Public Relations and Advertising Commons^™

Ua68/13/4 Link, Vol. 2, No. 2, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

Wright State University Volleyball Media Guide 1999, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1999 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 75, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. Flip Friday Schedule Changing – Banner, Registrar
• Brewer, Jerry. Welcome Home Beautiful Friend – Ohio Valley Conference, Football
• Gaines, Jim. Phone Plan Promises Lower Rates – BellSouth, Qwest Communications
• Mayo, Travis. Gary Ransdell Leads Group on the Way to China – China Mining University, Taiyuan University of Technology
• Parking Lot Closing Took Students By Surprise – Creason Lot, Parking & Transportation Services
• Tabor, Chris. Editorial Cartoon Empty Parking Lot
• Lucas, Fred. Celebrity Powers TV News, Not Skill – Journalism
• What Has Been Your Worst Parking Experience?
• Bennett, …

Ua12/2/1 College Heights Herald, Vol. 75, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Blaze Leaves Students Homeless – Fairways at Hartland, Apartments, Fires
• Moore, Brian. Ninth Student Hit on University Boulevard – Corey Fogle, Traffic Accidents
• Karen, Mattias. Changes Will Force Use of Crosswalks – University Boulevard
• Lynch, Caroline. Professor, Others Ask Mayor to Leave – Bowling Green City Commission, Saundra Audrey, Eldon Renaud
• Brown, Abbey. Not Enough Faculty, Staff Participating in Recycling – Sustainability
• Fee for Old Clinic Should Be Dropped – Student Health Services
• Tabor, Chris. Editorial Cartoon WKU Mobster Taking Student Fees
• Vanderpool, Leslie. Flip Friday Plan …

1999 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 1999.

Ua12/2/1 College Heights Herald, Vol. 75, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. Private Firm to Run New Clinic – Student Health Services, Collegiate Health Care
• Lynch, Caroline. Together Again – Kappa Alpha, Fraternities and Sororities
• Karen, Mattias. Shuttle Service Unused – Big Red Shuttle, Parking & Traffic Services
• Grubb, Christy. Football Field Getting Water, But Most of Campus Brown – La Nina, Drought
• Lucas, Fred. Western’s Debt Collection Average, But Most State Schools Need Improving
• New Alcohol Policy Won’t Curb Drinking
• Tabor, Chris. Editorial Cartoon Interfraternity Council Drinking Game Rules
• Harper, Molly. Monopolizing Lecture Chafes Classmates
• Will the New …

Ua12/2/1 College Heights Herald, Vol. 75, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mayo, Travis. Fraternity Houses Face New Alcohol Rules
• Karen, Mattias. Clinic Faces Change – Student Health Services
• Brewer, Jerry. WKU Police Department in Need
• Harper, Molly. Parking Spaces Lost to Soccer, Softball Complex – Creason Parking Lot
• Karen, Mattias. Sara Hulse Resigns from Board of Regents
• Lucas, Fred. Classes Opening for Upward Bound Monday
• Lucas, Fred. Bowling Green Police to Do Sobriety Checks – Alcohol
• Lucas, Fred. Engineering Students Win Regional Competition – WKU Concrete Canoe Team
• Gary Ransdell’s Shown Us the Money
• Tabor, Chris. Editorial Cartoon Gary Ransdell …

Ua12/2/1 College Heights Herald, Vol. 75, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Gaines, Jim. University Gives Away Dorms – Student Life Foundation, Housing & Residence Life
• Mayo, Travis. Western Names New Athletic Director – Wood Selig
• Karen, Mattias. Students File Sexual Harassment Suits – Wayne Jones
• Moore, Brian. Move Harder Without Shopping Carts – Moving In, Housing & Residence Life
• Harper, Molly. Gary Ransdell Proposes High School Science Academy in Schneider Hall – Gatton Academy of Mathematics & Science in Kentucky
• Gaines, Jim. Western Wins Appeal in Discrimination Lawsuit – Religion, Alfred Cook
• Lack of Carts Made Moving a Heavy Load …

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Campus Map
• Knox, Malcolm. Campus Services Assist & Guide Students
• Brewer, Jerry. Trouble Getting Adjusted?
• Craig, Ryan. Non-Traditional Student Advises Younger Students It Pays to Be Nice to the Old People
• Calendar Highlights for Fall
• University Services
• Academic Calendar 1999-2000
• Knox, Malcolm. Preston Health & Activities Center a Beehive of Activity
• Fall Rush Schedule – Fraternities and Sororities
• Greeks – Panhellenic Association, Interfraternity Council
• Local Churches
• Hieb, Dan. Choose to be Happy, Not Miserable
• Service Provides Support for Minorities – Minority Student Support Services
• Wilkins, Erin. ROTC Cadets Being All They Can …

Ua11/1 On Campus, Vol. 9, No. 5, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Eison, Sheila. Dr. Sam McFarland: Bridging Human Hearts
• Skipper, Bob. Education Dean Sees Role as Facilitator - Karen Adams
• Regents Approve Tuition Guidelines
• With Honors: Graduation 1999 - Joy Bale Boone, Nicholas Kafoglis
• Regents Approve '99-2000 Budget
• May in China
• Stupp Bridge Company Donates to WKU
• Congratulations, Concrete Canoe Team!
• Public Affairs Adds New Faces
• Flynn, Jim. Challenging the Spirit: An Update on …

Professional Sports Teams And Fan Relations: A Public Relations Case Study Of The 1998-99 Philadelphia Eagles Football Team, Laura Elizabeth Litrenta

Theses and Dissertations

In professional sports, the field of public relations helps organizations foster positive relationships with their fans. But, when teams suffer losing seasons, recording more losses than wins, these relationships become strained.

The purpose of this study was to reveal how losing seasons affect the bond between professional sports teams and their fans. The results encourage sports relations practitioners to recognize fan needs and develop techniques that can help organizations maintain a more positive relationship with their fans during a losing season.

To examine the relationship between a professional sports team and its fans, this researcher traced the performance of the …

E-Mail Privacy In The Workplace: Is It A Public Relations Concern?, Charles H. Harrison

Theses and Dissertations

This study determined that many, perhaps most, public relations executives do not consider real or potential clashes between employers and employees over the use of organization E-mail systems for personal communication to be their concern.

The drafting of organization E-mail policy and its communication to employees seem to be the primary concerns of management information systems (MIS), human resources executives and legal counsel. When such policies result in misunderstanding and discontent among employees, human resources executives are more likely than public relations executives to seek solutions. Both public relations and human resources executives addressed the thesis question through a focus …

Intranets Vs. Printed Publications As Effective Employee Communication Tools, Paula S. Hoffman

Theses and Dissertations

Intranets, driven by time and cost-efficiencies, recently emerged as a major corporate communication tool. However, do employees want their company news delivered via an Intranet or do they prefer reading traditional printed publications?

This study's purpose is to determine employees' preferences and constraints concerning Intranet internal news delivery and content. These findings will guide communication managers in delivering effective Intranet content, design and programming.

This study surveyed 100 employees in a self-select method from the Philadelphia area who read company news on an Intranet for at least six months. The survey probed attitude and behavior toward reading an Intranet vs. …

A Student's Guide To The History Of Public Relations And An Inquiry Into The Use Of Public Relations History In The Classroom, Christine Dunnington

Theses and Dissertations

The purpose of this study was to compile a PR student-friendly history of public relations, as well as learn how several university PR programs include public relations history in their curriculum. Literary research and interviews provided the information required for this study. Most universities teach public relations history within an introductory course, providing a historical background for the methods used by practitioners today. Discussions with professors found that most would like to have the resources to go into greater detail about the roots of this relatively young profession.

Producing Award-Winning Publications, Jacob Christian Farbman

Theses and Dissertations

This thesis provides research findings on what design elements public relations professionals use to produce award-winning publications. Professionals in the workforce who use desktop publishing software to produce publications can use these findings as a reference guide. A survey was conducted of 15 public relations professionals who have won national awards for either their newsletters or brochures. These professionals belonged to one of the following public relations associations: the International Association of Business Communicators, the National School Public Relations Association or the Public Relations Society of America. Respondents were found to use serif typefaces for body copy, sans serif typefaces …

Communicating Through Photographs: A Guide For Public Relations Professionals, Carol Ann Desimine

Theses and Dissertations

The purpose of preparing this guide was to create a resource for public relations professionals to refer to when faced with the task of placing photographs in publications. The assumption is that most public relations professionals are not trained to think visually, partly because their education is focused on writing and virtually ignores aesthetics. Since readership surveys find that people prefer photographs over the written word, and that pictures capture attention quicker than headlines, it is essential that public relations people know how to use visuals to enhance a message. The primary research methods of this study were examination of …

A Comparative Study Of Recruitment And Enrollment Practices In Colleges And Universities Using Integrated Marketing Communications, Alisa L. Hogan

Theses and Dissertations

A study was conducted to determine if using an integrated marketing communications (IMC) approach to college and university recruitment and enrollment helps institutions better achieve their enrollment goals.

This study involved a review of related research, in-depth interviews with education-specific marketing consulting firms, and admissions and marketing professionals at various institutions of higher learning. Primary research involved a 14-item self-administered questionnaire mailed to selected four-year colleges and universities across the country. The questionnaire asked institution executives familiarity and general institutional marketing questions, marketing activity questions, use of IMC, opinion inquiries and demographics.

Mean scores through coded responses, frequencies and percentages …

The Effective Use Of Billboards As A Communications Tool, Donna M. Lithgow

Theses and Dissertations

The purpose of this study was to identify guidelines for communicators to use as a reference when designing an outdoor campaign.

Secondary research provided information on properly designing and using billboards as a communications tool. This information included studies on billboards, research on color and design, and statistics relating to the outdoor industry.

The author compiled a list of agencies who won OBIE awards between 1994 and 1998. These awards are given to agencies annually by the Outdoor Advertising Association of America to recognize outstanding billboard campaigns. These agencies are among the best in outdoor communication throughout the United States …

The Importance Of Morale In The Workplace, Allison Rohner

Theses and Dissertations

This thesis studies the impact of morale on productivity and the bottom line. Research shows companies with high morale generate higher profits, greater productivity and happier employees.

Thousands of organizations and companies have problems with morale, but few have found ways to solve them. This thesis identifies conditions that lead to higher morale. The thesis examines morale programs at top companies and looks at a variety of different studies.

The research indicates that employees need to feel their efforts create positive social changes. Companies can contribute to charities or they can create programs to show the company's impact on the …

The Efficacy Of Community Policing: A Community Relations Case Study Of Gloucester County, New Jersey Patrol Officers And Residents, Ian J. Finnimore

Theses and Dissertations

Community Policing has become a driving management strategy in many police departments throughout the United States. Police officers are being asked to form long-lasting relationships with community members so both publics can more easily work together to solve community and crime issues This study's purpose was to determine the efficacy of community policing as it relates to both patrol officers and residents to determine what public relations skills may assist future community policing initiatives. A patrol officer survey was designed and distributed to 24 municipal police departments. 394 surveys were delivered with 199 usable respondents. Officers were asked to give …

Reviving The Image: Communicating The Benefits Of Labor Unions, Kathleen Mulholland

Theses and Dissertations

The goal of this study is to show that unions need to communicate the purpose they serve in society to revive their tarnished image. The results show through quantitative and qualitative analysis that although some studies show the public approval rating of unions has increased, a negative image still exists.

