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Articles 9121 - 9150 of 16544
Full-Text Articles in Marketing
Market Failure And Reemergence: A Study Of Chinese Firms Listed In The Us., Hai Lu, Hai Lu, Wei Luo
Market Failure And Reemergence: A Study Of Chinese Firms Listed In The Us., Hai Lu, Hai Lu, Wei Luo
Research Collection School Of Accountancy
Our study documents a “Lemons” market failure of Chinese firms listed in the US in 2011 and a subsequent rebound by 2013. Our tests reveal that there was little difference in ex ante observable characteristics of fraudulent and non-fraudulent Chinese firms listed in the US prior to 2011 while entrepreneurs appear to have known their type. We document substantial costs of dishonesty and the failure of traditional market signaling mechanisms such as auditor or underwriter quality. We also show a return of Chinese firms after US and Chinese regulatory intervention in 2013 although this intervention was insufficient to fundamentally change …
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers, Vanitha Swaminathan, Suyun Mah
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers, Vanitha Swaminathan, Suyun Mah
Research Collection Lee Kong Chian School Of Business
In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. This cheating was subsequently acknowledged by the car maker.Among the many issues at stake for the company was one of public perception. Anecdotal evidence at the time of the incident suggested irreparable harm to the Volkswagen brand. So could Volkswagen recover in the short term in this regard? And, the broader question, how can you measure brand perception in times of scandal, particularly in an era where …
Snapple: Integrated Advertising Campaign, Hayley Renneker
Snapple: Integrated Advertising Campaign, Hayley Renneker
Mahurin Honors College Capstone Experience/Thesis Projects
The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …
2016-August-31-Skin Smart Campus, University Marketing And Communications, East Tennessee State University
2016-August-31-Skin Smart Campus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-31-Escape From Rape, University Marketing And Communications, East Tennessee State University
2016-August-31-Escape From Rape, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-31-Challenge Course, University Marketing And Communications, East Tennessee State University
2016-August-31-Challenge Course, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-31-Nursing Education, University Marketing And Communications, East Tennessee State University
2016-August-31-Nursing Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-30-Engineering Technology Gifts, University Marketing And Communications, East Tennessee State University
2016-August-30-Engineering Technology Gifts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Sheep Updates 2016, Mick Keogh, David Cornish, Michael Chilvers, Gerry Hinkley, Danielle England, Rosemary Bartle, Brad Wooldridge, Norm Santich, John Young, Ashley Herbert, Jamie Heinrich, Graeme Howie, Bruce Mullan
Sheep Updates 2016, Mick Keogh, David Cornish, Michael Chilvers, Gerry Hinkley, Danielle England, Rosemary Bartle, Brad Wooldridge, Norm Santich, John Young, Ashley Herbert, Jamie Heinrich, Graeme Howie, Bruce Mullan
Sheep Updates
This session covers eleven papers from different authors:
1. Forward, Dr Bruce Mullan, Director Sheep Industry Development, Department of Agriculture and Food Western Australia
2. The Australian sheep industry in 2025, Mick Keogh, Australian Farm Institute
3. Decision making in a risky environment, David Cornish, Cornish Consulting
4. Business Transitioning, Michael Chilvers, Nile Tasmania
5. Advisory Boards in WA Agriculture - making life 'easier' for everyone, Gerry Hinkley, Producer, Tincurrin and Danielle England, Aginnovate
6. Principles of Successful Family Business Succession Strategies, Rosemary Bartle, Succession Planning Facilitator, Rabobank
7. Diversifying the Feedbase...is the …
2016-August-29-Entrepreneurs Club, University Marketing And Communications, East Tennessee State University
2016-August-29-Entrepreneurs Club, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-29-Etsu Votes, University Marketing And Communications, East Tennessee State University
2016-August-29-Etsu Votes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
The Qualitative Report
Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …
2016-August-24-Contreras-Koterbay: Ampa, University Marketing And Communications, East Tennessee State University
2016-August-24-Contreras-Koterbay: Ampa, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-24-Mccarty Excellence Award, University Marketing And Communications, East Tennessee State University
2016-August-24-Mccarty Excellence Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-24-Railroad Museum Heritage Day, University Marketing And Communications, East Tennessee State University
2016-August-24-Railroad Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-22-Umoja Festival, University Marketing And Communications, East Tennessee State University
2016-August-22-Umoja Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-22-Educational Opportunity Center, University Marketing And Communications, East Tennessee State University
2016-August-22-Educational Opportunity Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-22-Fee Payment Deadline Extended, University Marketing And Communications, East Tennessee State University
2016-August-22-Fee Payment Deadline Extended, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-21-Taran Branscum, University Marketing And Communications, East Tennessee State University
2016-August-21-Taran Branscum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-19-Garrett Named Cmo, University Marketing And Communications, East Tennessee State University
2016-August-19-Garrett Named Cmo, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-19-2016 Distinguished Faculty Awards, University Marketing And Communications, East Tennessee State University
2016-August-19-2016 Distinguished Faculty Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-18-Hagemeier Award, University Marketing And Communications, East Tennessee State University
2016-August-18-Hagemeier Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-17-Shah Holds Statewide Office, University Marketing And Communications, East Tennessee State University
2016-August-17-Shah Holds Statewide Office, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-17-Weight Misperception, University Marketing And Communications, East Tennessee State University
2016-August-17-Weight Misperception, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-17-Etsu Response: Louisiana, University Marketing And Communications, East Tennessee State University
2016-August-17-Etsu Response: Louisiana, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-16-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University
2016-August-16-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-16-Welcome Week 2016, University Marketing And Communications, East Tennessee State University
2016-August-16-Welcome Week 2016, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-15-Pharmacy Accreditation, University Marketing And Communications, East Tennessee State University
2016-August-15-Pharmacy Accreditation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-15-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
2016-August-15-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-14-Rana Elgazzar, University Marketing And Communications, East Tennessee State University
2016-August-14-Rana Elgazzar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.