Public Relations and Advertising Commons^™

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

An Analysis Of Sports Talk Radio’S Effect On Social Issues, Rehana Power, Elham Mohamud, Brandon Mcroy, Cleandre Robinson

Concordia Journal of Communication Research

Professional athletes are becoming more vocal about their stances on different social issues like Black Lives Matter, MeToo and more. The researchers chose to investigate the effects that sports talk radio has on listeners perceptions of different social issues. Participants of the study hailed from a Lutheran, faith-based institution of higher education in an urban area of the Midwestern United States. The study thoroughly addressed the relationship between consumers of sports talk radio and their opinions on professional athletes addressing social issues.

Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson

International Crisis and Risk Communication Conference

An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …

Persuasion, Marita Gronnvoll

Syllabi

This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.

Advanced Public Relations Writing And Production, Rashmi Thapaliya

Syllabi

This class focuses on the strategic management of multipleorganizational communication channels and the production of written content acrossdifferent platforms. Students learn how to manage, produce, and coordinate writtencontent and how to engage internal and external stakeholders using a variety ofcommunication channels (off- and online) available to non- and for-profit organizations.

An Analysis Of Females In The Media, Nina Buckingham, Kayla Kucala

Concordia Journal of Communication Research

In society today, the media plays a major role in our daily lives. With new websites and apps coming out every day, there is continued exposure to social media. With ideal body image being a very relevant topic of discussion and the popularity of social media, it is possible that there could be a correlation. This study explored this possible correlation and went into further detail on the relationship between social media and females and their effect on interpersonal communication.

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2019-20 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2019.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track and field teams for 2019.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2019.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team for 2019.

How Ebts Might Be Incorporated Into Public Relations Coursework To Promote Deep Learning, Jessica Nerren

Q2S Enhancing Pedagogy

In thinking about How EBTs might be incorporated into public relations coursework to promote deep learning, it was determined there would be multimedia youtube video production assignment, where students make a youtube tutorial on a threshold concept in comm 344, Public Relations Writing. To do this, students approached this in a problem based learning model, and planned for it with a think/pair/share planning session.

Ua1b3 University Wide Committees/Events - Committees, Wku Archives

WKU Archives Collection Inventories

Unprocessed records created by and about university wide committees.

• Series 1. Master Plan Committee
• Series 2. Curriculum Committee
• Series 3. Athletic Committee
• Series 4. Wellness Committee
• Series 5. Cherry Statue Committee
• Series 6. Parking & Traffic Committee

Ua99/9 Bowling Green Business University Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Bowling Green Business University, includes publicity pieces used in student recruitment.

Ua1b3/4 Wellness Committee, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Wellness Committee.

Ua66/7/2 Ogden College Of Science & Engineering Chemistry Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the WKU Chemistry department.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Archives

WKU Archives Collection Inventories

Press releases regarding WKU Athletics, sports teams and individual athletes.

Ua41/1 University College Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by University College.

Ua25/2 Memoranda, Wku Human Resources

WKU Administration Documents

Memoranda issued by WKU Human Resources to faculty & staff via email.

• Human Resources' Staffing & Services
• General Update - Compensation & Performance Management/Development Projects
• Pension Reform Update
• 2019 Special Legislative Session Update

Ua19/16/1/5 Lady Topper Golf 2018-19 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2018-19 women's golf team season.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for 2019.

Communication & Popular Culture, Marita Gronnvoll

Syllabi

This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …

Introduction To Public Relations, Michael Gill

Syllabi

This course surveys the history, growth and practice of public relations while also addressing major contemporary issues facing practitioners today. It introduces students to the basic concepts and principles of the practice, focusing on approaches, uses, tools, and methods. The course provides students with the foundation necessary to be successful in the field and understand current trends in the profession and academic discipline.

Ua3/10 Announcing Wku's New Evp For Strategy, Operations & Finance, Wku President's Office - Caboni

WKU Administration Documents

President's Message re: hiring of Susan Howarth as Executive Vice President for Strategy, Operations & Finance.