Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 75, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Ragan, Jason. New Bill Addresses Fire Safety – Michael Minger Act, Murray State University
• Brown, Abbey. Reliving His Dream – Martin Luther King, Jr.
• Gaines, Jim. Faculty to Vote on University Senate Proposal – Academic Council
• Hall, Rex. Martin Twin Theatre Closes Doors for Good
• Fewer Programs Means Cuts in Choice, Quality – Curriculum
• Tabor, Chris. Editorial Cartoon Council on Postsecondary Education Chef Cutting Up Programs
• Whitehouse, Terri. Look Elsewhere for Concerts
• Murphy, Ben. Greek Village Taxes Students – Fraternities and Sororities
• Have You Ridden the Internal-Loop Shuttle? – …

Ua12/2/1 College Heights Herald, Vol. 75, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Gaines, Jim. Small Majors Facing Changes, Cuts – Curriculum, Budget
• Gaines, Jim. Phone Services Slam Hill – Qwest
• Brown, Abbey. Shuttle Service a Success – Big Red Shuttle, Parking & Traffic Services
• Ragan, Jason. Backhoe Thief Arrested – Mowhawk Waters aka Willie
• Ragan, Jason. Western Honors High School Seniors – Scholarships
• Ragan, Jason. Martin Luther King Jr. Celebration
• Brown, Abbey. Winter Renovations – Parking Lots, Streets
• Bennett, Jacob. Virtual University Popularity Exceeds Expectations – Kentucky Commonwealth Virtual University, KCVU
• Gaines, Jim. New Virtual Library Offers Greater Access to Research …

Ua12/2/1 College Heights Herald, Vol. 75, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Gary Ransdell Thinking About Keeping Vice President – Student Affairs
• Moore, Brian. Western Considers New Arena – Diddle Arena
• Brown, Abbey. Out of the Rubble – Tornados, Daviess County
• Brown, Abbey. University Boulevard Construction Halted
• Karen, Mattias. WKU to Host PRISM Concert on Jan. 21 – Music
• Karen, Mattias. Rape Crises Line Needs Volunteers
• Karen, Mattias. Kentucky Feminists to Read at Banes & Noble
• Hall, Rex. Internet & E-Mail Service Disrupted – Information Technology
• Warren, Brandy. Big Name Concert Might Come This Spring – University Concert Committee …

2000 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2000.

Wright State University Men's Soccer Media Guide 2000, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2000 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's And Women's Swimming And Diving Media Guide 2000-2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2000-2001 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

Wright State University Baseball Media Guide 2000, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2000 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Ua77/1 Golden Memories, Wku Alumni Relations

WKU Administration Documents

Newsletter created by WKU Alumni Relations to inform alumni about reunions and events during commencement. This issue includes an article regarding the renovation of McLean Hall, photos of past reunions and athletic schedules.

Ua11/1 Outdoor Sculpture Campus Tour, Wku University Relations

WKU Administration Documents

Brochure highlighting numerous sculptures located on the Western Kentucky University campus.

Ua19/16/5 2000-01 Lady Topper Golf, Wku Athletic Media Relations

WKU Administration Documents

2000-01 women's golf media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Analysis And Direction For The Changing World Of Breakfast Cereal Advertising: A Content Analysis Of 1998-99 Television Advertisements, Megan Ann Lane

Undergraduate Honors Thesis Collection

This investigation sought to build on past content analysis of children-focused advertising to better understand how advertisers have responded to the changing television advertising market. It is important because little attention has been paid to the effects of cable specialization and FCC regulations on the methods and appeals used in children-focused advertising.

A Central Washington University Recruitment Plan For Students From The Yakima Valley, Marilyn A. Thompson

All Graduate Projects

The purpose of this project was to develop a recruitment plan to increase Central Washington University's enrollment of students from the Yakima Valley region in the State of Washington. To develop this plan, current research and literature related to increasing enrollment at institutions of higher education was reviewed. A survey for graduating high school seniors was developed and mailed to high schools in the Yakima Valley region and the information used in the development of the recruitment plan. The plan will be offered to Central Washington University's Advancement and Marketing Division for use in planning future marketing campaigns

Wright State University Women's Soccer Media Guide 2000, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2000 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

The Bison: 2000, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Relevance And Application Of Public Relations Theories To Australian Diplomatic Communications Management, Renae Michelle Brockman

Theses : Honours

Communication, in the form of diplomatic discourse between nation-states, has long been considered an effective tool of foreign affairs and international relations. The management of international government communication (whether it is through the foreign affairs department of the government of a nation-state, or by the embassies and high commissions that represent that nation) comes under pressure from various internal and external forces acting in the international political environment such as impending war, economic and financial crises, natural disasters, political instability and the approaching millennium. Arguably, it is possible that an alternative method of communications management could be considered to ensure …

Supporting Those That Make Us A Success: How Community Relations Programs Effect Individual Shopping Choices, Danielle R. Lafayette

Masters Theses

Community relations programs have become extremely popular within organizations over the past several years. This manuscript will take a closer look at how these community relations programs influence the decision's individuals make when determining which organizations they want to support. Through a case study analysis Wal-Mart's affiliation with the Children's Miracle Network was analyzed in order to determine why organizations do community relations programs and the effect they have on an individual's choice in which organizations they support. The study consisted of a systematic random sample of 342 Charleston/Mattoon and surrounding area residents. The results indicated individuals are looking for …

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

How To Be An Effective Lobbyist: A Handbook, Yolette Cabrini Ross

Theses and Dissertations

The primary purpose of this research project was to develop a handbook for novice lobbyists that will acquaint them with the art of lobbying as it applies to the state of New Jersey. The handbook examines the professional relationship that exists between legislators and lobbyists. An analysis of the behavior and practices of lobbyists as they interact with legislators was conducted along with the interacting roles the two professions play in the legislative process. A review of several sources of information such as political science literature, political journals, practitioner essays and several newspaper sources were conducted to supplement the research. …

Ua12/2/1 College Heights Herald, Vol. 75, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Gaines, Jim. Alcohol Policy Shelved Indefinitely
• Karen, Mattias. Ray Mendel Resigns, Blames Deborah Wilkins
• Lynch, Caroline. Dream Walker – Kaye Cantrell, Quadriplegics
• Bennett, Jacob. Graduation Next Saturday
• Lynch, Caroline. More Parking Coming
• Lynch, Caroline. New Shuttles Coming
• Ragan, Jason. Shop with a Fire Fighter Saturday
• Bennett, Jacob. Western Alumni Among List of Notable Kentuckians – E.A. Diddle, Sue Grafton, Jim Miller
• Lynch, Caroline. Rules for Gated Lots Change
• Corcoran, Kate. Western Looking at Film Minor
• A Wish List for Western
• Tabor, Chris. Editorial Cartoon – Evil Elves
• Cunningham, Joy. …

Ua68/13/4 Link, Vol. 2, No. 7, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

Ua12/2/1 In The Spirit, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine edition regarding Christmas.

• Clark, Ryan. The Gift of Love – Hines Family, Children
• Lucas, Fred. Don’t Forget First Christmas Gift – Jesus Christ
• Hutchins, Chris. Holiday Emotions Can’t be Expressed with Material Gifts
• What’s the Nicest Thing You’ve Done for Someome for Christmas?
• Walsh, Erica. 10 Ways to Help – Charities
• Heath, Mark. A Century on the Hill – Big Red
• Heath, Mark. Plaything Big Red is Creator’s Personality – Ralph Carey
• Warren, Brandy. Christmas Everywhere
• Eslinger, Justin. Christmas Fun Coming Your Way – Mammoth Cave, Riverview, Nutcracker, Living Christmas Tree

