indonesia

This article examines the potential of YouTube comment sections as spaces of commoning in Indonesia’s digital media sphere. Drawing on the concept of counterpublics – that is, parallel discursive arenas where marginalized groups circulate counter discourses and voice their interests – it explores how users negotiate access to the digital public sphere and oppose dominant narratives. The article employs a mixed-methods approach, integrating quantitative and qualitative methods into the analysis of the data, to investigate both the structural features (based on comment metadata) and the discursive content of comments. I argue that the comment sections’ dynamic, non-binding structure facilitates open …

Taman Kota Sebagai Ruang Publik Dalam Meningkatkan Intraksi Sosial, Reakreasi, Dan Ekspresi Budaya Masyarakat Perkotaan, Tar Isa Wulan Dari

Jurnal Sosial Humaniora Terapan

Urban parks represent a strategic form of public space that plays a significant role in supporting social life in urban communities. This study aims to analyze the role of urban parks as public spaces in enhancing social interaction, recreational activities, and cultural expression among urban residents. The research employs a literature review and descriptive analysis of relevant previous studies. The findings indicate that urban parks function as social interaction spaces that bring together diverse community groups regardless of age, social status, or cultural background, thereby strengthening social cohesion and a sense of belonging. In addition, urban parks provide recreational facilities …

Political Mediatization In The Digital Era: The Case Of Walhi West Sumatera’S Environmental Advocacy, Muhammad Thaufan Arifuddin, Ernita Arif, Yuliandre Darwis, Rinaldi Rinaldi, Muhammad Al-Amin Dalmenda

JURNAL KOMUNIKASI INDONESIA

This article examines how political mediatization operates at the local level through environmental civil society activism in post-authoritarian Indonesia. Focusing on the West Sumatra chapter of the Indonesia Forum for Environment (WALHI) as a critical case, the study argues that media logic is not merely imposed by political elites or mainstream media, but is strategically appropriated by local civil society organizations to contest oligarchic power, shape public agendas, and sustain democratic engagement at the subnational level. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews with environmental activists and youth organizers, and an analysis of …

Sustainability Of Local Media In The Era Of Disruption: A Case Study Of Ayobandung.Com, Bibo Bani, Nindi Aristi, Ira Mirawati

JURNAL KOMUNIKASI INDONESIA

This study examines the sustainability strategy of local media in responding to the challenges of digital disruption in the media industry. The case selected for the research is AyoBandung.com, local digital news portal under PT Ayo Media Network. Local media are structurally vulnerable to platform dominance, forcing them to balance journalistic integrity with economic adaptation. This research employs a qualitative case study approach, with data collected through in-depth interviews with internal stakeholders, including editorial and business management teams. The findings reveal a clear structural and functional separation between the AyoBandung and creative agency, with distinct workflows, content types, and …

Malaysia’S Social Media And Virtual Communities: Investigating Digital Engagement, Social Problem Management, And Economic Mobility, Muhammad Ridhwan Sarifin, Nur Hafizah Yusoff, Muhamad Hariz Muhamad Adnan

Makara Human Behavior Studies in Asia

This study explores the evolving role of social media in shaping users’ digital engagement, social problem management, psychological well-being, and economic mobility in Malaysia. A total of 374 respondents participated in an online survey, selected using purposive sampling to capture active users across diverse age, income, and educational backgrounds. The study employed a structured questionnaire with Likert-scale items to evaluate perceptions of virtual community participation. Linear regression and moderation analysis were conducted to determine how social media usage predicts social issue management, emotional and social needs fulfillment, and economic opportunity access. Digital literacy was tested as a moderator between social …

Strategi Personal Branding Youtuber Asian Survivor Dalam Membangun Motivasi Donasi: Studi Analisis Konten Video Youtube, Muhammad Sulthon Asykur, Hasyim Asyari

Jurnal Administrasi Bisnis Terapan

ABSTRACT

Content creators face significant challenges in maintaining audience engagement and social relevance amidst dynamic platform algorithms. This study analyzes YouTuber Asian Survivor's personal branding strategy in building authenticity, engagement, and audience donation motivation using a mixed-methods approach. Quantitative analysis employed t-tests and binary logistic regression on 101 videos, while qualitative analysis was conducted through in-depth interviews and observation. Results indicate that neither vulnerable nor inspiring narrative types significantly differentiate engagement levels; however, videos that successfully raised donations exhibited significantly higher engagement rates. Regression analysis proved that an increase in engagement rate raises donation probability by 2.5 times. Qualitative findings …

Pabrik Gula Di Tangan Netizen: Pemanfaatan User Generated Content (Ugc) Sebagai Mesin Promosi Film, Muthiah Khansa Basyirah, Khairunnisa Devani Aqtus Permana Putri Putri, Peny Meliaty Hutabarat, Yunita Miftahul Jannah

Jurnal Sosial Humaniora Terapan

Social media continues to drive growing digital trends in Indonesia, including marketing strategies. TikTok has become one of the social media platforms capable of gaining wider exposure due to its ability to create viral content. In line with the increasing use of TikTok, the phenomenon of User Generated Content (UGC) has emerged. This study aims to examine UGC in the marketing strategy of the film Pabrik Gula (Sugar Factory) to improve effective communication, close relationships with audiences, and creative content production strategies. This study uses User Generated Content (UGC) as the research subject and Pabrik Gula as the object, using …

Peran United In Diversity (Uid) Sebagai Ngo Dalam Mewujudkan Sdgs 17: Partnerships For The Goals Melalui Kolaborasi Lintas Sektor Di Indonesia, Tamara Ibra Nina Hidayat, Anak Agung Ayu Intan Parameswari

Jurnal Sosial Humaniora Terapan

Penelitian ini menganalisis peran United in Diversity (UID) sebagai organisasi non-pemerintah (NGO) dalam memperkuat kemitraan multi-pihak untuk mendukung implementasi Sustainable Development Goal (SDG) 17: Partnerships for the Goals di Indonesia. Menggunakan pendekatan kualitatif deskriptif, penelitian ini menelaah bagaimana UID berfungsi sebagai platform kolaborasi yang menghubungkan pemerintah, sektor swasta, akademisi, masyarakat sipil, serta mitra internasional dalam mendorong agenda pembangunan berkelanjutan. Hasil penelitian menunjukkan bahwa UID berperan sebagai fasilitator utama kemitraan lintas sektor melalui inisiatif seperti Tri Hita Karana (THK) Forum, yang pada tahun 2022 berhasil memobilisasi estimasi komitmen blended finance lebih dari USD 30 miliar untuk proyek-proyek yang terkait dengan berbagai …

Digital Influencer Sebagai Faktor Pembentuk Brand Awareness Produk Time Phoria Di Kalangan Generasi Z, Maura Najwa Maitsa, Hudi Santoso, Enden Darjatul Ulya, Rici Tri Harpin Pranata

Jurnal Sosial Humaniora Terapan

Digital influencers play an important role in building brand awareness among Generation Z through digital marketing communication. This study aims to analyze the characteristics of digital influencers, including credibility, expertise, and attractiveness, as factors shaping brand awareness of the beauty product Time Phoria among Generation Z who consume content on the TikTok platform. The study adopts a descriptive quantitative approach using a survey of 100 respondents who met the research criteria. The results show that credibility, expertise, and attractiveness of digital influencers contribute positively and significantly to brand awareness, with credibility identified as the most dominant factor. These findings highlight …

Nasionalisme Di Era Artificial Intelligence: Scoping Review, Mudita Vidyananda, Angelina Regina Halim, Patricia Irene, Muhammad Firliansyah Maliki, Ivana Suryaprawira, Bonar Hutapea

Jurnal Sosial Humaniora Terapan

This paper aims to map and thematically present the existing literature on the intersection of Artificial Intelligence (AI), identity, and AI Nationalism, following a scoping review approach. A systematic search was conducted across the Scopus, Web of Science, ACM Digital Library, and Google Scholar databases to identify relevant studies. The selected studies, published between 2020-2025, focus on the impact of AI on identity and geopolitics, resulting in six papers included in the final synthesis. The analyzed studies employed various methods, including conceptual, qualitative, quantitative, and mixed-methods approaches. Data extracted from each study included author, publication year, objectives, methodology, and key …

