Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 78, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Brown, Abbey. Students Indicted in Drug Case – Blake Lovan, Brandon James
• Sasseen, Jessica. Laptop Life – Online Enrollment
• Hardin, Adriane. Forum to Discuss Diddle Arena Seating Plan – Student Government Association
• Schoenbaechler, Danny. Todor Pandov May Not Get Extra Year – Basketball
• Hopkins, Shawntaye. Blood Drive Today
• Hopkins, Shawntaye. Discussion About Confederate Flag
• Lord, Joseph. Endowment Fund Increases 16 Percent
• Ferriell, Farrah. In Defense of Antiwar Protesters – Iraq
• Wilson, Randy. Military Deserves Respect
• Banniza, Brandi. Parking Rules Should Apply to Everyone
• Reuter, Michael. Editorial Cartoon re: Crime, …

Ua12/2/1 College Heights Herald, Vol. 78, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Brown, Abbey. Student Charged in Robbery – Leon Reaves
• Kacsir, Marci. Bright Lights, Big Sound – Prism Concert
• Lowther, Clare. Faculty Stepping Up to Fill Department Head Vacancies
• Lord, Joseph. Department Heads Vote in Favor of New Council
• Hardin, Adriane. No Break for Voters – Student Government Association
• Students, Faculty Observe Martin Luther King Jr.’s Vision
• Reuter, Michael. Editorial Cartoon re: Unity
• Roberson, Ashley. Western Should Have Canceled Classes – Winter
• Shur, Tonya. Anti-war Protestors Were Wrong – Iraq
• Weisser, Angela. Appalled by Western’s Parking Situation
• Wirth, Devin. Western …

Ua12/2/1 College Heights Herald, Vol. 78, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Holm, Hollan. Remembering His Vision – Martin Luther King Jr.
• Lord, Joseph. Coach Jack Harbaugh to Reap Rewards
• Lord, Joseph. Groups to Address Growth – Admissions
• Engle, Megan. Crowd Celebrates Martin Luther King Jr.’s Spirit
• Lord, Joseph. Rings Expected This Spring
• Kacsir, Marci. Prism to Light Up Stage – Theatre & Dance
• Brown, Abbey. Police Academy to Give Students Inside Look at Campus Operations
• Donation Rewards Jack Harbaugh’s Rebuilding Efforts
• Reuter, Michael. Editorial Cartoon re: The House that Jack Harbaugh Built
• Olmstead, Jane. Some Misunderstood Martin Luther King Jr.’s …

Ua12/2/1 Commemorative Championship Edition, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald regarding the football championship. Articles include:

• Casagrande, Michael. Finishing on Top – Football
• Farner, Keith. Team Motto Pays Off – Finish
• Hightower, Kyle. Title Won’t Define Jack Harbaugh’s Career
• Farner, Keith. Championship Season Filled with Highs & Lows
• Farner, Keith. Jack Harbaugh Named I-AA Coach of Year

Ua12/2/1 College Heights Herald, Vol. 78, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lord, Joseph. $1.55 Million Athletics Donation Announced – Football
• Lord, Joseph. Presley Nash Settlement Approved
• Sasseen, Jessica. Crews Scurrying as Diddle Arena Renovation Deadline Nears
• Sasseen, Jessica. Diddle Arena Donor Search Continues
• Riley, Cassie. Campus Activities Board to Host Party
• Sasseen, Jessica. Mass Media & Technology Hall Nearly Complete
• Northeast Debacle Has Housing & Residence Life All Wet
• Reuter, Michael. Editorial Cartoon re: Fishing in Directional Halls
• Campus Activities Board Scores with Nappy Roots Gig
• Petersen, Greg. Coverage of Blotch Transfer Unfair
• Hardin, Adriane. Student Government Association Prepares to …

Ua12/2/1 College Heights Herald, Vol. 78, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Rap Group to Play at Western – Nappy Roots
• Hightower, Kyel. Toppers Are No. 1 in the Land of I-AA – Football
• Lord, Joseph. Western Gets $250K Settlement – College Health Care, Inc.
• Sasseen, Jessica. Downing University Center Renovation Plans Unveiled
• Construction Worker Causes Dorm Fire – Barnes-Campbell Hall
• Lord, Joseph. Book Nominations End Tomorrow – Kentucky Literary Awards
• Brown, Abbey. Flooding Causes Unpleasant Surprises for Residents – Northeast Hall
• Pike, Daniel. A Few Handy Facts About Your New Opinion Editor
• Reuter, Michael. Editorial Cartoon re: Budget …

Los Angeles Archdiocese Child Sexual Abuse Scandal: A Case Study In Crisis Communication, Miranda Belinda Sagala

Theses Digitization Project

This thesis examined strategies employed by the Los Angeles Archdiocese in its communcation with the media during the initial phases of handling the child sexual abuse scandal. Internal and external messages from the archdiocese were analyzed in terms of how well they conformed to the five generally accepted principles that should govern crisis communication: timeliness, openness, honesty, regret and accessibility.