Ua12/2/1 College Heights Herald, Vol. 75, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Gaines, Jim. Expensive Furniture Still in Storage – Huda Melkey
• Brown, Abbey. Former Regent Leaving Legacy – Raymond Preston
• Moore, Brian. Alleged Harasser Nabbed – Sean Francis
• Bennett, Jacob. Henry Cherry Tops Century List
• Lucas, Fred. It Was Time Well Spent, But Now it’s Time to Go –
• Warren, Brandy. Date Rape Drug Scare an Email Hoax
• Moore, Brian. ABC Cites Good Tymes, Pepe’s, Norma Jean’s – Restaurants
• Privatizing Eliminates Campus Input – Student Health Services
• Tabor, Chris. Editorial Cartoon – Mars Probe
• Harper, Molly. Running Into High School …

Ua12/2/1 College Heights Herald, Vol. 75, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. President Gary Ransdell Pushing for Greek Village – Fraternities and Sororities
• Moore, Brian. Pearce-Ford Tower Fires Deserved Reporting – Housing & Residence Life
• Brown, Abbey. Schedule Finally Final – Registrar
• Gaines, Jim. Collegiate Health Service Cans Student Health Services Director – Charles Lott
• Ragan, Jason. Professor Honored – Charles Smith, Music
• Moore, Brian. Campus Safety is Moderate
• Ragan, Jason. Student Selected for Leadership Program – Anna Woodring
• Ragan, Jason. Program to Improve Water – Technical Assistance Center for Water Quality
• Ragan, Jason. Book of Western Wisdom Published …

Ua11/1 On Campus, Vol. 9, No. 8, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• From the Editor - Y2K
• Slavey, Carla. What the Millennium Means
• Ransdell, Gary. Update from President Gary A. Ransdell
• Regent Among Recipients of Governor's Award - Cornelius Martin
• Winter Commencement
• Parsley, Kimberly. Building a Community of Learners - Carol Graham
• Newton, Tommy. WKU Takes Leadership Role in Early Childhood Education
• Top Cop - Robert Deane
• Obtain Wisdom
• Newton, Tommy. Tutors Pour Tout
• Newton, …

Frontiers In Advertising, S Seshadri

IIMB Management Review

No abstract provided.

Advertising And Public Relations In The Next Decade, Tara Sinha, Mithileshwar Jha

IIMB Management Review

No abstract provided.

Advertising And Promotion Of Services, Umesh Rajamani

IIMB Management Review

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 75, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Suspicious Fires Plague Pearce-Ford Tower – Housing & Residence Life
• Gaines, Jim. Transpark Proposed for City
• Brown, Abbey. Few Join Protest to Save Vice President Position – Student Affairs, Demonstrations
• Karen, Mattias. Baker Street Café Closed
• Ragan, Jason. Kentucky State Police Supports Safety Programs for Holidays
• Batcheldor, Matt. Stop Treating Us Like Babies – Housing & Residence Life
• Gaines, Jim. Computer Information Systems Minor in Suspense – Curriculum
• Banner 2000 Waffling Dumb, Just Dumb – Registrar
• Tabor, Chris. Editorial Cartoon Smoking
• Bennett, Jacob. The Word Is Out, …

Ua12/2/1 College Heights Herald, Vol. 75, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. New Rules Forcing Program Reviews – Curriculum
• Brown, Abbey. Students to Protest for Vice President – Student Affairs, Demonstrations
• Lynch, Caroline. McLean Hall Gets a Makeover
• Warren, Brandy. Mice Continue Their Stay at Dorm – Bemis Lawrence Hall, Housing & Residence Life
• Hammock, Michelle. Article Shows How Precious Life Is – W.C. Fowler aka Tra
• Rexroat, Scott. Brain Cancer Article
• Murphy, Ben. Commission Listened to Constituents – Bowling Green City Commission
• Nichter, Kevin. Ordinance Anything But Fair – Fairness Ordinance, Bowling Green City Commission
• Bedo, Leslie. Professors …

Ua68/13/4 Link, Vol. 2, No. 6, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.