Social Media Commons^™

Sport Social Hub: Using The Power Of Collaboration To Develop Hands-On Social Media Competencies, Alisa Agozzino, Brendan O'Hallarn, Peyton Stensland, James Strode

The COSMA Journal

This paper introduces Sport Social Hub, a collaborative, multi-institutional social media exchange inspired by the Commission on Public Relations Education's (CPRE) emphasis on key knowledge, skills, and abilities (KSAs) in public relations education. Sport Social Hub engaged students from four universities in topical, sports-themed assignments. These assignments involved creating memes, analyzing historical and contemporary sports photographs, profiling industry professionals with infographics, and developing engagement contests. The paper outlines how Sport Social Hub addresses CPRE's recommended KSAs within social media, collaboration, and creative thinking. Utilizing social media platforms as pedagogical tools, Sport Social Hub aimed to enhance students' social media competencies, …

I Could Get A Look At A T-Bone Steak By Sticking My Head Up A Bull’S A** But I Would Rather Take The Butcher’S Word For It: An Applied Approach To Persuasive Communication, Corey J. Liberman

Proceedings of the New York State Communication Association

This teaching activity tasks students working in groups to determine how to structure messages to increase the likelihood that those targeted with these messages would find themselves in a new cohort. Persuasion is all about the creation, solidification, and alteration of attitudes and are, according to research, the most statistically significant predictors of behavior: people are more likely to engage in behaviors if they have positively-valenced attitudes toward them. According to Harvard Health (2022), 8% of the world’s population does not eat meat, while the remaining 92% find themselves in other cohorts (e.g., eat meat monthly, eat meat weekly, eat …

Fatphobia In Ballet: The Impact Of Organizational Practices On Body Size And Mental Health In American Ballet Companies, Ashley Chenery

Proceedings of the New York State Communication Association

In American ballet companies, female dancers’ weights factor into decisions regarding hiring, casting, and promotions. However, female dancers are now using social media to speak out against fatphobic organizational practices. This paper analyzes personal accounts of size discrimination posted to Instagram and YouTube by high-profile veteran ballerinas of New York City Ballet. It also includes interviews with professional Gen Z ballerinas (in companies spanning the US), who discuss current fatphobic practices in companies and schools. Utilizing qualitative coding, this paper seeks to disarticulate thinness from artistry and to urge mental health as a priority in American ballet.

Social Media Influencers' Impact On Consumer Purchasing Decisions, Kennedi O. Kutz, Kiara Espinal, Erin Flynn, Julia Cheney

Proceedings of the New York State Communication Association

The study entails how social media usage and parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on them, and how often they click and engage with advertisements and influencers. It also covered questions that collected the participants' demographics to better understand which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases influenced by social media advertisements and influencers than older audiences. …

An Analysis: Interpersonal Conflict Resolution In Children's Television, Molly Griffith, Yared Alemu

Concordia Journal of Communication Research

Children in the United States today are consuming television at a vastly higher rate than we have seen before (Sigman, 2012). Due to this hands off approach, there has been an increase in parents' cognition of what television their children are consuming which includes both entertainment television or educational television. The researchers highlighted the importance of teaching proper interpersonal conflict resolution to children through the television they are consuming as they learn through all observations. We highlighted the types of conflicts that are depicted in the children's show Bluey which is an educational children's television series produced in Australia. Researchers …

Challenging Beliefs: Examining The Efficacy Of Corrections For Conspiratorial And Partisan Misinformation, Ava Zwolinski

Dissertations, Theses, and Capstone Projects

The threat of misinformation is widely acknowledged among researchers and laypeople (NORC, 2021). When misinformation coalesces with conspiracy theories, the repercussions can be especially dangerous, sometimes even fatal. Events such as the January 6th insurrection and the Buffalo Tops Supermarket shooting were both, in part, inspired by misleading information and conspiracy theories (Burke, 2022; Dawsey, 2023). While misinformation involving conspiracy theories is recognized as possibly posing a greater threat to correction efforts (Lewandowsky, 2021a), no study has yet experimentally manipulated the presence or absence of conspiratorial elements within misinformation. This dissertation explores whether conspiratorial misinformation is more difficult to correct …

Cyber Crime Against Women's Personal Data On Online Platforms And The Role Of Pdp Laws, Ambar Alimatur Rosyidah, Farah Fajriyah, Rahayu Rahayu

Jurnal Komunikasi Indonesia

The presence of online platforms such as financial technology lending platforms is like a double-edged knife for women. These platforms pave the way for restrictions on women accessing loans. However, the use of fintech poses risks to women. They become victims of cybercrime with the existence of desk collectors who collect online loans and the third party who use the women's data. This study aims to examine the cybercrime implications of using fintech experienced by women related to fintech lending and then explore the role, data protection, and scope of the PDP Law as a solution. This study uses Qualitative …

The Role Of Indonesian Doctors As Content Creators In Fighting Health Hoaxes, Myths, And Stigma On Social Media, Lydia Okva Anjelia, Deddy Mulyana, Jenny Ratna Suminar

Jurnal Komunikasi Indonesia

Amidst the proliferation of disinformation and misinformation related to health on social media, the public must ensure that the sources of information are trustworthy. This research aims to explain the role of doctors in the fight against health hoaxes, myths, and stigma spread through social media. The study adopts qualitative research with a phenomenological approach to understand doctors' experiences and perceptions regarding their efforts to address health hoaxes, myths, and stigma on social media. Fifteen doctors as content creators in Jakarta and Bandung were selected as informants using purposive sampling. The data was collected through interviews, observation participation, and documentation …

Female Fandom In The Digital Era: ‘Alternative Universe’ For Promoting Thai Boys Love Drama, Monika Sri Yuliarti

Jurnal Komunikasi Indonesia

Digital era has changed human’s life, including in the practice of fandom. It results in a much broader dissemination of fans-related products produced by the fans, such as alternative universe (AU) as part of fan fiction. In addition, nowadays, Thailand popular culture is rising, especially with the boys’ love drama series (Thai BL drama) which caught foreign viewers’ interest, including Indonesians. This study explores how AU can be considered as a tool for promoting Thai BL drama which goes to fandom actively involvement in the promotion of a foreign country's cultural product with taboo value. It is a qualitative content …

Why I Think Linkedin Is Age Neutral And How It Bridges Generational Gaps, Essraa Nawar

Library Articles and Research

"Earlier this morning, during a lively conversation with my Information Gone Wild podcast co-hosts— Maurice Coleman , Paul Signorelli , our marketing consultant, Abbie Fentress Swanson —we brainstormed strategies to better market our newly launched series. As we debated which platforms could effectively reach our diverse audience, I suggested focusing more on LinkedIn. My reasoning? LinkedIn is one of the few digital spaces that feels genuinely 'age-neutral.' Unlike platforms like Instagram, Snapchat, or TikTok, where generational lines are sharply drawn, LinkedIn is where people of all ages—from my 19- and 21-year-old sons who (shockingly) like my posts there, to my …

Corporate Social Advocacy: A Study Of Brand And Consumer Activism In The Era Of Social Media, Christa L. Taylor

Student Theses and Dissertations

As corporations recognize the importance of balancing profitability with social responsibility, the adoption of corporate social advocacy has become a critical approach for addressing pressing social issues, fostering trust, and enhancing brand reputation. Growing public pressure has forced corporations to take a more vocal stance on social and political issues. Considering that corporate social advocacy is an emerging trend and is viewed as a practice outside of a corporation’s standard business practices, organizations have been presented with a new challenge of achieving legitimacy in their advocacy and taking on an expanded role as corporate citizens. This study explores the ways …

Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson

All Dissertations

Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.

The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Praying To Tiktok, Seeking The Self: How Rhetoric Reveals And Conceals The World’S Most Powerful Guru Of The Postindustrial Age, Samantha L. Gillespie-Hoffman

Dissertations and Doctoral Documents from University of Nebraska-Lincoln, 2023–

Imagine a world where the most powerful leader is a wellness guru that runs an elaborate church with millions of followers. The guru is so powerful that everyone believes they can read minds and make ordinary people rich and famous. The guru controls forms of communication, media channels, consumer tastes, and what people eat, drink, say, and even think. What if this guru was not human but actually an algorithm? Does this sound like the plot of a science fiction novel? I argue that this scenario is closer to reality than most will admit. In this project, readers encounter a …

My Identity Blew Up On Tiktok: Exploring Content Creators And The Transparasocial Relationship, Russell Garret Harger

Graduate Theses and Dissertations

This study investigated transparasocial relationships as they relate to identity management for content creators. Unlike traditional parasocial relationships, transparasocial relationships indicate high levels of interactivity between the creator and audience members. This study investigates how this interactivity affects the identity of the creators, specifically content creators on TikTok. A diverse set of 21 creators were reached out to and interviewed in a semi-structured respondent style over videoconference calls. Thematic analysis was conducted to discover how these creators are managing their identities within the context of their roles as content creators. A particular interest was taken to see if there were …

Tiktok For Adlab's Brand Awareness, Apriansyah Wicaksono, Besty Priyandhini

Jurnal Vokasi Indonesia

Currently, social media has become a communication tool that exists in almost every aspect of life. Social Media marketing has become a form of marketing that is very relevant with advances in social web technology. A Social Media Specialist has an important role in increasing the existence of a TikTok account to expand the brand awareness. The focus of this thesis is to highlight the role of Social Media Specialists in developing TikTok Adlab UI brand awareness, outline the message to form Adlab brand awareness, and describe the content strategy implemented. The methodology used in this writing includes observation and …

Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra

Jurnal Sosial Humaniora Terapan

The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior, shifting preferences from traditional retail to the dynamic world of online shopping. This paradigm shift necessitates a deep understanding of consumer online buying behavior, which unfolds in two critical stages: initial purchase intention and the all-important repurchase intention. The latter is a key determinant of e-Commerce success, reflecting customer loyalty and the overall health of an online business. This research delves into the significant factors driving Indonesian consumers' online repurchase intentions, employing a robust quantitative methodology. A comprehensive survey was conducted with 200 e-commerce shoppers, utilizing both email and …

Social Media For Pr In University: Building Community And Engagement, Ajenk N. Citra, Intan Primadini, Pijar Suciati

Jurnal Sosial Humaniora Terapan

Public relations and stakeholder engagement at universities have been transformed by social media. According to several studies, colleges are using social media more and more to share information, advertise events, and project a positive image. Some claim, however, that colleges have not fully embraced the participatory features of social media and instead use it as a "spectator sport" for one-way communication. This study aims to analyze how social media helps build community and engagement for public relations purposes in the university. This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and then …

Enhancing Credibility And Fairness: A Qualitative Study Of Transparent Judging In The Festival Film Indonesia, Ngurah Rangga Wiwesa, Wan Hartini Wan Zainodin Dr, Dzaa Imma Abdul Latiff

Jurnal Sosial Humaniora Terapan

The implementation of a transparent judging process is vital for the credibility of the Festival Film Indonesia (FFI). Clear evaluation criteria, including aspects like theme, originality, technical execution, and cultural impact, should be publicly accessible to foster trust in the system. A diverse jury pool, comprising established filmmakers, rising talents, regional representatives, and experts in various film aspects, is essential to ensure a balanced perspective and reduce bias. Strengthening FFI's credibility also involves a robust nomination and selection process, with preliminary screenings by specialized committees to ensure high-quality contenders. Ensuring the judging process is free from undue influence through measures …

The Relationship Between Planning Process And Job Satisfaction Of Part-Time Personnel, Saskia Azalia, Ali Araafi Akbar

Jurnal Sosial Humaniora Terapan

This research investigates the part-time Human Resource Planning process at the Indonesia International Motor Show (IIMS) 2022 event organized by PT Dyandra Promosindo, alongside the job satisfaction levels of the Human Resources during their tenure. Employing a qualitative approach, we utilized methods such as direct field observations, interviews, and the distribution of questionnaires (surveys) to assess Human Resource performance. The findings indicate that the part-time Human Resource Planning process at PT Dyandra Promosindo encompasses forecasting requirements, identifying the requisite number of Human Resources, determining Human Resource needs, training (briefing), and monitoring and controlling. The job satisfaction levels of the Human …

Digital Marketing Strategies For The Jakarta International Handicraft Trade Fair (Inacraft), Ranisya Yasfiani Syafira, Poeti Gladyzka Emiria

Jurnal Sosial Humaniora Terapan

Nowadays, digital marketing is crucial for companies to advertise products or services via digital media or platforms, allowing them to reach a broader audience through the internet. Numerous companies implement digital marketing strategies; one such firm is PT Mediatama Binakreasi. This study examines digital marketing metrics such as expenditure, bidirectional communication, incentive programs, and website design. It also investigates the digital marketing practices employed for the INACRAFT 2023 event by the Marketing Communication division at PT Mediatama Binakreasi. The aim of this study is to evaluate the interaction with existing metrics, identify digital marketing forms, and analyze the content creation …

Exploring Urban Tourism Potential Through Placemaking: A Case Study Of Pluit Muara-Angke, Jakarta, Yvonne Maura Agatha, Lydia Freyani Hawadi

Jurnal Sosial Humaniora Terapan

The potential of Jakarta as a tourist attraction, particularly in urban tourism, continues to expand in line with the city's unceasing developments. Consequently, the Jakarta Provincial Tourism and Creative Economy Agency (Disparekraf) has implemented a program to establish Jakarta as an appealing and competitive urban tourism destination within the region. To achieve this vision, the government issued a mandate under Regional Strategic Activities (KSD) No. 70 regarding the Development of Jakarta Tourism Areas/Destinations, focusing primarily on the activation of urban tourism across the five municipalities of Jakarta. For North Jakarta, the designated area is the Pluit-Muara Angke area. This paper …

Pengaruh Konten Media Instagram Dan Tiktok Pada Akun Himprodia Dalam Menarik Minat Anak Muda Terhadap Jurusan Produksi Media, Ngurah Rangga Wiwesa, Alya Shafa Ridhoni, Amarza Zacky Maulana, Raihana Azra, Zahra Zahwana, Ananda Diska Alifah, Mohamad Adi Nurwahyudi, Jihan Aliifa

Jurnal Sosial Humaniora Terapan

Studi ini mengeksplorasi pengaruh konten media sosial terhadap minat mahasiswa dalam memilih jurusan Produksi Media di Universitas Indonesia. Melalui akun resmi HIMPRODIA, platform media sosial seperti Instagram dan TikTok dimanfaatkanuntuk menarik perhatian calon mahasiswa baru. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 40 mahasiswaangkatan 2023. Hasilnya menunjukkan bahwaInstagram dan TikTok memilikipengaruh signifikanterhadapminat calon mahasiswa, terutama melaluikonten yang sesuaidengan preferensidan karakteristik target audience. Namun, studi merekomendasikan penelitian lebih lanjut untuk mengidentifikasi platform yang paling berpengaruh dan jenis konten spesifik yang lebih menarik minat mahasiswa, seperti kajian lebih lanjutterhadap konten Study Visit yang dinilai memiliki dayatarik tersendiribagi individu dalam memilih jurusan. Kesimpulan …

Identifying Promotion Strategies For Warungboto Tourism Village, Amri Nur Yahya, Haris Aulia Rahman

Jurnal Sosial Humaniora Terapan

Yogyakarta has about 17 tourist villages, each with its own unique potential as a tourist attraction. One of them is Warungboto Tourism Village, a village in the city of Yogyakarta that is currently used as a tourist destination, featuring four primary concepts: learning, art, culture, and history. However, as the village is relatively unknown due to a lack of promotion by its management. The local government and related tourism agencies should assist in promoting Warungboto Tourism Village as a tourist attraction. This promotion could help diversify tourist experiences and combat tourist fatigue, enhancing the appeal alongside other tourism sites. Additionally, …

Strategic Directions For Developing Smart Tourism: A Policy Framework By The Ministry Of Tourism And Creative Economy, Cintaku Hening Telaga Wibowo, Nusaiba Adzilla

Jurnal Sosial Humaniora Terapan

As the epicenter of Indonesia's government and economy, Jakarta is expected to spearhead the growth of the tourism industry. To meet this expectation in the context of the fourth industrial revolution and the era of digitalization, Jakarta’s tourism sector must be bolstered by various ICT applications. These applications are crucial for enhancing both the city's tourism competitiveness and the visitor experience. The concept of a "Smart Tourism City" has gained traction as a means to achieve these objectives. This concept focuses on smart tourist governance in terms of attractiveness, accessibility, readiness for digitalization, sustainability, and fostering partnerships. This study aims …

Social Media Microinterventions: Testing Information Activism As A Media And Information Literacy Tool, Maia Klaassen, Maria Murumaa-Mengel, Marju Himma

Journal of Media Literacy Education

Several studies have shown the effect of information activism and microinterventions, such as I Am Here International, the Elves and #NAFO to combat information disorder and hate online. Nevertheless, microinterventions have yet to be conceptualised in promoting media and information literacy (MIL) and informational resilience. This study positions microinterventions as information activism tools and empirically tests microinterventions in the context of higher education. Using an action research approach at a university MIL training course, we aim to understand what types of information activism are used and how the collective interventions affected the participants' MIL-s. We construct a typology of information …

Memetic Memory As Vital Conduits Of Troublemakers In Digital Culture, Alexander O. Smith, Jordan Loewen-Colón

School of Information Studies - Post-doc and Student Scholarship

Recent fears of data capitalism and colonialism often argue using implicit assumptions about cybernetic technology’s ability to automate data about culture. As such, the level of data granularity made possible by cybernetic engineering can be used to dominate society and culture. Here we unpack these implicit assumptions about the datafication of culture through memes, which both act as cultural data and cultural memory. Using Alexander Galloway’s critical method of protocological analysis and descriptions of media tactics, we respond to fears of cybernetic domination. Protocols – the source by which cybernetic technologies enable automated datafication – enables us to respond to …

Unfaithful Brands: How Brand Attachment Can Lead To Negative Responses To Influencer Marketing Campaigns, Kara Bentley, Priyali Rajagopal, Katina Kulow

Business Faculty Articles and Research

The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and audience-level variables that could moderate their success. In the current research, we find that partnering with SMIs is perceived as a norm violation for consumers with a high brand attachment, negatively impacting consumption intentions. …

Misinformation In U.S. Food And Agriculture: A Policy Analysis Of Impacts And Recommended Solutions, Jamie Woodside

Journal of Food Law & Policy

This paper aims to review the current state of play of misinformation in the U.S. food and agriculture sectors—delving into the roots of misinformation, its propagation through social media and traditional channels, and its consequences for the agricultural sector and society at large. Additionally, through an examination of existing laws, regulations, and potential legal remedies, this paper aims to shed light on the challenges posed by misinformation and offers recommendations for mitigating its harmful effects.

Atrocity Prevention In The Digital Era: Adapting Norms, Laws, And Code To Changes In The Ways Atrocities Are Committed, David J. Simon, Samhitha Josyula, Joshua Lam, Julian D. Melendi

Genocide Studies and Prevention: An International Journal

Emerging digital technologies have changed some of the ways that genocides are planned and executed. This paper examines those differences, calling attention to how changes in the execution of genocide should prompt a shift in the approaches to atrocity prevention. It develops a conceptual framework addressing how atrocity prevention efforts might adapt to new technology within three realms of potential prevention efforts: the ethical (norms), the legal (laws), and the digital (code).