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Articles 7981 - 8010 of 16543
Full-Text Articles in Marketing
Examining The Impact Of Co-Branding Service Failures On Consumer Evaluations, Chia-Lin Lee
Examining The Impact Of Co-Branding Service Failures On Consumer Evaluations, Chia-Lin Lee
Asia Marketing Journal
Researchers do not fully understand consumers’ responses to negative co-branding events; thus, they report inconsistent evidence regarding the negative impact on the partnering brands. Our research bridges a gap in this research stream, and answers an important question: When a service failure occurs, could the two different models of consumers’ brand schema change affect their negative perception of each brand partner? By using a theoretical and mathematical modeling approach, we offer two propositions. The first proposition shows that, under consumers’ book-keeping cognitive process, the negative spillover effect occurs for both brands. The second proposition argues that, when the sub-typing model …
Asia Marketing Journal Vol.19 No.3 목차
2017-October-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2017-October-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-28-Zeta Puppis, University Marketing And Communications, East Tennessee State University
2017-October-28-Zeta Puppis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-28-Zombie Run, University Marketing And Communications, East Tennessee State University
2017-October-28-Zombie Run, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Clothing Recycling, University Marketing And Communications, East Tennessee State University
2017-October-27-Clothing Recycling, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Physical Therapy Residency Program, University Marketing And Communications, East Tennessee State University
2017-October-27-Physical Therapy Residency Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Socon Votes, University Marketing And Communications, East Tennessee State University
2017-October-27-Socon Votes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
2017-October-27-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-26-Zina Age Talk, University Marketing And Communications, East Tennessee State University
2017-October-26-Zina Age Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-26-Fl3tch3r Exhibit, University Marketing And Communications, East Tennessee State University
2017-October-26-Fl3tch3r Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
The Catalyst
This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four …
2017-October-23-Climate Change Film Screening, University Marketing And Communications, East Tennessee State University
2017-October-23-Climate Change Film Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Mixed-Method Multiple Case Study Of Three Business Models For Local Healthy Food Delivery Systems In Underprivileged Urban Areas, Gretchen Elizabeth Krivak, Garth B. Woodruff, S. Forrest, Hannah Mbungu, Kechler Orcel, Soraya Fish, Sherine R. Brown-Fraser
A Mixed-Method Multiple Case Study Of Three Business Models For Local Healthy Food Delivery Systems In Underprivileged Urban Areas, Gretchen Elizabeth Krivak, Garth B. Woodruff, S. Forrest, Hannah Mbungu, Kechler Orcel, Soraya Fish, Sherine R. Brown-Fraser
Faculty Publications
Define a USDA food desert Analyze the three business models for benefits and deficiencies Identify methods for starting a sustainable mobile farmers market program. Over 40% of Berrien County Michigan land use is agricultural. Many products are fruits and vegetables. Yet, the county has six identified USDA defined Food Deserts. Past research, based on a mobile farmers market, confirmed local trends and deficits. The purpose for this research is to define a sustainable business model that delivers healthy local food options to USDA Food Deserts combating food inequity. A mixed method multiple case study was created to test three business …
Determinants Of Tipping Rates: New Findings And Extensions, Christopher Carl Olson
Determinants Of Tipping Rates: New Findings And Extensions, Christopher Carl Olson
USF Tampa Graduate Theses and Dissertations
There is a movement underway to eliminate the practice of tipping restaurant servers that is gaining momentum (Goldberger, 2015). In lieu of gratuities, restaurants are simply raising menu prices or assessing a service charge and paying servers a fixed hourly wage (Kummer, 2016). Before restaurateurs can adopt such a strategy, they need to thoroughly understand the factors that affect tipping behavior in order to develop meaningful fixed wage rates that do not diminish service levels or employee morale. The first step in this process is a better understanding of the determinants of tipping rates.
The existing research has identified many …
2017-October-20-A New Subjectivity, University Marketing And Communications, East Tennessee State University
2017-October-20-A New Subjectivity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-20-Center For Teaching Excellence, University Marketing And Communications, East Tennessee State University
2017-October-20-Center For Teaching Excellence, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-20-Jewell Friend Lecture, University Marketing And Communications, East Tennessee State University
2017-October-20-Jewell Friend Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-20-October Story Slam, University Marketing And Communications, East Tennessee State University
2017-October-20-October Story Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-20-'Fl3tch3r' Juror Talk, University Marketing And Communications, East Tennessee State University
2017-October-20-'Fl3tch3r' Juror Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-19-October Heritage Day, University Marketing And Communications, East Tennessee State University
2017-October-19-October Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-19-Rotc Ranger Challenge Win, University Marketing And Communications, East Tennessee State University
2017-October-19-Rotc Ranger Challenge Win, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-19-Preventing Falls, University Marketing And Communications, East Tennessee State University
2017-October-19-Preventing Falls, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-18-Effects Of Bath Salts, University Marketing And Communications, East Tennessee State University
2017-October-18-Effects Of Bath Salts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-18-Big Bend Killing, University Marketing And Communications, East Tennessee State University
2017-October-18-Big Bend Killing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-18-Health Professions Fair, University Marketing And Communications, East Tennessee State University
2017-October-18-Health Professions Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-17-Peak Performance, University Marketing And Communications, East Tennessee State University
2017-October-17-Peak Performance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-16-Joan Tanner Exhibit, University Marketing And Communications, East Tennessee State University
2017-October-16-Joan Tanner Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-14-Matt Haimovitz, University Marketing And Communications, East Tennessee State University
2017-October-14-Matt Haimovitz, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-14-Stoneage Weightlifting Meet, University Marketing And Communications, East Tennessee State University
2017-October-14-Stoneage Weightlifting Meet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.