Social Media Commons^™

Social Media’S Innate Feature Of Social Interaction And Engagement That Are Utilized By The Marketing Industry, Zayna Qaissi

The Cardinal Edge

No abstract provided.

Social Media, Disinformation, And The 2022 Barmm Parliamentary Elections, Michael Henry Yusingco

Ateneo School of Government Publications

The digitalization of almost every aspect of civic life has brought forth a new democratic milestone with many people now having real-time access to information, to cultures beyond borders, and to discourses happening virtually any place in the world. This hyper-connectivity of people in the digital space has likewise put a new spotlight on the importance of constitutional rights such as free speech and press freedom, and its ability to foster community political engagement. Governments must keep social media a safe and vibrant space for citizen engagement and thus, must institutionalize measures against the deployment of online disinformation. To ensure …

Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou

Dissertations, Theses, and Capstone Projects

The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …

The Moderating Role Of Social Network Size On Social Media Use And Self-Esteem: An Evolutionary Mismatch Perspective, Amy J. Lim, Clement Yong Hao Lau, Norman P. Li

Research Collection School of Social Sciences

Existing meta-analyses have shown that the relationship between social media use and self-esteem is negative, but at very small effect sizes, suggesting the presence of moderators that change the relationship between social media use and self-esteem. Employing principles from social comparison and evolutionary mismatch theories, we propose that the social network sizes one has on social media play a key role in the relationship between social media use and self-esteem. In our study (N = 123), we showed that social media use was negatively related to self-esteem, but only when their social network size was within an evolutionarily familiar level. …

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber

Research Collection School Of Computing and Information Systems

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel precision public health campaign framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media–targeted advertising tools. Our framework consists of five stages: defining a campaign goal, priority audience, and evaluation metrics; splitting the target audience …

The Role Of Previous Trauma To Stressful Media Encounters, Billy G. Dromgoole

Student Theses and Dissertations

Previous research has shed light on reexperiencing trauma via news coverage (Moyers, 1996). With the growing age of social media, it seems likely that the risk of such reexperiences via social media outlets could be high. Yet, there is a lack of research examining news coverage on social media and its role, if any. This study examined the role of previous trauma, and then the effect of viewing similar traumatic images provided by social media on vicarious trauma, negative affect, and state anxiety. Participants were randomly assigned to view either traumatizing videos (e.g., military or natural disaster videos) or neutral …

The Impact Of American Media Consumption On Saudi Young Adults' Social Media Behavior, Lifestyle, And Attitude Toward Non-Traditional Behaviors, Mohammed Khushaim

Student Theses and Dissertations

It is common knowledge that media has an influential role within human culture. They form the primary vehicle through which popular culture gets its identity (Hacker, 1975). American media are the leading source of entertainment and culture for the world. Hollywood movies particularly, exert great persuasive pressure on the behaviors of Saudi youth, by encouraging them into new lifestyle patterns and fashion (Gabner, 1986), despite their culture being defined by the Islamic heritage and historical position for trade. This paper will analyze the psychological, behavioral, and cultural effects of American media consumption on Saudi Youth. It will first outline the …

Ptsd And Video Games: A Veteran View Of The Value Of Gaming Through Recovery, Nyssa Danielle Curtis

Theses and Dissertations

PTSD is a pervasive and complicated mental health disorder affecting 20% of US military veterans. Currently, 22 veterans die per day due to suicide, and the majority are not enrolled in VA. As veterans face barriers in seeking care following trauma, many are turning to video games as a form of self-care. Guided by research literature, a veteran survey, and anecdotal evidence from the veteran author, this thesis paper explores ways in which communication through video games can influence PTSD therapy, tapping into their use to increase therapeutic benefits. Seventeen veterans participated in an online survey, which inquired about their …

Digital Media And Information Literacy: A Way To Paperless Society, Subaveerapandiyan A, Anuradha Maurya

Library Philosophy and Practice (e-journal)

ABSTRACT

Purpose - The study's main objective was to find out the possibility of a paperless library and society with particular reference to Top 60 Universities from QS world University ranking 2021 and their library professionals. ICT knowledge and skills of these LIS professionals and evaluated their digital literacy skills was another aim of this study.

Design/methodology/approach - The researchers used the survey method for this study using a structured questionnaire, distributed through the google form to library professionals of world-famous universities, ranked as top 60 in QS World University Ranking. 206 responses were received. The information collected from the …

Space Science And Social Media: Automating Science Communication On Twitter, Maia Williams

Honors Projects

This project analyzes how social media is used to engage general audiences in astronomy and space science, as well as ways to improve engagement through automation. Tweets from five space science organizations were sampled. The engagement rate for each tweet was calculated from the number of interactions it received. Accounts that tweet more per day had more followers, and accounts with more followers received more interactions. This project also investigated how to build a Twitter bot to automate science communication. Using NASA Application Programming Interfaces, a Twitter bot was written in Python to tweet images taken by the NASA Mars …

Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson

Human–Wildlife Interactions

Wild pigs (Sus scrofa) are a non-native, invasive species that cause considerable damage and transmit a variety of diseases to livestock, people, and wildlife. We explored Twitter, the most popular social media micro-blogging platform, to demonstrate how social media data can be leveraged to investigate social identity and sentiment toward wild pigs. In doing so, we employed a sophisticated machine learning approach to investigate: (1) the overall sentiment associated with the dataset, (2) online identities via user profile descriptions, and (3) the extent to which sentiment varied by online identity. Results indicated that the largest groups of online …

How Does Social Media Enhance Access To Information And Criticism In Vietnam?, Linh Vu

International Programs

Social media appeared in Vietnam in the 90s when people had less free space to access diverse information. By presenting compelling interactive platforms, social media has become a game-changer to create profound impacts.

"You All Look Like @Wolfiecindy:" The Homogeny Of Facial Self-Presentation Among Female Instagram Users, Kelly Mcginty

Theses & Dissertations

The emergence of a single facial aesthetic among professionally beautiful women on Instagram has popularized and idealized a specific look (i.e., Instagram Face) within a generation of young women and has normalized nonsurgical interventions and the use of photo editing in order to achieve it. It is the face of Kim Kardashian West, Kylie Jenner, Emily Ratajkowski, Bella Hadid, and many other women who are considered attractive and who have large followings on the social platform. Through data collected by a quantitative content analysis, this thesis investigates how these women all look astoundingly the same, with uniformly high and contoured …

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …

A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo

Research outputs 2014 to 2021

Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 …

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …

Public Sentiment Is Everything: Host-Country Public Sentiment Toward Home Country And Acquisition Ownership During Institutional Transition, Daphne W. Yiu, William P. Wan, Kelly Xing Chen, Xiaocong Tian

Research Collection Lee Kong Chian School Of Business

Under strict scrutiny of public governance primed by international relation tensions, geopolitics, and the rise of social movements and public activism in the globalized economy, public sentiment is exerting increasing pressure on multinational corporations (MNCs). Utilizing the context of inward acquisition, a sensitive cross-border action that often triggers sentiment of host-country nationals, we theorize from the public sentiment perspective and the public thermostat analogy that foreign acquirers will adjust their ownership levels in target firms according to how they perceive to be acceptable and legitimate as expressed by host-country nationals' public sentiment toward their home country. Using a sample of …

The Curious Cases Of Cancel Culture, Loydie Solange Burmah

Electronic Theses, Projects, and Dissertations

Cancel culture is a complex phenomenon that challenges our notions of civic practices, perpetuates surveillance practices amongst individuals who encourage digital public shaming and obscures communal ideas regarding accountability. Hence, it is imperative to complicate and nuance “cancel culture” to understand the different meanings derived from its diverse mechanizations. Other matrices such as power, platform governance, decoloniality, and more bolster ideas about the phenomenon’s extensive sociocultural reach. Using a critical digital ethnographic approach, I exemplify with the analysis two cancel culture cases uncovering themes such as selective cancelations, cancelation effectiveness, performative activism, performative wokeness, hypocrisy, victimization, and empathy. This study …

The Challenges Facing Press Freedom In The West Bank After June 2007: A Study On A Group Of Communicators In The Palestinian Media, Saib Nasr Allah, Dr. Mohammed Ahmad A Dawabsheh

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

This study aims to identify the powers given by the Palestinian Press and Publication Law to the administrative authority in the West Bank in restraining the media content, recognize the procedures and the constrains imposed on the media by the Palestinian Press and Publication Law and identify the media laws regulating the freedom of press in the Palestinian Territories.

This study is descriptive, which use surveys and e-mail investigation as tools to collect data from a 90-communicator group in the West Bank. The subjects work for the Palestinian Journalists Syndicate. The study concluded that the Palestinian Press and Publication Law …

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …

Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley

LSU Master's Theses

This study examines young African American adults’ usage of social media and other digital spaces as tools to build community given the rise in protest participation in North American (U. S.) society while at the height of a global health pandemic. Since early adulthood is a time where African Americans are most active online, this study will examine how and why those African Americans are turning to digital spaces to find social connections. Racism and racial injustice are two of the most pressing issues in the African American community, and it is clear that it can be an emotionally laborious …

Communication Outside Of The Home Through Social Media During Covid-19, Natalie Pennington

Communication Studies Faculty Research

This study explored, through quantitative and qualitative survey analysis (N = 307), the role of communication through social media during the COVID-19 pandemic. Data were collected in April 2020 to understand how individuals engaged with their network through social media and the subsequent relationship with subjective well-being, conceptualized as loneliness, life satisfaction, and positive and negative affect. Results identified that passive social media use contributed to greater loneliness and a decrease in life satisfaction. Some active use of social media contributed to an increase in positive affect. However, other active uses increased feelings of loneliness. Results also spoke to …

#Omg - Omissions As Media Gaffes: Endorsements In Social Media Advertisements And Influencers' Disclosure Obligations, Maximillian Plail

Chicago-Kent Journal of Intellectual Property

Court decisions in Germany tend to draw little media interest, but an exception to this comes in the form of decisions relating to disclosure obligations on social media, such as the recent case involving Cathy Hummels. Due to enforcement issues and the paucity of damages awarded to individual and companies, there is a significant lack of literature on this field of law. As a consequence, this study, which compares the U.S. and Germany while also proposing how, exactly, the law needs to change, is unique. Hardly any other area of law is home to this much ambiguity that affects such …

Spread Like Wildfire: Assessing The Utility Of Local Facebook Groups To Inspire Citizen Communication During A Disaster, Colby Riehl

Dissertations and Theses

As traditional sources of local news and information decline, community-oriented social media services (e.g. Nextdoor, Facebook groups) are expanding (Masden, Grevet, Grinter, Gilbert, and Edwards, 2014). Thus far, community-oriented social media use remains relatively understudied. Not only do we not understand how citizens utilize these resources, we are also generally unaware of the content that they create and access using them. A survey of residents of Oregon City, OR and its environs, which were impacted by the Oregon wildfires of 2020, was conducted to assess the differences among citizens who use a local Facebook group & those who do not. …

The New Editors: Refining First Amendment Protections For Internet Platforms, Mailyn Fidler

Notre Dame Journal on Emerging Technologies

This Article envisions what it would look like to tailor the First Amendment editorial privilege to the multifaceted nature of the internet, just as courts have done with media in the offline world. It reviews the law of editorial judgment offline, where protections for editorial judgment are strong but not absolute, and its nascent application online. It then analyzes whether the diversity of internet platforms and their functions alter how the Constitution should be applied in this new setting. First Amendment editorial privilege, as applied to internet platforms, is often treated by courts and platforms themselves as monolithic and equally …

Towards A Large-Scale Intelligent Mobile-Argumentation And Discovering Arguments, Controversial Topics And Topic-Oriented Focal Sets In Cyber-Argumentation, Najla Althuniyan

Graduate Theses and Dissertations

User-generated content (UGC) platforms host different forms of information, such as audio, video, pictures, and text. They have many online applications, such as social media, blogs, photo and video sharing, customer reviews, debate, and deliberation platforms. Usually, the content of these platforms is provided and consumed by users. Most of these platforms, mainly social media and blogs, are often used for online discussion. These platforms offer tools for users to share and express opinions. Commonly, people from different backgrounds and origins discuss opinions about various issues over the Internet. Furthermore, discussions among users contain substantial information from which knowledge about …

Live The Local: Exploring The Relationship Between Local News Media And Cities Undergoing Downtown Revitalization, Allison Wise

Graduate Theses and Dissertations

The rise in suburban development has caused many downtowns across the United States to lose residents, businesses, attractions and community engagement. City officials and planners work to create policies, designs and urban development that help to revitalize downtowns. However, how do we bring people into our downtowns to live, work and play? That is where local news coverage can have an impact. The question arises: What can city officials, event organizers, business leaders do to foster a vibrant downtown? News outlets (e.g., television, print, digital) and their corresponding social media platforms, such as Facebook and Twitter, can act as " …

Online Review Solicitations Reduce Extremity Bias In Online Review Distributions And Increase Their Representativeness, Hülya Karaman

Research Collection Lee Kong Chian School Of Business

Representative online customer reviews are critical to the effective functioning of the Internet economy. In this study, I investigate the representativeness of online review distributions to examine how extremity bias and conformity impact it, and explore whether online review solicitations alter representativeness. Past research on extreme distribution of online ratings commonly relied solely on observed public online ratings. One strength of the current paper is that I observe the private satisfaction ratings of customers regardless of whether they choose to write an online review or not. I show that both extremity bias and conformity exist in unsolicited online word-of-mouth (WOM) …

A Remote Environment’S Effect On The News Consumption Of College Students, Amelia R. Webb

Anthós

This study investigates how PSU Honor Students' news interactions have changed with the shift to a remote environment. After conducting four interviews, it found that students' news exposure increased in a remote environment. This change caused students to be more aware of the news's mental health impacts, and they adjusted their news interactions accordingly.

North American Expatriates In Mexico: A Discourse Analysis Of Facebook Groups, Liliana Carolina Brock

University Honors Theses

North American expatriates in Mexico often live in enclaves or affluent communities at a fraction of what it would cost in the US or Canada. Despite living in Mexico for years, many expatriates are poorly integrated into Mexican culture and society. This integration is made more difficult because many are unable to speak Spanish fluently. Instead, expatriates rely on English language Facebook groups to help them navigate life in Mexico. While scholars have explored the intersections of communication and interculturalism in expatriate communities, comparatively few have explored how the internet and the presentation of self on social media (specifically Facebook) …