Ua3/9/5 Achievements Of Distinction 2002-2003, Wku President's Office

WKU Administration Documents

Booklet outlining national academic recognition of WKU students and notable achievements of WKU faculty and academic programs.

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2003 football media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Wright State University Women's Soccer Media Guide 2003, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2003 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

Ua12/2/2 2003 Talisman: About Face, Wku Student Affairs

WKU Administration Documents

2003 Talisman

• Miller, Jen. Taking a Stand - Unity Day
• Funke, Libby. Football Season Opens with a Bang
• Powell, Kacie. Down & Dirty - Mud Volleyball
• Hawkins, Hope. Keeping Vigil - 9/11
• Flinchum, Andrea. Students Huddle Together at Guthrie Bell Tower to Remember and Learn from Sept. 11
• Miller, Jen. Sept. II: Keeping Vigil
• Covington, Shannon. Big Red Run
• Raggard, Jennifer. Cheyenne Hohman
• Funke, Libby. Once Upon a Hill - Homecoming
• From Private to Princess - Nae' Neal
• Covington, Shannon. A Powerful Tradition - Step Show
• Raggard, Jennifer. Whistle-Blowers - Andrea Payne, Christina Valdez
• Canadian Captain - Gord Veldman
• Hightower, …

Ua19/16/1 Western Kentucky Hilltopper Soccer, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the 2003 soccer season.

2003 January-May, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to May of 2003.

Wright State University Baseball Media Guide 2003, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2003 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Getting The Word Out: A Guide To Promotion And Public Relations For Nonprofit Organizations, Nakia M. Watkins

Senior Honors Theses and Projects

There are numerous nonprofit organizations in the United States that lack the budgets necessary to carry out large-scale public relations or advertising campaigns. Therefore, these organizations must learn about and utilize less expensive techniques to increase awareness and gain support for their institutions and ideas. The present thesis project has been created to help managers and personnel of nonprofit organizations gain a better understanding of those promotional tools and public relations activities most accessible to them.

General information about marketing and its four primary functions: distribution, price, product and communication are provided. The emphasis of this thesis is on the …

Wright State University Men's Soccer Media Guide 2003, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2003 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's And Women's Swimming And Diving Media Guide 2003-2004, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2003-2004 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

The Bison: 2003, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Is The 'Hierarchy Of Effects' View Of Advertising Evident Amongst Perth Advertising Agencies?, Carolyn Boulden

Theses : Honours

Hierarchy of effects models have underpinned the advertising industry for over 100 years. These models are based on an underlying pattern of cognition => affect=> behaviour, in other words: think=> feel=> do, and suggest that consumers process advertising in a linear fashion, in stages. Recently, however, hierarchy of effects models have begun to be questioned by some authors who claim that there is no actual evidence that advertising is processed by consumers according to a hierarchy of effects. If this is the case, the advertising industry will need to seriously rethink the basis upon which many, if not all, campaigns …

The Ecological Evolution Of Public Relations Theories: An Exploration Of The Ningaloo Controversy, Allison Campbell

Theses : Honours

Many contemporary public relations scholars are attempting to redefine the discipline to incorporate more than the current token gesture of community beneficence into professional practice. Communication activities that perpetuate organizational privilege in Wester style democracies are now considered outdated and unethical. Current theoretical research suggests that public relations suffers an image crisis front its association with liberalist ideology and is considered something of an adversary to the purpose of social movements such as environmentalism. An ever-growing endorsement of communitarian values within society signifies that public relations has the opportunity to enhance greater cohesion between diverse interests by contributing to the …

Brand Development By Small Firms, Aoife Hackett

Theses

The thesis explores the process of developing and managing brands. Particular emphasis is placed on how small enterprises gain recognition and acceptance for brands, the obstacles they encounter and how they surmount these obstacles.

In a review of the literature, brand management strategies and the value of brand loyalty to a business were discussed. Brand equity and measurement and measures of brand equity were also reviewed.

Interviews were conducted with large successful firms to discover arrangements and processes they employ to maintain market support, to extend the coverage or application of their brands to new product versions or new segments, …

Public Scepticism And The Social Conscience : New Implications For Public Relations, Rachel Yeates

Theses : Honours

This research thesis explores the question "how can public relations counteract growing public scepticism, maximising trust and goodwill between an organisation, its target publics and the wider community?" Public scepticism of large corporations is not a new phenomenon, but it is gaining great momentum. Subsequently, it has been suggested that the practice of corporate public relations must focus on fostering an organisational culture that adopts a 'social conscience', that is necessary to counteract consumer distrust. This includes organisations practicing attributes of 'excellence' such as open communication, corporate transparency and honesty. They must also be aware of, and sensitive to, the …

Ua12/2/1 College Heights Herald, Vol. 78, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sewell, Beth. Soda Society – Pouring Rights
• Lord, Joseph. ID Numbers Put Students at Risk – Identity Theft
• Sewell, Beth. New Soft Drink Deal Sweet for Western, Pepsi – Pouring Rights
• Hoang, Mai. Student Killed Driving to Class – Kenneth Rowan
• Lively, Jay. Snow Cancels Classes for First Time in Six Years
• Sasseen, Jessica. Directional Halls Free from Future Flooding
• Engineering Honors
• Lord, Joseph. Robbery Suspect Arrested – Steven Mayton
• Shinall, Dave. Jody Richards to Announce Candidacy
• Lowther, Clare. Student Wins Miss Kentucky USA – Lori Mitchell
• Hardin, Adriane. …

Researching The Public Opinion Environment By Sherry Devereaux Ferguson, Sage, 2000, Pp 296, Price: $30 (Cloth)., Vijay G Vancheswar

IIMB Management Review

Researching the Public Opinion Environment examines theories, systems, and methods for understanding and managing public perceptions that shape governments and corporations. Ferguson emphasizes environmental intelligence systems, research, and continuous feedback as essential tools for navigating rapid change and media scrutiny. The book critiques reliance on media reports alone, arguing that organizations should validate public opinion through surveys, focus groups, and other research techniques. It explains sampling methods, questionnaire design, and analytical tools such as content analysis, Delphi technique, and Q methodology. Ferguson also explores media influence, highlighting concepts like the spiral of silence and third-person effect in public opinion formation.

Ua12/2/1 College Heights Herald, Vol. 78, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Gary Ransdell Gets Big Contract
• Tucker, Kyle. One Wild Weekend – Basketball
• Lord, Joseph. Freshman Indicted in Pearce-Ford Tower Robbery – Steven Mayton
• Hollenkamp, Katie. $500 Fee for Moving Takes Effect
• Lord, Joseph. Housing Agreement No Longer Friendly
• Bonner, Tim. Editorial Cartoon re: Pizza Dominos
• Open the Door; Domino’s Deserved Big Red Pizza Contract
• Wansley, Mandi. College Heights Herald Should Mention All Religious Options
• Smith, Lloyd. Jim Breuer Should Have Squeezed out Greeks
• O’Connor, Molly. Students’ & Faculty Opinion Not Included – Faculty Senate, Gary Ransdell
• Hardin, …

Ua12/2/1 College Heights Herald, Vol. 78, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sasseen, Jessica. New Stops for Topper Transit
• Hardin, Adriane. Miss-ter Western? – Alpha Gamma Delta
• Hightower, Kyle. Tops to Face Different Cats, Same Stakes – Basketball
• Lively, Jay. Engineer Dissects World Trade Center Collapse – Gene Corley
• Sainlar, Lindsay. A Day to Butt Out – Great American Smokeout
• Hoang, Mai. Couple Funds Autism Program – John & Linda Kelly
• Hoang, Mai. Health Insurance Switch on Table for Vote – Regents
• Bannon, Tim. Editorial Cartoon re: John Hardin on Diversity
• Hall, Rex. George Bush Needs to Get His Priorities Straight …

Ua3/9/5 Special Announcement - Kelly Autism Project, Wku President's Office

WKU Administration Documents

Speech delivered by WKU president Gary Ransdell announcing the beginning of the Kelly Autism Project at Western Kentucky University.

Ua12/2/1 College Heights Herald, Vol. 78, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lord, Joseph. Two Students Charged with Armed Robbery
• Hoang, Mai. Attorneys Settle Staci Nash Suit
• Lord, Joseph. Nothing to Lose – Intramurals
• Holm, Hollan. 1,000-Plus Fans Turned Away – Jim Breuer
• Sewell, Beth. Domino’s Will Accept Big Red Cards
• Sasseen, Jessica. More Than $1,000 Stolen in Pearce-Ford Tower
• Sasseen, Jessica. Poor Attendance, Fire Alarm Plague Safety Forum
• Sewell, Beth. Committee Selects Alumna for New Director Position – Shawna Cawthorn, WKU Bookstore
• O’Connor, Molly. Plan Will Connect New Students – Freshman Seminar
• Don’t Leave Student Interest Out in the Cold …

Ua12/2/1 College Heights Herald, Vol. 78, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. More Hospitals In-network – Health Insurance
• Sigman, Amber. Line Dancing – A Chorus Line
• Hoang, Mai. Alumnus May Get University of Louisville Job – James Ramsey
• Riley, Cassie. Bands Wants to Return to Old Kentucky Home – Nappy Roots
• Lord, Joseph. Campus Safety Forum Today
• Riley, Cassie. Food Services Adds Selections, Hours
• Books for Balling – Southern Kentucky Book Fest
• Tucker, Kyle. Toppers Ink Two Early – Basketball
• Hoang, Mai. Judge to Consider Dismissal – Staci Nash
• Sasseen, Jessica. Student Government Association Handing Out Book Scholarships
• Warren, …

Wright State University Men's Basketball Media Guide 2002-2003, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2002-2003 Men's Basketball team. This guide includes photographs, player stats, game results, and records.