Public Relations and Advertising Commons^™

What Gives? Leveraging Marketing Knowledge To Increase Consumers’ Charitable Giving, Caitlin Michael

Graduate Theses, Dissertations, and Problem Reports (ETD)

Marketing plays a central role in nonprofit organizations that compete for the donations of individual consumers to achieve their respective missions. To this end, marketing researchers and practitioners have devoted much attention to the antecedents of charitable giving and ways in which solicitations may be made more effective and efficient. This gives rise to the questions: “What has the field learned?” and, relatedly, “What novel effects have not yet been explored?” Within this dissertation, three essays address these questions through the use of multiple methodologies.

The first essay seeks to outline what the marketing field has learned about consumers’ charitable …

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

The Challenge Of Measuring Traditional And Digital Audiences In A Global Market, Jorge Gallardo-Camacho, César García, Belén Puebla-Martínez

All Faculty Scholarship for the College of Arts and Humanities

This monograph titled Audiences and new forms of broadcast: linear, on-demand, streaming and/or social has five articles that represent the complexity of the phenomenon of audiences across fields and from different perspectives: Traditional television consumption, viewing of Netflix, the social audience of video platforms, the new tastes of viewers for vertical formats driven by mobile phones, and the relationship of influencers with their audiences. This number raises the problem of audience measurement, quantification, and comparison in the new digital age. The measurement of audiovisual audiences faces the problem of the lack of a measurement system accepted in all regions and …

Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs

Graduate Theses, Dissertations, and Problem Reports (ETD)

Flooding across rural Appalachia has historically negatively impacted communities, and flood frequency is only expected to increase in the region as global temperatures rise. This indicates a need for effective disaster and crisis communication in flood-prone communities within the region. The discourse of renewal and readiness for renewal theories provide potential avenues for improving crisis and disaster communication. Readiness for renewal in particular focuses on closing the gap between the pre and post-crisis phases. However, readiness for renewal has yet to be applied to disaster communication and has not been studied qualitatively. Additionally, ethical guidelines for communication within renewal have …

The Jordanian Daily News Paper Coverage Of The Crisis Snow Storm "Jana": Analysis Study, Ghalib Shatnawi

Association of Arab Universities Journal for Arts مجلة اتحاد الجامعات العربية للآداب

This study aimed to know how the daily Jordanian newspapers covered the crisis of the snowstorm "jana". Using the content analysis as a method, the study analyzed materials about the crisis published in three main daily newspapers: Al-Rai , Addustour and Al-ghad through the period between 19 feb2015-22 feb of the same year. The study reached the following results: 1. News items came first with of the percentage of (17.8%) then the report with the percentage of (21.5%). 2. The Jordanian newspapers depended on several sources on its coverage.Its sources came first with the percentage of (63.6%) , then the …

Ua19/16/1 Bowl Bound, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the R+L Carriers New Orleans Bowl, WKU vs. University of South Alabama.

Professional Partners

DePaul Magazine

DePaul students draw on specialized skills to serve business and industrial clients.

Internship Portfolio-Hville Blast And Holtz Leather Co., Sarah Gronberg

Honors Capstone Projects and Theses

No abstract provided.

Branding For Hope Services, Roberta Garcia

Capstone Projects and Master's Theses

Hope Services is a 501(C)(3) nonprofit organization located in Seaside, California. Hope Services was in need of a new marketing and branding plan in order to reach more people throughout the various communities that are being served. The first contributing factor is limited outreach throughout the community, the consequence to that is low client rates which brings less staff. The second contributing factor is limited caseworkers, the consequence is low levels of applications being accepted or seen. The last contributing factor is limited access to technology, the consequence is low levels of knowledge of resources for possible clients. The capstone …

Ua12/2/1 College Heights Herald: A Place To Call Home, Wku Student Affairs

WKU Administration Documents

Magazine issue of the College Heights Herald for the period October 24 - November 27, 2022.

• Downtown Bowling Green – Restaurants
• Homecoming 2022
• Stone, Damon. WK Liquors Rebuilds After Tornado
• Reed, Bailey. The Making of an SGA President – Cole Bornefeld
• Fountain Row Creates a New Atmosphere Downtown
• Renovated Apartments Offer Home-like Feel – Campus Flats
• Richardson, La’Quan. Kappa Alpha Psi Sponsor Comes Home After 53 Years – Craig Taylor
• Turner, B. Life Continues for Ukrainian Student in the Bluegrass – Mariia Novoselia
• Collins, Michael. Family 5,730 Miles in the Making – Frank Aryee, Immigration, Naturalization

The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton

Senior Honors Theses

Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …

Ua12/2/1 College Heights Herald: Kickin' It, Wku Student Affairs

WKU Administration Documents

Magazine edition of College Heights Herald, includes Adulting section.

• Moore, Jake. Here’s to a Mag-nificent Semester
• Turner, B & Debra Murray. Students, Alumni React to Loss of Folk Studies Graduate Program
• Crimmins, Michael. Faculty Leaders Concerned with Timothy Caboni’s Lack of Faculty Senate Attendance
• Trickett-Wile, Arthur. Cop a Pair - Melissa Bailey, Michael Jordan
• The Suspension of Humanities Programs Shouldn’t Come as a Shock
• Dock, Emma. Student Guide: Writing a Professional Email
• Johnson, Nicole. Bang for Your Buck: Party Edition
• Dock, Emma & Alyssa Butler. A Guide to Flying Alone
• Moore, Haden. How to Use Dark Humor
• Preparing for Grad …

Ua12/2/1 College Heights Herald, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period September 6 - October 24, 2022.

• Murray, Debra & Jake Moore. Letter from the Editors
• Murray, Debra & Jake Moore. The Man in the Seat – Timothy Caboni
• By the Numbers – Caboni Presidency Statistics
• Timeline 2017-2022
• Covey, Tucker. Arabic Major Students Grapple with Suspension of Program
• Sparkman, Wyatt. Jack Harbaugh Reflects 20 Years After Title – Football

African Governments’ Foreign Publics Engagement: Public Diplomacy In African Perspective, Isaac Antwiboasiako

Articles

Scholars over the years have delved into the discourse of states’ foreign publics engagement in achieving their foreign policy objectives. This analysis is done generally with the western perspective of public diplomacy with recent Asian scholarship evolving. As a result, this study aims to reflect on public diplomacy from an African perspective. Therefore, it analyses how African governments have engaged their foreign publics (foreign governments and their citizens) to attract foreign aid, tourism, and investments in their nation-building and development trajectory. The article explores African public diplomacy mechanisms such as diasporas, nation branding, cultural diplomacy, and many others. It also …

Journal Of Communication Pedagogy, Complete Volume 6, 2022

Journal of Communication Pedagogy

No abstract provided.

Engaging Pre-Med Students In Field-Related Dialogue: Best Practices For A Dialogic Approach To A Health-Specific Oral Communication Course, Natalie Grecu

Journal of Communication Pedagogy

Using a dialogic framework as the backdrop to course curriculum, I developed an Oral Communication course for pre-med students with the goal to enhance students’ public speaking skills while also incorporating health communication and applied communication research and activities to create opportunities for engagement. I propose best practices for teaching pre-med oral communication by deconstructing “bedside manner,” emphasizing a dialogic, audience-centered approach to communication, illustrating the praxis of genuine communication, creating a supportive climate through nonverbal and small group communication tenets, and creating a space to practice genuine communication. Using this approach, the layperson understanding of “bedside manner” becomes an …

A Pedagogical Mystique?: Lessons Of Incorporating Feminism Into Skills-Based Communication Courses, Daniela Molta, Regina M. Luttrell Ph.D., Christopher J. Mccollough

Journal of Communication Pedagogy

It is imperative that today’s advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article …

Ua12/2/2 Talisman: Forge, Wku Student Affairs

WKU Administration Documents

Fall 2022 Talisman:

• Our Mission
• Hunter, Leah. Forge
• Coles, Jack. Fakes
• Richer, Caily. Trailblazers – Kiara Braxton-Davis, Ashley Garrett, Torales Guadalupe
• Clifton, Zachary & Audrey Plescia. Built By Discipline – Bodybuilders, Meg Boshaw, Michelle Jones
• Jones, Michelle. Healthy Fried Rice
• Booth, Pandora. A Silent Strike – Quiet Quitting
• Moore, Emily. Strawberry Sun
• Fleshman, McKenna. Humans of WKU – Sada Jewel, Alaina Webber, Michael Ballard, Amara Danturthi
• Sandlin, Ellie. Forged in Fire – Zechariah Nelson
• Price, Devon. Not Too Pretty – Women in New Roles
• Whitsitt, Ashley. Ghost in Training
• Meyers, Jeffrey. Identity in Ink – Tattoos
• Hunter, Leah. After the …

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office. Articles:

• Drop for Non-Attendance
• Attendance Policy
• Fall 2022 Grad Fair
• College Recognition Ceremonies
• 2022-23 Academic Catalogs
• Fall 2022 Survival Guide
• Fall 2022 Important Dates
• Finals Week Fall 2022
• Connect with Our Team

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2022.

• Budget Executive Committee
• College Heights Foundation
• Commencement
• Commencement Traffic
• Compensation Analysis
• Convocation
• Homecoming
• MASTER Plan
• Parent & Family Weekend
• Regional Campuses
• Semester Kickoff
• Summer at WKU

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from August to December 2022.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU men's basketball team from August to December 2022.

Say It Like You Mean It: Linguistic Components Of Social Media Corporate Apologies And Their Effects On Consumer Outcomes, Laurel Johnston

Mahurin Honors College Capstone Experience/Thesis Projects

In order to meet increasing consumer demands and protect their reputations, brands must implement a combination of communication and service strategies on social media today. Corporate apologies are an effective crisis communication strategy to reduce online interactions that damage brand reputations. While the value of social media corporate apologies has been established in the literature, few studies have broken down the elements of apologies used in service interactions on social media platforms.

This study manipulated previously untested linguistic components of corporate apologies on Twitter to test their effects on perceived apology sincerity, forgiveness, purchase intentions, and brand advocacy. Results showed …

The Image Of Jordanian Universities Among Arab Students, Ali Yahya Al Hadeed, Muna Saleh Al Tubishat

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The study aims to identify the image of the Jordanian universities among Arab students, this study is considered of a descriptive studies that used the survey approach to obtain its results by applying the questionnaire tool to an purposive sample of (366) Arab students studying in the Jordanian universities. The results of the study were as follows: that the level of factors that contribute to the formation of the image of the Jordanian universities was high from the point of view of Arab students, and that the security and safety enjoyed by the Jordanian universities is one of the most …

Pumpkin Spice And Everything Nice? An Assessment Of Social Media Mentions Of Pumpkin Spice, Jin-A Choi, Bond Benton, Yi Luo, Harlan Cruz, Paulette Gando-Duenas, Jennnifer Russo, Therese Sheridan, Rayanne Yamout

College of Communication and Media Scholarship and Creative Works

Pumpkin spice may only be a mix of a blend of cinnamon, nutmeg, ginger, allspice, and cloves, but it has become an enduring staple of the transition to autumn for both consumers and brands. Cumulatively, pumpkin spice has a unique cultural space enhanced by the emergence of specific demographics, supported by sensory aspects of the trend, driven by nostalgia, and fostered by the illusion of scarcity from its time-bound availability. With that in mind, evaluating pumpkin spice’s space in terms of activities in social media is an important area of investigation for researchers and consumer brands. To that end, this …

The Magazine Industry: How The Internet Has Changed It All, Marissa Bradstreet

Honors Program Theses and Projects

The goal of this thesis is to understand the changes the magazine industry has seen through the emergence of digital technology. This project can help us further understand the role of online magazines, and how their reading experience differs from reading the traditional print magazines. This project can help consumers and producers understand what magazine readers are looking for in their magazine experience and what factors make them choose to read magazines from one platform to another. This is important for producers and publishers because it helps decide what content is worth creating based on the wants of consumers.

From Bridgerton To Love Is Blind: Romantic Relationship Expectations Based On Consumption Of Original Streaming Television, Elena Bartolomey

Honors Program Theses and Projects

This study examines how relationship expectations differ when a user consumes traditional television in comparison to original streaming TV. The findings of this study are consistent with previous studies that found that those with lower perceptions of trust and commitment in relationships tend to watch more romantic television. In addition, those who watch more original streaming television of all kinds, tend to have a more romanticized view of relationships. In addition to replicating previous studies, this study found that while young people may be reticent to define their relationships, those who do have higher levels of trust and commitment than …

Weathering The Storm: Navigating Urban Ecologies Of Communication In Times Of Crisis, Austin Hestdalen

Electronic Theses and Dissertations

This project explores cities as urban ecologies of communication in which crises emerge and are given significance within the dialogic relations cultivated among public actors attempting to make a living, together, within the shared historical-cultural contexts of everyday life. To describe cities as urban ecologies of communication is to describe them in terms of urban communication and its interdisciplinary foundations in the study of rhetoric, philosophy, planning, policy, architecture, sociology, geography, and media. The first chapter introduces the challenges of urban risk and crisis management within the complex ecologies of communication constituted by cities and reviews how ‘risk’ and ‘crisis’ …

“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman

All Theses

LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …