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Articles 1 - 21 of 21
Full-Text Articles in Social Media
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Perspectives@SMU
Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Perspectives@SMU
Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Perspectives@SMU
While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Perspectives@SMU
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
Artificial Intelligence, Real Concerns…And Cash, Singapore Management University
Artificial Intelligence, Real Concerns…And Cash, Singapore Management University
Perspectives@SMU
Regulating development of self-aware robots is crucial. Data privacy is key to user-app power dynamic
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Perspectives@SMU
Jack Dorsey on unexpected innovations, social media echo chambers, and the power of ‘why?’
Twitter And The Discovery Mindset, Singapore Management University
Twitter And The Discovery Mindset, Singapore Management University
Perspectives@SMU
Understanding how social media is consumed can help make an ad more easily recalled
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Perspectives@SMU
Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles
Is The Effectiveness Of Social Media Overrated?, Singapore Management University
Is The Effectiveness Of Social Media Overrated?, Singapore Management University
Perspectives@SMU
Feeling empowered is not the same as being empowered
Public Realtions In The Social Media Age, Singapore Management University
Public Realtions In The Social Media Age, Singapore Management University
Perspectives@SMU
Instead of communicating through the media, PR professionals now have to engage across the spectrum because “everybody now matters"
Winning In A Mobile-First World, Singapore Management University
Winning In A Mobile-First World, Singapore Management University
Perspectives@SMU
According to Facebook, it’s all about: a discovery mindset, relevance, and ‘thumb-stopping creative’
Getting People To Buy, Always, Singapore Management University
Getting People To Buy, Always, Singapore Management University
Perspectives@SMU
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
Driving Uber’S Success, Singapore Management University
Driving Uber’S Success, Singapore Management University
Perspectives@SMU
Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media
Social Marketing: Delivering On Passion, Singapore Management University
Social Marketing: Delivering On Passion, Singapore Management University
Perspectives@SMU
Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media
Facebook: The Power Of Leverage, Singapore Management University
Facebook: The Power Of Leverage, Singapore Management University
Perspectives@SMU
Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.
Pr In The Time Of Twitter, Facebook And Linkedin, Singapore Management University
Pr In The Time Of Twitter, Facebook And Linkedin, Singapore Management University
Perspectives@SMU
It is not just about setting up a social media profile
Breaking Through The Noise, Singapore Management University
Breaking Through The Noise, Singapore Management University
Perspectives@SMU
Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?
Living In Digital Asia: Better, Faster, Stronger?, Singapore Management University
Living In Digital Asia: Better, Faster, Stronger?, Singapore Management University
Perspectives@SMU
The rate at which Asia is embracing technology is simply "amazing", according to Olivier Muehlstein, principal consultant at the Boston Consulting Group. “It's astounding how digitally engaged and active people are in this part of the world. Southeast Asia is extremely connected; it's an anomaly,” he said, and cautioned that an important consequence from all of these changes, is that privacy does not exist anymore.
Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University
Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University
Perspectives@SMU
Twitter is regarded as a highly popular platform for online communications. It was said to have played a role in facilitating – 140 characters at a time – social movements that supported key events such as the Arab Spring. And because Twitter messages (or 'tweets' as they are called) are compact and quickly transmitted, they are widely used to spread and share breaking news, personal updates and spontaneous ideas.
Measuring Social Networks For Real-Time Competitive Advantage, Singapore Management University
Measuring Social Networks For Real-Time Competitive Advantage, Singapore Management University
Perspectives@SMU
Social networks offer up a goldmine of information just waiting to be exploited. For the first time, human relationships, comments and activities are documented quite publicly on platforms like Facebook and Twitter. Save for privacy concerns, never before has it been easier to know what people think, what they like, and to whom they are connected.
Growing Singapore's Funny Bone: Laughing In The Face Of Dangers, Pitfalls And Politicians, Singapore Management University
Growing Singapore's Funny Bone: Laughing In The Face Of Dangers, Pitfalls And Politicians, Singapore Management University
Perspectives@SMU
There was once a time in Singapore when the mocking of authority figures would be regarded as a no-go zone. Leaders and politicians were rarely subjects of comedy for such jokes would be considered too distasteful and disrespectful for mass consumption. Acceptable local comedy, as such, was limited to the physical and sometimes lowbrow variety.