Public Relations and Advertising Commons^™

Wright State University Baseball Media Guide 2002, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2002 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Soccer Media Guide 2002, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2002 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

Ua3/9/1 Challenging The Spirit, Wku President's Office

WKU Administration Documents

Progress report on WKU's strategic plan performance indicators for 2001-2002.

Ua19/16/1 Men's Soccer Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the 2002 soccer season.

Ua3/9/2 1997-2002 The Beginning Of A Transformation, Wku President's Office

WKU Administration Documents

A review of the first five years of the Gary Ransdell administration of Western Kentucky University. The booklet contains information regarding academic reputation, enrollment, private support, Sponsored Programs, budget, physical infrastructure, extended campus, distance education, economic development, athletics and a strategic plan for 2002-2007.

Wright State University Men's And Women's Swimming And Diving Media Guide 2002-2003, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2002-2003 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

A Model Public Relations Program For Federal Way High School, John Charles Meagher Jr.

All Graduate Projects

The purpose of this project was to create a model public relations program for Federal Way High School. Model public relations programs were studied and a review of literature was conducted. The benefits found from a successful public relations program were consistent levy passage, constructive media relations, positive school environments, and proactive communication. The common elements of successful programs found were programs that were open and honest, had a plan, used word of mouth, implemented two-way communication and had a crises plan in place. Administrators must take an active role and provide leadership in creating and implementing a public relations …

The Bison: 2002, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Calvin Klein: Semiotic Phenomenology, Stephanie L. Crase-Moritz

Masters Theses

This study examined print advertising as a visual communication method by focusing on five of Calvin Klein's jeans advertisements and the themes that are expressed to determine what realities or social meanings Calvin Klein's jeans advertisements constructed and/or reflected. To uncover the themes within Klein's advertisements, the following three-methods were applied: Content Analysis, Informal Focus Group and Semiotic Phenomenology. Together the three-methods, based upon data collected from fourteen males and females aged 13-18, 19-21, 22-24 and 28 years old or above, identified fifteen underlying themes containing stereotypes, potentially dangerous realities and evidence showing our desensitization to controversy and shocking images …

Deception In Advertising: A Content Analysis Of The Legal Parameters Of Deception, E. Carla Mitchell

Theses and Dissertations in Business Administration

One of the primary attributes of a free market economy is the uninhibited flow of truthful information regarding the goods and services available in the marketplace (Azcuenaga 1995). This free flow of information, in the form of advertising, enhances market performance by informing consumers and enabling firms to compete equitably based on the attributes of their offerings. Studies reveal that, for the vast majority of marketing managers, the regulatory environment serves as the primary influence in advertising strategy development and decision-making (Davis 1994). However, in their theory development, behavioral researchers often ignore the legal aspects promulgated by the FTC. Furthermore, …

Sikap Dan Persepsi Masyarakat Terhadap Risalah Periklanan, Marziana Muhamad

Student Works (2000-2009)

Laporan penyelidikan ini membincangkan satu kajian di Seksyen 8, Shah Alam, Selangor Darul Ehsan tentang "Sikap dan Persepsi Masyarakat Terhadap Risalah Periklanan". Kajian ini dipilih kerana penyelidik merupakan salah seorang daripada penduduk yang menetap di Seksyen 8, Shah Alam dan daripada pemerhatian, didapati terlalu banyak risalah telah diedarkan ke dalam peti surat kediaman penduduk. Tujuan utama kajian ialah untuk mengetahui sikap dan persepsi penduduk terhadap risalah yang diedarkan kepada mereka. Di samping itu, kajian ini juga bertujuan untuk melihat kedudukan risalah mengikut pandangan dan penilaian para penduduk yang telah terdedah kepada pelbagai jenis dan bentuk iklan elektronik dan cetak. Hasil …

Cross-Cultural Acceptance Of The Euro: Assessing The Effectiveness Of Public Information Marketing, Steven W. Staninger

Copley Library: Faculty Scholarship

The introduction of the euro currency is a major social, cultural, and economic event in the history of Europe. A massive public information marketing campaign has failed to encourage widespread acceptance of the new currency. This paper analyzes the reasons for this failure, and suggests strategies for future campaigns.

