Public Relations and Advertising Commons^™

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring David Fields, founder of SOTA interviewed by Jeff Younglove.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring John O'Connor head of the United Way Fund Campaign interviewed by Todd Gibbs.

Nexus' 91: The Consumer Fair, Jeetendra Jain

IIMB Management Review

No abstract provided.

Social Advertising, S Shivaramu

IIMB Management Review

Social Advertising is a subset of Social Marketing which in turn, is a subset of Marketing discipline. There is an increasing application of marketing concepts and tools to social issues. Here, an attempt is made to give the genesis and growth of social marketing as a distinct set in marketing discipline. For the last two decades, there has been an attempt to broaden the concept of Marketing to include social causes marketing. In India, there are many social causes which were taken up for planned social changes. Using some of the elements of communication, an attempt is made to give …

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring WKU swimming coach Bill Powell interviewed by Jeff Younglove.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Mary Small co-director of the Topperettes dance team interviewed by Todd Gibbs.

Ua12/2/1 College Heights Herald, Vol. 67, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lawson, Jamie. Private Firms Bidding – Dining Services
• Lyons, Andy & Danny English. Best Feeling I’ve Ever Had – Sean Dollman
• Martin, John. Tight Budget: Tuition Surplus May Cover Most Cuts
• Sigma Alpha Epsilon
• Armes, Anya. Social Work Group Compiles Results – Rape
• Visitation Policy Needs Reviewing – Housing & Residence Life
• Richardson, Patrick. Editorial Cartoon Visitation Policy Ends Suitcasing
• Younglove, Jeff. Exhibition Game Good Season Starter – Basketball
• Mullaney, Terry. Intramural Official Responds to Criticism
• Lyda, Trent. Sorority Dorms are Discriminatory – Meredith Hall …

Ua68/13/4 The Link, Vol. 2, No. 6, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Wright State University Women's Basketball Media Guide 1991-1992, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1991-1992 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua11/1 On Campus, Vol. 1, No. 17, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File

This issue includes articles:

• Eison, Sheila. Postal Service Offers Tips for Moving Mail
• Faculty Art Exhibit Opens Today
• Karr, Sandra. Visiting Oxford Prof Enjoys WKU - Gerald Howat
• Overby, Carol. John Duff, Music Department Head, Sees Role as Facilitator
• Teleconference Dec. 4 to Focus on Marketing
• Coverlet is Textile of the Month - Jemima Day Gardner Smith
• Faculty Concert Series Presents Elizabeth Volkman, Soprano & Joseph Brooks, Clarinet

Ua12/2/1 College Heights Herald, Vol. 67, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Jordan, Keary. Club Aims to Fill Void – Students Over Traditional Age, SOTA
• Stewart, Nikita. Students List to All That Jazz – Wynton Marsalis
• Armes, Anya. Recycling Effort Hard to Get Off the Ground
• Armes, Anya. Rest & Relaxation at the Bed & Breakfast – Alpine Lodge
• Pike Blood Drive Starts Today – Pi Kappa Alpha
• Ticket Policy a Big Step Forward – Athletics
• Richardson, Patrick. Editorial Cartoon Big Red Giving Athletic Ticket Stew
• Payne, Daryl. Fans Critical of Jack Harbaugh
• Woosley, Mary. Other Floor’s …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Price, Julie. When You Give More Than You Take – Tammy Martin, Non-Traditional Students
• Tatum, Doug. Sunny Side Up – Sun Belt Conference
• Tatum, Doug. What’s the Reason for the Conference Shakeups?

Ua12/2/1 College Heights Herald, Vol. 67, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Martin, John. Group Wants Football Deflated – American Association of University Professors, AAUP
• Grundy, Julie. Western Gets Its Club MTV
• Poynter, Chris. Missing Graduate Student Found – Theresa Lubke
• Non-Traditional Student Group Forming – Students Over Traditional Age, SOTA
• Hoff, Meagan. How Would You Like to Be President for a Day?
• Faculty Deserve Open Records
• Richardson, Patrick. Editorial Cartoon Faculty Breaking Into Filing Cabinet
• Hargis, Joey. Cartoon in Bad Taste – Earvin Johnson aka Magic
• Pierce, Richard. Cartoon Reprehensible
• Wallace, Todd. Editorial Art Informed – …

