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Articles 9091 - 9120 of 16544
Full-Text Articles in Marketing
2016-September-10-Financial Aid Night, University Marketing And Communications, East Tennessee State University
2016-September-10-Financial Aid Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-09-Blue Weekend For The Arts, University Marketing And Communications, East Tennessee State University
2016-September-09-Blue Weekend For The Arts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-09-Abet Accreditation, University Marketing And Communications, East Tennessee State University
2016-September-09-Abet Accreditation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-09-Focus On Franchising, University Marketing And Communications, East Tennessee State University
2016-September-09-Focus On Franchising, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti
Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti
Georgia Journal of Law & Technology
No abstract provided.
2016-September-08-Creative Domain, University Marketing And Communications, East Tennessee State University
2016-September-08-Creative Domain, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-08-Sinking Creek Research, University Marketing And Communications, East Tennessee State University
2016-September-08-Sinking Creek Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-08-Alert Test, University Marketing And Communications, East Tennessee State University
2016-September-08-Alert Test, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Anthony Johnson, University Marketing And Communications, East Tennessee State University
2016-September-07-Anthony Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Blue Highway, University Marketing And Communications, East Tennessee State University
2016-September-07-Blue Highway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Csc Pancake Breakfast, University Marketing And Communications, East Tennessee State University
2016-September-07-Csc Pancake Breakfast, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Ems-Xlts Conference, University Marketing And Communications, East Tennessee State University
2016-September-07-Ems-Xlts Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Sean Blayney, University Marketing And Communications, East Tennessee State University
2016-September-07-Sean Blayney, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Trailblazer Award, University Marketing And Communications, East Tennessee State University
2016-September-07-Trailblazer Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Assessing The Effect Of Mobile Word-Of-Mouth On Consumers : The Physical, Psychological And Social Influences, Juanyi Jiang
Assessing The Effect Of Mobile Word-Of-Mouth On Consumers : The Physical, Psychological And Social Influences, Juanyi Jiang
Lingnan Theses
Mobile technologies enable users to discover and research products anytime, anywhere. Mobile devices allow consumers to create and share content based on physical location, facilitate seamless interactions, and provide context-relevant information that can better satisfy users’ needs and enhance their shopping experience. As consumers increasingly rely on mobile devices to search information and purchase products, they need immediate, updated, informative and credible opinions in concise forms. Meanwhile, marketers face unprecedented opportunities for mobile marketing, making ever important for them to understand the mobile word-of-mouth and its effect on the purchase behaviors of consumers on the mobile platform vs. those on …
The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova
The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova
Marketing and Strategy Faculty Publications
The purpose of both the Utah Women & Leadership Project (UWLP) Research & Policy Brief Series and the Research Snapshot Series is to provide data that can be useful to individuals, groups, organizations, and communities toward efforts to improve the equality and impact of girls and women throughout the state. A host of state rankings has continually listed Utah as one of the worst states in the nation for women. Although we disagree with some of the measures, it remains clear that change is needed to strengthen the impact of Utah women for the good of women themselves, families, communities, …
2016-September-06-Remembrance Ceremony, University Marketing And Communications, East Tennessee State University
2016-September-06-Remembrance Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-02-Blue Weekend, University Marketing And Communications, East Tennessee State University
2016-September-02-Blue Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-02-“Firefall,” A Freepublic Planetarium Show, University Marketing And Communications, East Tennessee State University
2016-September-02-“Firefall,” A Freepublic Planetarium Show, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-02-You Can't Take It With You, University Marketing And Communications, East Tennessee State University
2016-September-02-You Can't Take It With You, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Contextual Healing: What To Do About Scandalous Trademarks And Lanham Act 2(A), Megan M. Carpenter
Contextual Healing: What To Do About Scandalous Trademarks And Lanham Act 2(A), Megan M. Carpenter
Law Faculty Scholarship
Offensive trademarks have come to the forefront of trademark policy and practice in recent years. While it was once true that more attention had been paid to Lanham Act section 2(a) in the pages of law reviews than in the courts, recent prominent cases have focused attention on the ban on registration of offensive marks and the widespread impact of this ban on trademark owners.
In this Article, I answer the fundamental question: Given the problems that my previous research has identified, what should be done about the 2(a) bar on registration of scandalous trademarks? This Article argues, as a …
2016-September-01-Alyssa Reed, University Marketing And Communications, East Tennessee State University
2016-September-01-Alyssa Reed, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Gold, Silver, Bronze, University Marketing And Communications, East Tennessee State University
2016-September-01-Gold, Silver, Bronze, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2016-September-01-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds
From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds
Faculty Publications
From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.
2016-September-01-Ron Peery, University Marketing And Communications, East Tennessee State University
2016-September-01-Ron Peery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Financial Aid Director, University Marketing And Communications, East Tennessee State University
2016-September-01-Financial Aid Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Reedy Creek Trail, University Marketing And Communications, East Tennessee State University
2016-September-01-Reedy Creek Trail, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Sounds In The Marketplace: Consumer Reactions To Ambient And Product Sounds, Lauren Mayor
Sounds In The Marketplace: Consumer Reactions To Ambient And Product Sounds, Lauren Mayor
Dissertations, Theses, and Capstone Projects
The presence of sounds in the marketplace can be an important driver of customer behavior. To date, the academic literature on sounds in the marketplace has typically focused on how properties of ambient sound, such as volume, pitch, and tempo affect consumer response in terms of consumption speed, quantity, and evaluations. With my research, I fill a gap in the literature on marketplace sounds by exploring how the presence (versus absence) of sound, both in ambient retail environments and embedded in products themselves, can influence spatial estimates, which in turn affects purchase intent and consumption. Specifically, I demonstrate that ambient …
2016 September, Office Of Communications & Marketing, Morehead State University.
2016 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2016.