Unseen Bias: How Ai Shapes Religious Narratives In Digital Spaces, Hilman Nurjaman, Achmed Faiz Yudha Siregar, Jasmine Rizky El Yasinta

Journal Of Middle East and Islamic Studies

This study explores the role of artificial intelligence (AI) in shaping religious narratives in digital spaces, particularly on social media platforms and AI chatbots. Using sentiment analysis and qualitative content analysis, this research examines religious discourse in Indonesia, focusing on the impact of AI-driven content personalization, such as 'filter bubbles' and 'echo chambers'. The findings indicate that AI algorithms reinforce religious biases, intensifying polarization and discrimination, especially between majority and minority religious groups. The study also highlights the socio-political factors influencing these dynamics, including identity politics, historical religious tensions, and conservative social norms. This research emphasizes the need for a …

News Distribution Strategies For Social Media Engagement: A Case Study Of Liputan6 Sctv, Lale Sekar Idaman Pertiwi, Muhammad Jamiluddin Nur, Yy Wima Riyayanatasya

JURNAL KOMUNIKASI INDONESIA

The rapid advancement of digital technology has accelerated media convergence, positioning Instagram and YouTube as strategic platforms for visual and audiovisual news distribution in line with modern audience consumption patterns. This study examines Liputan 6 SCTV’s Instagram and YouTube distribution strategies and their impact on audience engagement, content reach, and news visibility in the digital media landscape. Employing a qualitative descriptive approach, data were collected through interviews, observations, and documents. The findings indicate that Liputan 6SCTV’s content distribution strategies embody a multidimensional form of media convergence that integrates technological, editorial, and cultural aspects. Nine key strategies were …

Analisis Perbandingan Sentimen Pengguna Ipusnas Dan Jaklitera Dengan Algoritma Sentiwordnet, Putri Fajar Ayu Hendrayani, Rahmi Rahmi

Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan

iPusnas and JakLITera are two national digital library applications developed to enhance public access to literacy in Indonesia. This study compares user perceptions of both applications through sentiment analysis using the SentiWordNet (Sentiment WordNet) algorithm, implemented in Orange data mining software. The dataset comprises user comments from the Google Play Store, collected between 2023 and 2025. A qualitative, lexicon-based method was applied to classify sentiments into positive, neutral, and negative categories. Results show that iPusnas is dominated by negative sentiment (47%), mainly due to technical issues such as bugs, login failures, and slow performance. In contrast, JakLITera received 55% positive …

Adapting News Production To Social Media Logics As A Revenue Strategy: The Case Of Beritabali.Com, Irsanti Widuri Asih, Aryo Subarkah Eddyono

JURNAL KOMUNIKASI INDONESIA

Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology …

The Views Of Prospective Students New Student Pathway Snbt 2024 Through Media Monitoring Vocational University Indonesia, Beatrix Siagian

Jurnal Vokasi Indonesia

This study aims to analyze the perceptions and views of prospective new students on the selection of SNBT admissions in 2024 in the UI Vocational Education Program. All information contained is obtained through social media monitoring carried out in the January-July 2024 period, with social media coverage namely Instagram, X, Tiktok, and Youtube. This research produces the main perceptions, main topics, and sentiment analysis of all study programs in UI Vocational Education and sentiments related to several specific topic categories. Based on the results of the analysis, it was found that conversations regarding the selection of SNBT admissions in 2024 …

#Bergeraklebihbaik As A Cultural Campaign: Brand Activation, Digital Lifestyle, And Urban Health Consciousness In Contemporary Indonesia, Putri Ayu Ningtyas, Hardika Widi Satria, Besty Priyandhini, Naldo Tantuah, Muhammad Heychael, Nazira Shafera Kirana

International Review of Humanities Studies

In today's hyper-competitive branding environment, marketing strategies are no longer solely focused on product promotion but have evolved into cultural practices that shape societal norms, values, and identities. This study explores how Pristine, a premium bottled mineral water brand, utilized brand activation through the #BergerakLebihBaik campaign to not only increase brand awareness but also construct a cultural narrative around health, wellness, and lifestyle among urban Indonesian consumers. Through a mixed-method qualitative approach including social media observation, in-depth interviews, and document analysis, this research demonstrates how the campaign functioned as a cultural artifact that mediated discourses of modern health, digital engagement, …

Content Analysis Of @Fadiljaidi's Instagram As A Reference To Gen Z'S Followers Self-Existence, Syifa Alvernia Naufal, Margareta Manalu

Journal of Indonesian Tourism and Policy Studies

Social media has become the primary platform for generation Z to express themselves and establish their existence in the digital space One of the most influential social media platforms for generation Z is Instagram. Among the many Instagram influencers in Indonesia, Fadil Jaidi stands out for capturing his followers attention through humorous and relatable content. This study aims to analyze how the Instagram content of @fadiljaidi serves as a reference for self-existence among generation Z followers. Using a descriptive qualitative method, data were collected through in-depth interviews with five informants from generation Z who actively follow the Instagram account @fadiljaidi. …

Storytelling For Brand Awareness On Instagram: The Case Of Agavilab In The Biotechnology Sector, Oriell Annahlka, Anisa Diniati

JURNAL KOMUNIKASI INDONESIA

Brands, including AGAVILab, have implemented an Instagram content management strategy to address the challenges of building brand awareness, which is particularly important for startups not yet well-known to the public. Therefore, the company needs to enhance its efforts to create brand awareness, which is crucial for consumers when choosing products. As a startup that provides biotechnology research materials, AGAVILab is not yet well-known to the public. Therefore, the company needs to enhance its efforts to create brand awareness, which is crucial for consumers when choosing products. This research aims to describe how AGAVILab manages its Instagram content to build brand …

Pengaruh Literasi Digital Dan Persepsi Risiko Orang Tua Terhadap Praktik Sharenting Di Media Sosial, Rusyda Hijriyati Hasanah, Elva Rahmah

Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan

Sharenting is a term that refers to the behavior of parents who routinely share their children's activities in visual form (photos or videos) through various social media platforms. This study aims to explore the influence of parents' digital literacy skills and risk perception on sharenting activities on social media. This study adopted a quantitative method using survey technique as the data collection instrument. By applying the snowball sampling method, 70 participants were involved in filling out the questionnaire. Data analysis was conducted by utilizing IBM SPSS Statistic software version 26.. The results of this study yielded several important findings: (1) …

Empowering Society Through Digitalization Of Msmes During The Recession, Diah Ajeng Purwani, Etika Prasetyaningrum, Anindya Septiana Arfiani

JURNAL KOMUNIKASI INDONESIA

One of the sectors and regions affected by the recession in Indonesia’s economic condition is Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta. Some of the problems that arise include a decrease in MSME turnover, which leads to a reduction in the number of employees. MSMEs need to maintain their businesses if they need to keep up with increasingly rapid technological developments in the online realm in their marketing strategies. The method used in this research is community-based research (CBR) based on cases in the field, which takes the MSME community as the research objective studied through digitalization on social …

The Swiping Desire: Intimacy, Libidinal Capitalism, And The Digital Subject In The Tinder Swindler, Chanif Ainun Naim

Masyarakat: Jurnal Sosiologi

This article examines how dating applications operate as libidinal infrastructures that restructure and commodify intimacy within platform capitalism, using The Tinder Swindler as a cultural case study. Employing a visual-narrative approach within the framework of Critical Discourse Analysis, the film is analyzed to reveal the structural exploitation of user affect and desire. Grounded in Lacanian psychoanalysis and Baudrillard’s simulation theory, the study argues that these platforms capitalize on the subject’s ontological lack (manque) which fuels desire as the desire for the Other’s desire. This psychic lack sustains a perpetual pursuit of recognition that can never be fulfilled. The swindler’s hyper-curated …

A Study On The Physical Health Consequences Of Excessive Online Gaming In Ui Vocational Students, Salva Feyza Najwa Zaferina, Auliya Zahra, Haura Shalihah Desti Gunawan, Nayla Nirmala Izzati, Nindya Fairuzi Pradipta, Duray Philip Rompas, Micho Gunawan