Ua12/2/1 College Heights Herald, Vol. 77, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Executive Session – Gary Ransdell
• Corbin, Brett. City to Start Charging for False Fire Alarms
• Hall, Rex. State Intervention to Delay Diddle Arena Renovation
• Hoang, Mai. SKyPAC to Build Parking Lots – Southern Kentucky Performing Arts Center
• Ho, Ho, Ho-boy; It’s Wish List Time – Christmas
• Grady, Brian. Editorial Cartoon re: Christmas Presents
• Weisser, Angela, et al. Mold the Phone – Tate Page Hall
• Youngman, Sam. I’ve Had Enough, It’s Time to Go Home
• Lord, Joseph. Gary Ransdell Allows Idiots to Graduate – New Rock 92
• Ragan, …

Ua12/2/1 College Heights Herald, Vol. 77, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sewell, Beth. All They Want for Christmas
• Roberts, Amy. Season Leaves International Students Out in Cold
• Compton, Michael. Christmas Movies
• Wilemon, Miranda. Holiday Sales Attract College Buyers
• Dittmeier, Kate. Gables Apartment Fire Spurs Discussion
• Corbin, Brett. Student Files Rape Report
• Hightower, Kyle. Devastated – Football
• Lord, Joseph. No One Hit on University Boulevard in a Year
• Grady, Brian. Editorial Cartoon re: University Debt
• Policy Putting School in Debt on Integrity – Credit Cards
• No Moldy Reaction to a Pressing Health Problem – Tate Page Hall
• Bedo, Leslie. College Heights …

Ua3/9/5 Partnerships For Progress: Linking Higher Education & Economic Development, Wku President's Office, Gary A. Ransdell

WKU Administration Documents

Speech delivered by WKU president Gary Ransdell at the National Governor's Association Center for Best Practices. In response to Governor Patton's challenges to create Programs of Distinction and enhance the state's capacity for economic development, we, at Western, have created a series of applied science centers. These centers are directing faculty talent toward creating a relevant curriculum in the sciences, toward solving environmental and material problems which limit economic development, and toward creating practice-based experiences for students. A by-product of these centers is a strengthened core curriculum which brings the applied sciences into focus for all WKU students.

Successful Branding By Pran K Choudhury, Universities Press, 2000., Vijay G Vancheswar

IIMB Management Review

Successful Branding is a good amalgam of real-life Indian case studies which highlight the role of branding in successful marketing. While most of the cases revolve around fast moving consumer brands, given the sensitivity of this category to market perceptions, houdhury does provide interesting cases of brand creation in low interest category commodity products such as cement(Ambuja Cement) and intermediate products such as denim (Arvind Mills).

Ua12/2/1 College Heights Herald, Vol. 77, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Western Suspends Fraternity – Sigma Alpha Epsilon
• Ragan, Jason. Behind the Muckrakers’ Music
• Hoang, Mai. Western Markets Credit Card to Students
• Lord, Joseph. Employees Complain of Mold in Tate Page Hall
• Enrollment Money Can Bring Teachers – University Senate
• Grady, Brian. Editorial Cartoon re: Teacher Relief
• Leslie Bedo Meeting Goals of Student Government Association, But Not Students’
• Ransdell, Troy. Action, Not Complaints – Student Government Association
• Cottrell, Lindsey. Cowgirls Not a Club – Equestrian Team
• Holm, Hollan. Student Government Association to Buy Presents for Potter Children’s Home …

Ua12/2/1 College Heights Herald, Vol. 77, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Knox, Malcolm. Making a Point – Basketball
• Clark, Ryan. University of Kentucky Win Another Day at the Office for Team
• Lord, Joseph. State Halts Use of Radioactive Materials – Applied Physics Institute
• Holm, Hollan. Leslie Bedo Meets Campaign Promises – Student Government Association
• Fans Need to Treat Every Game Like University of Kentucky
• Grady, Brian. Editorial Cartoon re: University of Kentucky Basketball
• It’s Time Student Government Association Started Putting Students First
• Hall, Rex. University Senate Seeks Enrollment Money
• Hall, Rex. NewsChannel 12 Receives Emmy Nomination
• Sewell, Beth. The Doctor …

