Public Relations and Advertising Commons^™

Analyzing The Prophylactic And Therapeutic Role Of Inoculation To Facilitate Resistance To Conspiracy Theory Beliefs, Alicia Mason, Josh Compton, Emerson Tice, Brooklyn Peterson, Isaac Lewis, Tanner Glenn, Tricia Combs

Faculty Submissions

Conspiracy theories pose a variety of social and psychological consequences for individuals and society, and research suggests that around half of the U.S. population believes at least one. A two-phase inoculation experiment was conducted. Inoculated participants reported more negative general attitudes toward conspiracy theories and lower Phase II generic conspiracist beliefs, which are both indicators of harm-reduction and the beneficial healing impacts of therapeutic inoculation. The addition of therapeutic inoculation as a harm-reduction or healing technique in practitioners’ stakeholder response toolkit is a valuable contribution to both theory and practice.

Ua12/2/1 College Heights Herald: Your Vote Matters, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period October 4 - November 6, 2023.

• Anderson, Alexandria. Letter from the Editor – Elections
• Reed, Bailey. Every Vote in This County is Important – Daniel Cameron, Andy Beshear
• Phelps, Maggie. The Importance of Voter Registration
• Daniel Cameron on the Issues
• Andy Beshear on the Issues
• Di Palermo, Dominic. The Bowling Green Rock Band Academy – Musicians
• Costellow, Ali. Students & Campus Organizations Prepare for November Election
• Wilborn, Price. Wokeness Is Not a Bad Thing, and People Need to Stop Saying It Is
• Edmonds, Luke. A Kentuckian’s Guide to Legal Sports …

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader

Communication and Theater Association of Minnesota Journal

In this article, we use rhetorical criticism as a research method to apply Burkean identification to four direct-to-consumer pharmaceutical television commercials, suggesting that the commercials create a state of consubstantiality with the audience. The identification strategies of common ground, the assumed “we” through the use of the word “you,” and dissociation are utilized in these commercials to inspire consumers to initiate a conversation with their doctor about their healthcare needs. Based on the success direct-to-consumer pharmaceutical advertisements have had with inspiring patients to engage in a dialogue with healthcare providers, Burkean identification could have significant implications when used in other …

Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler

Libraries

Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.

Building Solidarity Between Minority Groups, Seonwoo Kim

LSU Doctoral Dissertations

Although a considerable number of scholars agree that an intergroup coalition among minorities will be more powerful in changing biased perceptions, regulations, and policies (e.g., Burson & Godfrey, 2020; Lane et al., 2019), cross-minority solidarity is challenging due to the inherent difficulties in establishing a shared goal and reaching a consensus on methods and tactics (Gawerc, 2021; Rogers, 2004) and competing policy stances and stereotypes (Hope, 2019; Nopper, 2006). Numerous instances of social movements that failed due to the failure of coalitions to form have been documented in the literature (e.g., Almeida, 2010; Ferree & Roth, 1998; Gelb & Shogan, …

Ua25 Salaries, Wku Provost, Wku Strategy, Operations & Finance

WKU Administration Documents

Email to faculty & staff regarding salary increases to be given in 2024.

Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, Jenna M. Drenten Ph.D., Lauren Gurrieri, Aimee Dinnín Huff, Michelle Barnhart

School of Business: Faculty Publications and Other Works

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology – a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, …

Ua12/2/1 College Heights Herald: Our Changing Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period September 5 - October 4, 2023.

• Anderson, Alexandria. Letter from the Editor – Change
• Dobberstein, Molly: The Hill Going Forward: Campus Changes & Improvements
• Anderson, Alexandria. WKU Innovation Campus Rethinks Business Development
• Reed, Bailey. New Courses on the Hill – Child Welfare, Mock Trail, Disability in US
• Murray, Debra. I Feel Really Lucky – Katherine Lennard
• Stone, Damon. Photojournalism Program to Change Curriculum

Coverage Of The Israeli Military Spokespersons Of The Six Self-Liberated Palestinian Prisoners From The Maximum-Security Israeli Prison Of Gilboa, Moeen Koa, Neveen Alawneh, Rinad Mahmmoud

An-Najah University Journal for Research - B (Humanities)

This study aimed to find out how the spokespersons for the Israeli occupation army, specifically the "coordinator and Avichay Adraee" pages on Facebook, covered the issue of the six self-liberated Palestinian prisoners from the highly secure walls of Gilboa prison through a tunnel they dug under their cell's bathroom. The study used the total population sample to analyze the two pages' content from September 6, 2021, to November 30, 2021. The study found that these pages used media frames to distort the image of the Palestinian prisoners. The most dominant frame was the strategic frame by 40% to show the …

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from August to December 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Ua12/2/2 Talisman: Dimension, Wku Student Affairs

WKU Administration Documents

Fall 2023 Talisman:

• Johnson, Katelyn . Flora & Fauna - Biology
• Pollard, Evynn. Inked Imagination
• Booth, Pandora. Sowing Grace - Mothers
• Murray, Debra. Shapes of Beauty
• Bivens, Emily. The Life Lesson
• Figures of Fall
• Meyers, Jeffrey. Level Up - eGames
• Walsh, Aidan. Unsung Heroes
• Sandlin, Ellie. Place to Be - Habitat for Humanity, Hotel, Inc.
• Youngers, Joel. An Endless Starry Sky
• Muscutt, Carson. True Colors - Queen Venus Knight
• Drury, Faith. Innovative Mind - Concrete Canoe, Steel Bridge
• Ousley, Rachael. One Man's Treasure - Matt Tullis
• Haines, Lily. Chuck Close
• Thompson, Sarah. En Pointe
• Hunt, Janie. Open Your Eyes
• Halstead, …

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2023.

• Cheryl Stevens
• Enrollment / Recruitment
• Fall Semester Preview
• Homecoming
• National Philanthropy Day
• Parent & Family Weekend
• Presidential Speaker Series
• Regional Campuses
• Semester Kickoff
• Semester Review
• Summer Review

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office. Articles:

• FERPA Reminders (Family Educational Rights & Privacy Act)
• Most Common FERPA Violations
• Drop for Non-Attendance
• Attendance Policy
• Application for Graduation
• Events
• Fall 2023 Important Dates
• Finals Week Fall 2023
• Meet Our Team

Rooted In Grant County, Jenna Gerig

Public Relations Student Projects

Because the goal of this campaign is to promote Grant County assets, initial research sought to assess communication throughout the county, gather insight on the impact of churches, and accumulate information on how to best retain its college students. Research also sought to identify the personas of Grant County residents to discover their values and beliefs. Additional research helped determine the most appealing assets, including churches and nonprofits, universities, parks and venues, events, and affordable living. Additionally, a survey was conducted to understand why students who attend colleges in Grant County choose to leave the county upon graduation.

Research Project Poster Presentation: Cultural Normalization Of Risk?: Exploring Brain Injury In The National Football League Using Sociocultural Analysis, Ali V. Willing, Jafra D. Thomas

Kinesiology and Public Health

Background. This presentation began as an undergraduate end-of-term course project focused on sport, media, and American popular culture (April to June 2023). The poster presentation was originally presented at the 2023 annual conference of the Southwest Chapter of the American College of Sports Medicine (SWACSM), following peer-review acceptance of the project summary statement (i.e. abstract) for conference presentation.

Purpose. The presentation is published here to Cal Poly Digital Commons as a resource to future students and professionals studying topics covered in the presentation (e.g. sociological theories, cultural values and risks, sports ethic).

Resources. This webpage has several resources described below. …

Another View On International Relations [Book Review International Public Relations And Public Diplomacy: Communication And Engagement], Isaac Antwiboasiako

Other

In their 2015 book International Public Relations and Public Diplomacy: Communication and Engagement, Guy J. Golan, Sung-Un Yang, and Denis F. Kinsey assembled renowned and leading scholars in public diplomacy and public relations to examine the conceptual and practical relationships between international public relations and public diplomacy. The book is a collection of various chapters integrating public diplomacy and public relations research. It argues that public diplomacy should be studied from the public relations perspective because public diplomacy is strategic communication management. Therefore, it should apply ‘key lessons from public relations literature’ (Golan, Yang, 2015, p. 3). It applies some …

Factors Influencing Employee Satisfaction In Nonprofit Organizations In The United States, Kristi Egbert

Journal of Nonprofit Innovation

Employees in nonprofit organizations are not paid as much as for-profit employees according to the United States 2014 Labor Statistics. Nonprofits work to meet community needs. Since turnover rates impact a company’s ability to these needs (Lee, 2015), it is important to learn what keeps employees satisfied. This review found that employees find the work itself satisfying when they see how they support the organization’s mission (Haley-Lock, 2007), chances to move up in the company, autonomy, (Weisberg & Dent, 2016), and inclusivity (Brimhall, 2019), and workplace relationships (Mathieu & Nabiak, 2016; Slater & Slater, 2018) are related with job satisfaction.

Fall Sustainability Festival, Julia Canuel

Senior Honors Projects

There has been an increased interest in sustainability and “green” products in recent years. In my sophomore year, I started working with the URI Free Farmers’ Market, a group that sustainably grows, harvests and provides students with free produce. My work with the URI FFM inspired me to look into sustainable agriculture and explore what other aspects of a college students’ life could be adapted to be more sustainable. To do this, I created a Fall Sustainability Festival focusing on sustainable initiatives at URI and in the Rhode Island community. The RI Food Policy Council, Rhode Island Office of Energy …

Communicating Diversity, Equity And Inclusion: A Public Relations Class/Client Partnership With A Dei Focus, Arien Rozelle, Nicole Smith

Proceedings of the New York State Communication Association

In an effort to enhance the typical semester-long class/client campaign partnership, students in COMM472 PR Research & Planning (a campaigns style course) partnered with their campus library as a “client” to communicate about on-campus diversity, equity and inclusion efforts. Throughout the semester, students researched, planned, implemented and measured campaigns to help make the library a more inclusive environment for students of diverse backgrounds. Students were introduced to and applied a variety of research methods and public relations theories to guide their strategy. In addition, students developed a greater understanding of the necessity of DEI both on-campus and in the field …

Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin

School of Communication Studies - Faculty Scholarship

This study examines the induction of information technology and the use of image-repair focused crisis response strategies on social media by Pakistan Railways amid a recent crisis. A mix-method based content analysis (i.e., qualitative and quantitative) to investigate whether and if so, how Pakistan Railways used Benoit's suggested image restoration strategies on social media to repair its image among customers and in print media. Our results show that Pakistan Railways predominantly used reducing the offensiveness of event (40%), followed by corrective action (34.6%), evasion of responsibility (10.6%), denial (8%) and mortification (6.4%) strategies, respectively. In addition, the use of image-repair …

Prevalence And Factors Associated With Vaping Cannabidiol Among Us Adolescents, Hongying Daisy Dai, Roma Subramanian, Avina Mahroke, Ming Wang

College of Journalism and Mass Communications: Faculty Publications

IMPORTANCE e-Cigarette use and vaping marijuana (cannabis) are popular among US adolescents. Cannabidiol (CBD) is a compound found in the cannabis plant that has recently increased in use.

OBJECTIVES To examine the prevalence of and factors associated with youths vaping CBD

DESIGN, SETTING, AND PARTICIPANTS This cross-sectional study included a nationally representative sample of students from middle and high schools (typical age, 11-18 years) in the US from the 2022 National Youth Tobacco Survey, conducted from January to May 2022.

EXPOSURE Demographic characteristics, harm perception of tobacco use, and vaping behaviors.

MAIN OUTCOMES AND MEASURES The main outcomes were weighted …

Ua3/10/3 Convocation, Timothy Caboni

WKU Administration Documents

Convocation speech given by WKU president Timothy Caboni regarding student retention, enrollment, living learning communities, Colonnade, early college programs, research, global study, philanthropy, innovation campus, knowledge towns and Indudeep Chhachhi.

Review, Democracy And Fake News: Information Manipulation And Post-Truth Politics, Peter Krapp

Secrecy and Society

No abstract provided.

Public Relations For Cryptocurrency: Coinbase Guidebook, Logan Odneal

Electronic Theses, Projects, and Dissertations

Cryptocurrency has emerged as a disruptive force in the global financial landscape, challenging traditional systems and offering new possibilities for economic transactions. As this innovative technology gains traction, its reputation and public perception have become crucial factors for its widespread adoption and long-term success. However, the reputation of cryptocurrency and cryptocurrency organizations have been in crisis as multiple and widescale frauds and crashes have threatened the growth of the industry.

This project seeks to answer this issue by applying crisis communications and public relations frameworks to create a plain language guide to inform the consumer base and restore investor confidence …

The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono

ASEAN Journal of Community Engagement

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …

The Mental Image ... Sources, Factors And Dimensions And The Role Of Public Relations In Improving It In Light Of The Digital Revolution (Jordanian Ministries As A Model), Nawzat Abu Alasal, Sami Melki

An-Najah University Journal for Research - B (Humanities)

The current study, entitled “The mental image…sources, dimensions and the role of public relations in developing it under the digital revolution (Jordanian ministries as a model)”, sought to identify the nature of the mental image of Jordanian ministries in term of their formation sources, forming factors, dimensions and the role of public relations and their contribution in developing this image among publics of the ministries in light of the data and tools of the digital revolution. To obtain the field information and data of the study, the questionnaire tool was designed which was applied to (404) subjects of the Jordanian …