Jurnal Sosial Humaniora Terapan

This study investigates the impact of online gaming on the physical health of vocational program students at the University of Indonesia, amidst the growing popularity of this activity in the digital age. Utilizing a survey method, data were collected through questionnaires to assess gaming habits and their associated health effects. Findings reveal that while students report feelings of happiness and satisfaction from gaming, they also acknowledge adverse health outcomes. Notable issues include fatigue from prolonged gaming sessions, poor dietary habits, and sleep disturbances. Although a significant majority (94%) feel in control of their gaming time, a considerable portion (84%) recognizes …

The Role Of Indonesian Doctors As Content Creators In Fighting Health Hoaxes, Myths, And Stigma On Social Media, Lydia Okva Anjelia, Deddy Mulyana, Jenny Ratna Suminar

JURNAL KOMUNIKASI INDONESIA

Amidst the proliferation of disinformation and misinformation related to health on social media, the public must ensure that the sources of information are trustworthy. This research aims to explain the role of doctors in the fight against health hoaxes, myths, and stigma spread through social media. The study adopts qualitative research with a phenomenological approach to understand doctors' experiences and perceptions regarding their efforts to address health hoaxes, myths, and stigma on social media. Fifteen doctors as content creators in Jakarta and Bandung were selected as informants using purposive sampling. The data was collected through interviews, observation participation, and documentation …

Cyber Crime Against Women's Personal Data On Online Platforms And The Role Of Pdp Laws, Ambar Alimatur Rosyidah, Farah Fajriyah, Rahayu Rahayu

JURNAL KOMUNIKASI INDONESIA

The presence of online platforms such as financial technology lending platforms is like a double-edged knife for women. These platforms pave the way for restrictions on women accessing loans. However, the use of fintech poses risks to women. They become victims of cybercrime with the existence of desk collectors who collect online loans and the third party who use the women's data. This study aims to examine the cybercrime implications of using fintech experienced by women related to fintech lending and then explore the role, data protection, and scope of the PDP Law as a solution. This study uses Qualitative …

Female Fandom In The Digital Era: ‘Alternative Universe’ For Promoting Thai Boys Love Drama, Monika Sri Yuliarti

JURNAL KOMUNIKASI INDONESIA

Digital era has changed human’s life, including in the practice of fandom. It results in a much broader dissemination of fans-related products produced by the fans, such as alternative universe (AU) as part of fan fiction. In addition, nowadays, Thailand popular culture is rising, especially with the boys’ love drama series (Thai BL drama) which caught foreign viewers’ interest, including Indonesians. This study explores how AU can be considered as a tool for promoting Thai BL drama which goes to fandom actively involvement in the promotion of a foreign country's cultural product with taboo value. It is a qualitative content …

Tiktok For Adlab's Brand Awareness, Apriansyah Wicaksono, Besty Priyandhini

Jurnal Vokasi Indonesia

Currently, social media has become a communication tool that exists in almost every aspect of life. Social Media marketing has become a form of marketing that is very relevant with advances in social web technology. A Social Media Specialist has an important role in increasing the existence of a TikTok account to expand the brand awareness. The focus of this thesis is to highlight the role of Social Media Specialists in developing TikTok Adlab UI brand awareness, outline the message to form Adlab brand awareness, and describe the content strategy implemented. The methodology used in this writing includes observation and …

Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra

Jurnal Sosial Humaniora Terapan

The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior, shifting preferences from traditional retail to the dynamic world of online shopping. This paradigm shift necessitates a deep understanding of consumer online buying behavior, which unfolds in two critical stages: initial purchase intention and the all-important repurchase intention. The latter is a key determinant of e-Commerce success, reflecting customer loyalty and the overall health of an online business. This research delves into the significant factors driving Indonesian consumers' online repurchase intentions, employing a robust quantitative methodology. A comprehensive survey was conducted with 200 e-commerce shoppers, utilizing both email and …

Social Media For Pr In University: Building Community And Engagement, Ajenk N. Citra, Intan Primadini, Pijar Suciati

Jurnal Sosial Humaniora Terapan

Public relations and stakeholder engagement at universities have been transformed by social media. According to several studies, colleges are using social media more and more to share information, advertise events, and project a positive image. Some claim, however, that colleges have not fully embraced the participatory features of social media and instead use it as a "spectator sport" for one-way communication. This study aims to analyze how social media helps build community and engagement for public relations purposes in the university. This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and then …