Social Media Commons^™

Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress

Journal of Social, Behavioral, and Health Sciences

Public online communication has increasingly included violence-related content that is meme-based, ironic, visually stylized, multimodal, and only partially ideological. This comprehensive literature review synthesized research on online extremism, extremist memes, toxic multimodal content, dehumanizing digital communication, nihilistic violent extremism, warning behaviors, platform affordances, and youth-facing online environments. The purpose was to clarify what the literature had established; identify where the scholarship remained fragmented; and map research domains relevant to social, behavioral, public safety, and human services scholarship. The review used a structured, comprehensive literature review strategy supported by integrative synthesis procedures. The final corpus contained 34 scholarly sources, including 32 …

Genocide In Gaza? Social Media Discussions Of Violence In Israel And Gaza, Timothy Williams, Andreas Dafnos

Genocide Studies and Prevention: An International Journal

This article conducts social network and topic analyses of German-language posts on X that discuss genocide and terrorism in Israel and Gaza in the first six months after the October 7 attacks and compares these to broader English-language discourses on the platform. The comparison reveals subtle differences in how Israeli violence and governance and Palestinians are discussed and who is seen as complicit in supporting violence. Markedly, German-language posts discuss what constitutes antisemitism more and employ a more restrained language towards Israel as a state and its political actors than English-language posts. We tie these findings back to the idiosyncrasies …

Online Rights Defense Among Chinese Americans Against Racial Aggression In The U.S. During The Covid-19, Fangzhu Lu, Wenshan Jia

Communication Faculty Articles and Research

Purpose

This study investigates how Chinese American communities responded to heightened racial discrimination during the COVID-19 pandemic by utilizing social media platforms to safeguard their civil rights, articulate collective concerns, and mobilize resistance against racial aggression.

Methodology

Through qualitative case study analysis, the research examines the social media activities of six advocacy organizations, including three X accounts (WashTheHate, Chinese for Affirmative Action, Asian Americans Advancing Justice) and three Instagram accounts (Stop AAPI Hate, Stop Asian Hate, Advancing Justice: AAJC). The analysis focuses on the content strategies and communication mechanisms employed to counteract racial hostility.

Findings

The selected organizations used social …

Modeling The Spread Of Competing Narratives In Multimodal Social Media Network, Mayor Inna Gurung

Theses and Dissertations

Social media has fundamentally transformed how narratives are produced, contested, and disseminated, enabling competing interpretations of the same event to spread rapidly across networked populations. Understanding how narratives gain traction over others in these environments is critical for addressing misinformation, supporting informed public discourse, and designing effective counter-messaging strategies. Yet existing research largely treats narrative propagation as a single-process phenomenon and focuses predominantly on textual data, overlooking both the competitive dynamics between opposing narratives and the growing role of visual symbolic communication in shaping how narratives are received. This dissertation addresses these gaps through a multi-platform, multimodal framework applied to …

The Cultivation Of Public Perception: Cultivated Meat Narratives And Misinformation On Tiktok, Anna M. Balkus

Graduate Masters Theses

Cultivated meat is an emerging tissue engineering technology that has the potential to address major issues threatening food systems, including climate change, rapid population growth, and the spread of disease. Among technical challenges, public perception remains a significant barrier for the widespread adoption of cultivated meat. While social media has transformed communication globally, it has simultaneously contributed to corrupt online environments infected with misinformation—unintentional inaccuracies that differ from disinformation, which is spread with the intent to mislead. The way the public receives and digests information regarding new food technologies, like cultivated meat, will be shaped by their social media environment. …

I Miss My Computer: Online Artistry, Web Aesthetics, And Coming-Of-Age In A Digital Landscape, Catherine Capeci

Masters Theses

This thesis explores how young artists develop their creative practices in a world informed by digitality. Through survey research of 44 art students between the ages of 14 and 22, as well as a process of autoethnographic inquiry, I examine how artists in high school and college relate to digital imagery, web archives, online gaming, and social media platforms, and how these experiences inform artmaking. I believe that art educators should explore how the internet informs aesthetic and conceptual sensibilities, and how these sensibilities show up in young artists’ work, more so than focus on digital media as its own …

The Influence Of Social Media On Body Image, Self-Esteem, And Eating Disorder Risk In Adolescent Females, Nestanet A. Molla

InnovateHER Meeting 2026

• This literature review explored how appearance-focused social media affects adolescent girls. The studies showed that social media is linked to body dissatisfaction, comparison behaviors, lower self-esteem, and unhealthy eating behaviors, especially when use is intensive, problematic, or strongly appearance-focused^1–4

• At the same time, protective factors such as media literacy, family support, and body-positive interventions may help reduce these negative effects^4,5

Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

A Survey Of Health Professions Learners’ Attitudes Towards Social Media In Medical Education: A Substance Use Disorders Education Case Study, Gregory A. Jaffe, Sarah Lawson, William Leach, Mallika Kodavatiganti, Erin Avanzato, Katherine Fesperman, Heather Klusaritz

Department of Family & Community Medicine Faculty Papers

BACKGROUND: Social media is a ubiquitous part of the modern world and plays a key role in the dissemination of information. While utilizing social media for educational purposes has been repeatedly demonstrated as feasible, it has been underutilized in medical education and remains a critical opportunity to integrate microlearning and stigma reduction curricula.

METHODS: A cross-sectional survey on social media usage, attitudes, and beliefs was sent to medical and nursing students at two large academic institutions within Philadelphia. Descriptive statistics are reported, and non-parametric tests were utilized for exploratory analyses.

RESULTS: Health learners were low consumers of social media, reporting …

Authenticity And Audience Relationships Among Nano-Influencers, Samantha O. Lichtenstein

Honors Theses

This study examines how nano-influencers with 2,500 to 25,000 Instagram followers utilize authenticity and vulnerability to build audience trust and drive engagement. Through a thematic analysis of semi-structured interviews with 10 creators, the research identifies three core strategies: maintaining a digital best friend persona through reciprocal interaction, practicing "calibrated vulnerability" that balances personal disclosure with strict safety boundaries, and prioritizing ethical brand alignment to ensure honesty. Grounded in Parasocial Interaction Theory, the findings demonstrate that nano-influencers disrupt traditional one-way media models by fostering intimate, two-way relationships. Ultimately, the results suggest that for this influencer tier, success and consumer action are …

'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan

Senior Honors Theses

This thesis examines how social media has initiated a shift in the genre of travel writing from educational cultural observation to a form of engagement-driven, monetized travel content creation. Historically, the genre has functioned as a descriptive genre dedicated to educating readers who would never get to see the destinations they read about modern travel writing and content creation use emotional persuasion to market travel experience as a product, redefining the genre. Using methods like geotagging, user-generated content (UGC), and emotionally charged storytelling approaches, travel creators no longer just describe locations but instead promise readers that if they visit, they …

Connection Through Crisis: A Thematic Analysis Of Dialogic Public Relations And Renewal In Social Media Posts From Nonprofit Organizations During Hurricane Helene, Cassidy L. Gruber

All Theses

During a crisis, nonprofit organizations must communicate quickly and ethically with their stakeholders to maintain a good relationship. Data was collected from nonprofit organizations’ Instagram and X accounts during a one-month period surrounding Hurricane Helene in 2024 to see how organizations were communicating with their stakeholders during a crisis. This study found that nonprofit organizations were implementing elements of dialogic communication and renewal into their social media messages. It was also found that national and global organizations were more vocal than local and regional organizations during the crisis. This research highlights the importance of communicating ethically with stakeholders during a …

Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton

Senior Honors Theses

This thesis applies the priming theory of communications and examines its effectiveness in the political realm, specifically, within the digital strategies implemented throughout the 2024 presidential campaign of Donald J. Trump. It was asked to what extent Donald Trump’s digital political priming on social media influenced the most important issues to voters in the 2024 election. The use and impact of rhetoric, images, and partnerships were analyzed in this study to determine the extent to which Trump was able to influence the issues voters deemed as most important. By comparing Trump’s social media use with polling showing the economy and …

