Marketing Commons^™

2017-November-07-Lauren Snapp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Perfect Ratings With Negative Comments: Learning From Contradictory Patient Survey Responses, Andrew S. Gallan, Marina Girju, Roxana Girju

Patient Experience Journal

This research explores why patients give perfect domain scores yet provide negative comments on surveys. In order to explore this phenomenon, vendor-supplied in-patient survey data from eleven different hospitals of a major U.S. health care system were utilized. The dataset included survey scores and comments from 56,900 patients, collected from January 2015 through October 2016. Of the total number of responses, 30,485 (54%) contained at least one comment. For our analysis, we use a two-step approach: a quantitative analysis on the domain scores augmented by a qualitative text analysis of patients’ comments. To focus the research, we start by building …

2017-November-06-Chatman On Usmle Panel, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Factors Influencing Student Selection Of A Collegiate Aviation Program, Matthew J. Romero, Jose R. Ruiz Ph.D.

ASA Multidisciplinary Research Symposium

This study aims to identify the most influential characteristics that drive undergraduate students to select collegiate aviation flight programs in the US. Using preference aggregation techniques, a list of the most influential attributes is created as a result of the investigation.

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes

Marketing and Strategy Faculty Publications

According to the World Health Organization, “There is no health without mental health.” A national report stated that in 2015 nearly 1 in 5 adults in the U.S. (43.4 million, or 17.9%) suffered from a mental illness and that 9.8 million Americans (4% of all adults) had a serious mental illness. Although one recent in-depth study showed Utah ranking slightly below the national average in the percentage of adults who suffer from poor mental health, the state regularly reports rates higher than the national average for depression. Another recent study that considered both the percentage of adults with mental illness …

Considerations For Small Businesses Implementing Marketing Technology, Matthew Stallings

Selected Honors Theses

Small businesses are crucial components for not only the US economy but for economies around the world. Many of the firms struggle to stay in business and do not perform effectively and profitably, especially in the marketing aspects of business. The marketing strategies that larger organizations use do not necessarily work the best for small businesses. Therefore, small businesses are mostly conducting basic marketing principles by practicing customer relationship management (CRM). However, many of them are not unlocking their full potential by utilizing the Internet, E-mail, database software, and other marketing technologies. Thus, this paper offers research evidence to provide …

2017-November-Dr. Lisa Whittington And Patricia Kabore To Give Talk At The Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The FL3TCH3R Exhibit presents An Evening in the Reece Museum with an Emmett Till Painting. Join us as artists Dr. Lisa Whittington and Patricia Kabore explore art, racism, and social justice pertaining to Till's brutal murder. Both artists have work currently on display in the FL3TCJ3R Exhibit and each of them have personal connections to the Emmett Till story.

The talk will take place December 6, 2017 from 4:30-5:30pm at the Reece Museum on ETSU's main camous. The museum is located at 363 Stout Drive, Johnson City, TN.

For more information about the FL3TCH3R Exhibit or the artist's talk please …

2017-November-Faculty Member Lindsay Rogers Featured In Food Wine Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design ceramics professor Lindsay Rogers has her work featured in the November 2017 issue of Food & Wine magazine. Her work is currently in their print version and on the Food & Wine website: http://www.foodandwine.com/... Rogers has also had her work featured in Martha Stewart Living, Ceramics Monthly, as well as a host of other magazines and books. 

For more inforation on Rogers ceramics please follow this link: http://www.lindsayrogersceramics.com/

2017-November-Student Profile.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Morgan is a freshmen interior architecture student and a memeber ofETSU women's triathlon team. See her interview here.

2017-November-01-Beth Hutton Speaker, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Drop In For Adult Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Jones Scp Fellow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Maternal Health, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Social + Emotional Intelligence, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

To Retrench Or Invest? Turnaround Strategies During A Recessionary Time, Manveer Mann, Sang Eun Byun

Department of Marketing Faculty Scholarship and Creative Works

By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bankruptcies, and pull backs) and five categories of investment (market expansion, product development, service development, strategic partnerships, and corporate social responsibility). Retrenchment decisions were constrained by retailers' financial strength, whereas investment decisions varied with firms' strategic orientations and resource capabilities. Findings of this study enhance theoretical understanding of underlying factors of specific retrenchment and investment decisions that retailers pursued during a challenging economic time.

2017-November-Rock The Ball Art And Design Open House.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Rock the Ball – Art and Design Open House
Where – Ball Hall, ETSU's main campus
When – November 9th from 5-7pm
What – This is our art ball, and we will be art covering almost every wall in our four-story Art and Design building located on ETSU's main campus. Also, there will be food, music, performances, and site-specific installations – all on display for our broader community.

2017-November-The Fl3tch3r Exhibit Currently On Display At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Established in memory of Barbara and Wayne Dyer’s son, Fletcher, a BFA senior at ETSU who passed away in 2009 in a motorcycle accident, the FL3TCH3R international juried exhibit focuses on work with strong social and/or political content. In addition to providing an opportunity for socially relevant expression, the FL3TCH3R Exhibit supports the annual Fletcher H. Dyer Memorial Scholarship for an ETSU Art & Design student. Entries for the 2017 FL3TCH3R Exhibit were selected by illustrator/painter Anita Kunz, a visual artist whose work has made her one of The National Post’s 50 most influential women in Canada and whose …

2017-November-01-Moore Cefp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Erin Light, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Oldham Tcecd, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Faculty and Staff Scholarship

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.

2017 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases from November of 2017.

Effects Of Individual Difference On Organizational Difference: Perceived Training Effectiveness Model For Organizational Performance, Beenish Malik, Jahanvash Karim, Tayyaba Noreen, Han

Asia Marketing Journal

Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning.
The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training …

2017-October-31-Jackson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-October-31-The Centenary Of The Bolshevik Revolution: Meaningand Legacy, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Effect Of Motivation Type And Reward Uncertainty On Consumers’ Marketing Promotion Participation, Yan-Jie Zhang, Youseok Lee, Sang-Hoon Kim

Asia Marketing Journal

The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers’ promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of …

2017-October-31-Bucky's Career Closet, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-October-31-Fossil Celebration, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Overcoming The Cause Marketing Paradox, Shinhyoung Lee, Youjae Yi

Asia Marketing Journal

The current research examines whether and when cause marketing, whereby firms link product sales to the support of a charity or cause, can increase charitable giving and happiness. Previous research suggests that cause marketing might reduce charitable giving and happiness among consumers. However, the present research finds the opposite result by introducing nostalgia as a moderator; cause marketing can enhance consumers’ charity giving when their nostalgia is triggered. Moreover, results show that charitable giving increased by cause marketing improves feelings of happiness, suggesting that people view charitable behavior as a means of enhancing happiness. Interestingly, charitable giving and happiness are …