Ua12/2/1 College Heights Herald, Vol. 77, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Brain Drain
• Corbin, Brett. Parking Permits Hot in Fall
• Corbin, Brett. Campus Crusade for Christ Hits Streets in New York City
• Hall, Rex. Health Insurance Committee’s Future Hazy
• Shinall, Dave. Muslim Students Usher in Ramadan
• When Compliance Equals Complacency – Handicap Accessibility
• Grady, Brian. Editorial Cartoon re: Western’s Version of Americans with Disabilities Act Compliant Doors
• Without a Safety Net, Some Students Get Hurt – Health Insurance
• Sattler, Skip. It’s Time to Bench the College Heights Herald
• Holm, Hollan. Student Government Association to Award Book Money
• Lord, …

Ua12/2/1 College Heights Herald, Vol. 77, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Fewer Get Student Insurance
• Moore, Brian. Access Denied – Football
• Holm, Hollan. Student Government Association Dissenters Spark New Discussions
• Hoang, Mai. City Gets Unexpected Boost
• Phi Kappa Phi to Hold Open House Tomorrow
• Group for Non-Traditional Students Holds Seminar – Women in Transition
• Five Students Compete in Math Contest
• Play Closes Tonight – Caucasian Chalk Circle
• Stay Healthy Until Health Center Fixed
• Grady, Brian. Editorial Cartoon re: Health Services
• Plugging In, Looking Ahead & Moving UP – Virtual Education
• Brown, Steve. College Heights Herald Gets a Red …

Ua12/2/1 College Heights Herald, Vol. 77, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. Virtual Enrollment Explodes
• Corbin, Brett. DUIs Decrease While Drug Arrests Climb
• Hall, Rex. Western Gets Replies to Lawsuit – Collegiate Health Care
• Hall, Rex. Additional Funding Devoted to Health Center
• More Winners Joining the Hill – Soccer
• Grady, Brian. Editorial Cartoon re: Soccer
• Saber, Mary. Thank You, Boys – Sigma Alpha Epsilon
• Miller, Patricia. Let’s Be Friends – Disabled Persons
• Woodring, Judy. College Heights Herald Gets a Bottom
• Corbin, Brett. Founding Dean of Potter College of Arts & Letters Dies – Paul Hatcher
• Lord, Joseph. Laptops Could …

Ua12/2/1 Super Powers, Wku Student Affairs

WKU Administration Documents

Special women's basketball issue of the College Heights Herald. Articles:

• Compton, Michael. Natalie Powers Ready to Take Center Stage
• Tucker, Kyle. Brutal Schedule Should Keep Nation Watching
• Sutton, Lyndsay. LaVonda Johnson Returns from ACL Tear
• Schoenbaechler, Danny. Lady Toppers Trying to Replace ShaRae Mansfield Inside
• Bastani, Camron. Season Ticket Sales Fall 10 Percent, Raise Concern
• Moore, Michael. Shawn Campbell Finds Coaching Love Connection
• Lewis, Dustin. Lady Topper Backcourt Still a Mystery
• Clark, Ryan. Louisiana Tech’s Departure Clears Yard
• Farner, Keith. Transfers Will Add Height, Experience
• Compton, Michael. Vanderbilt University Rules, Cardinals Appear in Top 25

Ua12/2/1 College Heights Herald, Vol. 77, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Officials Look Into Spending- Student Life Foundation
• Lord, Joseph. 25 Hours on Air - New Rock 92
• Lord, Joseph. Campus Struggles with Construction
• Shinall, Dave. NPR Breaks Barriers
• Holm, Hollan. Student Government Association Lets Loose for Halloween
• Warren, Brandy. Kappa Alpha, Kappa Delta on Social Probation
• Campus Police Solving One of Campus’ Crimes – Diversity
• Grady, Brian. Editorial Cartoon re: Diversity
• Crews, Whitney, et al. The College Heights Herald House?
• Home Basketball Games Free for Students
• Swimmers Set Records
• O’Connor, Molly. Making It Happen – Community Service …

Wright State University Women's Basketball Media Guide 2001-2002, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001-2002 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 77, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lord, Joseph. Anthrax Scare Not Intended
• Corbin, Brett. First Hispanic Police Officer Hired – Raphael Casas
• Clark, Ryan. From the Editor – Diversity
• Dittmeier, Kate. Students Celebrate Spooky Holiday on Hill
• Sociologist to Speak – Michael Kimmel
• Marching Band Will Play in Extravaganza
• Children’s Theatre Offering This Weekend – A Midsummer Night’s Dream
• NPR Pioneer to Speak at 7:30 Tonight – Bill Siemering
• Warren, Brandy. Gatton Academy for Mathematics & Science Waiting for Funding
• Free Speech Can be the Hardest to Hear – Hell House
• Grady, Brian. Editorial Cartoon …

Ua12/2/1 Standing Tall, Wku Student Affairs

WKU Administration Documents

Special men's basketball issue of the College Heights Herald. Articles:

• Bastani, Camron. Hilltoppers Hope to Leave Mark on Sun Belt Conference
• Farner, Keith & Camron Bastani. College Heights Herald Top 15 Says Blue Devils Rule the Land
• Knox, Malcolm. All-American Back for One More Run – Chris Marcus
• Lewis, Dustin. Loss of Nashon McPherson Leaves Hole in Lineup
• Farner, Keith. Point Guards Plan on Carrying Their Weight
• Moore, Michael. Defense Still Core of Team
• Tucker, Kyle. Tops Bond During Offseason Games
• Hightower, Kyle. Hey Fans, Good Times Are Here Again
• Schoenbaechler, Danny. Tops Look for Sparks-Plug In Backcourt

Wright State University Men's Basketball Media Guide 2001-2002, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001-2002 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 77, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Student Disciplinary Matters Committee Disciplines Idiots – New Rock 92, Jeremy Sharfe, Adam Kelly
• Hoang, Mai. Student Census Count Low
• Dittmeier, Kate. Protesting Students Take Hell House Ads
• Hoang, Mai. Western Holds Campus Wide Can Drive – Feed the Children
• Lord, Joseph. Regents to Give Honorary Doctorate
• Hall, Rex. Western Gets Land, TV Air Time – James Skaggs
• Alarming Incidents Not Fair to Students – Fire Alarms
• Grady, Brian. Editorial Cartoon re: Fire Alarms
• Trying to Find Fun, Style, a Tan on the Hill
• Crews, Whitney, et …

Ua12/2/1 College Heights Herald, Vol. 77, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Corbin, Brett. Plague of Campus Fire Alarms Raises Concerns
• Corbin, Brett. Dorm Dwellers Apathetic to Possible Danger – Fire Safety
• Lord, Joseph. New Salon Coming to Bates-Runner
• Lord, Joseph. All washed Up – Flooding, Water Pollution
• Hall, Rex. Regents to Vote on New Policy – Athletics Fee
• Warren, Brandy. Kappa Alpha & Kappa Delta Investigated for Alcohol
• Finding Someone to Solve the Crimes – Anthrax
• Grady, Brian. Editorial Cartoon re: Anthrax Scare
• Student Government Association Needs a Little Shaking Up, Rebellion
• McKinney, Gabe. Exit to Nowhere Hardly a Haven …

Ua12/2/1 College Heights Herald, Vol. 77, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sewell, Beth. Royal Steps – Zeta Phi Beta, Omega Psi Phi, Step Shows
• Hall, Rex. Possible Hazing Reported – Sigma Alpha Epsilon
• Lord, Joseph. Substance Tests Negative for Anthrax
• Corbin, Brett. Shots Fired at Post-Game Party
• Warren, Brandy. University Senate Gives Approval for Film Minor
• Luring Teachers to Hill Takes Money
• Grady, Brian. Editorial Cartoon re: Faculty Recruitment
• Quick & Forward Thinking Appreciated – Anthrax Scare
• Johnson, Misty. Put Focus on Attackers – Rape
• Niesse, Josh. Don’t Drop Bombs – Afghanistan, Celebrate Activism Now
• Holm, Hollan. Student Government Association …