The Effects Of Excessive Smartphone Use On Interpersonal Relationships, Lisa M. Whitesell

Electronic Theses, Projects, and Dissertations

Smartphones are integral to daily life, generating a propensity for overuse that raises concerns about the potentially adverse effects on social connections and communication. Previous research is primarily quantitative, focused on male subjects outside the United States, and has not explored the impact of smartphone use on relationships from the perspective of close friends and family. This study addresses the gap by applying qualitative methodologies using a more balanced gender sample in the United States. Semi-structured interviews will capture participants’ experiences and perceptions of how excessive smartphone use affects their interpersonal relationships. Open-ended questions will explore smartphone use patterns, the …

Quantifying Macrophyte Ecosystem Services And Improving Environmental Nonprofit Messaging, Peyton R. Hughey

All Theses

Environmental nonprofits are essential to the management and restoration of our natural spaces. They are also tasked with engaging the public via outreach, education, and advocacy. As natural spaces are degraded, the ability of environmental nonprofits to deliver on their missions will become increasingly important. This study aimed to improve two approaches to environmental nonprofits’ missions: ecological restoration and social media communication.

Environmental nonprofits operate with limited resources, and ecological restoration can be an exhaustive task; therefore, we explore functional restoration as a tool. In this study, we focus on the use of functional, trait-based restoration to restore ecological function …

Romanticizing 'Monsters': Sexualized Digital Fandom Of The Menendez Brothers, Kimberly M. Brooks

All Theses

This study was conducted to explore the expressions of sexualized fandom and parasocial relationships within the context of true crime. The Menendez Brothers were chosen as the case to focus on due to the Netflix dramatization ‘Monsters: The Lyle and Erik Menendez Story’ release and online popularity. Reddit was the platform chosen for data collection because of the longstanding presence of true crime followers participating in dialogue on the platform. The r/MenendezBrothers thread was chosen to collect data from because of its large following and large number of weekly contributions. Sprinklr, the social media analytics platform, was employed to gather …

Policy Analysis Of Utah's Family Vlogging Bill: Examining The Influence Of The Mormon Church On Utah State Legislation And Its Effects On Child Performer Protections, Jayna J. Moskovitz

Honors College Theses

Following the criminal sentencing of Mormon family vlogger, Ruby Franke, of the 8Passengers YouTube channel, the state of Utah passed House Bill (H.B.) 322 in 2025 with the aim of protecting minors involved in social media content. This thesis investigates the connection between Mormonism and family vlogging to determine whether the Mormon influence in Utah’s state government impacted the effectiveness of H.B. 322’s provisions. My research asked: How does H.B. 322 protect children featured in social media content? (How) did the involvement of the Mormon Church in Utah politics and/or the high profile of the Ruby Franke case lead to …

Is Less More? An Analysis Of Microblogs Vs. Discussion Forums As Tools For Understanding The Public, Marco Castillo

Publications and Research

Social media platforms offer valuable tools for public administrators seeking to assess public sentiment on policy issues, especially in urban areas with diverse stakeholder interests. This study investigates how public administrators can leverage social media by comparing communications on Reddit’s discussion forum platform with X’s microblogging platform. I hypothesize that Reddit fosters more subjective, nuanced discussions, providing richer insights into public sentiment. To test this, sentiment and regression analyses are conducted on communications about urban cycling on both platforms. Results indicate that while Reddit facilitates deeper exploration of public issues, X also effectively assesses public sentiment. The study concludes by …

Expanding The Pantheon Of “Place-Myth”: Media-Induced Travel In College Students Who Study Abroad, Isabella M. Shevetz

Honors College Theses

Media-induced tourism refers to any travel that is in some part motivated by the consumption of mass media related to that location. Media-induced tourism and mass-tourism have led to nation branding and destination marketing across the globe, two industry phenomena that have worked to skyrocket tourism in places where it was not previously a large driver of the local economy. The expansion of mass media availability and the birth of social media mean the media roles of producer and audience member have blurred. Ordinary people now have the influential power of large media corporations. In destination marketing, the user-generated content …

Pilattes; A Campaign With Prickly Pear Coffee Co., Grace Elizabeth Lappenga, Karis Grace Joe, Abigail Brooke Encalade

SPARK Symposium Presentations

The Prickly Pear Coffee Co. campaign sought to build awareness and community engagement around the brand’s new mobile camper location in Franklin, Tennessee. Founded by Annika Baylis, Prickly Pear Coffee Co. is a Christ-centered brand that began as a mobile espresso cart during the COVID-19 pandemic and grew into a Nashville staple with multiple storefronts.

With the new Franklin location facing limited awareness and a reduced marketing budget following complications from the January 2026 ice storm, three students in Belmont University’s PR Campaigns class conducted a situation analysis that included audience research, social media audits, and influencer identification. These insights …

Hungary For More? Russian Storm-1516 Narratives And Engagement Tactics Targeting Hungary’S 2026 Parliamentary Election., Ella Murray, Darren Linvill, Patrick Warren

Media Forensics Hub Reports

This report identifies and analyzes a coordinated influence operation aligned with the Russian Storm-1516 ecosystem and targeting Hungary’s 2026 election. The campaign leverages a network of inauthentic social media accounts to disseminate fabricated narratives, amplify political attacks, and undermine trust in Hungarian opposition leader Péter Magyar and the TISZA party. The campaign reflects a broader evolution in Russian influence operations, combining established narrative laundering techniques with new amplification strategies. These include the use of fabricated media outlets, paid influencers, and a network of commercial marketing accounts with links to Africa. The campaign leverages likely compensated influencer accounts as well as …

Fear In The Forecast: Do You Believe The Government Controls The Weather?, Gabriella Bartsch

Honors Papers and Posters

Weather manipulation by the government is among the most widely believed conspiracy theories in America, with over 49 percent of Americans subscribing to this belief. As belief in weather-related conspiracies continues to gain traction, understanding the political and social factors that drive these beliefs becomes increasingly essential. In this study, data from the Chapman Survey of American Fears, a representative national sample of U.S. adults, as well as a qualitative content analysis of X/Twitter posts from 2020 to 2026, are used. This research examines how political partisanship and conspiratorial predisposition are reflected in media consumption and levels of institutional trust, …

Operation Overload - Matryoshka's Next Layer, Leland Fecher, Patrick Warren, Laura Adams, Bb Fonseca, Kylie Gilbert, Alexa Gubanich, Lexi Katramados, Miles Rockow, Alexander Sharp, Katelyn Smith, Lee White

Media Forensics Hub Creative Inquiry Reports

For this project our team expanded our search for inauthentic actors to new locations, specifically Bluesky. With the help of internet watchdogs Antibot4Navalny and dTeam, we began investigating a network known as “Matryoshka”1, aka “Operation Overload”2, aka “Storm-1679.”3 We discovered the network was stealing the identities of moderately known people of influence ranging from political candidates to university staff members. Because Twitter/X users had not created versions of themselves on Bluesky, due to its relatively new arrival on the social media scene, their identities were ripe for the taking by nefarious actors. During the time we observed this campaign (January …

From Texas To Tehran: A Multilingual, Irgc-Affiliated Influence Operation On X, Instagram, And Bluesky, Ella Murray, Darren Linvill

Media Forensics Hub Reports

We disclose and analyze a new network of at least 62 accounts affiliated with Iran’s Islamic Revolu- tionary Guard Corps (IRGC). These accounts can be broadly collected into two groups, one set operat- ed in Spanish pretending to be located in the Americas and one set operated in English pretending to be in the British Isles. Among the first set are accounts claiming to be in Texas, California, Venezuela, and Chile, while the second set of accounts claim to be from Scotland, England, and Ireland. All these accounts systematically amplify politically divisive content and disinformation aligned with IRGC nar- ratives, …

Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz

The Qualitative Report

Despite growing global interest in short food supply chains (SFSCs), little is known about how consumers in developing countries perceive these models, especially through digital platforms like social media. This study investigates how Twitter users represent and perceive SFSCs in the context of the Peruvian government´s “De la Chacra a la Olla” program. The study analyzed 1,167 tweets from Peruvian Twitter users referencing the hashtag #DeLaChacraALaOlla between 2014 and 2020, using reflexive thematic analysis within an exploratory case study framework to examine consumer perceptions of SFSCs. The analysis revealed three key themes in consumer perceptions of SFSCs on Twitter: direct …

Hashtags And Hypotheses: Social Media’S Effect On College Students’ Perception Of Science, Ohemaa Koranteng

CAFE Symposium 2026

This project examines how social media influences college students’ perceptions of science and scientific information. As social media has become a primary source of news for many students, it has also increased exposure to misinformation, potentially affecting trust in science. Using a convenience sample approved by the Gettysburg College IRB, data were collected through a Google Forms survey distributed to four student groups on campus. Responses from 62 students were analyzed using Google Sheets. Results show that a majority of students rely on social media for news consumption, with many spending several hours per day on these platforms. While students …

The National Security Internet, Anupam Chander

Georgetown Law Faculty Publications and Other Works

In response to widespread foreign surveillance and growing geopolitical distrust, governments are erecting a national security internet. Pioneered by China, national firewalls have gone global. But where firewalls sought to keep information out, they now seek to keep data in. Governments keen to avoid their citizens’ data from falling into foreign hands demand not only that personal data be stored on local servers, but also require that it be stored on local servers by local companies—what this Article calls “data localization squared.” Enforcing this demand requires a new mechanism of transnational control: immunity from foreign jurisdiction. Artificial Intelligence (AI) systems, …

The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn

Communication & Theatre Arts Faculty Publications

Social media play a key role in sport marketing—with athletes, teams, and leagues directly engaging with their audiences. While Facebook, Instagram, and Twitter have received much attention in the sport marketing and communication literature, research on Reddit is scant. This is particularly noteworthy, as the platform is growing rapidly and promises utility for users with nonmainstream interests to find and engage with each other. This study employs a uses and gratifications approach to investigate how prevalent Reddit use is among fans of the United Football League (UFL), what motivates users to engage with the platform, and whether Reddit use leads …

Social Media, Masculine Body Ideals, And The Drive For Muscularity: A Serial Mediation Model Across Sexual Identities, Sean P. Mcdaniel

Theses and Dissertations

Body image concerns among men are increasingly prevalent yet remain understudied compared to women’s experiences. Drawing on objectification theory, the present study examines the relationship between social media influence and men’s drive for muscularity through a serial mediation model. Specifically, the present study investigates whether the internalization of masculine body ideals and engagement in body surveillance behaviors mediate the link between social media influence and the drive for muscularity. Furthermore, the present study model attempts to explore how these processes differ across sexual identities, given evidence that sexual minority men face distinct sociocultural pressures regarding appearance. Adult male-identifying social media …

How Does Media Exposure Promote Nature Deprivation, Impacting Next Generational Social Interaction? Screen Time Vs. Green Time: A Cross-Sectional Survey Study, Mia N. Ryder

Honors Theses and Capstones

This study explores the impact social media can have on individuals' other qualities of life. This study particularly highlights its impact on in-person social engagement along with nature utilization and enjoyment, keeping in mind the corresponding benefits associated with those two variables. UNH undergraduate students were selected as participants. Participants completed surveys assessing their sense of regulation with social media consumption and reliance, their tendency to use and enjoy accessible natural resources, and their overall capacity to experience social comfort. Our survey was designed using 3 separate scales: A Green Space Enjoyment Scale, Social Comfortability Scale, and the third being …