To determine the type of message the mass media is sending to the public about unions, a content analysis was performed on articles written by the Washington Post about four national strikes. Twelve individual in-depth interviews were conducted using six union and six nonunion participants to gather detailed information concerning …

Public Relations Practitioners Versus The Media: The Analysis Of Standards, Stephen A. Kandik

Theses and Dissertations

This study determined how both the media and public relations practitioners perceived professional standards in the public relations field and how these perceptions could be changed. This study required the use of abstracting systems, the Internet, databases, journals and periodicals, in-depth interviews and e-mail surveys. Five in-depth interviews with journalists along with five in-depth interviews with public relations practitioners provided the information needed to create the survey instrument. Both journalists and public relations practitioners provided 99 responses to the survey. Data analysis included t-tests and a factor analysis. The study proved that the media view the professional standards within the …

Is There A Life Cycle For Foreign Bank Advertising Themes?, William Renforth

IIMB Management Review

Advertisements by foreign banks in the US were examined to determine the services advertised, promotional themes used and the degree of internationalization of the strategy depicted. The results indicated an emphasis on general institutional characteristics rather than a focus on specific services, and a tendency to emphasize the size of assets, internationality, experience and competitiveness. The study suggested an advertising life cycle whereby foreign banks became more competitive and globally oriented in their strategies as they gained experience and became more active in their host economy.

Review Of Current Newsletter Literature With Today's Novice Publisher In Mind, Tobias Bruhn

Theses and Dissertations

The purpose of this project was to develop a comprehensive overview of current newsletter literature with the needs of novice publishers in mind. Just like any large organization or publishing house, first-time publishers use newsletters to communicate with their employees, club or church members, or customers.

However, in this booming industry, first-time publishers not only compete against each other, but also professional publishers with far greater resources and capabilities. No wonder that publishers go in and out of business on a daily basis. Therefore, this thesis limited the information to selected components of the newsletter production process appropriate for novice …

Ua3/9/5 Commencement Speech - Itsy Bitsy Spider, Wku President's Office

WKU Administration Documents

Commencement speech delivered by WKU president Gary Ransdell to the Class of 1999.

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

Ua11/1 On Campus, Vol. 9, No. 4, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Five Year Plan to Help Traffic Flow
• WKU to Graduate 1,100 May 8
• Self-Insurance Goes Smoothly, Says Human Resources
• Remember Area Code Change
• WKU Literary Award Goes to Critic Denis Donoghue
• First China Faculty Exchange
• Gift to Aid Dental Hygiene
• Council on Postsecondary Education Names Assistant Director - Rana Johnson
• Former Topper to Direct Athletic Fund Raising - Roland Shelton
• Employment Opportunities Available …

Changing The Image Of Vocational Education, Laura Timberman

Theses and Dissertations

The purpose of this study was to (1) determine existing opinions of vocational education and (2) identify steps to be taken by vocational schools to improve image problems and to attract students.

A written survey was sent to the 21 New Jersey public vocational school superintendents. Twenty responses were received.

The results of the study indicate that the term "vocational" indeed carries a stigma. The leading association for vocational education recently underwent a name change. Many vocational schools are following suit, changing their names to eliminate the word "vocational."

The study also addressed the new courses being taught at vocational …

Ua68/13/4 Link, Vol. 1, No. 2, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU Department of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 74, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. Faculty Involve Students in Rift – Sociology
• Back, Shannon. Suit Against Commissioner Raises Concern – Bowling Green City Commissioners, Sandy Jones
• Harper, Molly. Student Issues Dominate Western’s Summer Agenda – Student Health Services, Budget
• Moore, Leigh. Faculty Morale Declines – Gary Ransdell
• Wilkins, Erin. Students Charged for Useless Parking Permits – Parking & Traffic Services
• The 1999 Marsupial Awards
• Tabor, Chris. Editorial Cartoon Koala Handing in Marsupial Awards
• Sewell, Ariel. Sociology Department Not in Turmoil
• Foster, Ashley. Ignore Few Disgruntled Voices – Sociology
• What Are You Doing …