Wright State University Raiders Basketball Media Guide 1991-1992, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1991-1992 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 67, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lawson, Jamie. Major Could be Cut – Anthropology
• Johnson, J.L. Wrong Number Makes Connection – Jim Bradley, April Payne
• Martin, John. I Think It’s Going to Heighten Awareness – Earvin Johnson aka Magic, AIDS
• Western Wants Its MTV
• Fall Break Proposal Passes
• Earvin Johnson’s Bout with HIV Touches Many Lives – Magic Johnson
• Richardson, Patrick. Editorial Cartoon Magic Johnson HIV
• Davis, Terry. Anthropology Program Slated for Extinction
• Lowry, Mark. Budget Suggestions
• Martin, John. Election 1991: Candidates Covered Everything But Issues
• Bailey, Howard. Praises Student Participation …

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Joan Lindsey of WKU International Student Affairs interviewed by Jeff Younglove.

Ua12/2/1 College Heights Herald, Vol. 67, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stewart, Nikita. Students React to Election
• Poynter, Chris. Board of Regents Didn’t Expect Motion – Gender Bias
• Stewart, Nikita. Voters More Students Than Anything
• Lawson, Jamie. Sigma Phi Epsilon Fraternity Does Anything for Money
• WKYU-FM Wins Awards
• Teleconference for Managers – Institute for Economic Development & Public Service
• Doctorate with University of Louisville Logical Step
• Richardson, Patrick. Editorial Cartoon Big Red & Louie the Cardinal Partnering for Doctorate
• Bunce, Mary. Limited Budget Hinders University Center Board
• Baldwin, Paul. When is a Wetland Not a Wet …

Ua68/13/4 The Link, Vol. 2, No. 5, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua11/1 On Campus, Vol. 1, No. 16, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• President Thomas Meredith Says WKU Will Move Forward with Great Strides
• A Budget Message from the President
• Joe Iracane Re-elected to Chair Regents
• Karr, Sandra. Jo Ann Thompson is 1991 Top Business Adviser for Student Publications
• President's Staff Advisory Council Elections
• WKU Achieves Seventh Annual Consecutive Record for FY1991 with $6,099,700
• Overby, Carol. New Director Stresses On-Going Process Through Education Center
• Mathematics Symposium …

Ua12/2/1 College Heights Herald, Vol. 67, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Thomas Meredith’s Expenses Examined
• Johnson, J.L. Joseph Iracane Remains Chairman – Regents
• Martin, John. Doctorate Proposal On Hold
• Martin, John. Tight Budget: Western Making Cuts
• Western Helping Soviet Journalists – Society of Professional Journalists
• Lindsey, J.D. Nintendo Challenge
• Election Day
• Regents Have Edges to Smooth
• Richardson, Patrick. Editorial Cartoon King Joseph Iracane – Regents
• Beckles, Brunessa. Disappointed in Associated Student Government
• Rose, Jonathan. No Kegs on the Roof – Sigma Nu
• Walchek, Patty. Article Inaccurate – Lyme Disease
• Schmidt, Greg. Marijuana Ad Didn’t …

Ua12/2/1 College Heights Herald, Vol. 67, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Associated Student Government Urges Board of Regents to Elect New Leader – Joseph Iracane
• Johnson, J.L. Regents: Voting Today for Chairman
• Johnson, J.L. & John Martin. Council on Higher Education Votes Monday on Doctorate
• Armes, Anya. Fall Kills Student, 21 – Michael O’Leary
• Wetherby Has New Phone Books
• Fife, Dana. Lotto Money Draws Big Ticket Sales
• Doctorate Deserves Approval
• Richardson, Patrick. Editorial Cartoon Higher Education Game
• Pelz, Karen. Credit Union Change Won’t Be Popular
• Smith, Kerry. Big Red Statue Idea Frivolous
• Baldwin, Paul. …

Ua12/2/1 College Heights Herald, Vol. 67, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Associated Student Government Opposes Joseph Iracane – Regents
• Martin, John. Council on Higher Education Staff Doesn’t Want New Doctorate
• Martin, John. Florida Regent Says Thomas Meredith Very Well-Received
• Activists Group State Coordinator – United Student Activists
• Richardson, Patrick. Editorial Cartoon Questions About Joseph Iracane
• Board of Regents Should Elect New Chair
• Weigel, Richard. Story Smeared Heather Falmlen – Regents
• Brunson, Barry. Math is More Than Facts & Formulas
• Craig, Ty. Heather Falmlen Allegations Disgrace to Associated Student Government
• Lindsey, Lenore. Vote City Commissioners …

Ua12/2/1 College Heights Herald, Vol. 67, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Heather Falmlen Says She Wasn’t Bribed – Regents
• Poynter, Chris. Joseph Iracane Profile – Regents
• Johnson, J.L. & John Martin. Businessmen, Students Try to Persuade Thomas Meredith to Stay
• Tomorrow is International Day
• No More Night Runs for Big Red Shuttle
• Hoff, Meagan. Larry Hopkins to be at Today’s Election Forum
• Poynter, Chris. Board of Regents: What Do They Do?
• Thomas Meredith Should Stay
• Richardson, Patrick. Editorial Cartoon. Thomas Meredith Meets His Knight in Shining Armor
• Seiber, John. Thomas Meredith Has Served Students …

Ua11/1 On Campus, Vol. 1, No. 15, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File

This issue includes articles:

• WKU Grad from National Institute of Health is 1991 Lancaster Lecturer - Gene Shearer
• Dr. Thomas Meredith Among 13 Candidates for Central Florida President
• University Places Freeze on Jobs, Purchases
• Regents Present Position Paper
• Public Radio Service Drive Nov. 2-9
• Society of Professional Journalists to Establish Moscow State Chapter
• Employee Dependent Grant Program is Success in First Semester
• Phonathon Raises Record $166,145
• Dr. Melvin Borland, Economics, Named to KERA …

Ua12/2/1 College Heights Herald, Vol. 67, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Martin, John. Thomas Meredith in Top 13 for Central Florida University Job
• Carter, Darla. Coalition Strives for Unity – Coalition for Unity & Social Equality
• Hadley, Kim. Diddle Arena Fire Asbestos-Related
• Johnson, J.L. Freeze out: Hiring on Hold Because of Budget Cuts
• Kappa Delta Shenanigans Thursday
• Fellowship Worth Up to $7000 – Phi Kappa Phi
• Stivers, Stephanie. Hill Loses Power Because Bowling Green Municipal Utilities Cut Line
• Diddle Arena Update Long Overdue
• Richardson, Patrick. Editorial Cartoon Firemen Tell Big Red to Stop, Drop & Roll …

Ua68/13/4 The Link, Vol. 2, No. 4, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 67, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Grundy, Julie. Dorm Forum Sparks Debate – Visitation, Housing & Residence Life
• Poynter, Chris. Trading Places – President for a Day, Ryan James
• Johnson, J.L. Student for a Day – Thomas Meredith
• Martin, John. Budget Might Make Preston Health & Activities Center Short-Staffed
• Magazine Wants Writing Entries – Zephyrus
• Scavenger Hunt Benefits Charity – Phi Beta Lambda, March of Dimes
• Athletics Faces Tough Choices Ahead Due to Budget Cus
• Richardson, Patrick. Editorial Cartoon – Football NCAA Division IAA Money
• Bunce, Mary, et al. Opposes Further …

Ua12/2/1 College Heights Herald, Vol. 67, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Johnson, J.L. & John Martin. Thomas Meredith Likely to be on Job List
• Stewart, Nikita. Clarence Thomas: Students Say Saga isn’t Over
• Poynter, Chris. A Congregation Weeps – First Baptist Church
• Kevin Colon Wins Freshman Election
• Sexual Harassment Policy Will Improve Life at Western
• Richardson, Patrick. Editorial Cartoon Sexual Harassment
• Vaughan, Valerie. College Heights Herald Coverage of 10K Race Slanted
• Meredith, Thomas. Praises Students’ Generosity – First Baptist Church
• Blair, Scott & Christopher Brangers. Tabitha Defended – Cattle
• Baldwin, Paul. Math: It Just Doesn’t Add …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Anna, Cara. Last Chance at Gold – Steve Crocker, Swimming, Olympics
• Martin, John. 50 Years of School Spirit – Raymond Preston, Hattie Preston
• Wing, Chuck. Born to Ride – Missy Kremer, Equestrian Team