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Articles 1 - 17 of 17
Full-Text Articles in Social Media
Keeping Coms Connected: Building A Foundation For Alumni Engagement, Ella Captain, Alec Tonas, Selina Bali
Keeping Coms Connected: Building A Foundation For Alumni Engagement, Ella Captain, Alec Tonas, Selina Bali
Communication Studies
This project addresses the lack of Alumni Engagement in the Communication Studies department at Cal Poly. It aims to cultivate a stronger department community by creating sustainable resources and events to deepen connections. We looked to answer how targeted alumni outreach could strengthen the department and what benefits this would bring to current students, faculty, and alumni. To do this, our group organized an Alumni Panel event, created a contact list, implemented student alumni liaison positions, solicited donations for the COMS spring social, and worked on the department website and social media. By applying research on communication theories, we were …
Pokémon Go: Fostering Community In Location-Based Augmented Reality, Miranda Ward
Pokémon Go: Fostering Community In Location-Based Augmented Reality, Miranda Ward
Communication Studies
While most modern video games are played from the comfort of one's own home, Pokémon GO (2016) is a game that requires people to leave their homes and interact with other people in the real world. Pokémon GO contains community-building mechanics that reward players for interacting with each other and catching Pokémon. Due to this, players use third-party applications to organize meetups, particularly through Campfire, which is an app owned by the same company who created the game, Niantic. Uses and Gratifications Theory can be applied to understand why players choose to play Pokémon GO and what needs the game …
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Communication Studies
This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …
The Power Of Video Games: How Celeste And Hellblade Address Mental Health, Victor M. Ortiz
The Power Of Video Games: How Celeste And Hellblade Address Mental Health, Victor M. Ortiz
Communication Studies
The media has the power to educate audiences on topics through effective storytelling. This paper shows how video games as a medium possess unique potential to affect players through interactive experiences. Two video games titled Celeste and Hellblade: Senua’s Sacrifice serve as examples of social cognitive learning through media exposure. This paper conducts a content analysis on the two titles. From the analysis, we learn the stories in Celeste and Hellblade aim to help those who play them learn how to cope with mental health problems such as depression and anxiety. The literature review section discusses past research done on …
Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark
Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark
Communication Studies
Though an annual event, The Communication Studies Banquet has had low attendance in the past and was seen as formal and expensive. This year’s event was revamped in order to make the banquet more fun, accessible, and affordable. The planning and enhancement of this event required several transferable skills which can be applied not only to event planning, but also to many other careers. These skills include organization, communication, negotiation, creativity, financial management, and resourcefulness. This paper examines the utility of transferable skills, including how they are acquired and why they are valuable, and explains how these skills were applied …
The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal
The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal
Communication Studies
This study examines recipients’ perceptions of an acquaintance’s message when sent through various social media platforms to identify the effect it has on the perception of discomfort and flirtatiousness. A posttest-only experimental design was utilized in which participants viewed hypothetical messages over varying platforms for each of the three conditions (Facebook, Snapchat, Instagram). After viewing one of the manipulated messages, participants (N = 71) completed measures to assess their perceptions related to perceived flirtatiousness and discomfort. Primary results indicate that there was no variation between perceptions of flirtatiousness between the three platforms. However, Facebook provided the most discomfort for recipients, …
Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt
Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt
Communication Studies
This study examined student motivations to use a newly developed application for their study abroad needs. Though prior research suggests that identifying with certain perceived groups increases their sense of belonging, critics also recognize that every unique individual has his/her own set of specific needs to be satisfied regardless of social membership. A survey style interview was conducted in which twelve Cal Poly students answered open-ended questions surrounding application use and travel needs. The interview assessed their opinions on perceived membership as a Cal Poly student, their motivations to utilize travel applications, and their ideas on what features make travel …
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Communication Studies
No abstract provided.
Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi
Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi
Communication Studies
Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …
A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim
A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim
Communication Studies
No abstract provided.
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Communication Studies
Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
Communication Studies
No abstract provided.
Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham
Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham
Communication Studies
No abstract provided.
Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad
Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad
Communication Studies
No abstract provided.
From Print Culture To Digital Culture: Effects On Communication, Culture, And Technology, Brent Weber
From Print Culture To Digital Culture: Effects On Communication, Culture, And Technology, Brent Weber
Communication Studies
No abstract provided.
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Communication Studies
This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …