Public Relations and Advertising Commons^™

Supermarket Savvy: An Analysis Of Psychological Exploitation Within Grocery Stores, Calvin Brinkworth

Independent Study Project (ISP) Collection

As obesity rates continue to climb around the world, an increased effort is needed to explore all means of prevention and intervention. Although previous research has examined the effectiveness of strategies like nutritional education, little research has been conducted surrounding the interplay of psychology and marketing within the context of grocery stores. As such, this paper examines the presence of psychological manipulation within grocery stores and the influence is has upon product choice, and ultimately consumption. Several key variables have been taken into account for this analysis, including store layout, location, product placement, packaging, and others, to provide a holistic …

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from January to July 2017.

Ua19/16/1 2017 Spring Football Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for spring 2017.

Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, Michael T. Krush, Raj Agnihotri, Gerrard M. Macintosh, Ashish Kalra

Management and Marketing Faculty Publications

A great deal of emerging research explores the antecedents and outcomes of salesperson creativity. However, relatively fewer scholarly endeavors have delved into assessing the social antecedents of salesperson creativity. Addressing this issue, the current research focuses on the link between one critical social antecedent in sales research, namely that of networking behaviors, and creativity among salespeople. Specifically, we include customer and professional networking behaviors and study their direct, interactive, and curvilinear effects on salesperson creativity. Empirical findings show that professional networking as well as customer networking are positively related to salesperson creativity. Further, we demonstrate the non-linear effects of professional …

Branding A University Through An Experience: An Audit Of John Carroll University’S Communication Touch Points, Tori M. Price

Masters Essays

This project was designed to compare branding and higher education literature to determine how a higher educational institution can generate brand loyalty and brand advocates through a process of managed communication touch points. John Carroll has received national recognition for their academic programs and has been regarded by many alumni as a great university experience. Therefore, an audit of John Carroll University’s communication efforts will demonstrate a comparison between the university’s communication process and the research, to determine how exactly brand loyalty is generated at a small, private, Jesuit university. The literature review will serve as a “best practices” guide. …

An Investigation Into The Teaching Of International Public Relations To Undergraduates, Matthew Wisla

Master's Theses (2009 -)

Currently, most U.S. multinational companies increasingly rely on international markets for revenue and growth. Public relations professionals, whether they are on assignment in a foreign land or based in the U.S. as part of an international team, must possess the skills to communicate effectively with target audiences from other cultures. The purpose of this study is to better understand the international qualifications and background of instructors teaching international public relations to U.S. undergraduates. This study is based on data collected through telephone interviews with select academic thought leaders in the field of teaching international public relations, and a broad email …

Assessment Of Tips From Former Smokers: Implications For An Advance Directive Completion Campaign For Young Adults, Kimberly Clark

Masters Essays

No abstract provided.

Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian

Masters Essays

Direct to consumer advertising of pharmaceutical increased in the United States between 2015 and 2016 by 9% to $5.6 billion (McCaffrey, 2017). The only two countries which allow detailed product claim advertisements are the United Sates and New Zealand. While traditional advertising channels have been successful to pharmaceutical companies, many are looking to turn to digital options such as social media to better reach their audiences and work around increased strictness of advertising to physicians. To date, minimal guidance has been provided by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) when it comes to social media, …

Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster

Masters Essays

Research has long sought to define and quantify the component of relationships within strategic public relations management. With the development of social media, public relations practitioners have new methods to employ in building and maintaining two-way relationships with audiences and key publics. This study is intended to expand upon current organization-management research and identify best practices for athletic departments seeking to engage with their audiences. The development of organization-public models is detailed, along with historical application of the concept to athletics. Analysis of Twitter data revealed common themes among athletic departments that engage audiences successfully. The study concludes with a …

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …

The Doctor Will Skype You Now: College Student Attitudes Towards The Integration Of Telemedicine (Healthspot® Kiosk) At John Carroll University, Kasey A. Foley

Masters Theses

There has been a spike in the nation’s interest in telemedicine over the past decade. Mobile applications, remote-monitoring devices, and image-sharing software have been designed to provide patients convenient access to medical attention. One of these technologies, an enclosed medical booth called the HealthSpot® kiosk (HSK), was installed in the John Carroll University Student Health and Wellness Center in 2014. The HealthSpot® kiosk utilizes videoconferencing technology to simulate face-to-face communication between providers and patients. This new technology would seem to be a good fit for a small college campus, as college-aged students accept technology quickly, and small campuses often have …

“The Room Where It Happens”: Teaching Diversity In The Classroom, Debra Jenson

Journal on Empowering Teaching Excellence

Universities across the nation have focused increasingly on promoting diversity, to the point of including this goal in their mission statements. Additionally, millennial students come to college anxious to learn about diversity. This paper presents a lesson plan built around the musical Hamilton. The activity teaches public relations students in a writing class persuasion and rhetoric skills. It has a dual purpose of introducing diversity, the topic of privilege and its role in American culture.

Ua12/2/1 College Heights Herald, Vol. 92, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. University Signs Letter of Intent with Aramark
• Alvey, Rebekah. Visiting Scholar Educates Students on Sex Trafficking – Jessica Pliley
• Williams, Jamie. Student Government Association Considers New Legislation in Final Weeks of Semester
• Deletter, Emily. Dean of Libraries Retires After 41 Years of Employment – Connie Foster
• Kast, Monica. Advertising & Public Relations Discussion Pulled from Board of Regents
• Vogler, Emily. Editorial Cartoon re: Inclement Weather
• Shake-it Up – Hill Nutrition
• Hormell, David. Gary Ransdell Makes Strides to Muddy Records Fight
• Walker, Silas. Confident …

Ua12/2/1 College Heights Herald, Vol. 92, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Attorney General Intervenes In College Heights Herald Lawsuit – Andy Beshear
• Williams, Jamie. Patched: Solution to Budget Shortfall Shores Up for Another Year
• Bradley, Erian. Students Adapt to Construction of Residence Halls
• Williams, Jamie. New Legislation Affects Students’ Free Speech
• Wegert, Sally. Featured Watercolor Artist to Visit, Teach Class – Steve Cavallo
• Brockman, Kacie. Professors Discuss Facts, Fake News – Guy Jordan, Mac McKerral
• Editorial Cartoon re: Higher Education Budget
• Money Model: Performance-based Funding Would Harm WKU
• Burgess, Kelly. Making Your Own, Healthy …

Ua12/2/1 College Heights Herald, Vol. 92, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Student Government Association Supports Military Students
• Williams, Jamie. Graduating Student Government Association President Reflects on Two Terms – Jay Richey
• Deletter, Emily. Confucius Institute Displays Work by Distinguished Artists
• Deletter, Emily. Alumni Association Appoints New Board of Directors
• Kast, Monica. Professor Presents on Human Rights Attitudes – Sam McFarland
• Vogler, Emily. Editorial Cartoon re: Corgis
• Ronkainen, Millie. Learning to Appreciate the Silence Around Me
• Johnson, Jack. Logan & Get Out Offer Unique Theater Experiences – Movies
• Jones, Zach. Mental Math Won’t Do, Learn …

Ua12/2/1 College Heights Herald, Vol. 92, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• McCarthy, Casey. Registration Software Launches on TopNet
• Mattingly, Evan. Far & Wide – Spring Break
• Puckett, Dalton. Far & Wide – Spring Break
• Alvey, Rebekah. Marchers United to Honor International Women’s Day – Protests
• Kast, Monica. Energy Bill Pulled from Committee Agenda
• Chattopadhyay, Srijita. International Students Share Visa Restriction Issues
• Bradley, Erian. Housing & Residence Life Seeks New Director
• Editorial Cartoon re: Truth & Open Records
• Henderson, Andrew. The Sun Shines Bright on My Old Kentucky Public Agency – Sunshine Week, Open Records
• Murrer, Erick. …

Practicum In Public Relations Prs 490, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 92, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Football Players Involved in Fight at Pi Kappa Alpha House
• Austin, Emma. University Faces Shortfall – Budget
• Mattingly, Evan. Up ‘Til Dawn – St. Jude Children’s Research Hospital
• Alvey, Rebekah. Therapeutic Garden Relieves Stress, Brings Bounty – Hope Harbor
• Williams, Jamie. International Students Volunteer to Help Refugees in Kentucky – Student Government Association
• Vogler, Emily. Editorial Cartoon re: Day After Election
• Hormell, David. WKU Puts Students on Back Burner
• Voting Viewpoints: Student Government Association Should Move Up Spring Elections
• Henderson, Andrew. Preparing to …

Ua12/2/1 College Heights Herald, Vol. 92, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Student Government Association Votes to Fund Sustainable Projects
• Kast, Monica. Rights to Know – Immigration
• Alvey, Rebekah. Event Connects Students with Career Professionals – Intercultural Student Engagement Center, Black Leaders Advocating for Community
• Schweikart, Lydia. Dark Parody, Dog Sees God Premieres on Campus – Theatre & Dance
• DeLetter, Emily. Staff Honored for Community Leadership Roles – Martha Sales, Ryan Dearbone, Aurelia Spaulding
• Vogler, Emily. Editorial re: We Never Talk
• Burgess, Kelly. Eating Greens is the Nutritional Pot of Gold
• Hatchett, Gina. Counting Down …

The Effects Of Time Spent On Rapport Building: A Predictive Analysis Of A Higher Education Call Center, Alyssa L. Crary

Communication Studies

The forming of a relational connection between a caller and prospective donor in telephone fundraising is a vital step in successful engagement of charitable participation. This study aimed to fill a gap in current fundraising research by analyzing the direct connection between time spent building rapport and fundraising success. Data from a higher education call center in the Western United States was used to conduct a standard linear regression analyses. The amount of time spent building rapport was found to significantly influence payment type and amount of a philanthropic donation. A greater amount of time spent building rapport lead to …

Understanding Increasing College Anxiety: The Need For Anxiety Awareness Campaigns, Taylor Mosher

Journalism

The following study investigates national trends toward increasing anxiety among the college student demographic with particular attention paid to the ways in which public awareness campaigns may be implemented as a method for reducing stigma, increasing awareness of anxiety conditions, and connecting students to critical resources.

In order to improve understanding surrounding student anxiety, the following research was conducted in two parts. First, secondary national research was conducted analyzing relevant literature surrounding anxiety trends among college students, the response of universities across the nation, and potential methods by which to relieve student anxiety. Following the conclusion of this research, primary …

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall

KSU Journey Honors College Capstones and Theses

This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …

Understanding Public Relations In The 'Sharing Economy', Anne Gregory, Gregor Halff

Research Collection Lee Kong Chian School Of Business

In spite of the macro-economic impact of the so-called ‘sharing economy’ there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the ‘sharing economy’ is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts ‘circuits of commerce’ and ‘viable matches’ from economic sociology and communicative constitution of organizations theory to develop the notions of ‘deliberate disintermediation’ and ‘circuits of communication’ in public relations. The contention is …

Ua12/2/1 College Heights Herald, Vol. 92, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. WKU Sues College Heights Herald Over Access to Records – Title IX
• Kast, Monica. WKU Tied Among Grant Winners – Fulbright Awards
• Miller, Callie. City Makes Plans to Improve Biker & Pedestrian Facilities
• Williams, Tyger. Welcome Notes Greet Incoming Refugees
• Chavis, Danielle. Local Restaurants Provide Sanctuary for Workers – Immigrants
• Alvey, Rebekah. Faculty Aims to Prevent Flu Epidemic Through Education
• Vogler, Emily. Editorial Cartoon re: Obstruction
• Faltering Fairness: City Officials Fail to Meet the Low Bar of Open Discussion
• Harsh, Spencer. In Midst …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• Johnson, Kalyn. My Leadership Journey Working with Housing & Residence Life
• Williams, Jamie. Diversity Proposal Absent in Housing 10-Year Plan
• Critchelow, Andrew. Spooky Tales from WKU’s Residence Halls
• Alvey, Rebekah. How to Pick the Perfet Roommate for Next Year
• Critchelow, Andrew. Housing Blues? Here’s Albums to Help
• Ballard, Skyler, Views on Campus You Should See or Flee
• Keltner, Bryson. Upperclassmen Share Housing Experiences
• Alvey, Rebekah. Honors Changes Aim to Better Community
• Do You Want to Live in a Residence that Will Give You a Sense of Purpose?
• Alvey, Rebekah. Hilltopper Hall Construction …

Ua19/16/2 Longtime Hilltopper Football Coach Butch Gilbert Passes Away At 87, Wku Athletic Media Relations

WKU Administration Documents

Press release regarding the death of former WKU coach Lawrence Gilbert.

Ua12/2/1 College Heights Herald, Vol. 92, No. 36, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Gary Ransdell Declines Sanctuary Status – Immigration, DACA, Deferred Action for Childhood Arrivals
• Ziesig, Kathryn. City Commission Tables Fairness Ordinance
• Alvey, Rebekah. Event Empowers Students Through Political Education – Black History Month
• Williams, Jamie. Video Contest Aims to Raise Sexual Assault Awareness – Voice of Justice
• Williams, Jamie. Student Government Association Offers New Scholarships for Marginalized Groups
• Keltner, Bryson. School of Nursing Changes Program Degrees
• McCarthy, Casey. Dual Credit Enrollment Continues to Rise
• Vogler, Emily. Editorial Cartoon re: Big Red
• Johnson, Kalyn. Looking …

Ua12/2/1 College Heights Herald, Vol. 92, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Crafting Tim Caboni
• Kast, Monica. University Senate Endorses Sanctuary Resolution – Deferred Action for Childhood Arrivals, DACA, Immigration
• Slaughter, Wesley. Editorial Cartoon re: Protecting Students
• Differing Doctrines: College Heights Herald, WKU Agree on Principle Not on Actions – Title IX
• Ronkainen, Millie. Trusting God, Rediscovering My Worth
• Mohr, Olivia. Annual Science Fiction Convention to Take Place This Week - Concave
• Critchelow, Andrew. Learning to Fight Back – Martial Arts
• Alvey, Rebekah & Andrew Critchelow. Speaker Tackles Issues of Race with Poetry – Clint …

Ua12/2/1 College Heights Herald, Vol. 92, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bowling Green City Commissioner Sues WKU – Sue Parrigin
• Williams, Jamie. Students Rally for Higher Education
• Austin, Emma. State Legislation Moves Through General Assembly
• Alvey, Rebekah. Art Project Turns Attention to Construction Projects – Michael Wheatley
• Kast, Monica. Students Campaign for Women’s Education – Americans for Informed Democracy
• Brockman, Kacie. Student Group Traveling to Capitol for Refugee, Immigration Day – No Lost Generation
• Austin, Emma. College Awaits Approval of New Specialist Degree
• Slaughter, Wesley. Editorial Cartoon re: Gary Ransdell, Semester at Sea
• Johnson, Kalyn. Don’t …